What eComfort does

eComfort is a private U.S. e-commerce retailer founded in 2010 and headquartered in Bolingbrook, Illinois, that operates an online superstore specializing in HVAC (heating, ventilation, and air conditioning) and plumbing products. The company sells direct to consumers and commercial buyers through a single web storefront, carrying major manufacturer brands including LG, Mitsubishi, Goodman, Williams, Noritz, Modine, Durastar, and Amana. Its catalog spans roughly 20 product categories, organized into cooling (mini split systems, central air conditioners, central heat pumps, PTAC units, dehumidifiers), heating (gas furnaces, hot water and steam boilers, radiators, unit heaters, electric radiant floor heating), water heating (tankless and traditional water heaters), ventilation (energy and heat recovery ventilators), and supporting categories such as thermostats, standby generators, central air kits, fans, and shower systems.

The business model is transactional hardware resale with quote-based pricing, supported by phone-based inside sales (1-866-554-4328) and a branded product expert recommendation tool ('Ken, eComfort Product Expert'). The company's primary customer segment is residential homeowners seeking HVAC and water heating equipment; a secondary segment comprises commercial and industrial buyers (contractors, property managers) needing commercial-grade units such as PTACs and unit heaters. Marketing is conducted through SEO-optimized category pages, an educational content library (buyer's guides, sizing calculators, how-to articles), and an email signup funnel.

A notable operational signal is that the eComfort website displays a 'We've Moved!' banner redirecting visitors to FergusonHome.com for mini splits and other products, suggesting the consumer-facing e-commerce business is being transitioned, consolidated, or wound down in favor of Ferguson's broader distribution platform. No funding rounds, M&A events, patents, awards, or institutional ownership information are disclosed. Leadership consists of co-founder and vice president Victor Taras and director of engineering Konrad Witek; the organization employs 11-50 people.

Name

eComfort

Website

https://ecomfort.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online HVAC equipment retail

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Smart Thermostats, HVAC & Air Quality Retail (CRACAGAE)

akta.pro secondary industry

Smart Thermostats & HVAC Controls Retail (CRAIAMAC)

Keywords

• HVAC equipment retail
• Online HVAC store
• Heating cooling products
• Water heater sales
• Mini split systems

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. HVAC Equipment Sales: eComfort generates revenue through direct sales of HVAC equipment including mini split systems, central air conditioners, furnaces, boilers, water heaters, and related accessories. The business model is transactional, with customers purchasing equipment through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

eComfort operates an online HVAC superstore that sells heating, ventilation, air conditioning, and water-heating equipment (including mini split systems, central air conditioners, furnaces, boilers, water heaters, and related accessories) from major brands directly to residential and commercial customers. The site combines a multi-brand product catalog with expert-led product guidance, sizing calculators, and a buyer's guide library to help customers select and purchase HVAC equipment online.

Product overview

eComfort is an e-commerce retailer and online superstore specializing in HVAC (Heating, Ventilation, and Air Conditioning) products and water heaters. The company offers a comprehensive portfolio of products organized across cooling (Mini Split Systems, Central Air Conditioners, Central Heat Pumps, PTAC Units, Dehumidifiers), heating (Gas Furnaces, Boilers, Radiators, Unit Heaters, Electric Radiant Floor Heating), water heating (Tankless Water Heaters), ventilation (Energy Recovery Ventilators, Heat Recovery Ventilators), and related accessories (Thermostats, Central Air Kits). The platform operates as a product catalog and e-commerce site, featuring products from brand partners including LG, Mitsubishi, Goodman, Williams, Noritz, Modine, Durastar, and Amana. The company also provides buyer guides and calculators to help customers select appropriate HVAC equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Split Systems (Ductless) Ductless mini split heating and cooling systems, including single zone and multi zone configurations, for residential and light-commercial spaces where ductwork is impractical.
• Central Air Conditioners Central air conditioning units sized for whole-home cooling, sold as standalone equipment for residential installation or replacement.
• Central Air Kits / Central Air Packages Complete central air conditioning packages bundling indoor and outdoor components for a single residential installation project.
• Central Heat Pumps Heat pump systems providing both heating and cooling for residential and commercial applications, sold as a single integrated climate-control solution.
• Gas Furnaces Gas-powered furnaces for residential and commercial space heating, available in various capacities and efficiency ratings.
• Boilers - Hot Water Hot water boiler systems used for residential or commercial hydronic space heating, including baseboard and radiator distribution.
• Boilers - Steam Steam boiler systems for residential and commercial heating applications using steam-based heat distribution.
• Water Heaters Residential and commercial water heating equipment including traditional tank-style and tankless configurations from brands such as Noritz.
• Tankless Water Heaters On-demand (tankless) water heaters that provide hot water without a storage tank, supporting continuous hot water delivery for residential use.
• PTAC Units Packaged Terminal Air Conditioners providing individual-room climate control, typically used in hotels, apartments, and light-commercial spaces.
• Unit Heaters Compact heating units for targeted space heating, commonly used in garages, workshops, warehouses, and other utility or commercial spaces.
• Radiators Radiator heating units used for hydronic or electric space heating in residential and light-commercial settings.
• Dehumidifiers Equipment that removes excess moisture from indoor air to control humidity levels in homes and other indoor spaces.
• Humidifiers Equipment that adds moisture to indoor air, used to raise humidity levels in dry indoor environments.
• Thermostats Temperature control devices used to operate and program HVAC systems, sold alongside compatible heating and cooling equipment.
• Energy Recovery Ventilators Ventilation systems that recover energy from outgoing exhaust air to precondition incoming fresh air, improving indoor air quality and energy efficiency.
• Heat Recovery Ventilators Ventilation systems that transfer heat from outgoing exhaust air to incoming fresh air, improving energy efficiency in tightly sealed buildings.
• Electric Radiant Floor Heating Electric-powered underfloor heating systems providing radiant heat for residential rooms such as bathrooms and kitchens.
• Standby Generators Backup power generators for residential and commercial use, providing standby electricity during outages to support HVAC and other critical loads.
• Shower Systems Shower-related plumbing products sold as part of the site's plumbing assortment for residential bathroom installations.
• Fans Various fan products for residential and light-commercial ventilation and air circulation applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Goodman Manufacturing: Large HVAC manufacturer of central air conditioners, heat pumps, and furnaces — a brand eComfort currently resells. Manufacturer-direct channels and dealer programs shape the addressable market for eComfort.
• Rheem Manufacturing: Major manufacturer of HVAC, water heating, and pool heating equipment selling direct and through dealer networks. Adjacent because Rheem's distribution strategy directly affects reseller economics for eComfort.
• Lowe's HVAC: National home improvement chain carrying mini splits, furnaces, water heaters, and HVAC accessories. Broad incumbent with national distribution, financing programs, and pro-contractor relationships that dwarf eComfort's footprint.
• Home Depot HVAC: Largest U.S. home improvement retailer with deep HVAC category presence, in-store returns, contractor credit accounts, and installation services. Represents a scaled incumbent competing for the same residential HVAC buyer.

Direct peers

• AJ Madison: Large online appliance and HVAC retailer offering heating, cooling, and water heating products. Overlapping D2C model with broad brand selection and expert customer support for technical HVAC purchases.
• Ferguson Home: D2C home and HVAC e-commerce site operated by Ferguson Enterprises, which is the redirect destination for eComfort's "We've Moved" banner. Operates the same HVAC superstore concept with direct overlap on mini splits, heating, and cooling product lines.
• SupplyHouse.com: Leading online HVAC, plumbing, and heating equipment retailer serving both residential and trade customers. Direct competitor to eComfort with overlapping product catalog (furnaces, boilers, water heaters, mini splits) and similar DTC e-commerce model with technical content support.
• Alpine Home Air Products: Online retailer specializing in HVAC equipment, hydronic heating, and indoor air quality products. Comparable niche specialist competing in mini splits, boilers, and whole-home HVAC with phone-expert-led sales support.
• PexSupply.com: Online distributor of HVAC, plumbing, and hydronic heating supplies serving both DIY homeowners and contractors. Directly comparable e-commerce catalog and customer segment to eComfort.

Others

• Mitsubishi Electric Trane HVAC US: Manufacturer and distributor of ductless mini split systems, a core category for eComfort. Comparable as a major HVAC brand partner whose direct-to-consumer and dealer channels set competitive pricing against resellers like eComfort.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eComfortUSA
• Facebookfacebook.com/eComfortcom
• LinkedInlinkedin.com/company/ecomfort-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eComfort