Shelby Savings Bank

What Shelby Savings Bank does

Shelby Savings Bank, operating under the brand SSBTX (a Texas Community Bank), is a privately held community bank headquartered in Center, Texas, founded in 1979 as Shelby County Savings Association and opened for business on July 27, 1982. The bank serves retail consumers, small businesses, commercial enterprises, farms, agricultural operations, and non-profits across East Texas through eight physical locations (Center Main, Center North, San Augustine, Hemphill, Palestine, Lindale, and Loan Production Offices in Rayburn and China), supplemented by an ATM-only site in Chireno. Its distribution model combines traditional branch banking with a digital platform spanning web and mobile banking (iOS and Android) and a third-party-built online infrastructure.

The product portfolio is a standard community-bank suite: deposit products (Total Checking, Hi-5 student checking, Kasasa Cash high-yield and Kasasa Cash Back accounts, Statement Savings, Money Market, business interest checking, non-profit checking); lending (home equity, personal, auto, lot/consumer, residential mortgages, commercial real estate, business lines of credit, inventory and accounts receivable lending, farm/agricultural loans); and fee-driven services (EMV MasterCard debit cards, CDs, Traditional and Roth IRAs, merchant credit card processing, mobile deposit, ACH-based direct-deposit payroll, and QuickBooks integration). Pricing mixes flat monthly service charges (e.g., $7.50 for Shelby Total Checking), activity-tiered Kasasa rewards (up to 5.12% APY), and one-time deposit placements for CDs and IRAs.

Revenue is generated primarily through net interest income on loans and securities, fee income on deposit accounts (monthly service charges, cashier's checks, ATM and card transactions), business banking fees (commercial analysis, merchant credit card processing), and interchange/deposit float. Customer acquisition is largely direct-to-consumer and direct-to-SMB, driven by physical branch presence, community reputation, and the bank's FDIC-insured/Equal Housing Lender positioning, with no public capital raises and a board-led ownership structure under Chairman Lisa McAdams.

Name

Shelby Savings Bank

Legal name

Shelby Savings Bank

Website

https://ssbtx.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Shelby Savings Bank (SSBTX) is a privately held East Texas community bank founded in 1982 that provides retail, small-business, agricultural, and non-profit banking services—deposits, consumer and commercial loans, CDs, IRAs, and digital banking—across eight branch and LPO locations centered on Shelby County, Texas.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking
• Retail banking
• Consumer lending
• Small business banking
• Deposit accounts

Headquarters

HQ city

Center

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Loans: Traditional banking revenue from interest charged on personal loans, auto loans, home equity loans, commercial real estate loans, business loans, and lines of credit
2. Deposit Account Fees and Charges: Monthly service charges on checking and savings accounts, quarterly fees, and charges for services like cashier's checks
3. Business Banking Services: Fees from business checking accounts, commercial analysis services, and merchant credit card processing services
4. ATM and Card Transaction Fees: Revenue from debit card transactions and ATM usage fees

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Shelby Savings Bank is a community bank offering personal and business banking products through 8 East Texas branch locations and digital channels. Core offerings include personal checking, savings, CDs, IRAs, debit cards, and loans (auto, home equity, personal, mortgage) alongside business checking, savings, commercial loans, lines of credit, and merchant services, supported by online and mobile banking platforms.

Product overview

Shelby Savings Bank (SSBTX) is a Texas-based community bank offering a comprehensive suite of personal and business banking products through a unified multi-channel platform. The product portfolio spans deposit products (checking, savings, CDs, IRAs), lending (personal, auto, home equity, commercial real estate, agricultural, and lines of credit), and transaction services (debit cards, online banking, mobile banking, and bill payment). Personal banking centers on Kasasa-branded accounts offering high-yield savings and cash back rewards, while business banking provides commercial analysis checking and specialized agricultural lending. All services are accessible through a unified online and mobile banking platform with sub-user management for business accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking account products including Shelby Total Checking, Hi-5 Checking for students aged 13-20, and Kasasa Cash high-interest checking with up to 5.12% APY on balances up to $20,000. Designed for individual consumers in East Texas.
• Personal Savings Accounts Statement Savings Account with unlimited in-person transactions and Kasasa Savers account with daily-compounded interest credited monthly. For personal savers seeking competitive yields.
• Personal Loans Personal loan products including Home Equity Loans, Personal Loans, Auto Loans, Lot Loans, Consumer Loans (new/used autos, boats, RVs), and residential mortgages for individual borrowers.
• Personal CDs Certificates of Deposit with $1,000 minimum to open, flexible maturities from 90 days to five years, competitive interest rates, and automatic renewal at maturity.
• Individual Retirement Accounts (IRAs) Traditional and Roth IRA products with $100 minimum to open, offering tax-deductible contributions (Traditional) or tax-free withdrawals (Roth) for retirement savings.
• Personal Debit Cards EMV chip-enabled MasterCard Debit Cards with Card Control fraud protection features, available for same-day issuance when opening an account.
• Personal Online Banking Full-service online banking platform enabling balance inquiries, account history review, fund transfers, bill payment, e-statements, and download capabilities for personal financial management software.
• Business Checking Accounts Business checking products including Interest Checking with Commercial Analysis, Non-Profit Checking with unlimited transactions, and Money Market Deposit Accounts with flexible transaction limits.
• Business Savings Accounts Statement Savings Account for businesses with unlimited in-person transactions and six monthly electronic transfers permitted.
• Business Loans Commercial lending products including Commercial Real Estate Loans, Business Loans for equipment and vehicles, Business Lines of Credit, Inventory Loans, Accounts Receivable Loans, Equipment Loans, and Farm/Agricultural Loans.
• Business CDs Business Certificate of Deposit accounts with $1,000 minimum to open, maturities from 90 days to five years, and competitive market-based interest rates.
• Business Debit Cards EMV chip-enabled MasterCard Business Debit Cards accepted wherever MasterCard Debit is accepted, with optional MasterCard SecureCode online protection.
• Business Online Banking Comprehensive business online banking with sub-user access management, QuickBooks integration, direct deposit payroll via ACH, mobile deposit, electronic statements, and bill payment services.
• Mobile Banking (Web and App) Mobile-optimized web banking accessible at m.ssbtx.com and native apps for Apple and Android devices, enabling balance inquiries, transfers, bill payment, and mobile check deposit.
• Bank Services Additional banking services including check reordering, deposit-taking ATMs at all locations, Visa Pre-Paid Money Cards ($25-$500), cashier's checks, self-service coin counting machines, and free notary services for customers.

Quantifiable outcome

• 5.12% APY on Kasasa Cash balances up to $20,000
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FPS GoldcoreTechnology or Integration · 1 January 2020Website development and hosting partner providing the FPSGold platform for Shelby Savings Bank's website and online banking infrastructure. The website and online banking platform are built and maintained by FPS GOLD.
• MasterCardcoreTechnology or IntegrationEMV chip-enabled debit cards using MasterCard network with SecureCode protection for secure online transactions. Cards are accepted wherever MasterCard Debit Cards are accepted.

Scale indicators5 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• VeraBank: Texas community bank with a multi-county East Texas branch network, comparable product set (personal/business banking, loans, Kasasa products), and similar community-bank positioning to Shelby Savings Bank.
• Austin Bancorp / Austin Bank: East Texas-headquartered community bank serving similar rural/small-metro markets with comparable deposit and lending products; one of the most direct geographic competitors to Shelby Savings Bank.
• First Financial Bankshares: Texas-based bank holding company operating a community-banking model across multiple Texas regions, offering personal/business banking and lending products directly comparable to SSBTX's suite.
• Independent Bank Group: Texas community bank holding company with comparable personal/business banking, lending, and digital channels; similar multi-county Texas branch strategy.
• PlainsCapital Bank: Texas commercial bank offering business checking, treasury, commercial real estate, and consumer banking products — directly comparable product mix with overlapping East Texas presence.
• Prosperity Bancshares: Large Texas community bank with extensive East Texas branch coverage, similar product breadth, and comparable small-business and consumer lending focus.

Regional players

• Cadence Bank: Regional bank with significant East Texas branch presence; competes for the same deposit and small-business customers but operates at much larger scale across multiple states.
• Trustmark National Bank: Regional commercial bank with East Texas operations offering competing retail and commercial banking products; operates primarily from Mississippi but has overlapping Texas footprint.

Broad incumbents

• JPMorgan Chase: National full-service bank with branches and digital offerings across East Texas; competes for primary-banking relationships and deposit share but operates at fundamentally larger scale and broader product scope.
• Wells Fargo: Large national bank with established East Texas branch presence; competes for retail deposits and small-business banking but offers a much broader product set and digital capability.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelby Savings Bank