What Naissance does

Naissance (The Naissance Trading & Innovations Company Ltd) is a UK-based private limited company headquartered in Swansea, Wales, founded in 2004, operating for 20 years in the ethically sourced natural ingredients segment. It sells essential oils, carrier oils, butters, and related ingredients for DIY beauty, aromatherapy, and massage therapy applications, alongside complementary accessories and blended products. The catalogue spans 50+ essential oils, 46+ carrier oils, and newer lines such as Preservative Eco (a broad-spectrum preservative), pre-blended Essential Oil Blends, and Organic Beard Oil, with pricing ranging from £3.49 to £197.99 across individual and bulk SKUs.

The company runs on a Shopify-based direct-to-consumer e-commerce platform and supplements DTC sales with a dedicated wholesale/trade accounts programme and XL/Bulk product tiers aimed at small beauty manufacturers and resellers. Its supply chain is anchored by a multi-year partnership with the Ghana Women's Shea Butter Cooperative, which the company has supported with funding contributions toward processing facilities, providing provenance differentiation. Third-party certifications include Cruelty Free (Leaping Bunny) and Vegan Society registration, with organic claims across relevant product lines.

The business model is dual-track: low-AOV individual purchases from a fragmented hobbyist and professional base (DIY enthusiasts, aromatherapists, massage therapists), combined with higher-value B2B bulk orders through wholesale accounts. No funding rounds, headcount data, or revenue figures are disclosed, indicating a self-funded, founder-led operation rather than a venture-backed growth company.

Name

Naissance

Legal name

The Naissance Trading & Innovations Company Ltd

Website

https://naissance.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Naissance is a Swansea, UK-based e-commerce retailer founded in 2004 that sells ethically sourced essential oils, carrier oils, butters, and aromatherapy ingredients to DIY beauty enthusiasts, therapists, and small beauty manufacturers via DTC and wholesale channels.

Ownership category

akta.pro rank

Product category

Aromatherapy and Natural Beauty Ingredients

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

akta.pro secondary industries

Natural, Organic & Clean Beauty Distribution (CRAOAEAM), Natural & Clean Fragrance (CRABADAG)

Keywords

• Essential oils wholesale
• Carrier oils supply
• Natural beauty ingredients
• Aromatherapy oils retail
• DIY cosmetics ingredients

Headquarters

HQ city

Neath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of essential oils, carrier oils, butters, ingredients, and beauty products through e-commerce storefront. One-time purchase model with optional subscription potential.
2. Wholesale/Trade Accounts: Business-to-business sales through trade accounts providing bulk pricing on natural ingredients, oils, and wellness essentials for commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Naissance retails ethically sourced, 100% natural essential oils, carrier oils, body butters, waxes, floral waters, salts, clays, vegetable glycerine, aloe vera, vitamin E and Preservative Eco for use in aromatherapy and DIY beauty/cosmetic formulation. The catalog is offered in both organic and conventional varieties, alongside a parallel wholesale/trade account channel supplying bulk XL refills to commercial buyers such as cosmetics manufacturers, massage therapists and wellness businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oils (Non-Organic)
• Essential Oils (Organic)
• Essential Oil Blends
• Essential Oils by Note Classification
• Essential Oils by Therapeutic Benefit
• Essential Oils by Scent Family

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ghana Women's Shea Butter CooperativecoreStrategic or Co-development PartnerDirect sourcing partnership with a women's cooperative in Ghana producing unrefined organic Shea Butter. The cooperative supports over 2400 community members. Naissance is helping fund construction of a new production facility and has helped dig wells for clean water access in the Tolon Region. Products are sourced directly to ensure fair pricing for producers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Base Formula: UK-based specialist supplier of natural ingredients for skincare formulators, offering carrier oils, essential oils, butters and bases. Directly comparable in product range, target customer (DIY/indie formulators), and UK DTC + trade motion.
• Aromantic: UK supplier of natural aromatherapy and cosmetic raw ingredients, including essential oils, carrier oils, butters and bases. Same ingredient-retailer positioning and overlapping formulator/indie-beauty customer base.
• The Soap Kitchen: UK-based supplier of soap-making and cosmetic ingredients (oils, butters, waxes, clays, salts, bases). Direct overlap on the DIY/soap-maker ingredient side of Naissance's catalog and wholesale channel.
• Quinessence Aromatherapy: UK essential oils and aromatherapy retailer supplying pure essential oils and related accessories. Comparable in category (essential oils), UK market focus, and practitioner/enthusiast customer segments.
• Mountain Rose Herbs: US-based supplier of organic essential oils, carrier oils, herbal ingredients and DIY formulation supplies. Comparable product breadth, organic/ethical-sourcing positioning, and dual DTC + wholesale motions.
• Bulk Apothecary: US-based supplier of essential oils, carrier oils, butters, waxes and DIY soap-making ingredients in retail and bulk sizes. Direct overlap on SKU mix, bulk/wholesale motion, and small-beauty-brand customer segment.
• Eden Botanicals: US-based retailer specializing in essential oils and absolutes with strong quality/purity positioning. Comparable premium positioning in the essential oils category, though narrower in carrier oils and bases.

Emerging players

• Tisserand Aromatherapy: UK aromatherapy brand offering essential oil blends and bath/body products. Adjacent rather than head-to-head on raw ingredients, but overlaps with Naissance on aromatherapy customer base and ethical positioning.

Broad incumbents

• Holland & Barrett: UK health-and-personal-care retailer carrying essential oils, carrier oils and natural beauty items across a much broader portfolio. Mass-market incumbent that overlaps with Naissance's essential oil and carrier oil categories.
• Lush: UK-based bath, body and beauty brand with strong natural-ingredient and ethical-sourcing positioning. Larger incumbent that competes for clean-beauty customer mindshare and overlaps on essential-oil-based and natural-butter SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naissance