What SHRM-Atlanta does

SHRM-Atlanta is an independent 501(c)(6) non-profit professional association founded in 1965 and incorporated in the State of Georgia. It is the largest single-city chapter affiliate of the Society for Human Resource Management (SHRM) and one of only 18 Super-Mega Chapters (1,000+ members), serving more than 1,500 HR professionals across eight counties in the metro Atlanta area. The association operates as a member-driven community, providing professional development, certification preparation (SHRM-CP/SCP), executive leadership programming, mentoring, scholarships, a career center with member-exclusive job listings, an "Ask an Expert" HR advisory service, peer communities, and signature events including an annual conference and the HR Excellence Awards Gala.

SHRM-Atlanta's offering is organized around four engagement pillars: Events & Education, Membership, Resources, and Engagement. The chapter publishes regular blog/news content and runs a partner-supported online community platform (SHRM-Atlanta Connect), with member acquisition and retention driven primarily through in-person events, peer referrals, and word-of-mouth rather than paid acquisition. Underlying technology is limited to off-the-shelf association management — the GrowthZone platform powers the website, member portal, event calendar, and registration system — and SHRM-Atlanta does not develop or sell any proprietary technology product.

The revenue model is subscription/dues-driven at the member level ($159 per year for standalone chapter membership, with a historical optional dual-membership pathway to SHRM National at higher price points) and supplemented by corporate sponsorships and partnership revenue. Core partners include Kaiser Permanente (Advocate Partner), ITA Group, Ogletree Deakins, and McGriff (AHRIA Benefits Program), with additional Official and Minor-tier partners spanning HR technology, benefits, legal, screening, and event services. Leadership comprises Board Chair Xavier Cugnon, Chair-Elect Dr. Teaa Allston-Bing, and CEO Jason Cline, supported by a lean staff of 1–10. SHRM National has announced a transition to mandatory dual membership at approximately $458/year effective January 1, 2029, which represents the single most consequential commercial variable on the chapter's near-term revenue outlook and is currently under board evaluation.

Name

SHRM-Atlanta

Legal name

SHRM-Atlanta

Website

https://shrmatlanta.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

SHRM-Atlanta is an independent 501(c)(6) non-profit HR association, founded 1965, serving 1,500+ human resources professionals across eight metro Atlanta counties as the largest single-city SHRM chapter affiliate, delivering certification prep, education, networking, mentoring, and career services via member dues and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Human Resources Professional Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industries

Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN), Human Resources Certification Prep (SHRM, HRCI) (EDANAIAK)

Keywords

• HR professional association
• Human resources networking
• Professional development training
• HR certification programs
• Atlanta business community

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees form the primary revenue stream. Current standalone SHRM-Atlanta membership is priced at $159 per year. The organization historically operated with an optional dual membership model (chapter + national SHRM), but SHRM National has announced a transition to mandatory dual membership at approximately $458/year starting January 1, 2029.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SHRM-Atlanta is a local professional association chapter serving HR professionals in the metro Atlanta area. It delivers membership benefits, networking events, professional development training, job board access, mentorship, executive roundtables, and certification programs (including Diversity & Inclusion) tailored to HR practitioners and the broader business community.

Product overview

SHRM-Atlanta is a professional HR association operating as the largest single-city SHRM chapter affiliate, serving over 1,500 members across eight metro Atlanta counties. The organization provides a portfolio of member services centered around professional development and community building: core offerings include Events & Education (certification, online learning, leadership programs, awards gala, and annual conference), Membership with networking access, and Career Center resources. Additional services include Ask an Expert advisory, Scholarships, Mentoring Program, Speaker Submission opportunities, Communities for peer networking, Business Directory for HR service providers, Employee Benefits Resources, and News & Updates content. The AHRIA Benefits Program offers specialized health benefits advisory through McGriff. The organization also facilitates partnerships with providers for executive health (PartnerMD), employee recognition (ITA Group/Cooleaf), employee benefits (Kaiser Permanente, UBS), legal compliance (Ogletree Deakins), background screening (GCheck), and event planning (RH Events & Catering). SHRM-Atlanta does not offer a technology product; it operates as a membership-based professional association using the GrowthZone platform for website and event management.

Differentiator

Problem solved

Functional benefit

Products and services

• SHRM-Atlanta Membership

Quantifiable outcome

• More than 500 professionals participated in the 2025 Needs Assessment survey, providing direct member input into strategic planning
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kaiser PermanentecoreGTM or Marketing PartnerKaiser Permanente serves as an Advocate Partner of SHRM-Atlanta. The partnership delivers health and wellness content to the HR community, including articles on preventive care, walking for health, flu prevention, sun safety, cervical cancer awareness, and health plan cost education. Kaiser Permanente contributes regularly to the SHRM-Atlanta blog and is the most frequently featured content partner.
• ITA GroupcoreGTM or Marketing PartnerITA Group serves as an Official Partner of SHRM-Atlanta, providing content on employee recognition, engagement strategy, and AI-powered HR tools. ITA Group contributes articles on building recognition cultures, reprioritizing employee recognition, and how AI helps teams make recognition more meaningful. The partnership supports the chapter's professional development content.
• Ogletree DeakinscoreGTM or Marketing PartnerOgletree Deakins serves as an Official Partner of SHRM-Atlanta, contributing legal and compliance content including guidance on religious accommodation (Groff v. DeJoy), disability discrimination and neurodivergence in the workplace, and internal HR investigations. The firm is a labor and employment law firm representing management with more than 1,100 attorneys in 60 offices.
• MHRminorGTM or Marketing PartnerMHR (MHR Global) serves as an Official Partner of SHRM-Atlanta, supporting HR technology and solutions content for the chapter's membership.
• Together PlatformminorGTM or Marketing PartnerTogether Platform serves as an Official Partner of SHRM-Atlanta, providing employee engagement and recognition technology solutions.
• ICF Georgia (International Coach Federation)minorGTM or Marketing PartnerICF Georgia serves as an Educational Partner of SHRM-Atlanta, contributing coaching and professional development expertise to support the chapter's learning and development programming.
• PartnerMDminorGTM or Marketing PartnerPartnerMD is SHRM-Atlanta's Official Concierge Medicine Partner, providing executive health and physical content including executive physical program descriptions and concierge medicine options for HR leaders. They offer Enhanced Physical ($2,700 half-day) and Signature Physical ($4,000 full-day) programs.
• UBSminorGTM or Marketing PartnerUBS is a partner in SHRM-Atlanta's 470+ Retirement program, contributing content on retirement plan appreciation, tax advantages, and the Saver's Credit for HR professionals.
• RH Events & CateringminorGTM or Marketing PartnerRH Events & Catering contributes event planning content to SHRM-Atlanta, including guidance on large-scale corporate gatherings, catering, and professional event management.
• GCheckminorGTM or Marketing PartnerGCheck contributes background screening and compliance content to SHRM-Atlanta, including articles on clean slate laws and their impact on employment background checks. GCheck operates a hire-to-retire screening platform focused on compliance.
• McGriff (AHRIA Benefits Program)coreGTM or Marketing PartnerSHRM-Atlanta partners with McGriff through the AHRIA Benefits Program to provide healthcare strategy resources designed to address cost and coverage challenges for members. The program offers quotes and insights into potential savings or opportunities to enhance benefit offerings.
• InspireduminorOthersInspiredu serves as a venue partner for SHRM-Atlanta's in-person Town Hall events, hosting meetings at its Atlanta location (1550 Southland Cir NW #200, Atlanta, GA 30318).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• HR.com: Digital-first HR community and content platform offering webinars, certifications, and networking without geographic constraints — a digital substitute for SHRM-Atlanta's in-person local programming that can scale membership beyond Atlanta.
• DisruptHR: Informal, fast-growing global HR community event series that competes with SHRM-Atlanta for HR professional mindshare — local DisruptHR Atlanta events provide networking and thought leadership in a less formal, more digital-native format.
• IHRIM (International Association for Human Resource Information Management): Smaller professional association focused on HR technology and HRIS practitioners — narrower scope than SHRM-Atlanta but targets an overlapping HR professional segment with similar chapter-based and certification-oriented programming.

Direct peers

• WorldatWork: National non-profit professional association focused on total rewards, compensation, and benefits — overlapping target audience with SHRM-Atlanta and offering competing certification (GRP, CCP) and chapter-based programming.
• SHRM Houston: One of the other 18 SHRM Super-Mega Chapters and a direct geographic peer — single-city SHRM affiliate serving a major U.S. metro HR professional market with the same membership, certification, and chapter programming model as SHRM-Atlanta.
• ATD (Association for Talent Development): Major U.S. professional association serving talent development, learning, and L&D professionals — adjacent HR audience with chapter-based membership, certification (CPTD, APTD), and conferences comparable to SHRM-Atlanta's programming.
• SHRM Dallas: Another large SHRM Super-Mega Chapter serving the Dallas metro HR community. Operates an essentially identical model — local chapter, membership dues, certification prep, events, awards gala — making it one of the closest comparable chapters.

Broad incumbents

• SHRM (Society for Human Resource Management): SHRM National is the parent professional association and certification body for the entire SHRM chapter network. It is a broad incumbent that owns the SHRM-CP/SCP certification IP and brand that SHRM-Atlanta's programming is built upon; their decisions (including the 2029 mandatory dual membership) directly shape SHRM-Atlanta's economics.

Regional players

• Atlanta Chapter of the Association for Talent Development (ATD Atlanta): Local Atlanta chapter of ATD serving L&D and talent development professionals — operates the same local-chapter membership model as SHRM-Atlanta but with narrower HR sub-vertical focus, creating direct competition for overlapping members in the metro Atlanta area.
• PMI Atlanta Chapter: Large local chapter of a national professional association (Project Management Institute) — provides a model peer comparison for SHRM-Atlanta's community-led GTM, chapter operations, and member engagement in the Atlanta metro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shrmatlanta
• LinkedInlinkedin.com/company/shrm-atlanta
• Instagraminstagram.com/shrmatl/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHRM-Atlanta