Agency by Agency

Name

Agency by Agency

Legal name

Agency by Agency Limited

Website

https://agencybyagency.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Agency by Agency runs a machine-learning-powered directory of nearly 25,000 UK marketing, advertising, creative and media agencies, delivering bespoke intelligence, subscription monitoring, and advisory services to M&A teams, PE investors, brand procurement, media owners, and policy makers.

Ownership category

akta.pro rank

Product category

Market Intelligence Services

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Agency directory services
• Market intelligence
• Agency research
• M&A advisory
• Industry mapping

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Agency Intelligence: Curated, filtered lists of UK agencies matched to client briefs by specialism, capability, size, location, ownership, growth trajectory and more. Delivered as one-off bespoke datasets or ongoing engagement.
2. Agency Radar Subscription: Continuously updated intelligence service tracking growth signals, new entrants and market dynamics across priority capability areas. Regular interpretation sessions included. Subscription-based ongoing service.
3. Advisory Services: Independent, outcome-agnostic guidance on capability fit, market sizing, strategic context and acquisition intelligence. Commissioned research and bespoke sector analysis including regional mapping for combined authorities.
4. Free Account Access: Free tier providing access to Industry Report, Growth Report, Independent Agencies Report, articles, and The Briefing newsletter. Premium features and detailed data available through paid services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agency by Agency operates the UK's only comprehensive agency directory, tracking over 25,000 active UK marketing, advertising, creative, and media agencies across 29 specialisms and 7 subsectors. The company delivers bespoke agency intelligence, subscription-based market monitoring (Agency Radar), and independent advisory services to corporate development teams, M&A advisors, private equity investors, brand-side marketers, media owners, and policy makers. Its intelligence is built on a proprietary machine-learning platform developed with The Data City, enriched with capability, ownership, growth, and financial data from multiple data providers, and manually verified by sector experts.

Product overview

Agency by Agency operates the UK's only comprehensive agency directory as the foundation of its intelligence platform, tracking over 25,000 active UK marketing, advertising, creative, and media agencies across 29 specialisms. The core platform is enhanced by a portfolio of analytical products and services: The Agency by Agency Atlas serves as the flagship annual research publication drawing on the comprehensive database; Find an Agency provides bespoke filtered agency intelligence; Agency Radar offers continuous monitoring of market dynamics; Advisory Services delivers strategic guidance; The Briefing newsletter shares regular sector insight; and Reports and Articles publish sector analysis. Commissioned Research enables custom analysis for specific client requirements.

Differentiator

Problem solved

Functional benefit

Brands

• The Agency by Agency Atlas: Annual comprehensive report on the UK agency sector containing detailed analysis, statistics and insights about agencies across 29 specialisms.
• Find an Agency
• Agency Radar
• Advisory Services
• The Briefing

Products and services

• The Agency by Agency Atlas Annual flagship research publication drawing on Agency by Agency's comprehensive database to deliver detailed analysis and statistics on the UK agency sector across 29 specialisms. Free to read with a free account.
• Find an Agency Bespoke agency intelligence service providing curated, filtered lists of UK agencies matched to client briefs by specialism, capability, size, location, ownership, growth trajectory, and other criteria. Delivered as one-off bespoke datasets or ongoing engagements.
• Agency Radar Continuously updated intelligence service that tracks growth signals, new entrants, and market dynamics across priority capability areas, maintaining shortlists in line with acquisition thesis or partner criteria. Includes regular interpretation sessions.
• Advisory Services Independent, outcome-agnostic advisory engagement offering guidance on agency capabilities, market trends, market sizing, strategic context, and acquisition intelligence with no success fees or conflicts of interest.
• Commissioned Research Bespoke commissioned research produced for exclusive client use, tailored to specific questions, geography, subsectors of interest, or strategic context including regional mapping for public bodies and sector analysis for investors.

Quantifiable outcome

• Nearly 25,000 active agencies mapped across 29 specialisms
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• The Data CitycoreTechnology or Integration · 1 January 2024Strategic data partnership with The Data City, a data-as-a-service company providing unique real-time industrial data. The Data City's machine-learning platform identifies and categorises agencies by matching company websites with Companies House registrations. Agency by Agency works with The Data City to pull together financial records, investment and innovation data, growth measures and company intelligence from multiple sources.
• Companies HousecoreTechnology or IntegrationData provider for company registration information, financial reporting, director data, and company status (dormant, liquidation, administration). Used to identify active agencies and verify ownership structures.
• CreditSafesupportingTechnology or IntegrationData provider for company credit and financial information, used in data enrichment process.
• LightcastsupportingTechnology or IntegrationData provider for labour market and employment data, used in workforce analysis.
• 360 GivingsupportingTechnology or IntegrationData provider for grant and funding information, used to track public innovation funding flows.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Drum: Global media company covering the marketing and advertising industry, with news, events, awards, and proprietary research publications. Comparable as a UK-headquartered source of advertising industry intelligence, though primarily editorial rather than data-driven.
• WARC: Global advertising and media intelligence subscription service owned by Ascential. Provides advertising effectiveness research, case studies, and benchmark data. Comparable as an established intelligence subscription for the advertising industry, though broader in scope than Agency by Agency's UK agency directory focus.
• Clutch: B2B services marketplace with reviews and rankings covering marketing, advertising, and creative agencies globally. Comparable as a large-scale agency directory and discovery platform, though broader in vertical coverage than Agency by Agency.

Direct peers

• AAR Group: Independent agency search consultancy providing agency selection, roster management, and pitch support to brand marketers. Comparable as an independent agency advisory service targeting the same brand-side marketer buyer persona Agency by Agency serves.
• Agency Spotter: Global agency marketplace and directory with reviews, rankings, and search tools across creative, digital, marketing, and PR agencies. Comparable as a directory-driven agency discovery platform with similar positioning to Agency by Agency's Find an Agency product.
• Creativebrief: UK-based creative agency search and procurement platform connecting brands with agencies. Operates an agency directory, brief management, and pitch tools. Directly comparable as a UK creative agency intelligence and selection service, though with more focus on the pitch workflow than market mapping.
• R3 Worldwide: Global agency search and selection consultancy serving brand marketers with agency rosters, pitch management, and agency reviews. Comparable as an enterprise buyer of agency intelligence that overlaps Agency by Agency's brand-side marketer and procurement customer segment.
• Sortlist: International agency marketplace operating across Europe, US and beyond, matching brands with marketing, creative, digital and advertising agencies. Comparable as a multi-country agency directory and matching service with overlapping customer base of brand marketers.

Emerging players

• Contently: Content marketing platform combining talent network, agency directory, and content analytics for brand marketers. Comparable as a content-focused agency intelligence platform with overlapping customer segment in brand marketers and procurement teams.

Regional players

• The Work Crowd: UK-focused platform connecting brands with vetted agencies and freelance talent across creative, digital, and marketing disciplines. Comparable as a UK-headquartered agency discovery and selection platform, though more freelance-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agency-by-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency by Agency