Keratronik
Keratronik Sp. z o.o. is a Poland-based telematics company that designs GPS/GSM hardware and proprietary fleet management (KeratronikLogistic) and vehicle-sharing (ShareFleet) software, sold to Polish enterprise fleets, mobility operators, and distributors via subscription, hardware, and professional services.
- Company typePrivate
- Founded1998
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Keratronik does
Keratronik Sp. z o.o. is a Polish telematics company headquartered in Warsaw (ul. Ostródzka 75, 03-289 Warszawa) that designs, manufactures, and operates GPS-based vehicle monitoring and fleet management systems. Operating in the Polish telematics and anti-theft market for over 25 years, the company sells proprietary GPS/GSM hardware (Combo Plus, Combo Pro, Combo Pozycjoner, and LTE-enabled variants) backed by in-house software and ISO 9001:2015 / ISO/IEC 27001:2013-certified data centers. Its workforce of several dozen employees includes four project teams spanning R&D, software, and IT, supporting co-development of firmware, backend platforms, and mobile applications.
The product portfolio is anchored by two platforms. KeratronikLogistic is a GPS fleet management system offered in Basic, Plus, and Pro monthly subscription tiers with capabilities including real-time vehicle tracking, CAN bus data reading (fuel consumption, engine RPM, mileage), driver behavior analysis with gamification, advanced reporting, e-TOLL/SENT GEO toll compliance integration, tachograph remote reading, fuel invoice fraud analysis, cold-chain temperature monitoring, and anti-theft surveillance routed through a 24/7 monitoring center. ShareFleet is a vehicle-sharing platform with four variants — Corpo (corporate pool cars), Rent (rental operators), Hub (mobility hubs for buildings/complexes), and City (urban free-floating) — delivered with branded mobile apps for drivers, end users, and service technicians. The company is approved by the Polish Ministry of Finance as an OBU/ZSL provider for the e-TOLL toll system, and its devices carry CE declarations of conformity.
Keratronik monetizes through monthly SaaS subscriptions for fleet management software, hardware sales of GPS/GSM terminals, licensing of ShareFleet platforms, and professional services for installation, training, and 24/7 monitoring. Its go-to-market combines direct enterprise field sales with account managers, a partner portal for resellers, a distributor network with priority fulfillment and training, and inbound inside-sales. The customer base is concentrated in Poland and includes long-tenured enterprise accounts — Plus (Polsat Plus group, 20+ year partnership, several thousand in-fleet vehicles), Polpharma, Poltraf, and Leaseplan Fleet Management (each since 2011) — alongside mobility operators such as EasyShare (200+ carsharing vehicles since 2018), Orange Polska via Prime Car Management (2019), Subaru Import Polska (2021), and ScooBee electric scooters.
Keratronik firmographics
Firmographics- Name
- Keratronik
- Legal name
- Keratronik Sp. z o.o.
- Website
- https://keratronik.pl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keratronik Sp. z o.o. is a Poland-based telematics company that designs GPS/GSM hardware and proprietary fleet management (KeratronikLogistic) and vehicle-sharing (ShareFleet) software, sold to Polish enterprise fleets, mobility operators, and distributors via subscription, hardware, and professional services.
- Ownership category
- akta.pro rank
Keratronik industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
Keywords
Where Keratronik is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Keratronik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Fleet Management Subscriptions: Subscription-based software service with three tiers (Basic, Plus, Pro) providing GPS fleet monitoring and management capabilities. Recurring monthly or annual revenue model.
- GPS Hardware Devices: Sale of GPS/GSM terminals and tracking devices installed in vehicles for fleet monitoring.
- Vehicle Sharing Platform Licensing: Software licensing for ShareFleet vehicle sharing systems with dedicated applications and back-office management.
- Professional Services: Installation services, system configuration, training, and ongoing technical support for fleet management deployments.
- e-TOLL and Toll Collection Services: Module for toll road payment management integrated with government systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Entry-level fleet management with GPS tracking |
| Subscription | Monthly | Plus - Mid-tier with CAN bus data integration |
| Subscription | Monthly | Pro - Full-featured fleet management with gamification |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Keratronik product offering
Product offeringCore offering
Keratronik designs, develops, and sells GPS-based fleet management and vehicle sharing software combined with proprietary GPS/GSM hardware terminals. Its primary offerings are KeratronikLogistic — a SaaS fleet management platform available in Basic, Plus, and Pro tiers with tracking, CAN bus data, e-TOLL and tachograph integrations, driver scoring and cold-chain monitoring — and ShareFleet, a vehicle sharing/rental platform available in Corpo, Rent, Hub, and City variants with iOS/Android apps and cashless settlement. Customers are Polish and Central European enterprises running vehicle fleets, with distribution via direct sales, a partner portal, distributors, and a 20+ year Plus (Polsat Plus) channel relationship.
Product overview
Keratronik is a Polish company with over 25 years of experience in telematics and anti-theft solutions. The product portfolio consists of two main product lines: (1) KeratronikLogistic - a GPS-based fleet management system with three service tiers (Basic, Plus, Pro) offering vehicle tracking, driver behavior analysis, fuel monitoring, e-TOLL integration, tachograph management, and temperature monitoring; (2) ShareFleet - a vehicle sharing system with four variants (Corpo for corporate carsharing, Rent for rental companies, Hub for mobility hubs, City for urban free-floating sharing). Both product lines are supported by mobile applications (KeratronikLogistic app, CarDriver app, TruckDriver app, ShareFleet app), back-office web panels, and additional services including anti-theft protection, monitoring center, and CRM. The company also partners with FleetConsult for fleet auditing services.
Differentiator
Problem solved
Functional benefit
Brands
- KeratronikLogistic: GPS-based vehicle fleet management system offering Basic, Plus, and Pro service tiers with features including real-time tracking, fuel monitoring, driver behavior analysis, e-TOLL integration, and tachograph management.
- ShareFleet
- KeratronikLogistic CarDriver
- KeratronikLogistic TruckDriver
Products and services
- KeratronikLogistic SaaS GPS-based fleet management system for monitoring vehicles, tracking routes, analyzing driver behavior, controlling fuel consumption, generating operational reports, e-TOLL toll integration, and cold-chain temperature monitoring. Available in three service tiers (Basic, Plus, Pro) and sold to Polish enterprises with vehicle fleets.
- ShareFleet Vehicle Sharing Platform End-to-end vehicle sharing and rental management system with iOS/Android mobile apps enabling reservation, rental, and cashless settlement. Sold to corporate carsharing programs (Corpo), rental companies (Rent), office/residential mobility hubs (Hub), and urban carsharing operators (City). Includes dedicated back-office for fleet control, service ticket management, and partner revenue-sharing.
- e-TOLL Toll Payment Module Add-on module for KeratronikLogistic handling electronic toll collection on Polish highways, expressways and national roads (GDDKiA), with direct integration into the KAS e-TOLL / SENT GEO system as a Ministry of Finance-approved OBU/ZSL provider.
- Tachograph Remote Reading Module Remote reading of DDD files and driver card data from vehicle digital tachographs, integrated with KeratronikLogistic for compliance with Polish and EU driver-hours and tachograph regulations.
- Temperature Monitoring Service Wireless 24/7 temperature and humidity monitoring service for cold-chain transport vehicles and facilities, with automatic alerting from the Keratronik Safety Monitoring Center. Sold to pharmaceutical, food and other temperature-sensitive transport operators.
- Anti-theft Protection Service Real-time monitoring of defined vehicle alarm signals from GPS/GSM terminals with notification to owners and/or emergency services for theft prevention and recovery.
- e-TOLL Max Notification Service 24/7 notification service from the Keratronik Safety Monitoring Center to drivers and carriers in the event of an e-TOLL system malfunction, supporting continuity of compliant toll operation.
- ShareFleet Corpo — Corporate Carsharing Variant Corporate carsharing solution enabling employees to share company pool vehicles for both business and private use, with mobile-app reservation and back-office administration. Sold to large Polish employers.
- ShareFleet Rent — Rental Management Variant Vehicle rental system for car rental companies, automotive showrooms and service centers to share vehicles via mobile application with back-office rental administration.
- ShareFleet Hub — Mobility Hub Variant Mobility-hub platform for managing shared cars, scooters, bicycles and e-scooters at office buildings and residential complexes, with reservation and back-office control.
- ShareFleet City — Urban Carsharing Variant Public, free-floating or station-based urban vehicle-sharing system for cars, scooters, bicycles and e-scooters, with mobile-app reservation, cashless settlement and city-zone operation.
Quantifiable outcome
- Fleet fuel costs reduced by up to 24%
- +7 more outcomes
Companies that use Keratronik
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Keratronik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature7 records
Keratronik partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and major.
- FleetConsultminorPartnership for offering free fleet audits to potential customers. FleetConsult provides independent technical-financial analysis while Keratronik supplies telemetry data from its systems. Joint marketing initiative for fleet optimization services.
- Plus (Polsat Plus Group)coreOver 20-year partnership with Plus telecommunications provider. Plus distributes GPS/GSM terminals and Keratronik telemetry tools through its distribution network. Plus also uses Keratronik Logistic for managing its own fleet of several thousand vehicles.
- Prime Car ManagementmajorCollaboration with Prime Car Management SA to implement ShareFleet Corpo system for Orange Polska SA pool vehicle management. Prime Car Management facilitated the deployment for Orange's employee vehicle sharing program.
- PolpharmamajorImplemented in 2011 for Polpharma Biuro Handlowe - fleet management system with safety monitoring and automatic task verification. Successfully operational with devices installed by Keratronik installers.
- PoltrafmajorImplemented in 2011 for temperature-controlled pharmaceutical transport. Temperature measurement system with automatic alerting for parameter exceedances, integrated with transport management systems.
- Leaseplan Fleet Management (Polska)majorImplemented in 2011 enabling Leaseplan to offer comprehensive fleet management system to their customers. Includes fuel analysis, mileage monitoring, and administrative permissions management.
- Subaru Import PolskamajorShareFleet Hub deployment in 2021 for demonstration vehicle rental and management using sharing economy model. Custom system for managing demo vehicles for automotive importer.
- EasySharemajorShareFleet City implementation in 2018 for urban carsharing with over 200 vehicles. Advanced system using unique Bluetooth communication technology for vehicle access control.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Keratronik competitors and assessment
Company assessmentDirect peers
- ABAX: ABAX is a Nordic-headquartered European telematics company providing GPS fleet tracking, equipment tracking, and connected fleet services. It serves a similar European mid-market and enterprise fleet customer base with comparable subscription-based tracking offerings to KeratronikLogistic.
- Quartix: Quartix is a UK-based, listed telematics provider focused on fleet tracking, driver behavior, and vehicle management for SMEs and mid-market fleets. It is a useful same-size-but-U.K.-market comparable to Keratronik in product scope, subscription pricing, and customer profile.
- Targa Telematics: Targa Telematics is an Italy-headquartered European telematics and IoT provider offering fleet management, insurance telematics, and shared mobility platforms. Its Smart Mobility suite—particularly its carsharing and sharing-economy modules—directly mirrors Keratronik's KeratronikLogistic + ShareFleet offering across Southern and Central European markets.
- Gurtam: Gurtam is a Belarus-headquartered telematics software company behind the Wialon platform, used by thousands of GPS tracking service providers worldwide. As a telematics backend platform that competes for the same fleet telematics workloads as KeratronikLogistic, Gurtam is a relevant direct peer in the B2B telematics layer.
- Masternaut (Powerfleet): Masternaut, now part of Powerfleet, provides fleet management, vehicle tracking, and driver behavior analytics across Europe. Its full-suite fleet SaaS and telematics hardware overlap directly with Keratronik's end-to-end offering for enterprise fleets.
- Geotab: Geotab is a global fleet telematics provider with a flagship GPS tracking device and MyGeotab SaaS platform serving enterprise and government fleets. Its stack closely overlaps with KeratronikLogistic Plus/Pro (CAN bus integration, driver behavior, fuel analytics), making it a direct competitor particularly in Poland and the wider EU market.
- Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics, is one of Europe's largest fleet telematics platforms offering GPS tracking, vehicle management, and connected fleet services. It directly competes with KeratronikLogistic in the European mid-market and SMB fleet segment, though at materially larger scale across 60+ countries.
Broad incumbents
- Samsara: Samsara offers a connected operations cloud spanning fleet telematics, video-based safety, equipment monitoring, and workflow apps. While much larger and broader than Keratronik, it competes for the same enterprise fleet digitalization budget and uses a similar IoT + SaaS model with mobile driver apps analogous to KeratronikLogistic's.
- Verizon Connect: Verizon Connect provides fleet management, GPS tracking, and connected vehicle solutions globally, deeply overlapping with Keratronik's fleet telematics offering. It serves as a broad incumbent vendor Keratronik competes against in enterprise and multinational accounts operating in Poland.
- Inseego: Inseego provides IoT hardware and SaaS for fleet and asset tracking, including 4G/5G gateways and telematics devices. Its hardware-plus-software model—particularly its GPS/GSM tracking devices and fleet management subscriptions—closely parallels Keratronik's vertical integration of GPS terminals with the KeratronikLogistic platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Keratronik social profiles
Digital presenceKeratronik compliance and trust
Trust signalCompliance9 records
Keratronik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keratronik leadership team
Management profileNumber of profiles
Keratronik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keratronik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keratronik
What does Keratronik do?
Keratronik designs, develops, and sells GPS-based fleet management and vehicle sharing software combined with proprietary GPS/GSM hardware terminals. Its primary offerings are KeratronikLogistic — a SaaS fleet management platform available in Basic, Plus, and Pro tiers with tracking, CAN bus data, e-TOLL and tachograph integrations, driver scoring and cold-chain monitoring — and ShareFleet, a vehicle sharing/rental platform available in Corpo, Rent, Hub, and City variants with iOS/Android apps and cashless settlement. Customers are Polish and Central European enterprises running vehicle fleets, with distribution via direct sales, a partner portal, distributors, and a 20+ year Plus (Polsat Plus) channel relationship.
Is Keratronik a public or private company?
Keratronik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keratronik founded?
Keratronik was founded in 1998. It employs 51 to 100 people.
Where is Keratronik based?
Keratronik is headquartered in Warsaw, Poland, in the Europe region.
How does Keratronik make money?
Five revenue lines are on record. SaaS Fleet Management Subscriptions are the primary driver. The others are GPS Hardware Devices, vehicle Sharing Platform Licensing, professional Services and e-TOLL and Toll Collection Services.
Who are Keratronik's main competitors?
Direct peers on record are ABAX, Quartix, Targa Telematics, Gurtam, Masternaut (Powerfleet), Geotab and Webfleet (Bridgestone). Broad incumbents are Samsara, Verizon Connect and Inseego.
Does Keratronik have an API?
No public API is recorded for Keratronik.
What industry is Keratronik in?
Keratronik's product category is Fleet Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of THADAKAF, Telematics, GPS Tracking & Connected Fleet Services. Its NAICS code is 5321 and its SIC code is 7510.