Holiday Bright Lights
Holiday Bright Lights is a privately held US wholesale supplier of commercial-grade LED holiday and event lighting products, serving independent retailers, 400+ professional decorators, and wholesale distributors across the US and Canada via its patented sealed-LED, RGB, and smart lighting product lines.
- Company typePrivate
- Founded2001
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holiday Bright Lights does
Holiday Bright Lights (HBL) is a US-based wholesale supplier of commercial-grade holiday and event lighting products headquartered in Omaha, Nebraska. Founded in 2001, the company sells LED light sets, C7/C9 retrofit bulbs, RGB color-changing systems, modular Light Links, pre-lit wreaths and garlands, Christmas trees, commercial tower trees (18'-100'), lighted lawn decor, cherry blossom and palm trees, patio/event lighting, and accessories, along with the Brilliant smart lighting control system. Its product line is differentiated by patented technology including sealed waterproof LED bulbs (single-injection molding), Diamond Illumination SMD LED construction with 50,000-hour lifespan, and Always Lit chip-per-bulb circuit continuity. The company also holds an exclusive license to market products under the Christmas Vacation / 'Clark Griswold Approved Lights' brand. HBL operates an 80,000-square-foot main warehouse in Omaha and showrooms in Chicago, Denver, and Atlanta, with distribution via a regional sales team covering 7+ US territories, a network of wholesale distributors (Automatic Supply, Ace Hardware, Thunder Lighting, Aquarius Supply, etc.), and an online B2B store.
HBL serves three primary B2B customer segments: independent retailers and garden centers purchasing inventory for resale, a network of 400+ professional holiday lighting decorators across the US and Canada who purchase at wholesale and provide installation services to end customers, and wholesale distributors that resell to retailers and landscapers. Secondary use cases include commercial businesses seeking large tower trees and wall-washing installations, and residential homeowners purchasing through decorator networks or retailers. The company generates revenue through one-time wholesale product sales, recurring decorator program relationships (with wholesale pricing, volume discounts, warranty, and training benefits), and custom design services for retail store programs including displays, endcaps, and plan-o-grams. Pricing is quote-based and not publicly disclosed, with factory-direct wholesale terms and volume discount programs tied to seasonal pre-orders. Sub-brands include Forever Lighting and Brilliant. Leadership is founder-controlled, with Rich Martini as President and Mike Marlow as Vice President.
Holiday Bright Lights firmographics
Firmographics- Name
- Holiday Bright Lights
- Legal name
- Holiday Bright Lights, Inc
- Website
- https://holidaybrightlights.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holiday Bright Lights is a privately held US wholesale supplier of commercial-grade LED holiday and event lighting products, serving independent retailers, 400+ professional decorators, and wholesale distributors across the US and Canada via its patented sealed-LED, RGB, and smart lighting product lines.
- Ownership category
- akta.pro rank
Holiday Bright Lights industry classification
Industry- Product category
- Commercial Holiday Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Holiday & Decorative String Lighting Retail (CRAIAHAJ)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where Holiday Bright Lights is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Holiday Bright Lights business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Product Sales: B2B wholesale sales of commercial-grade holiday lighting products including LED light sets, C7/C9 bulbs, wreaths, garlands, trees, tower trees, cherry trees, patriotic and Halloween decorations, patio lighting, accessories, and lawn decor to retailers, distributors, and professional decorators.
- Professional Decorator Programs: HBL Decorator program offering wholesale pricing, product warranty, decorating advice, customized designer programs, marketing templates, pre-order and volume discount programs, and access to the Christmas Kickoff annual conference.
- Custom Design Services: Custom holiday lighting program design for retail stores including displays, endcaps, and plan-o-grams. Also includes estimating and design support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for HBL Decorator program members |
| Hybrid | Multi-year contract | Retail store custom programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Holiday Bright Lights product offering
Product offeringCore offering
Holiday Bright Lights is a wholesale supplier of commercial-grade LED holiday and decorative lighting products, selling C7/C9 bulbs, LED light sets, RGB color-changing lights, Light Links systems, pre-lit wreaths and garlands, pre-lit Christmas trees, commercial tower trees, lighted lawn decor, patio/event lighting, cherry blossom trees, and patriotic and Halloween lighting lines to retailers, wholesale distributors, and professional holiday lighting decorators. The company also offers the Brilliant smart lighting control system and custom retail merchandising programs including displays, endcaps, and plan-o-grams.
Product overview
Holiday Bright Lights is a wholesale supplier of commercial-grade holiday lighting products serving retailers, independent garden centers, wholesale distributors, and professional holiday lighting decorators. The product portfolio centers on patented LED lighting technology (waterproof sealed bulbs, SMD diamond illumination) and includes C7/C9 retrofit bulbs, various LED light sets (T5, C6, 5mm, M8, rice, cluster), RGB color-changing systems with WiFi/app control, and Light Links linkable systems. The foliage line features pre-lit wreaths and garlands (Mix Noble, Olympia Pine collections). Tree offerings include pre-lit Christmas trees with Always Lit technology and commercial tower trees (18'-100'). Seasonal extensions cover Patriotic and Halloween themes. The company also offers the Brilliant smart lighting control system for synchronized light shows. Accessories include cords, timers, and installation clips. Professional services include design support, estimating, and installation training programs.
Differentiator
Problem solved
Functional benefit
Brands
- Forever Lighting: A brand managed by Bryan Beaudry, Holiday Bright Lights' Forever Lighting Brand Manager, serving the North Eastern Division.
- Brilliant
Quantifiable outcome
- 5x brighter than standard LED light sets
- +4 more outcomes
Companies that use Holiday Bright Lights
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Holiday Bright Lights technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Holiday Bright Lights partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Automatic SupplycoreIndiana-based wholesale distributor with multiple locations (Fishers, Fort Wayne, Greenwood, Indianapolis, Newburgh) serving the Midwest region with holiday lighting products.
- Ace Hardware (Houston-area stores)coreNetwork of Ace Hardware stores in Houston area including Pearland Lumber & Ace Hardware, Cypress Ace Hardware, Spring Ace Hardware, Fulshear Ace Hardware, and Ace Hardware Cinco Ranch selling HBL products to retail customers.
- Thunder Lighting SupplyminorNew York-based lighting distributor located in Lindenhurst, NY serving the Northeast market.
- Musselman Landscape SolutionsminorNoblesville, Indiana landscape solutions provider distributing holiday lighting products.
- Greendell Landscape SolutionsminorMooresville, Indiana landscape solutions provider serving the central Indiana region.
- Wolf Creek CompanyminorMulti-location distributor with branch locations across various regions serving landscape and holiday lighting markets.
- Aquarius SupplyminorHawthorne, New Jersey distributor serving the Northeast with holiday lighting products.
- Leesville Landscape SuppliesminorLynchburg, Virginia landscape supplies distributor serving the Virginia region.
- North East IlluminatorsminorNortheast regional lighting distributor operating through Neidistributors.com.
- MinleonminorRGB lighting technology partner providing training on RGB light technology at the Christmas Kickoff Summit. Specializes in theatrical and architectural lighting control solutions.
Scale indicators6 records
Recent moves11 records
Expansion highlights7 records
Holiday Bright Lights competitors and assessment
Company assessmentDirect peers
- Christmas Designers: Direct competitor selling commercial-grade LED holiday lighting, C7/C9 bulbs, RGB systems, and patio string lights wholesale to professional decorators and retailers across the US. Most direct head-to-head competitor to HBL's core assortment and decorator channel.
- Christmas Light Source: Wholesale and retail supplier of commercial LED Christmas lights, C7/C9 bulbs, light strings, and tree/wreath decor serving professional installers and retail customers. Comparable product breadth and pro-installer focus.
- Commercial Christmas: Specializes in commercial-grade holiday lighting installation products, including tree wraps, roofline lighting, and large-format commercial displays — directly overlapping HBL's professional decorator and commercial tower tree offering.
- Novelty Lights: Wholesale holiday and commercial LED lighting supplier with comparable assortment (C7/C9, stringers, patio lights, RGB) and a similar pro-installer / retailer distribution model.
- Balsam Hill: Premium artificial Christmas trees, wreaths, and garlands with strong direct-to-consumer brand. Comparable on the foliage/decor side of HBL's catalog, particularly the pre-lit tree and wreath/garland lines.
Broad incumbents
- 1000Bulbs.com: Broad lighting retailer carrying commercial and decorative LED, including holiday/patio string lights and RGB systems at scale. Wider portfolio than HBL but overlaps directly in commercial decorative lighting SKUs.
- Bulbrite: Established specialty lighting manufacturer and distributor of decorative and commercial bulbs, including string lighting and replacement C7/C9 LEDs. Broader catalog and channel reach than HBL.
- S4 Lights (formerly GE Holiday): Major holiday lighting brand (formerly GE) selling commercial and consumer Christmas lights through mass retail. Provides the at-scale mass-market benchmark for pricing and assortment HBL competes against at independent retailers.
- Frontgate: Premium home and outdoor décor retailer carrying high-end holiday lighting, wreaths, garlands, and outdoor patio string lights. Overlaps with HBL on premium decorative holiday and patio lighting categories.
Emerging players
- Christmas Central: Online holiday décor retailer offering Christmas trees, wreaths, garlands, and lighting including commercial-grade options. Comparable in product mix but with a stronger D2C tilt than HBL's wholesale model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Holiday Bright Lights social profiles
Digital presenceHoliday Bright Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday Bright Lights leadership team
Management profileNumber of profiles
Holiday Bright Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday Bright Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday Bright Lights
What does Holiday Bright Lights do?
Holiday Bright Lights is a wholesale supplier of commercial-grade LED holiday and decorative lighting products, selling C7/C9 bulbs, LED light sets, RGB color-changing lights, Light Links systems, pre-lit wreaths and garlands, pre-lit Christmas trees, commercial tower trees, lighted lawn decor, patio/event lighting, cherry blossom trees, and patriotic and Halloween lighting lines to retailers, wholesale distributors, and professional holiday lighting decorators. The company also offers the Brilliant smart lighting control system and custom retail merchandising programs including displays, endcaps, and plan-o-grams.
Is Holiday Bright Lights a public or private company?
Holiday Bright Lights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holiday Bright Lights founded?
Holiday Bright Lights was founded in 2001. It employs 11 to 50 people.
Where is Holiday Bright Lights based?
Holiday Bright Lights is headquartered in Omaha, United States, in the North America region.
How does Holiday Bright Lights make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are professional Decorator Programs and custom Design Services.
Who are Holiday Bright Lights's main competitors?
Direct peers on record are Christmas Designers, Christmas Light Source, Commercial Christmas, Novelty Lights and Balsam Hill. Broad incumbents are 1000Bulbs.com, Bulbrite, S4 Lights (formerly GE Holiday) and Frontgate. Christmas Central is listed as an emerging player.
Does Holiday Bright Lights have an API?
No public API is recorded for Holiday Bright Lights.
What industry is Holiday Bright Lights in?
Holiday Bright Lights's product category is Commercial Holiday Lighting. Its primary akta.pro industry code is CRAIAHAJ, Holiday & Decorative String Lighting Retail, with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 3351 and its SIC code is 3640.