Charleston Dirty Birds

What Charleston Dirty Birds does

Charleston Dirty Birds is a private professional baseball franchise competing in the Atlantic League of Professional Baseball, an MLB Partner League. Founded in 1987 and headquartered at 601 Morris St., Suite 201 in Charleston, West Virginia, the team plays its home games at GoMart Ballpark, a 100% cashless venue at the same address. The organization fields a roster of 11 to 50 employees and runs a 50-plus-game home schedule each season, monetizing game-day attendance, concessions, merchandise, sponsorships, and group-event rentals.

The franchise's core product is live professional baseball entertainment, delivered through single-game tickets priced at $14-$20 for standard box, reserved, and lawn seating, with premium tiers including the Victory Club, Bud Light Party Deck, Luxury Suites, and the WV Army National Guard Mandatory Fun Tent. Distribution is direct-to-consumer via TicketReturn.com, the on-site GoMart Ballpark Box Office, and the Quick-Stop Team Store, supplemented by an e-commerce storefront at dirtybirds-zone.com. Underlying technology is conventional: a third-party ticketing platform, cashless payment infrastructure (Apple Pay, Google Pay, major cards), and standard calendar integrations; no proprietary technology or AI components are evident.

Revenue mechanics span five streams: single-game and bundled ticket sales (e.g., the Cheaper by the Dozen pack), in-venue concessions and food and beverage, group outings across six venue configurations, merchandise, and corporate sponsorships anchored by partners such as Pepsi, Salango Law, CAMC, The Spark of Love Foundation, and the WV Army National Guard. Customer segments center on families with children, youth (via Dusty's Kids Club, birthday packages, and Camp Day), summer camps and youth groups, corporate group outings, and community-cause audiences served through themed events like Mothman Night, Star Wars Night, Bluey Night, and Pepperoni Roll Fest. The franchise generates attendance through an event-driven go-to-market model, layering locally-themed promotional nights, character appearances, giveaways (limited to the first 1,000 fans), and dollar-beer and $2-Tuesday value nights on top of the underlying baseball product.

Name

Charleston Dirty Birds

Legal name

The Charleston Dirty Birds

Website

https://dirtybirdsbaseball.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Charleston Dirty Birds is a private, independent minor league baseball franchise in the Atlantic League (an MLB Partner League) that plays 50-plus home games per season at GoMart Ballpark in Charleston, WV, monetizing ticket sales, concessions, merchandise, sponsorships, and group events for families, youth, and local community audiences.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Minor league baseball
• Professional baseball team
• Baseball ticketing
• Ballpark concessions
• Team merchandise

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Single-game tickets ranging from $14-$20 for standard seating, with premium options for box seats and group party decks at higher price points. Tickets sold via TicketReturn.com and GoMart Ballpark Box Office.
2. Concessions and Food & Beverage: Concessions revenue from food, beverages (including $1 Beer Night promotions), and specialty items like the 'There's a Snake in my Boot' mocktail. Cashless venue accepting all major credit/debit cards, Apple Pay, and Google Pay.
3. Group Outings and Venue Rentals: Six distinct venue locations for group bookings including The Victory Club, Bud Light Party Deck, Grandstand, Luxury Suites, WV Army National Guard Mandatory Fun Tent, and Canopy Picnic areas. Birthday party packages also available.
4. Merchandise: Online shop accessible at dirtybirds-zone.com and the Quick-Stop Team Store at GoMart Ballpark.
5. Sponsorships: Partnership with sponsors including Pepsi (Mothman bobblehead giveaway), Salango Law (America's 250th Birthday fireworks), CAMC (CAMC Week), The Spark of Love Foundation (Toy Drive), and others for themed event nights.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Charleston Dirty Birds operate as a professional minor league baseball franchise in the Atlantic League (an MLB Partner League), playing home games at GoMart Ballpark in Charleston, West Virginia. The team's core offering is live professional baseball entertainment, monetized through single-game ticket sales ($14–$20 standard admission), group outing packages across six venue locations, premium seating experiences, themed promotional game nights, concessions, and team merchandise. The franchise also runs youth programming such as Dusty's Kids Club and birthday party packages.

Product overview

Charleston Dirty Birds is a minor league baseball team offering live professional baseball entertainment at GoMart Ballpark in Charleston, WV. The core product consists of game attendance with single-game tickets ($14-$20) and group outing packages across six venue locations (Victory Club, Bud Light Party Deck, Grandstand, Luxury Suites, WV Army National Guard Mandatory Fun Tent, and Canopy Picnic). The company differentiates through promotional themed events (Dollar Beer Night, $2 Tuesday, character nights like Bluey and Toy Story, Star Wars Night, Mothman Night), kids programming (Dusty's Kids Club, Birthday Parties, Kids Zone, Field of Dreams), and family-value ticket bundles (Cheaper by the Dozen). The Atlantic League team also operates a merchandise store and premium seating options for enhanced hospitality experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Game Tickets Individual admission tickets to Charleston Dirty Birds minor league baseball games at GoMart Ballpark. Single-game tickets generally range from $14 to $20 for standard box, reserved, and lawn entry. Sold via TicketReturn.com and the on-site GoMart Ballpark Box Office for individual fans and families.
• Group Outings Group ticket packages for corporate events, team outings, client entertainment, family gatherings, and birthday celebrations. Six venue locations available: The Victory Club, Bud Light Party Deck, Grandstand, Luxury Suites, WV Army National Guard Mandatory Fun Tent, and Canopy Picnic areas. Handled through the team's direct group sales team.
• Cheaper by the Dozen Ticket Pack Bundle of tickets sold at a discounted rate with flexibility to use throughout the season, targeted at families, team celebrations, client entertainment, and spontaneous game attendance.
• Premium Seating Options Upscale seating experiences including Premium Box Seats closer to the field, Victory Club, Luxury Suites, and party decks, providing enhanced game viewing and hospitality for fans and corporate guests.
• Dusty's Kids Club Exclusive kids membership program providing young fans with special access, exclusive perks, and year-round engagement with the Charleston Dirty Birds throughout the baseball season.
• Birthday Party Packages Ballpark-hosted children's birthday party experiences including reserved party space and special game-day activities coordinated by the team's events staff.
• Team Merchandise Official Charleston Dirty Birds apparel and memorabilia sold through the Quick-Stop Team Store at GoMart Ballpark and the online store at dirtybirds-zone.com.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Charleston Area Medical Center (CAMC)coreGTM or Marketing Partner · 21 July 2026CAMC Week is a week-long celebration honoring doctors, nurses, and healthcare staff from the Charleston Area Medical Center. Includes $2 Tuesday/CAMC Week, WMADN Night, Dollar Beer Night/CAMC Week, and Bark in the Park/Strike Out Cancer Night events recognizing healthcare workers.
• USSSA (United States Specialty Sports Association)coreStrategic or Co-development Partner · 9 July 2026USSSA Opening Ceremony hosted at GoMart Ballpark before Charleston Dirty Birds game against Long Island Ducks. The ballpark hosts hundreds of youth athletes parading the warning track to kick off their tournament week.
• The Spark of Love FoundationminorGTM or Marketing Partner · 28 June 2026The Spark of Love Foundation sponsors Toy Story Family Day toy drive, collecting brand new toys for donation at the ballpark event.
• Salango LawcoreGTM or Marketing Partner · 27 June 2026Salango Law, PLLC sponsors America's 250th Birthday Celebration Mega Fireworks Show. The law firm sponsors post-game fireworks, one of the biggest events of the summer.
• PepsicoreGTM or Marketing Partner · 26 June 2026Pepsi sponsors Mothman Night and the Mothman on the Capitol Bobblehead giveaway, with the first fans receiving exclusive limited-edition bobbleheads. Pepsi branding and support for promotional giveaways.
• Kanawha Valley TourismcoreStrategic or Co-development PartnerDusty's Discovery Hunt partnership promoting tourism in the Kanawha Valley region. Fans collect letters hidden throughout the valley and bring them to the ballpark to discover the mystery word, encouraging exploration of local tourism destinations.
• Atlantic League of Professional BaseballcoreOthersThe Charleston Dirty Birds are a member of the Atlantic League, an MLB Partner League. This partnership defines the team's professional baseball league status and competitive framework.
• WV Army National GuardminorGTM or Marketing PartnerThe WV Army National Guard sponsors the Mandatory Fun Tent venue location at GoMart Ballpark, a designated area for group outings and fan engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• High Point Rockers: Atlantic League peer in a comparable regional market. Operates with similar group hospitality, season-ticket bundle, and family-promo revenue architecture.
• Long Island Ducks: Atlantic League of Professional Baseball franchise and explicit divisional competitor of the Charleston Dirty Birds. Both teams compete in the same MLB Partner League with shared scheduling, sponsorship structures, and season-length economics.
• York Revolution: Direct Atlantic League competitor. Operates a comparable single-team minor-league model with themed promotions, group outings, and a regional ballpark venue — directly comparable revenue mix and operational structure.
• Gastonia Honey Hunters: Atlantic League franchise and direct league competitor. Comparable in market size, attendance scale, and the use of strong thematic branding to differentiate in a smaller market.
• Southern Maryland Blue Crabs: Atlantic League peer operating a single ballpark with themed nights, group-outing packages, and merchandise revenue — highly comparable operating model to the Dirty Birds.
• Lancaster Stormers: Atlantic League counterpart with similar ballpark, ticketing, and sponsorship structure. Provides a near-comparable for season economics and sponsorship stack.
• Staten Island FerryHawks: Atlantic League franchise operating with similar themed-night and group-outing monetization strategies. Comparable in scale to the Dirty Birds and a direct in-league competitor.
• Tri-City ValleyCats: Atlantic League franchise with shared MLB Partner League affiliation and similar regional ballpark scale. Useful comparable for capex, attendance, and group revenue benchmarks.

Emerging players

• Savannah Bananas: Independent-league baseball team that has scaled a themed-entertainment, content-driven business model into a national touring product. Highly relevant as a benchmark for how aggressively experiential, social-media-first operations can compound baseball franchise value.

Regional players

• Sugar Land Space Cowboys: Triple-A MiLB affiliate operating a comparable single-venue ballpark, group-outing platform, and themed-promo schedule in a different region. Useful broader-MiLB benchmark for sponsorship depth and premium-seating economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dirtybirdscwv
• YouTubeyoutube.com/c/CharlestonDirtyBirdsBaseball
• Facebookfacebook.com/DirtyBirdsCWV
• Instagraminstagram.com/dirtybirdscwv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charleston Dirty Birds