High Point Rockers Baseball
High Point Rockers Baseball is a non-profit Atlantic League professional baseball team playing at Truist Point in High Point, NC, delivering live baseball, premium hospitality, and multi-use stadium events to families, corporate groups, and regional sponsors in the Piedmont Triad market.
- Company typePrivate
- Founded2019
- HeadquartersHigh Point, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What High Point Rockers Baseball does
High Point Rockers Baseball is a professional baseball franchise operating in the South Division of the Atlantic League of Professional Baseball (ALPB), a partner league of Major League Baseball. The team is owned and operated by High Point Baseball Inc, a non-profit organization founded in 2019 (first games played in 2022), and plays its home schedule at Truist Point — a 4,500-seat (5,000 for events) ballpark constructed for approximately $36M in downtown High Point, North Carolina. The franchise serves as the primary professional baseball entertainment anchor for the Piedmont Triad region, competing across roughly 66 home games per season.
The commercial model is multi-stream: tiered ticketing (individual games priced $5-$16, season tickets $490-$2,050 per seat, flex/mini plans, group tickets for 15+, luxury suite and loge box rentals), concessions and craft beer sales at the on-site High Pint bar, team merchandise via a BigCommerce e-commerce storefront plus on-site retail, parking at $5/car, facility rentals ($75-$125/hour for photo and video shoots; weddings, corporate events, and full-venue rentals), and corporate sponsorship packages with 80+ partners including founding-sponsor naming rights from Truist Bank. Distribution is direct-to-consumer through two physical box offices, the mlb.tickets.com portal, direct sales teams for groups and premium seating, plus live game streaming via HomeTeam Network and audio via Mixlr. Community-facing products (Hype's Herd Kids' Club, summer Nike Baseball Camps, Row of Honor veteran program, mascot appearances) and non-baseball venue use (Adult Kickball League, Carolina Core Soccer, concerts) round out the offering.
Customer segments split across individual families and regional baseball fans, group event organizers (corporate outings, birthdays, school groups), and corporate sponsors seeking regional brand visibility. The franchise is in active operational buildout for the 2026 season — multiple new ticket sales executives, marketing, and events hires have joined, and the sponsorship roster continues to expand — following a 2025 South Division Championship and ALPB Manager of the Year and Defensive Player of the Year awards.
High Point Rockers Baseball firmographics
Firmographics- Name
- High Point Rockers Baseball
- Legal name
- High Point Baseball Inc
- Website
- https://highpointrockers.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Point Rockers Baseball is a non-profit Atlantic League professional baseball team playing at Truist Point in High Point, NC, delivering live baseball, premium hospitality, and multi-use stadium events to families, corporate groups, and regional sponsors in the Piedmont Triad market.
- Ownership category
- akta.pro rank
High Point Rockers Baseball industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where High Point Rockers Baseball is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Point Rockers Baseball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from individual game tickets, season tickets, group tickets, mini-plans, flex plans, and luxury suite/loge box rentals sold directly to consumers and corporate groups
- Merchandise: Sale of team merchandise including jerseys, hats, apparel, novelties through online shop and stadium locations
- Concessions: Food and beverage sales at Truist Point including craft beer bar (The High Pint), concession stands, and catering services
- Corporate Sponsorships: Corporate partnership packages offering official designation, category exclusivity, logo usage, naming rights, in-stadium signage, and website/social media branding
- Facility Rentals: Non-game day rentals of entire venue, Catalyst Club, and field/photo spaces for weddings, corporate events, fundraisers, and photoshoots
- Parking: Game day parking fees at $5 per car in Truist Point-operated lots
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Tickets - Catalyst Club |
| Subscription | Annual | Season Tickets - Home Plate Box |
| Subscription | Annual | Season Tickets - Infield Box |
| Subscription | Annual | Season Tickets - Standard Box |
| Unit Pricing | Pay-as-you-go | Individual Game Tickets |
| Unit Pricing | Pay-as-you-go | Group Tickets - Bleachers |
| Unit Pricing | Pay-as-you-go | Group Tickets - Standard Box |
| Unit Pricing | Pay-as-you-go | Group Tickets - Infield Box |
| Unit Pricing | Pay-as-you-go | Birthday Groups |
| Unit Pricing | Pay-as-you-go | Catered Groups |
| Subscription | Multi-year contract | Flex Plans - 5 Tickets |
| Subscription | Multi-year contract | Flex Plans - 8 Tickets |
| Unit Pricing | Multi-year contract | Mini Plans - Can't Miss Games Package |
| One time/ perpetual license | Multi-year contract | Luxury Suite Rental |
| One time/ perpetual license | Multi-year contract | Loge Box Rental |
| Usage-based | Pay-as-you-go | Venue Photography Rental |
| Subscription | Annual | Hype's Herd Kids' Club |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
High Point Rockers Baseball product offering
Product offeringCore offering
High Point Rockers Baseball operates an Atlantic League professional baseball franchise playing a 66-game home schedule per season at Truist Point ballpark in High Point, North Carolina. The organization sells individual, season, group, mini-plan, flex-plan, suite, and loge box tickets, along with on-site concessions, branded merchandise, and non-game stadium rentals. It also runs community programs including Hype's Herd Kids' Club, Summer Baseball Camps, and the Row of Honor veteran recognition initiative, and hosts additional stadium events such as adult kickball, soccer tournaments, concerts, and corporate or private functions.
Product overview
High Point Rockers Baseball is a professional baseball organization operating as a single unified offering—the Atlantic League professional baseball team at Truist Point stadium. The core product is live professional baseball entertainment, supported by ticketing products including Individual Game Tickets, Season Tickets with preferred seating and Catalyst Club premium options, Group Tickets, Mini Plans, and Flex Plans. Premium offerings include Luxury Suite and Loge Box Rentals for corporate and private events. Ancillary revenue streams include a Merchandise Shop, Facility Rentals for non-game events, and community programs such as Summer Baseball Camps, Hype's Herd Kids' Club, and the HYPE mascot program. The organization also hosts Stadium Events including Adult Kickball League and Soccer, with streaming and audio broadcast integrations for remote fan engagement.
Differentiator
Problem solved
Functional benefit
Brands
- HYPE: The Rocking Horse mascot of the High Point Rockers, described as a foal with 12 twinkle-like birthmarks who found his destiny in North Carolina.
Products and services
- Professional Baseball Games Atlantic League professional baseball games played at Truist Point ballpark; the Rockers compete in the South Division as a Partner League of MLB, playing approximately 66 home games per season.
- Season Tickets Full-season ticket packages guaranteeing access to all home games with perks including guaranteed seat ownership, 20% merchandise discount, Ticket Exchange Program, special event invites, Atlantic League Ballpark Pass, and complimentary playoff tickets.
- Group Tickets Discounted tickets for groups of 15 or more across bleachers, standard box, and infield box seats, with group recognition on the Jumbotron and dedicated fundraising options for outings, birthdays, and corporate events.
- Mini Plans Flexible multi-game ticket packages including the 8-pack flex tickets, the Can't Miss Games package featuring special events such as Opening Day, July 3rd, and September 11th fireworks, plus 9-game, 18-game, and half-season ticket options.
- Flex Plans Voucher-based ticket plans for 5 or 8 flex tickets valid for Standard Box seats with upgrade options; vouchers can be used personally or shared with friends and family.
- Luxury Suite Rentals Premium suite rentals including 36 tickets, outdoor and indoor seating, customizable catering, two free drinks per ticket, buffet access, private restrooms, and a Jumbotron shout-out for corporate or private events.
- Loge Box Rentals Open-air premium boxes along the third base line including 12 tickets, customizable catering, Catalyst Club restroom access, two free drinks per ticket, light buffet access, and Jumbotron group announcements.
- Merchandise Shop Official team merchandise store offering jerseys, hats, t-shirts, hoodies, novelty items, drinkware, pet apparel, and souvenirs online and at stadium locations with multiple shipping options.
- Stadium Events Non-baseball events hosted at Truist Point including Adult Kickball League, Carolina Core Soccer, concerts, corporate events, weddings, holiday parties, fundraisers, and facility photoshoots.
- Facility Rentals Non-game-day rentals of the entire Truist Point venue, the Catalyst Club, and field/photo spaces for weddings, corporate events, fundraisers, and photo shoots with hourly venue photography pricing.
- Summer Baseball Camps Day camp programs for children ages 7-13 with daily baseball instruction, a Nike Baseball Camp affiliation, a camp t-shirt, a cinch sack, and game tickets.
- Hype's Herd Kids' Club Annual membership club for children ages 4-11 including Sunday game tickets, exclusive events, a t-shirt, membership card, run-the-bases priority access, birthday party discounts, and a team pen pal program.
- Row of Honor Military veteran recognition program presented five complimentary tickets per game to veterans, sponsored by Protection Systems, Inc.
Companies that use High Point Rockers Baseball
Customer profileSegments4 records
Ideal customer profiles4 records
High Point Rockers Baseball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
High Point Rockers Baseball partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered minor and founding partner.
- Circle KminorConvenience store chain partnering as a sponsor with in-stadium and marketing presence.
- YMCAminorCommunity organization partner collaborating on youth and wellness programs.
- Protection Systems Inc.minorSecurity company sponsoring the Row of Honor program for veterans.
- Iheart (iHeartMedia)minorRadio and media partner providing marketing and promotional support.
- Douglas S. Witcher Family Foundationfounding partnerFounding partner providing support for community initiatives and team programs at Truist Point.
- Gordon Food ServiceminorFood service distribution partner supporting concession operations at Truist Point.
- Marketplace ManagementminorProperty/facility management company sponsoring the Rockers.
- Fiddlin' FishminorLocal brewery/restaurant sponsor.
- GiannosminorLocal business sponsor.
- SumelaminorLocal restaurant sponsor.
- Triad Business BankminorRegional bank sponsor.
- SbSiminorLocal business sponsor.
- Ma'LuzminorLocal business sponsor providing Ma'Luz Player of the Week recognition for Rockers players.
- Carousel HospitalityminorHospitality company providing services or sponsorship for Truist Point events.
- B&H Heating and AirminorLocal heating and air conditioning company sponsoring the High Point Rockers with in-stadium branding.
- American Premium BeverageminorBeverage distribution partner providing products for concessions at Truist Point.
- DeBeen EspressominorLocal espresso business providing products at Truist Point.
- High Point Universityfounding partnerFounding partner and educational institution collaborator. High Point University is located in High Point, NC and works with the Rockers on various initiatives.
- Atrium Health - WFBHminorHealthcare provider partner offering health services and wellness programs at Truist Point.
- Coca Cola Consolidatedfounding partnerFounding partner of the High Point Rockers. Coca Cola Consolidated serves as the official beverage provider for Truist Point with branding throughout the venue.
- Culp, Inc.founding partnerFounding partner of the High Point Rockers. Culp, Inc. is a major local employer and founding sponsor of the organization.
- Old Dominion Freight Linesfounding partnerFounding partner of the organization. Old Dominion Freight Lines is a major freight carrier headquartered in North Carolina.
- Truist Bankfounding partnerFounding partner and naming rights sponsor for Truist Point ballpark (formerly BB&T Point). Major banking partner for the organization.
- Vann York Autofounding partnerFounding partner and automotive sponsor of the High Point Rockers. Vann York Auto is a local automotive dealership.
- SheetzminorRegional convenience store chain sponsoring the team with branding and promotional activities.
- International Market Centers (Andmore)minorMajor local business and event venue operator sponsoring the team.
- Guilford Technical Community CollegeminorLocal community college collaborating on educational and workforce initiatives.
- Sweet Old Bill'sminorLocal restaurant/business sponsor with in-stadium presence.
- RH BarringerminorLocal business sponsor supporting the team.
- Gray & Creech Office SolutionsminorOffice solutions provider sponsoring the team.
- Breece EnterprisesminorLocal business sponsor.
- Bank of Oak RidgeminorRegional bank sponsor.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
High Point Rockers Baseball competitors and assessment
Company assessmentRegional players
- Carolina Core FC: Soccer club also operating at Truist Point; relevant as a co-tenant and complementary event programming partner within the same venue, though operating in a different sport.
Direct peers
- York Revolution: Atlantic League team with similar ballpark economics, founding sponsor structure, and non-game-day venue rental strategy, providing strong model comparability.
- Staten Island FerryHawks: Another Atlantic League of Professional Baseball team competing in the same partner-league structure, with comparable ticketing, sponsorship, and venue rental business model, serving as the most direct league-level peer.
- Long Island Ducks: One of the most successful independent league baseball teams (Atlantic League) and a strong model for diversified venue revenue, premium seating, and community programming at a comparable scale.
- Lancaster Stormers: Atlantic League team operating in a similar mid-sized Pennsylvania market with comparable attendance, family entertainment positioning, and venue-based event hosting.
- Somerset Patriots: Long-tenured Atlantic League franchise with established brand, corporate sponsorship depth, and multi-use venue strategy, serving as a strong operating benchmark for the Rockers.
- Charleston Dirty Birds: Atlantic League team (South Division rival of the Rockers) operating with similar community-focused, mid-market independent league business model in a comparable regional market.
- Southern Maryland Blue Crabs: Atlantic League South Division peer that competes in a comparable suburban regional market with similar ticket, sponsorship, and group event revenue mix.
Broad incumbents
- Durham Bulls: Affiliated MiLB team (Tampa Bay Rays) operating in North Carolina with substantially larger market scale and brand; useful benchmark for the North Carolina baseball market and MiLB ticketing/merchandise model.
- MiLB Teams (Charlotte Knights, Winston-Salem Dash): Affiliated minor league baseball teams in North Carolina; offer benchmark for ticket pricing, attendance scale, and corporate sponsorship rates in the same geography, though operating under MLB affiliation economics rather than independent league.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
High Point Rockers Baseball social profiles
Digital presenceHigh Point Rockers Baseball financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Point Rockers Baseball leadership team
Management profileNumber of profiles
Profiles10 records
High Point Rockers Baseball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Point Rockers Baseball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Point Rockers Baseball
What does High Point Rockers Baseball do?
High Point Rockers Baseball operates an Atlantic League professional baseball franchise playing a 66-game home schedule per season at Truist Point ballpark in High Point, North Carolina. The organization sells individual, season, group, mini-plan, flex-plan, suite, and loge box tickets, along with on-site concessions, branded merchandise, and non-game stadium rentals. It also runs community programs including Hype's Herd Kids' Club, Summer Baseball Camps, and the Row of Honor veteran recognition initiative, and hosts additional stadium events such as adult kickball, soccer tournaments, concerts, and corporate or private functions.
Is High Point Rockers Baseball a public or private company?
High Point Rockers Baseball is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was High Point Rockers Baseball founded?
High Point Rockers Baseball was founded in 2019. It employs 11 to 50 people.
Where is High Point Rockers Baseball based?
High Point Rockers Baseball is headquartered in High Point, United States, in the North America region.
How does High Point Rockers Baseball make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise, concessions, corporate Sponsorships, facility Rentals and parking.
Who are High Point Rockers Baseball's main competitors?
Carolina Core FC is listed as a regional player. Direct peers are York Revolution, Staten Island FerryHawks, Long Island Ducks, Lancaster Stormers, Somerset Patriots, Charleston Dirty Birds and Southern Maryland Blue Crabs. Broad incumbents are Durham Bulls and MiLB Teams (Charlotte Knights, Winston-Salem Dash).
Does High Point Rockers Baseball have an API?
No public API is recorded for High Point Rockers Baseball.
What industry is High Point Rockers Baseball in?
High Point Rockers Baseball's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters), with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 711211 and its SIC code is 7900.