CenterPoint

What CenterPoint does

CenterPoint is a privately held, full-service visual content production studio headquartered in a 55,000 sq. ft. facility at 2101 Arthur Ave. in Elk Grove Village, Illinois, that has operated continuously for over four decades. The company provides integrated creative services including studio photography, video production, CGI and animation, digital imaging and retouching, set design and carpentry, asset management, merchandise logistics, and recently added AI solutions. Its technical capabilities include computer-generated imagery for photorealistic product environments (notably used to render 120 kitchen and laundry scenes for LG), 360-degree product photography for e-commerce, and animated in-store sales applications such as the Beltone hearing-aid purchasing app. The studio is equipped with a 3,000 sq. ft. soundstage, a professional-grade kitchen staffed by expert food stylists, and over 12,000 sq. ft. of dedicated merchandise storage, enabling turn-key production from creative direction through final asset delivery.

CenterPoint serves enterprise consumer-brand and retail clients across multiple verticals, including home appliances (LG), furniture and home goods (Crate & Barrel, CB2, Country Door), hardware and outdoor power equipment (Ace Hardware, Stihl), home safety (First Alert), paint and coatings (Dutch Boy, Valspar), and healthcare devices (Beltone). Revenue is generated through project-based B2B professional services engagements contracted on a custom-quote basis, with go-to-market driven by direct enterprise sales relationships, long-term brand partnerships, and a website portfolio plus Vimeo channel rather than paid acquisition. The company employs between 11 and 50 staff, is privately held with no disclosed parent organization, institutional investors, or funding rounds, and operates exclusively in the domestic Midwest USA market.

Name

CenterPoint

Legal name

CenterPoint

Website

https://centerpointchicago.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

CenterPoint is a privately held, full-service visual content production studio in Elk Grove Village, Illinois, offering photography, video, CGI, animation, set design, digital imaging, asset management, and merchandise logistics to enterprise consumer-brand and retail clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Elk Grove Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative & Production Services: B2B professional services including photography, video production, post-production, CGI, animation, set design, digital imaging, and asset management. Services are likely project-based or contracted for ongoing brand work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CenterPoint is a Chicago-based full-service creative production studio offering studio photography, video production, CGI and animation, set design and carpentry, digital imaging and retouching, asset management, and merchandise logistics for consumer brands and retailers. The company operates from a 55,000 sq. ft. facility in Elk Grove Village, IL, including a 3,000 sq. ft. soundstage and professional-grade kitchen, delivering turn-key visual content from creative direction through post-production.

Product overview

CenterPoint is a full-service visual content production studio offering integrated photography, video production, CGI, and creative services. The core offering includes Photography and Video Production as primary services, supplemented by CGI & Animation, Creative & Production, Set Design & Carpentry, Digital Imaging & Retouching, and Asset Management. The company also provides Merchandise Logistics (receiving, inspection, tracking, packing, and shipping) with 12,000+ sq. ft. of storage. The 55,000 sq. ft. facility includes a new 3,000 sq. ft. soundstage and a professional-grade kitchen studio. Services are designed as a turn-key experience with creative staff (art directors, stylists, set designers, producers, copywriters) handling projects from concept through delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Studio photography services for visual content needs, covering still life, product, food, location, and lifestyle photography.
• Video Production Full-service video production including concept development, filming, and post-production for brand content, product showcases, and promotional videos.
• CGI & Animation Computer-generated imagery and animation services creating photorealistic visuals, 360° product views, and animated content for e-commerce and marketing applications.
• Creative & Production Creative direction, catalog design, art direction, and visual content production services for brands and retailers.
• Set Design & Carpentry Custom set construction and carpentry for photo and video shoots, creating themed environments and display fixtures.
• Digital Imaging & Retouching Professional image editing, retouching, and digital manipulation services to enhance and optimize visual content.
• Asset Management Digital asset management services for organizing, storing, and distributing visual content and multimedia files.
• Merchandise Logistics Merchandise handling including receiving, inspection, tracking, packing, and shipping with over 12,000 sq. ft. of dedicated storage.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hogarth Worldwide: WPP-owned global content production network producing photo, video, and CGI assets for major brands worldwide. Directly comparable to CenterPoint in serving large retailer and consumer-brand content production needs, but at significantly broader geographic scale.
• Droga5 (part of Accenture Song): Large independent creative agency producing advertising campaigns, branded content, and production assets for global brands. Overlaps with CenterPoint's content production work as the in-house or external production partner for major brand campaigns.

Direct peers

• Tool of North America: Los Angeles-based commercial production company producing commercials and branded content for major advertisers. Highly comparable to CenterPoint in offering commercial photo and video production with integrated creative direction for brand clients.
• Anonymous Content: Independent commercial production company producing commercials, branded content, and visual storytelling for global brands. Comparable to CenterPoint's video production and creative direction services for major retail and consumer-product clients.
• B-Reel: Stockholm- and New York-based digital creative production studio producing interactive experiences, brand content, and integrated campaigns. Overlaps with CenterPoint's CGI, animation, and creative production capabilities for consumer brands.
• Instrument: Brand-led design and production studio creating digital products, content, and brand experiences for major clients. Comparable to CenterPoint in providing creative direction, content production, and integrated brand asset delivery.
• Big Spaceship: Brooklyn-based creative technology and content agency producing digital content, branded experiences, and integrated campaigns for major brands. Comparable to CenterPoint in delivering end-to-end creative assets for brand marketing teams.
• Block and Tackle: New York-based creative production studio producing commercial and branded content for major brands and agencies. Comparable to CenterPoint in offering integrated production services with creative direction for enterprise clients.
• Versus: Creative production and content studio producing brand content, video, and integrated campaigns for major advertisers. Comparable to CenterPoint in providing commercial photo and video production with creative direction for brand marketing teams.

Regional players

• North Kingdom: Swedish digital experience and content production studio serving major global brands from a Scandinavian base. Operates in a different primary geography than CenterPoint but offers comparable photo, video, CGI, and creative production capabilities for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenterPoint