Windowo

What Windowo does

Windowo is an Italian e-commerce company founded in 2014 by Elia Caneppele, operating as a specialized online retailer (ferramenta online) of hardware, fittings, handles, automation systems, and accessories for windows and doors (serramenti). Headquartered in San Bonifacio (Verona), Italy, the company serves both professional installers/tradespeople and private homeowners through a self-serve direct-to-customer platform accessible via seven localized storefronts covering Italy, Germany, France, Spain, the United Kingdom, the United States, and Russia. The business is structured as an Italian società a responsabilità limitata (Windowo srl), is founder-owned and bootstrapped, and reports a headcount of 1-10 employees.

The product catalog is organized across eight core categories: Ferramenta (hardware/accessories for aluminum, PVC, wood, and iron frames), Maniglie (handles for interior doors, windows, gates, and furniture, including designer, vintage, and Swarovski ranges), Automazione (chain actuators, tubular motors, gate automation, smart thermostats, and access control), Zanzariere (mosquito nets in multiple configurations), Tapparelle (roller shutters in aluminum and PVC, insulation kits, Venetian blinds), Sicurezza (locks, anti-intrusion bars, safes, alarm systems), Cassette postali (mailboxes and parcel boxes), and Paraspifferi (draft stoppers). The e-commerce platform is built on Daisuke software and supports account registration, favorites/wishlists, cart functionality, multiple payment methods (PayPal, Visa, Mastercard, PostePay, credit card, bank transfer), and phone/email customer support. Windowo sources from professional brand partners including Colombo Design, PosaClima, Bettio, Silmec, Somfy, IBFM, Mandelli 1953, Iseo, Geze, Linea Calì, and Giesse, and operates a private-label sub-brand, Windowo Essentials.

Windowo generates revenue through direct online product sales on a per-unit pricing model, with price points ranging from under €10 for basic accessories to over €590 for premium designer handles, supplemented by volume discounts and a reduced VAT rate (10%) available for renovation purchases. The company maintains a 4.84/5 average rating across 785 verified customer reviews, operates an educational blog covering energy efficiency, window maintenance, and Italian renovation incentives, and supports the Autismo.it neurodiversity project. There is no external funding, no disclosed revenue, and no M&A activity identified; the company operates as an independent, founder-led specialty e-commerce business.

Name

Windowo

Legal name

Windowo srl

Website

https://windowo.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Windowo is a bootstrapped Italian e-commerce retailer founded in 2014, selling hardware, handles, automation, and accessories for windows and doors to both professional installers and private homeowners through seven localized international storefronts.

Ownership category

akta.pro rank

Product category

Window and Door Hardware Retail

NAICS

Window Treatment Retailers (449122), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• Window door hardware
• Door handles fittings
• Window automation motors
• Mosquito nets retractable
• Roller shutters insulation

Headquarters

HQ city

Mori

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Windowo generates revenue through direct online sales of hardware, fittings, and accessories for windows and doors. Customers purchase individual products at listed prices with per-transaction pricing. The business operates as a multi-brand distributor selling professional-grade hardware products from various manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Windowo operates an online e-commerce platform that sells hardware, fittings, handles, automation systems, roller shutters, mosquito nets, security hardware, mailboxes, and draft stoppers for windows and doors. The company acts as a multi-brand distributor, reselling professional-grade products from multiple manufacturers through its own storefront to both trade professionals and private homeowners. It is built on Daisuke e-commerce software and serves customers across seven international localized domains.

Product overview

Windowo is an Italian e-commerce company founded in 2014, specializing as an online hardware store for doors and windows. The company operates a B2B/B2C e-commerce platform offering a comprehensive range of products organized into eight main categories: Ferramenta (hardware/accessories for frames in aluminum, PVC, wood, and iron), Maniglie (handles for doors, windows, gates, and furniture), Automazione (automation systems including motors for windows/shutters/gates, home automation, and access control), Zanzariere (mosquito nets in various types), Tapparelle (roller shutters in aluminum/PVC, insulated boxes, Venetian blinds), Sicurezza (security products including locks, safes, alarm systems), Cassette postali (mailboxes), and Paraspifferi (draft stoppers). Windowo positions itself as a specialized hardware retailer serving both professionals and private customers, offering products from professional brands with customer reviews showing high satisfaction (4.84/5 rating from 785 reviews). The company emphasizes values of inclusion, integrity, and family, and supports Autismo.it for neurodiversity.

Differentiator

Problem solved

Functional benefit

Brands

• Windowo Essentials: Private label brand for hardware and window accessories sold on the Windowo platform

Products and services

• Ferramenta (Hardware) Hardware and accessories for windows and doors, including fittings for aluminum, PVC, wood, and iron frames, hinges, gaskets, door closers, fire door accessories, electrical materials, sealants, and stainless steel hoods.
• Maniglie (Handles) Handles for internal doors, windows, pull handles, door knobs, knockers, door stops, handles for gates, furniture, shutters, and bathroom accessories, including designer, modern, classic, vintage, and Swarovski crystal collections.
• Automazione (Automation) Window and shutter automation systems including chain actuators, linear actuators, stem actuators, rack actuators, shutter motors, sun awning motors, gate and sliding door automation, home automation (smart lighting, smart thermostats), and access control systems.
• Zanzariere (Mosquito Nets) Mosquito nets in multiple configurations including sliding lateral, vertical, pleated, fixed, chain-operated, anti-bedbug, DIY, magnetic, pet-friendly, motorized, recessed, and replacement parts.
• Tapparelle (Shutters) Roller shutters in aluminum and PVC, electric shutters, armored shutters, adjustable shutters, insulation kits for shutter boxes, sun screens, Venetian blinds (aluminum, wood, interior, exterior), and curtains.
• Sicurezza (Security) Security products including anti-intrusion bars, anti-theft deterrents, security locks, smart locks, electric and electronic locks, safes (wall, mobile, floor), armored cabinets, home alarm systems, security bars, and bolts.
• Cassette Postali (Mailboxes) Mailboxes including condominium, outdoor, indoor, wooden, parcel boxes, mailbox plates, advertising boxes, locker cabinets, and notice boards.
• Paraspifferi (Draft Stoppers) Draft stoppers for doors to prevent air infiltration.
• Pannello Flexoterm Thermal Insulation Panel Thermal insulation panels for roller shutter boxes in 10mm and 20mm thickness, by PosaClima Renova, for improving thermal efficiency of existing shutter installations.
• Topp C30 Radio Chain Actuator 230V 50Hz chain actuator with included TR4 remote control for automated window opening.
• ASD 55 Aluminum Roller Shutter Pinto ASD 55 roller shutter in aluminum with high-density thermal insulation for window applications.
• Estetika Bettio Mosquito Net Anti-bedbug mosquito net with Clic-Clak system for windows, designed to prevent insects while allowing ventilation.
• Sbarra Antiscasso Giroblok (Anti-Burglary Bar) Telescopic anti-break-in bar for shutters, doors, and windows with adjustable extension for security reinforcement.

Quantifiable outcome

• 4.84/5 average rating from 785 verified customer reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Colombo DesigncoreOthersColombo Design is a key brand partner supplying designer door handles and bathroom accessories. Windowo stocks the full Colombo range including MOOD collection, Roboquattro, Tool, Ama, and specialty handles with Swarovski crystals. Multiple design awards mentioned for Colombo products.
• PosaClimacoreOthersPosaClima supplies window installation and insulation solutions including Flexoterm insulation panels, cassette insulation kits, and thermal/acoustic barriers for roller shutter boxes.
• BettiocoreOthersBettio is a leading Italian manufacturer of mosquito nets. Windowo offers Bettio products including Neoscenica, Estetika, and Scenica models, known for anti-insect and wind-resistant features.
• SilmeccoreOthersSilmec supplies mailboxes including residential, condominium, and parcel lockers. Products include Poste Regie design mailboxes and S-Butler parcel boxes.
• SomfyminorOthersSomfy provides window and roller shutter motors, home automation, and smart home solutions including Synapsia motors and Yubii Home hub.
• IBFMcoreOthersIBFM supplies gate hardware including hinges, wheels, locks, sliding gate kits, and automatic gate components.
• Mandelli 1953minorOthersMandelli supplies high-end designer door handles including Zeit (Good Design Award winner), Juno (cement finish), and Twee collections.
• IseominorOthersIseo provides electronic access control solutions including Libra LE60 electronic modular cylinders for digital access management.
• GezeminorOthersGeze supplies door closers including TS 1500, TS 2000, TS 3000, and TS 5000 models for various door configurations.
• Linea CalìcoreOthersLinea Calì supplies designer door handles including Crystal collection with Swarovski crystals, vintage collections, and modern designs.
• GiesseminorOthersGiesse provides window hardware including Flash hinges, cremonesi handles, and casement restrictors for aluminum windows.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Toolstation: UK and European trade-focused retailer of tools, hardware, and building supplies with strong e-commerce and click-and-collect operations. Comparable on the trade professional customer base and breadth of hardware/fastener assortment.
• Bricoman: B2B-focused home improvement and building materials retailer operating in France and Italy. Comparable in serving professional tradespeople with project-based hardware, fittings, and renovation supplies.
• IronmongeryDirect: UK-based online retailer specializing in ironmongery, door hardware, and window fittings serving both trade professionals and consumers. Closely comparable in product category, customer mix, and e-commerce-first distribution model.
• Bricozor: French online hardware retailer offering DIY, fittings, and home improvement products. Comparable as a specialized European e-commerce hardware retailer targeting both professionals and consumers.
• Manomano: Leading European online marketplace for DIY, home improvement, and gardening products. Directly comparable to Windowo as a remote-first retailer specializing in hardware, fixtures, and home improvement categories across multiple European countries.
• Foussier: French distributor and retailer of hardware, locks, handles, and building supplies serving professional tradespeople. Comparable in the B2B professional segment focus and hardware/ironmongery category.
• Manomano Pro: B2B arm of Manomano targeting professional tradespeople and installers. Highly comparable to Windowo's primary professional installer segment and similar specialty hardware/fittings assortment.

Broad incumbents

• Würth: Global market leader in fasteners, tools, and hardware distribution, with a strong European footprint serving trades and industry. Overlaps with Windowo's professional customer focus and broad hardware catalog, but operates at vastly greater scale.
• Leroy Merlin: Major European home improvement big-box retailer with a strong presence in Italy and across Windowo's other markets. Comparable on category overlap (hardware, doors/windows, home improvement) but with omnichannel scale and assortment breadth far beyond Windowo.
• Bricodepot: Italian and European home improvement retailer focused on project-based purchases by professionals and serious DIYers. Comparable in serving the Italian trade/DIY customer base across categories including hardware, doors, and windows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Windowo_it
• Facebookfacebook.com/windowo.it
• LinkedInlinkedin.com/company/windowo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windowo