Leaseplus
LeasePLUS is an Australian privately held novated leasing provider that bundles vehicle finance and running costs into pre-tax salary deductions, serving over 50,000 employees across hundreds of public sector, healthcare, not-for-profit, and corporate employers.
- Company typePrivate
- Founded2002
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Leaseplus does
LeasePLUS Pty Ltd is an Australian, privately held novated leasing provider headquartered in Melbourne, founded in 2002 (with predecessor activity from 2001 under the SalaryPackagingPLUS brand). The company administers salary-packaged vehicle finance for employees of public health, government, not-for-profit/charity, and rebatable corporate organisations, bundling vehicle finance with running costs (fuel, servicing, tyres, registration, insurance, and roadside assistance) into a single pre-tax salary deduction. It reports more than 50,000 individual employee customers across hundreds of public sector employer partnerships, with visible anchor relationships across NSW Health and Queensland Government health services.
The core technology stack is the proprietary my+ platform, comprising a mobile application (available on iOS and Android), a web-based driver portal at myplus.com.au, and a separate driver portal at portal.leaseplus.com.au, used for lease management, claims submission, and account monitoring. Supporting customer-acquisition and conversion tools include an online novated lease calculator that estimates tax savings and take-home pay based on vehicle type, value, salary, lease term, and kilometres. The product suite has been extended with a dedicated Electric Vehicle leasing line targeting the FBT exemption under the Electric Car Discount Bill, and a range of add-on modules including motor fleet insurance (arranged through authorised representative BMS Risk Solutions and underwritten by AAI Limited trading as Vero Insurance), a minor damage repair membership, and MotorOne vehicle protection products.
LeasePLUS monetises through multiple revenue streams: spread/commission on vehicle finance, documentation and administration fees on lease activation (including fees collected from the dealer network), insurance commissions of up to 20% of base premiums plus volume rebates from preferred suppliers, and fleet/dealer commissions derived from aggregated vehicle purchasing power. Distribution is direct via employer partnerships (enterprise/field sales motion into HR and payroll teams), inside sales via phone (1300 13 13 16) and website quote requests, and self-service through the my+ platform for existing customers. Marketing leans on healthcare-industry award sponsorships (notably Platinum Sponsor of NSW Health Awards 2025 and multi-year Queensland HHS awards), digital content, and the company's positioning as a 100% Australian-owned specialist with more than two decades of category experience.
Leaseplus firmographics
Firmographics- Name
- Leaseplus
- Legal name
- LeasePLUS Pty Ltd
- Website
- https://leaseplus.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LeasePLUS is an Australian privately held novated leasing provider that bundles vehicle finance and running costs into pre-tax salary deductions, serving over 50,000 employees across hundreds of public sector, healthcare, not-for-profit, and corporate employers.
- Ownership category
- akta.pro rank
Leaseplus industry classification
Industry- Product category
- Novated Leasing Services
- NAICS
- Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industries
- Leasing & Lease Buyout Financing (FSAKADAC), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)
Keywords
Where Leaseplus is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Leaseplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Novated Lease Finance: Revenue generated from financing vehicles through novated lease arrangements. The company bundles vehicle finance with running costs (fuel, servicing, insurance, tyres, registration, roadside assistance) into a single salary-deducted payment.
- Documentation and Administration Fees: Documentation fees are applicable upon activation of novated lease accounts, levied by LeasePLUS and/or the financier. Administration fees may also be collected from the dealer network.
- Insurance Products Commission: LeasePLUS acts as authorised representatives of insurance providers and may receive up to 20% commission on base premiums for insurance products, warranties, and memberships. Volume rebates and incentives are received based on targets with preferred supplier network.
- Fleet Discounts and Dealer Commissions: The company negotiates vehicle purchases on behalf of employees and leverages buying power through dealer networks, generating revenue through fleet discounts and dealer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to individual circumstances |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Leaseplus product offering
Product offeringCore offering
LeasePLUS provides novated leasing services that allow employees to access pre-tax salary to finance and run a vehicle through a single salary-deducted payment. The offering bundles vehicle finance with running costs (fuel, servicing, insurance, tyres, registration, roadside assistance) and is delivered primarily through employer partnerships across public sector, healthcare, not-for-profit, rebatable corporate, and government organisations in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Novated Leasing A salary packaging financial arrangement that allows employees to access pre-tax salary to pay for vehicle costs, including finance, fuel, servicing, maintenance, tyres, registration, insurance, and roadside assistance. Available to employees of public sector, healthcare, not-for-profit, rebatable corporate and government organisations.
- Electric Vehicle Leasing Specialized novated leasing service for electric vehicles including Battery Electric Vehicles (BEVs) and Plug-in Hybrid Electric Vehicles (PHEVs), offering FBT exemption benefits under the Electric Car Discount Bill, GST savings, and reduced running costs compared to petrol vehicles.
- my+ Mobile App Mobile application enabling customers to monitor accounts, submit expense claims, review expenses, and manage their novated lease from a smart device. Available on Apple App Store and Google Play.
Quantifiable outcome
- Tax savings of up to $30,769.65 over lease term (e.g., Zeekr 7X EV)
- +3 more outcomes
Companies that use Leaseplus
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Leaseplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leaseplus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- BMS Risk Solutions Pty LtdcoreBMS Risk Solutions Pty Ltd (ABN 45 161 187 980, AFSL 461594) is the principal authorised representative under which LeasePLUS Pty Ltd operates for motor vehicle insurance. LeasePLUS is an authorised representative (AR number 000430058) of BMS.
- AAI Limited trading as Vero InsurancecoreMotor vehicle insurance is provided by AAI Limited trading as Vero Insurance (ABN 48 005 297 807, AFSL 230859). Insurance is issued by BMS under a binder arrangement with Vero.
- Illion (Credit Reporting Body)supportingIllion is used by LeasePLUS for credit reporting purposes. Contact: 1300 734 806, PO Box 7405 St Kilda Rd, Melbourne VIC.
- Experian Australia (Credit Reporting Body)supportingExperian is used by LeasePLUS for credit reporting purposes. Contact: 1300 783 684, GPO Box 1969, North Sydney NSW 2060.
- Equifax Pty Ltd (Credit Reporting Body)supportingEquifax (formerly Veda) is used by LeasePLUS for credit reporting purposes. Contact: 1300 762 207, GPO Box 964, North Sydney NSW 2059.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Leaseplus competitors and assessment
Company assessmentDirect peers
- RemServ: Australian salary packaging and novated lease specialist with strong presence in healthcare and NFP segments, overlapping with LeasePLUS's primary verticals.
- Orix Australia: Australian arm of Orix Corporation providing vehicle leasing, fleet management and salary packaging services, including novated leases to corporate customers.
- FleetPartners: ASX-listed (formerly Eclipx Group) Australian fleet leasing and salary packaging business. Competes head-to-head with LeasePLUS across novated leasing for corporate and government employees.
- Custom Fleet: Major Australian fleet leasing and management provider offering novated and operating leases to corporate and government clients.
- SG Fleet Group: ASX-listed Australian provider of fleet management, novated leasing and vehicle leasing services. Directly comparable given overlapping novated lease offering and similar employer-channel distribution to corporate and government clients.
- Maxxia: Australian salary packaging and novated leasing provider serving public sector, healthcare and corporate employers, directly competing for the same employer panels.
- Smartgroup: ASX-listed Australian salary packaging and novated leasing provider, particularly strong in healthcare, government and not-for-profit segments — the same verticals LeasePLUS targets.
Broad incumbents
- Toyota Fleet Management: OEM-backed fleet leasing and management provider leveraging Toyota's dealer network and captive finance to compete in Australian novated and corporate fleet leasing.
- Macquarie Leasing: Australian vehicle and equipment finance business owned by Macquarie Group, providing novated and consumer vehicle lease products that compete with LeasePLUS's offerings.
Emerging players
- Macedon Automotive Group (Novated Lease Choice): Australian novated lease broker and dealer group with employer-channel distribution; competes with LeasePLUS for individual employee novated lease originations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Leaseplus social profiles
Digital presenceLeaseplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaseplus leadership team
Management profileNumber of profiles
Leaseplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaseplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaseplus
What does Leaseplus do?
LeasePLUS provides novated leasing services that allow employees to access pre-tax salary to finance and run a vehicle through a single salary-deducted payment. The offering bundles vehicle finance with running costs (fuel, servicing, insurance, tyres, registration, roadside assistance) and is delivered primarily through employer partnerships across public sector, healthcare, not-for-profit, rebatable corporate, and government organisations in Australia.
Is Leaseplus a public or private company?
Leaseplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leaseplus founded?
Leaseplus was founded in 2002. It employs 101 to 250 people.
Where is Leaseplus based?
Leaseplus is headquartered in Melbourne, Australia, in the Oceania region.
How does Leaseplus make money?
Four revenue lines are on record. Novated Lease Finance is the primary driver. The others are documentation and Administration Fees, insurance Products Commission and fleet Discounts and Dealer Commissions.
Who are Leaseplus's main competitors?
Direct peers on record are RemServ, Orix Australia, FleetPartners, Custom Fleet, SG Fleet Group, Maxxia and Smartgroup. Broad incumbents are Toyota Fleet Management and Macquarie Leasing. Macedon Automotive Group (Novated Lease Choice) is listed as an emerging player.
Does Leaseplus have an API?
No public API is recorded for Leaseplus.
What industry is Leaseplus in?
Leaseplus's product category is Novated Leasing Services. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of FSAKADAC, Leasing & Lease Buyout Financing. Its NAICS code is 532112 and its SIC code is 7510.