Ancile Insurance Group

What Ancile Insurance Group does

Ancile Insurance Group Limited is a specialist UK travel insurance intermediary founded in 2007 and headquartered in London (registered office at 3rd Floor, 114a Cromwell Road, SW7 4AG) with call-centre operations in Essex. The company is authorised and regulated by the Financial Conduct Authority (registration 471641), registered in England (No. 5429313), and operates across the UK and Republic of Ireland. It is privately held with no disclosed outside funding, institutional investors, or parent company. The business serves both individual consumers purchasing travel insurance and commercial partners needing to distribute or signpost travel insurance products under Equality Act 2010 and FCA requirements.

The company runs a portfolio of eight consumer-facing travel insurance brands: five owned (Good to Go Insurance, Total Travel Protection, Your Travel Cover, Insure With Ease, and School Trip Cover) and three brokered/administered on behalf of partners (Medisafe, No Limits Travel Insurance, Top Notch Cover). The technology stack consists of multiple branded websites optimised for desktop and mobile, back-office administration systems, XML integration and self-issue systems for affiliates and wholesale partners, an Essex-based call centre for complex medical-screening enquiries, and PCI-DSS and GDPR-compliant payment processing. The firm positions itself around specialist underwriting for older travellers (with no upper age limit) and travellers with pre-existing medical conditions — a segment frequently declined by standard insurers — and provides signposting services that allow other insurance providers to discharge Equality Act 2010 obligations.

Ancile generates revenue through three channels: direct-to-consumer retail sales via its own websites, call centre and price comparison sites; third-party affiliate partnerships earning commission via tracking links, white labels, XML integration and self-issue (with monthly commission payments); and wholesale broking and placement services supplying partners with net rates, full customer-facing websites, back-office systems and call-centre support. Pricing is per-policy and varies by destination, trip duration, traveller age and medical conditions following online or phone medical screening. Headcount is reported at 11-50 employees. Reported advantages cited by the company include regulatory authorisation, BIBA and Association of Travel Insurance Intermediaries membership, Financial Services Compensation Scheme coverage, management team experience of over 80 combined years in travel insurance, and a multi-channel distribution footprint.

Name

Ancile Insurance Group

Legal name

Ancile Insurance Group Limited

Website

https://ancileinsurance.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ancile Insurance Group is a UK-authorised (FCA 471641) specialist travel insurance intermediary operating since 2007 across the UK and Republic of Ireland. It distributes retail, affiliate and wholesale travel insurance through eight consumer brands, online channels, and an Essex-based call centre.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Travel insurance
• Insurance intermediary
• Medical condition cover
• Travel insurance brokerage
• Retail insurance services

Headquarters

HQ city

Harlow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Direct Insurance Sales: Revenue generated from selling travel insurance policies directly to consumers through company websites, call centre, and price comparison sites. Prices are determined through online or phone medical screening questionnaires.
2. Affiliate Commission: Partners earn commission on sales from customers they refer through tracking links, white labels, or XML integration. Commission is paid monthly with no hidden fees.
3. Wholesale/Brokering Services: Revenue from providing wholesale travel insurance, broking and placement services to partners including supplying net rates, customer-facing websites, back office systems and call centre support.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ancile Insurance Group Limited is a specialist travel insurance intermediary operating multiple brands that sell travel insurance directly to UK and Ireland consumers, via third party affiliate partners, and on a wholesale basis. Its portfolio covers older travellers (no upper age limit) and travellers with pre-existing medical conditions, and offers signposting solutions for other insurers to comply with the Equality Act 2010.

Product overview

Ancile Insurance Group operates a multi-brand portfolio of travel insurance products offered through three main service channels: Direct to Consumer (retail via websites, call centre, and price comparison sites), Third Party Affiliate Partnerships (tracking links, white labels, XML integration), and Wholesale Insurance (net rates, branded websites, back office systems). The company owns and operates five travel insurance brands (Good to Go Insurance, Total Travel Protection, Your Travel Cover, Insure With Ease, School Trip Cover) and brokers/administers three additional partner brands (Medisafe, No Limits Travel Insurance, Top Notch Cover). All websites and systems are maintained to comply with FCA, ICO, and CMA regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Good to Go Insurance: Travel insurance brand offering different levels of cover
• Your Travel Cover
• Insure With Ease
• Total Travel Protection
• School Trip Cover

Products and services

• Direct to Consumer Travel Insurance Retail travel insurance sold direct to consumers in the UK and Ireland via Ancile's own branded websites, call centre, and price comparison sites. Includes cover for older travellers (no upper age limit) and those with pre-existing medical conditions, with pricing based on online or phone medical screening questionnaires.
• Third Party Affiliate Partnership Program Affiliate programme allowing partners to earn commission on travel insurance sales through tracking links, white labels, XML integration, and self-issue systems, with call centre support available. Free to join with monthly commission payments, and supports partners with Equality Act 2010 signposting obligations.
• Wholesale Travel Insurance Services Wholesale travel insurance, broking and placement services providing flexible product delivery for partners, from net rates and full customer-facing websites to back office systems and call centre support. Designed for partners to make profit from travel insurance through product design and placement.
• Good to Go Insurance Travel insurance brand owned and operated by Ancile Insurance Group, offering different levels of cover for travellers.
• Total Travel Protection Travel insurance brand owned and operated by Ancile Insurance Group, offering comprehensive protection plans for travellers.
• Your Travel Cover Travel insurance brand owned and operated by Ancile Insurance Group, providing coverage options for different traveller requirements.
• Insure With Ease Travel insurance brand owned and operated by Ancile Insurance Group, offering straightforward coverage solutions for travellers.
• School Trip Cover Specialised travel insurance product owned and operated by Ancile Insurance Group, designed specifically for schools covering educational trips.
• Medisafe Travel insurance brand brokered and administered by Ancile Insurance Group, specialising in coverage for travellers with medical conditions.
• No Limits Travel Insurance Travel insurance brand brokered and administered by Ancile Insurance Group, offering coverage without upper age limits.
• Top Notch Cover Travel insurance brand brokered and administered by Ancile Insurance Group.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Good To Go InsurancecoreChannel Partner/ Reseller/ DistributorAncile Insurance-owned brand offering tailored travel insurance solutions for specific customer segments.
• Total Travel ProtectioncoreChannel Partner/ Reseller/ DistributorAncile Insurance-owned brand providing travel insurance products.
• Your Travel CovercoreChannel Partner/ Reseller/ DistributorAncile Insurance-owned brand offering travel insurance solutions.
• Insure With EasecoreChannel Partner/ Reseller/ DistributorAncile Insurance-owned brand providing travel insurance products.
• School Trip CovercoreChannel Partner/ Reseller/ DistributorAncile Insurance-owned brand specialising in travel insurance for schools.
• Medisafe InsuranceminorChannel Partner/ Reseller/ DistributorPartner brand that Ancile Insurance brokers, operates and administers travel insurance products for.
• No Limits Travel InsuranceminorChannel Partner/ Reseller/ DistributorPartner brand that Ancile Insurance brokers, operates and administers travel insurance products for.
• Top Notch CoverminorChannel Partner/ Reseller/ DistributorPartner brand that Ancile Insurance brokers, operates and administers travel insurance products for.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Staysure: UK-based specialist travel insurance provider focused on older travellers and those with pre-existing medical conditions, operating a similar direct-to-consumer and price-comparison-site model. Most directly comparable to Ancile by customer segment, regulatory positioning, and channel mix.
• AllClear Travel Insurance: UK specialist travel insurance intermediary covering travellers with medical conditions and older age profiles, selling through direct, call centre, and price comparison channels. Direct overlap with Ancile's medical-conditions niche and multi-channel distribution.
• Insurancewith: UK specialist travel insurance intermediary for older travellers and those with pre-existing medical conditions, FCA-regulated. Operates in the same niche as Ancile's Medisafe and No Limits brands, with comparable underwriting-panel-based intermediary economics.
• Just Travel Cover: UK travel insurance intermediary operating across price comparison sites and direct channels, with specialist medical screening capabilities. Comparable in size, GTM mix, and product positioning to Ancile's mainstream brands.
• Holiday Extras: UK travel ancillary provider (airport parking, hotels, insurance) including its own travel insurance product line distributed through direct and partner channels. Comparable on multi-channel distribution and embedded travel insurance offering, with broader travel services portfolio.
• World Nomads: Global travel insurance provider targeting independent and adventure travellers, distributed through partner affiliates and direct-to-consumer. Comparable on affiliate-driven distribution model and traveller-segment specialisation, though operating at a larger international scale.

Emerging players

• Battleface: Travel insurance provider specialising in adventure, sports, and high-risk destinations, distributed through embedded partnerships and APIs. Comparable on niche traveller targeting and technology-enabled (API-first) distribution, though focused on the adventure segment.
• CoverForTravel: Smaller UK travel insurance intermediary operating via direct and price comparison channels with a focus on niche customer needs. Comparable in scale, intermediary model, and aggregator dependency, though with a narrower product portfolio than Ancile.

Broad incumbents

• Post Office Travel Insurance: Travel insurance product underwritten by major insurers and sold under the Post Office brand through its high-street branch and digital channels. Comparable in product offering but with substantially larger scale, brand recognition, and a broader mainstream (rather than specialist medical) customer base.
• Aviva Travel Insurance: Travel insurance line from one of the UK's largest general insurers, sold through direct, broker, and aggregator channels. Overlaps with Ancile's mainstream products but is a diversified insurer with significantly greater capital, brand, and panel scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ancile-insurance-group-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancile Insurance Group