School Trip

What School Trip does

SchoolTrip (수학여행) is a South Korea-based AI-powered Big Data CRM platform purpose-built for managing K-12 school group trips, operated by MarketHub Co., Ltd. (마켓허브). Founded in 2020 and headquartered in Dobong, South Korea, the platform serves institutional buyers — schools, education offices, and travel agencies — along with parents and students as secondary users, covering the entire school trip lifecycle from planning, bidding, and preparation through daily execution, evaluation, and post-trip reporting.

The platform's technical stack centers on AI and big data applied to school trip safety and administration. Documented capabilities include real-time student location tracking with deviation alerts, AI-based risk prediction that ingests weather, traffic, and local event data to recommend safer routes, personalized activity recommendations based on student academic interests, AI-generated customized emergency response manuals using individual student health profiles, KakaoTalk-based real-time parent safety notifications, automated settlement and evaluation report generation, sentiment-analyzed post-trip surveys, and AI-classified digital photo albums. The product surface is organized into a K-12 CRM module, a travel agency collaboration module, a parent KakaoTalk notification module, and an AI Optimization module, with sub-modules mapped to each stage of the trip lifecycle.

SchoolTrip's business model is a B2B subscription SaaS targeting Korean institutional buyers through direct enterprise field sales and quote-based pricing. Distribution is two-sided: schools and education offices are sold the CRM directly, while travel agencies are onboarded as platform users — creating cross-side adoption dynamics. Revenue streams, pricing, and contract values are not publicly disclosed. The company is privately held under MarketHub Co., Ltd., with no institutional venture investors identified in the source data, and operates exclusively within the South Korean domestic market.

Name

School Trip

Legal name

斌마켓허브 (MarketHub Co., Ltd.)

Website

https://schooltrip.kr

Company type

Private

Founded year

2020

Operating status

Operating

Short description

SchoolTrip is a South Korea-based AI-powered Big Data CRM platform that manages K-12 school trips end-to-end for schools, education offices, travel agencies, and parents, using AI for real-time safety monitoring, risk prediction, and personalized activity recommendations.

Ownership category

akta.pro rank

Product category

School Trip Management Software

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Transportation Services (4700)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Student & Youth Educational Tours (THAKAGAA), Finance, Budgeting, Procurement & AP/AR (School/District Ops) (EDAJAHAL)

Keywords

• School trip management
• Education CRM platform
• Student safety monitoring
• Travel agency software
• Parent notification service

Headquarters

HQ city

Dobong

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SchoolTrip CRM Platform Subscription: SchoolTrip operates as a Big Data AI CRM platform for school trip management, serving schools, education offices, travel agencies, and parents. The platform provides a recurring-service model for managing school trips throughout the planning, execution, and evaluation lifecycle.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SchoolTrip is an AI-based Big Data CRM platform that manages the full lifecycle of Korean K-12 school trips (planning, bidding, preparation, daily execution, evaluation, and reporting). It serves schools, education offices, travel agencies, and parents through modules covering attendance management, real-time student location tracking, AI-powered risk prediction and itinerary optimization, personalized activity recommendations, automated report generation, and KakaoTalk-based parent safety notifications.

Product overview

SchoolTrip is a Big Data AI CRM platform developed by MarketHub Inc. (주식회사 마켓허브) for managing school trips in South Korea. The platform consists of a core SchoolTrip CRM system with three main modules: 초중고 CRM (K-12 CRM) for schools and education offices, 여행사 협업 (Travel Agency Collaboration) for travel agencies, and 학부모 알림톡 (Parent KakaoTalk Notifications) for parents. Additional AI-powered features include AI 최적화 (AI Optimization) for risk prediction and schedule optimization. The CRM system includes sub-modules covering the complete trip lifecycle: 계획 (Planning), 조사 (Research), 입찰 (Bidding), 준비물 (Preparation Items), 1일 차 (Day 1), N일 차 (N-Day), 종료 및 평가 (Close & Evaluation), and 보고서 (Report). The platform integrates AI throughout for safety management, personalized recommendations, and automated reporting.

Differentiator

Problem solved

Functional benefit

Brands

• SchoolTrip CRM: AI-based school trip management CRM platform covering planning, bidding, execution, and post-trip reporting.
• 수학여행 CRM - 초중고
• 학부모 알림톡
• 여행사 협업
• AI 최적화

Products and services

• SchoolTrip CRM (수학여행 CRM) Core AI-based Big Data CRM platform that manages K-12 school trips end-to-end, providing scheduling, student safety monitoring, real-time alerts, and digital coordination across schools, parents, travel agencies, and education offices.
• K-12 CRM (초중고 CRM) CRM module dedicated to primary, middle, and high school student trips, providing digital attendance management, schedule sharing, and real-time safety alerts for school administrators and teachers.
• Travel Agency Collaboration (여행사 협업) Integrated platform module that enables travel agencies to manage school requirements, group reservations, payments, schedules, and communication with schools and parents through a single interface.
• Parent KakaoTalk Notifications (학부모 알림톡) Real-time notification service that delivers AI-generated safety updates, arrival confirmations, activity information, personalized preparation checklists, and emergency alerts to parents via KakaoTalk messaging.
• AI Optimization (AI 최적화) AI-powered risk prediction and schedule optimization module that analyzes weather, traffic, and local event data to recommend safe routes, prevent accidents, and improve travel efficiency for school trips.

Quantifiable outcome

• Reduced teacher administrative burden and stress — teachers can focus on core student guidance role rather than logistics, insurance, and emergency response management.
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature9 records

Partnerships

One partnership is on record.

• K-Hotel (K-Hotel 한국호텔)minorStrategic or Co-development PartnerK-Hotel is referenced as a lodging/accommodation partner integrated into SchoolTrip's school trip ecosystem, featured on the platform's promotional banner. The partnership enables school trips to access vetted hotel accommodations through the CRM platform, providing students and teachers with reliable lodging during educational school trips.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• StudentUniverse: StudentUniverse is a travel booking platform targeting students and youth, with discounted rates for group and educational travel. It intersects with SchoolTrip's downstream travel demand for student and educational tours, though it does not offer CRM/admin tooling.
• ClassDojo: ClassDojo is a school communication and classroom engagement platform widely adopted by K-12 teachers to share updates and photos with parents. It competes for the same school IT and parent-communication budget that SchoolTrip targets through its parent KakaoTalk notifications and digital photo album features.
• Remind: Remind is a school-to-home communication platform used by teachers, students, and parents, with messaging at its core. It overlaps with SchoolTrip's parent-facing KakaoTalk notification functionality, though Remind is general-purpose across school communications rather than trip-specific.
• GoGoCharter: GoGoCharter is a group charter and shuttle booking platform serving schools, camps, and organizations. It overlaps with SchoolTrip's transportation coordination layer and is comparable as an enabling technology for organized group travel.

Direct peers

• Travefy: Travefy is a travel management platform for travel advisors and tour operators that handles itinerary building, group bookings, payments, and client communications. It is directly comparable to SchoolTrip's travel-agency-facing collaboration module for managing group bookings and parent communications.
• WeTravel: WeTravel is a group travel booking and payment platform widely used by tour operators, schools, and organizations running group trips. It overlaps directly with SchoolTrip's booking, payment, and trip coordination workflows for school group travel.

Broad incumbents

• Hana Tour: Hana Tour is the largest travel agency in South Korea, with a broad portfolio including group and corporate travel. It is a broad incumbent whose school-trip business unit could either adopt or compete with SchoolTrip's platform in the Korean school travel market.
• TourRadar: TourRadar is a multi-day group tour marketplace that connects travelers with tour operators across categories including educational and youth tours. It operates at a broader, multi-region scale than SchoolTrip and overlaps on group tour operator enablement.
• Modetour: Modetour is a major Korean online and offline travel agency serving leisure and group travelers. Its school and group travel operations represent an incumbent channel that SchoolTrip must displace or partner with.

Regional players

• Very Good Tour: Very Good Tour is a Korean travel agency with active school-trip programs and on-the-ground coordination capabilities. It is a relevant regional incumbent that operates in the same niche (Korean school group travel) and could partner with or compete against SchoolTrip.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School Trip