Cross Colours
Cross Colours is a Los Angeles-based direct-to-consumer streetwear brand (Colours Couture LLC, founded 1989) selling vintage 90s hip-hop-inspired apparel, denim, accessories, and limited-edition collaborations through its Shopify e-commerce site to urban, HBCU, skate, and hip-hop-culture consumers across the United States.
- Company typePrivate
- Founded1989
- HeadquartersBeverly Hills, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cross Colours does
Cross Colours is a Los Angeles-based direct-to-consumer streetwear brand operating through the legal entity Colours Couture LLC, with roots dating to 1989 and a brand identity anchored in 90s hip-hop and Black cultural heritage. The company sells apparel and accessories — T-shirts ($42-$98), hoodies (~$78), jackets ($125-$400), denim ($58-$178), rugby shirts, hats, accessories, skateboards, and limited-edition collaboration pieces — exclusively through its Shopify-powered e-commerce site (crosscolours.com). It runs sub-collections including Retro Classics (heritage re-issues), CXC Atelier (premium workwear-inspired pieces), HBCU/Collegiate (Historically Black Colleges and Universities and Black Student Union merchandise), and the Skate Nation Ghana collaboration (apparel plus popsicle-shape Canadian-maple skateboards).
The brand generates revenue through one-time direct product sales with no subscription component, supported by free shipping on US orders over $100 and a 10%-off email-acquisition funnel run through Constant Contact. Customer segments span urban/streetwear consumers, the HBCU/BSU community, skate and Pan-African culture enthusiasts, vintage fashion collectors, and hip-hop music culture fans. Its marketing mix relies on email, organic social, cultural storytelling, LA Fashion Week participation via the Black Design Collective, and a steady cadence of limited-edition collaborations with artists and brands (Barbie/Mattel, Left Eye, T-Boz, Ol' Dirty Bastard, LL Cool J via Rock The Bells, Diana Ross, Ethika, BBoyz, Skate Nation Ghana). There is no proprietary technology stack — distribution and content run on Shopify — and operations are concentrated in California with US-only shipping explicitly referenced, though the founder-led team has invested in institutional ecosystem building through the Common Ground Mentorship Program.
Cross Colours firmographics
Firmographics- Name
- Cross Colours
- Legal name
- Colours Couture LLC
- Website
- https://crosscolours.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Cross Colours is a Los Angeles-based direct-to-consumer streetwear brand (Colours Couture LLC, founded 1989) selling vintage 90s hip-hop-inspired apparel, denim, accessories, and limited-edition collaborations through its Shopify e-commerce site to urban, HBCU, skate, and hip-hop-culture consumers across the United States.
- Ownership category
- akta.pro rank
Cross Colours industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Denim & Premium Casualwear (CRAAAFAK)
Keywords
Where Cross Colours is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cross Colours business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: Cross Colours generates revenue through direct-to-consumer sales of apparel and accessories via its e-commerce storefront. Products include T-shirts, hoodies, jackets, denim, rugby shirts, hats, accessories, skateboards, and limited edition collaborations. The brand uses a one-time purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing across T-shirts, tops, bottoms, and accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cross Colours product offering
Product offeringCore offering
Cross Colours is a direct-to-consumer streetwear e-commerce brand selling retro 90s hip-hop-inspired apparel and accessories including graphic t-shirts, hoodies, denim (jeans and jackets), rugby shirts, jackets, hats, skateboards, and lifestyle accessories. The brand operates through its Shopify storefront at crosscolours.com, offering limited-edition collaborations with hip-hop artists (Left Eye, T-Boz, Ol' Dirty Bastard, LL Cool J, Diana Ross, Barbie) and sub-collections such as CXC Atelier, HBCU/Collegiate, Skate Nation Ghana, and Retro Classics, all built around a vintage oversized 100% cotton aesthetic.
Product overview
Cross Colours is a Los Angeles-based streetwear brand specializing in retro 90s hip-hop and urban fashion. The product portfolio centers on the main Cross Colours brand offering graphic t-shirts, hoodies, denim, and accessories, complemented by several distinct sub-collections: Limited Edition collaborations featuring legendary hip-hop and R&B artists (Left Eye, T-Boz, Ol' Dirty Bastard, LL Cool J, Diana Ross), artist partnerships (Barbie, Ethika), the CXC Atelier premium architectural collection, Skate Nation Ghana skateboards and apparel, and Collegiate/HBCU-themed merchandise. The brand emphasizes vintage oversized boxy fits, 100% cotton construction, original woven labels, and authentic retro 90s aesthetics throughout its product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Cross Colours Color Block Bucket Hat Bucket hat crafted from signature brushed twill denim with retro horizontal stripe design, embroidered logo, and original woven label sewn at the back. Targeted at streetwear consumers seeking vintage-style headwear.
- Cross Colours Retro Stripe L/S Rugby Retro long-sleeve rugby shirt featuring yarn-dyed horizontal stripe design with original Cross Colours logo embroidery, priced at $98. Targeted at streetwear consumers.
- Barbie x Cross Colours T-Shirts Limited-edition t-shirts featuring custom woven labels and vintage oversized boxy fit, available in flag logo and silhouette styles under the Barbie x Cross Colours collaboration. Targeted at collectors and fashion enthusiasts.
- Cross Colours Denim Bucket Hat Classic Cross Colours denim bucket hat with durable denim, 100% cotton construction, original branded patch, designed in Los Angeles. Targeted at streetwear consumers.
- Cross Colours Heat Transfer Patches Black heat transfer patches for customizing clothing and accessories. Targeted at streetwear consumers customizing apparel.
- Cross Colours Ya Dig Trucker Hat Trucker hat featuring original Cross Colours branding. Targeted at streetwear consumers.
- Cross Colours Card Deck Custom Cross Colours playing card deck with branded packaging. Targeted at fans/collectors of the brand.
- Artist Collaboration T-Shirts (Left Eye, T-Boz, ODB, LL Cool J) Screen-printed t-shirts featuring legendary hip-hop and R&B artists including Left Eye, T-Boz, Ol' Dirty Bastard, and LL Cool J with original woven labels. Targeted at hip-hop music fans and collectors.
- Cross Colours Limited Edition 29.5" Basketball Official limited-edition 29.5-inch basketball featuring original Cross Colours logo, timeless slogan, and classic colors, priced at $60. Targeted at streetwear/hip-hop culture consumers.
- Cross Colours Label Logo Side Pocket Hoodie Hoodie featuring the label logo with side pocket design, original woven label sewn on the hood. Targeted at streetwear consumers.
- Diana Ross x Cross Colours T-Shirt Limited-edition collaboration t-shirt featuring Diana Ross with vintage oversized boxy fit. Targeted at fans/collectors celebrating her cultural influence.
- Cross Colours Denim Graffiti Jacket Oversize denim jacket featuring B-Boyz graffiti graphics, durable denim, 100% cotton with original branded buttons and green stitching. Targeted at streetwear consumers.
- Cross Colours Signature Print Wide Leg Jeans
Companies that use Cross Colours
Customer profileSegments5 records
Ideal customer profiles5 records
Cross Colours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cross Colours partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Black Design CollectivecoreCross Colours participates in the Black Design Collective's Upcycle Denim Fashion Show at LA Fashion Week, showcasing sustainable fashion using reclaimed denim. The event provides opportunities for emerging Black designers and emphasizes sustainability.
- GUESS JeansminorPartnership with GUESS Jeans for the Black Design Collective's Upcycle Denim Fashion Show at LA Fashion Week, focusing on sustainable fashion using reclaimed denim.
- The Salvation ArmyminorThe Salvation Army partnered with the Black Design Collective for the Upcycle Denim Fashion Show, likely providing reclaimed denim materials for the sustainable fashion showcase.
- Barbie (Mattel)coreLimited Edition Barbie x Cross Colours collaboration featuring t-shirts with vintage oversized boxy fit and custom woven labels. The partnership brings together two iconic brands with cultural significance, targeting both collectors and fashion enthusiasts.
- Left EyecoreLimited Edition Left Eye x Cross Colours Screen Printed T-Shirts featuring the late rapper and TLC member. Products include profile t-shirts and pose t-shirts with original Cross Colours woven labels sewn at the back.
- TLC (T-Boz)coreMultiple Limited Edition T-Boz x Cross Colours collaborations including Profile T-Shirts, Pop Art T-Shirts, Bling T-Shirts, and crystal-appliquéd pieces. The partnership celebrates TLC's iconic style and Black female empowerment.
- Ol' Dirty Bastard (Wu-Tang Clan)coreLimited Edition Ol' Dirty Bastard x Cross Colours collaborations featuring Profile T-Shirts, Flow is like Bam Bling T-Shirts, and crystal-appliquéd pieces honoring the legendary Wu-Tang Clan rapper.
- LL Cool JcoreLimited Edition LL Cool J x Rock The Bells x Cross Colours Screen Printed T-Shirts featuring the hip-hop legend with original woven labels.
- Diana RosscoreLimited Edition Cross Colours x Diana Ross T-Shirts featuring the legendary singer, celebrating her cultural influence and legacy with the Sunshine x Cross Colours collection.
- EthikaminorCross Colours x Ethika Graffiti Briefs collaboration featuring soft 4-way stretch fabric with high-quality Jacquard waistband. 90% Polyester 10% Spandex composition.
- BBoyzminorBBoyz x Cross Colours Denim Bucket Hat collaboration in Ice Blue, featuring B-Boy graphics that evoke legendary Hip-Hop culture. The jacket is designed to be paired with matching jeans.
- Rock The BellsminorRock The Bells x Cross Colours collaboration for LL Cool J limited edition t-shirts, celebrating classic hip-hop culture and radio legacy.
- Skate Nation GhanacoreCross Colours x Skate Nation Ghana collaboration featuring graphic screen print t-shirts, skateboards (Popsicle shape, 7-ply Canadian Maple construction), and tribal print designs celebrating Ghanaian culture and skateboarding.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Cross Colours competitors and assessment
Company assessmentDirect peers
- The Hundreds: Los Angeles-based heritage streetwear brand with strong roots in skate and hip-hop communities, founded around the same era. Directly comparable in DTC streetwear model, cultural storytelling, and LA heritage positioning.
- Stüssy: Heritage California streetwear brand founded in the early 1980s with strong ties to surf, skate, and hip-hop culture. Comparable to Cross Colours as a heritage DTC-driven streetwear label leveraging cultural authenticity and limited drops.
- BAPE (A Bathing Ape): Japanese streetwear brand with strong cultural collaboration history and limited-edition drops. Comparable through celebrity partnerships, premium streetwear positioning, and collectible cultural appeal.
- HUF: Streetwear/skate brand with strong hip-hop and skate culture ties. Comparable through heritage streetwear positioning, skate culture crossover, and limited edition collaboration drops.
- Supreme: Iconic streetwear/skate brand famous for limited drops and cultural collaborations. Comparable through the drop-based streetwear model, scarcity-driven demand, and cultural cachet, though operating at significantly larger scale.
Broad incumbents
- Off-White: Premium streetwear/fashion brand bridging streetwear and luxury. Comparable in premium pricing, cultural collaboration strategy, and limited-edition drop mechanics, though positioned at a higher price tier.
- Carhartt WIP: Workwear-rooted brand with strong streetwear credibility and heritage positioning. Comparable through heritage craftsmanship, workwear aesthetic crossover into streetwear, and premium pricing strategy.
- Dickies: Heritage workwear brand with major streetwear credibility. Comparable through workwear aesthetic crossover into streetwear, heritage brand positioning, and denim/workwear product overlap.
- Fear of God: Premium LA-based streetwear brand with strong heritage and luxury positioning. Comparable as a Los Angeles heritage premium streetwear label with elevated price points and cultural cachet.
Others
- Roc Nation (Shop Roc): Hip-hop artist-founded entertainment company with associated merchandise collaborations. Comparable through artist-driven streetwear collaborations and hip-hop cultural positioning that Cross Colours leverages via its artist partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cross Colours social profiles
Digital presenceCross Colours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Colours leadership team
Management profileNumber of profiles
Profiles2 records
Cross Colours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Colours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Colours
What does Cross Colours do?
Cross Colours is a direct-to-consumer streetwear e-commerce brand selling retro 90s hip-hop-inspired apparel and accessories including graphic t-shirts, hoodies, denim (jeans and jackets), rugby shirts, jackets, hats, skateboards, and lifestyle accessories. The brand operates through its Shopify storefront at crosscolours.com, offering limited-edition collaborations with hip-hop artists (Left Eye, T-Boz, Ol' Dirty Bastard, LL Cool J, Diana Ross, Barbie) and sub-collections such as CXC Atelier, HBCU/Collegiate, Skate Nation Ghana, and Retro Classics, all built around a vintage oversized 100% cotton aesthetic.
Is Cross Colours a public or private company?
Cross Colours is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Colours founded?
Cross Colours was founded in 1989.
Where is Cross Colours based?
Cross Colours is headquartered in Beverly Hills, United States, in the North America region.
How does Cross Colours make money?
One revenue line is on record: direct Product Sales.
Who are Cross Colours's main competitors?
Direct peers on record are The Hundreds, Stüssy, BAPE (A Bathing Ape), HUF and Supreme. Broad incumbents are Off-White, Carhartt WIP, Dickies and Fear of God. Roc Nation (Shop Roc) is listed as an others.
Does Cross Colours have an API?
No public API is recorded for Cross Colours.
What industry is Cross Colours in?
Cross Colours's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAAFAK, Luxury Denim & Premium Casualwear. Its NAICS code is 458 and its SIC code is 5600.