CenterPointe Yacht Services
CenterPointe Marine is a Wisconsin-based multi-brand boat dealership operating four showrooms (Milwaukee, Pewaukee, Kenosha, Door County) that sells, services, stores, and berths new and pre-owned recreational boats from twelve OEMs for individual boaters across the upper Midwest.
- Company typePrivate
- Founded2005
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CenterPointe Yacht Services does
CenterPointe Yacht Services, operating under the legal name CenterPointe Marine, is a privately held multi-brand boat dealership and full-service marine retailer headquartered in Milwaukee, Wisconsin. Founded around 2005 (and described in source material as locally owned for decades), the company operates four physical locations across the state — Milwaukee, Pewaukee (Lake Country), Kenosha, and Door County/Sturgeon Bay — that together cover the western shore of Lake Michigan from southeastern Wisconsin to Door County. The business sells new boats from twelve OEMs including Beneteau, Pursuit, Nimbus, MJM Yachts, Chris-Craft, Monterey, Godfrey, Highfield, South Bay, Stingray, Viaggio, and AB Inflatables, alongside pre-owned and brokerage inventory with prices ranging from approximately $38,000 to over $2 million. The product mix spans cruisers/yachts, sport/center console/dual console boats, pontoons and tritoons, and inflatables.
The company's revenue model blends transaction-based new and pre-owned boat sales with recurring and service-based streams: factory-authorized service and repair, marina slip rentals at its waterfront locations, winter and seasonal storage, parts and accessories, customer financing facilitation, boat/yacht appraisals, and brokerage. Marina slips and storage represent the most clearly recurring components, while service provides annuity-like engagement across the lifecycle of the owned boat. The dealership also distributes motors and trailers and maintains an inventory search experience on its website with filtering by brand, category, and price tier.
Distribution is sales-led across physical showrooms supported by an online inventory channel, a direct phone sales line, social media presence, and participation in regional boat shows and promotional events. Customer acquisition targets individual recreational boaters and yacht owners across Wisconsin, Illinois, Michigan, and surrounding states. There is no proprietary technology, AI/ML capability, app, API, or disclosed digital product in the source material; the operating model is a traditional, geographically distributed marine retail franchise, with competitive differentiation derived from multi-location coverage, OEM authorized-dealer relationships, and long-tenured marine-industry staff.
CenterPointe Yacht Services firmographics
Firmographics- Name
- CenterPointe Yacht Services
- Legal name
- CenterPointe Marine
- Website
- https://centerpointeservice.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CenterPointe Marine is a Wisconsin-based multi-brand boat dealership operating four showrooms (Milwaukee, Pewaukee, Kenosha, Door County) that sells, services, stores, and berths new and pre-owned recreational boats from twelve OEMs for individual boaters across the upper Midwest.
- Ownership category
- akta.pro rank
Where CenterPointe Yacht Services is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CenterPointe Yacht Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including Beneteau, Pursuit, Nimbus, MJM Yachts, Chris-Craft, Monterey, Godfrey, Stingray, Viaggio, Highfield, South Bay, and AB. Price points range from under $50,000 to over $2 million.
- Pre-Owned & Brokerage Boat Sales: Sale of pre-owned and brokerage boats, allowing customers to buy used vessels and sellers to list boats for sale through the dealership.
- Boat Service & Repair: Factory authorized service for boat maintenance and repairs, including parts and accessories sales.
- Marina Slips: Wet slip rentals for boats at their marina locations.
- Boat Storage: Winter storage and other storage solutions for boats.
- Financing Services: Boat financing assistance to help customers purchase vessels.
- Boat & Yacht Appraisals: Professional appraisal services for boats and yachts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Price ranges from Under $50,000 to $2M+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CenterPointe Yacht Services product offering
Product offeringCore offering
CenterPointe Yacht Services is a multi-location boat dealership selling new boats from 12+ manufacturers and pre-owned/brokerage boats across Wisconsin. It also provides factory-authorized service and repair, parts and accessories, marina slip rentals, winter storage, boat financing, brokerage, trade-ins, and professional boat/yacht appraisals as integrated offerings for recreational boaters.
Product overview
CenterPointe Yacht Services (CenterPointe Marine) is a boat dealership offering new and pre-owned boats, marina services, and marine maintenance across four Wisconsin locations surrounding Lake Michigan (Milwaukee, Pewaukee, Kenosha, and Door County). The company operates as a multi-brand dealership representing 12 boat brands including Beneteau, Nimbus, Pursuit, MJM Yachts, Chris-Craft, Highfield, Monterey, Godfrey, Viaggio, Stingray, South Bay, and AB Boats. Product categories include Cruisers & Yachts, Sport/Center Console/Dual Console boats, Pontoon/Tritoon/Deck boats, and Inflatables. The company also provides complementary services including factory-authorized service and repair, marina slips, boat storage, parts & accessories, financing, brokerage, and boat/yacht appraisals.
Differentiator
Problem solved
Functional benefit
Brands
- CenterPointe Marine: Primary operating brand for boat dealership, sales, service, parts, storage, and marina slips in Wisconsin area
Products and services
- New Boat Sales Sale of new boats across four Wisconsin locations, offering cruisers and yachts, sport/center console/dual console boats, pontoon and tritoon models, and inflatables from 12+ manufacturers at price points ranging from under $50,000 to over $2 million. Targeted at individual recreational boaters and yacht owners in Wisconsin, Illinois, and Michigan.
- Pre-Owned and Brokerage Boat Sales Sale of pre-owned and brokerage boats, allowing customers to buy used vessels and sellers to list boats for sale through the dealership. Featured pre-owned inventory includes examples priced from approximately $37,995.
- Boat Service and Repair Factory-authorized boat maintenance, repair, and custom upgrades offered at multiple Wisconsin locations, supported by parts and accessories sales.
- Marina Slips Wet slip rentals at marina locations around Lake Michigan for boat owners seeking in-season berthing.
- Boat Storage Winter and seasonal storage solutions for boats at CenterPointe Wisconsin locations.
- Parts and Accessories Sale of boat parts and accessories to support maintenance and customization needs.
- Boat Financing Financing assistance for new and pre-owned boat purchases to support customer acquisition.
- Boat Brokerage Brokerage services to help owners sell boats, including consignment listings through the dealership.
- Boat and Yacht Appraisals Professional appraisal services for boats and yachts, supporting sales, insurance, and ownership transitions.
- Sell My Boat / Trade-In Services for selling or trading in current boats toward the purchase of a new or pre-owned vessel from the dealership.
- Boat Motors and Trailers Sale of boat motors, engines, and trailers as complementary equipment to vessel purchases.
Companies that use CenterPointe Yacht Services
Customer profileSegments1 record
Ideal customer profiles1 record
CenterPointe Yacht Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CenterPointe Yacht Services partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- BeneteaucoreAuthorized dealer for Beneteau boats including Antares and Gran Turismo models. Carries the full range of Beneteau cruisers and yachts.
- PursuitcoreAuthorized dealer for Pursuit boats including DC (Dual Console) and OS (Offshore) series. Featured new Pursuit DC 286 model.
- NimbuscoreAuthorized dealer for Nimbus boats including tenders and cruising vessels.
- MJM YachtscoreAuthorized dealer for MJM Yachts, a premium yacht manufacturer.
- Chris-CraftcoreAuthorized dealer for Chris-Craft boats, a classic American boat brand.
- Monterey BoatsminorAuthorized dealer for Monterey Boats.
- GodfreyminorAuthorized dealer for Godfrey boats including pontoon boats.
- HighfieldminorAuthorized dealer for Highfield inflatable boats.
- StingrayminorAuthorized dealer for Stingray boats.
- ViaggiominorAuthorized dealer for Viaggio boats.
- AB InflatablesminorAuthorized dealer for AB inflatable boats.
- South BayminorAuthorized dealer for South Bay boats including pontoon and tritoon models.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CenterPointe Yacht Services competitors and assessment
Company assessmentDirect peers
- SkipperBud's: Multi-location boat dealer headquartered in Wisconsin serving the Great Lakes/Midwest with new and pre-owned boat sales, marina, service, and storage — directly comparable regional footprint and full-service model to CenterPointe.
- Walstrom Marine: Michigan-based multi-location boat retailer offering new/pre-owned sales, service, storage, and marina operations on the Great Lakes — closely comparable in geography, product mix, and full-service offering.
- Nautical Ventures Group: Multi-brand boat dealer group offering new/pre-owned sales, service, and storage across multiple locations — comparable dealership operating model and multi-brand strategy to CenterPointe.
Broad incumbents
- MarineMax: Largest U.S. recreational boat retailer (publicly traded) operating a multi-brand dealership model with sales, service, marinas, and storage nationwide — same business model and brand portfolio approach as CenterPointe, but at significantly larger scale.
- OneWater Marine: Public multi-brand boat retailer with new/used boat sales, service, parts, and marina/storage operations across the U.S. Southeast and beyond — same verticalized dealership playbook as CenterPointe, scaled nationally.
Regional players
- Spring Brook Marine: Wisconsin-based boat dealer and marina operator offering sales, service, and storage in the Midwest — comparable regional Wisconsin competitor with overlapping service lines.
- Bosun's Marine: Upper Midwest boat dealer (Minnesota/Wisconsin area) carrying multiple brands and offering sales, service, and storage — competes in the same Great Lakes discretionary boating market with a similar full-service offering.
Others
- Boat Trader: Leading online boat marketplace aggregating listings from dealers and private sellers — adjacent ecosystem participant that competes for discovery and lead generation that would otherwise flow through traditional dealers like CenterPointe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CenterPointe Yacht Services social profiles
Digital presenceCenterPointe Yacht Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
CenterPointe Yacht Services leadership team
Management profileNumber of profiles
CenterPointe Yacht Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CenterPointe Yacht Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CenterPointe Yacht Services
What does CenterPointe Yacht Services do?
CenterPointe Yacht Services is a multi-location boat dealership selling new boats from 12+ manufacturers and pre-owned/brokerage boats across Wisconsin. It also provides factory-authorized service and repair, parts and accessories, marina slip rentals, winter storage, boat financing, brokerage, trade-ins, and professional boat/yacht appraisals as integrated offerings for recreational boaters.
Is CenterPointe Yacht Services a public or private company?
CenterPointe Yacht Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CenterPointe Yacht Services founded?
CenterPointe Yacht Services was founded in 2005. It employs 101 to 250 people.
Where is CenterPointe Yacht Services based?
CenterPointe Yacht Services is headquartered in Milwaukee, United States, in the North America region.
How does CenterPointe Yacht Services make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned & Brokerage Boat Sales, boat Service & Repair, marina Slips, boat Storage, financing Services and boat & Yacht Appraisals.
Who are CenterPointe Yacht Services's main competitors?
Direct peers on record are SkipperBud's, Walstrom Marine and Nautical Ventures Group. Broad incumbents are MarineMax and OneWater Marine. Regional players are Spring Brook Marine and Bosun's Marine. Boat Trader is listed as an others.
Does CenterPointe Yacht Services have an API?
No public API is recorded for CenterPointe Yacht Services.