CenterPointe Yacht Services

What CenterPointe Yacht Services does

CenterPointe Yacht Services, operating under the legal name CenterPointe Marine, is a privately held multi-brand boat dealership and full-service marine retailer headquartered in Milwaukee, Wisconsin. Founded around 2005 (and described in source material as locally owned for decades), the company operates four physical locations across the state — Milwaukee, Pewaukee (Lake Country), Kenosha, and Door County/Sturgeon Bay — that together cover the western shore of Lake Michigan from southeastern Wisconsin to Door County. The business sells new boats from twelve OEMs including Beneteau, Pursuit, Nimbus, MJM Yachts, Chris-Craft, Monterey, Godfrey, Highfield, South Bay, Stingray, Viaggio, and AB Inflatables, alongside pre-owned and brokerage inventory with prices ranging from approximately $38,000 to over $2 million. The product mix spans cruisers/yachts, sport/center console/dual console boats, pontoons and tritoons, and inflatables.

The company's revenue model blends transaction-based new and pre-owned boat sales with recurring and service-based streams: factory-authorized service and repair, marina slip rentals at its waterfront locations, winter and seasonal storage, parts and accessories, customer financing facilitation, boat/yacht appraisals, and brokerage. Marina slips and storage represent the most clearly recurring components, while service provides annuity-like engagement across the lifecycle of the owned boat. The dealership also distributes motors and trailers and maintains an inventory search experience on its website with filtering by brand, category, and price tier.

Distribution is sales-led across physical showrooms supported by an online inventory channel, a direct phone sales line, social media presence, and participation in regional boat shows and promotional events. Customer acquisition targets individual recreational boaters and yacht owners across Wisconsin, Illinois, Michigan, and surrounding states. There is no proprietary technology, AI/ML capability, app, API, or disclosed digital product in the source material; the operating model is a traditional, geographically distributed marine retail franchise, with competitive differentiation derived from multi-location coverage, OEM authorized-dealer relationships, and long-tenured marine-industry staff.

Name

CenterPointe Yacht Services

Legal name

CenterPointe Marine

Website

https://centerpointeservice.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

CenterPointe Marine is a Wisconsin-based multi-brand boat dealership operating four showrooms (Milwaukee, Pewaukee, Kenosha, Door County) that sells, services, stores, and berths new and pre-owned recreational boats from twelve OEMs for individual boaters across the upper Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from multiple manufacturers including Beneteau, Pursuit, Nimbus, MJM Yachts, Chris-Craft, Monterey, Godfrey, Stingray, Viaggio, Highfield, South Bay, and AB. Price points range from under $50,000 to over $2 million.
2. Pre-Owned & Brokerage Boat Sales: Sale of pre-owned and brokerage boats, allowing customers to buy used vessels and sellers to list boats for sale through the dealership.
3. Boat Service & Repair: Factory authorized service for boat maintenance and repairs, including parts and accessories sales.
4. Marina Slips: Wet slip rentals for boats at their marina locations.
5. Boat Storage: Winter storage and other storage solutions for boats.
6. Financing Services: Boat financing assistance to help customers purchase vessels.
7. Boat & Yacht Appraisals: Professional appraisal services for boats and yachts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CenterPointe Yacht Services is a multi-location boat dealership selling new boats from 12+ manufacturers and pre-owned/brokerage boats across Wisconsin. It also provides factory-authorized service and repair, parts and accessories, marina slip rentals, winter storage, boat financing, brokerage, trade-ins, and professional boat/yacht appraisals as integrated offerings for recreational boaters.

Product overview

CenterPointe Yacht Services (CenterPointe Marine) is a boat dealership offering new and pre-owned boats, marina services, and marine maintenance across four Wisconsin locations surrounding Lake Michigan (Milwaukee, Pewaukee, Kenosha, and Door County). The company operates as a multi-brand dealership representing 12 boat brands including Beneteau, Nimbus, Pursuit, MJM Yachts, Chris-Craft, Highfield, Monterey, Godfrey, Viaggio, Stingray, South Bay, and AB Boats. Product categories include Cruisers & Yachts, Sport/Center Console/Dual Console boats, Pontoon/Tritoon/Deck boats, and Inflatables. The company also provides complementary services including factory-authorized service and repair, marina slips, boat storage, parts & accessories, financing, brokerage, and boat/yacht appraisals.

Differentiator

Problem solved

Functional benefit

Brands

• CenterPointe Marine: Primary operating brand for boat dealership, sales, service, parts, storage, and marina slips in Wisconsin area

Products and services

• New Boat Sales Sale of new boats across four Wisconsin locations, offering cruisers and yachts, sport/center console/dual console boats, pontoon and tritoon models, and inflatables from 12+ manufacturers at price points ranging from under $50,000 to over $2 million. Targeted at individual recreational boaters and yacht owners in Wisconsin, Illinois, and Michigan.
• Pre-Owned and Brokerage Boat Sales Sale of pre-owned and brokerage boats, allowing customers to buy used vessels and sellers to list boats for sale through the dealership. Featured pre-owned inventory includes examples priced from approximately $37,995.
• Boat Service and Repair Factory-authorized boat maintenance, repair, and custom upgrades offered at multiple Wisconsin locations, supported by parts and accessories sales.
• Marina Slips Wet slip rentals at marina locations around Lake Michigan for boat owners seeking in-season berthing.
• Boat Storage Winter and seasonal storage solutions for boats at CenterPointe Wisconsin locations.
• Parts and Accessories Sale of boat parts and accessories to support maintenance and customization needs.
• Boat Financing Financing assistance for new and pre-owned boat purchases to support customer acquisition.
• Boat Brokerage Brokerage services to help owners sell boats, including consignment listings through the dealership.
• Boat and Yacht Appraisals Professional appraisal services for boats and yachts, supporting sales, insurance, and ownership transitions.
• Sell My Boat / Trade-In Services for selling or trading in current boats toward the purchase of a new or pre-owned vessel from the dealership.
• Boat Motors and Trailers Sale of boat motors, engines, and trailers as complementary equipment to vessel purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BeneteaucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Beneteau boats including Antares and Gran Turismo models. Carries the full range of Beneteau cruisers and yachts.
• PursuitcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pursuit boats including DC (Dual Console) and OS (Offshore) series. Featured new Pursuit DC 286 model.
• NimbuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nimbus boats including tenders and cruising vessels.
• MJM YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MJM Yachts, a premium yacht manufacturer.
• Chris-CraftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Chris-Craft boats, a classic American boat brand.
• Monterey BoatsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Monterey Boats.
• GodfreyminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Godfrey boats including pontoon boats.
• HighfieldminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Highfield inflatable boats.
• StingrayminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Stingray boats.
• ViaggiominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Viaggio boats.
• AB InflatablesminorChannel Partner/ Reseller/ DistributorAuthorized dealer for AB inflatable boats.
• South BayminorChannel Partner/ Reseller/ DistributorAuthorized dealer for South Bay boats including pontoon and tritoon models.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkipperBud's: Multi-location boat dealer headquartered in Wisconsin serving the Great Lakes/Midwest with new and pre-owned boat sales, marina, service, and storage — directly comparable regional footprint and full-service model to CenterPointe.
• Walstrom Marine: Michigan-based multi-location boat retailer offering new/pre-owned sales, service, storage, and marina operations on the Great Lakes — closely comparable in geography, product mix, and full-service offering.
• Nautical Ventures Group: Multi-brand boat dealer group offering new/pre-owned sales, service, and storage across multiple locations — comparable dealership operating model and multi-brand strategy to CenterPointe.

Broad incumbents

• MarineMax: Largest U.S. recreational boat retailer (publicly traded) operating a multi-brand dealership model with sales, service, marinas, and storage nationwide — same business model and brand portfolio approach as CenterPointe, but at significantly larger scale.
• OneWater Marine: Public multi-brand boat retailer with new/used boat sales, service, parts, and marina/storage operations across the U.S. Southeast and beyond — same verticalized dealership playbook as CenterPointe, scaled nationally.

Regional players

• Spring Brook Marine: Wisconsin-based boat dealer and marina operator offering sales, service, and storage in the Midwest — comparable regional Wisconsin competitor with overlapping service lines.
• Bosun's Marine: Upper Midwest boat dealer (Minnesota/Wisconsin area) carrying multiple brands and offering sales, service, and storage — competes in the same Great Lakes discretionary boating market with a similar full-service offering.

Others

• Boat Trader: Leading online boat marketplace aggregating listings from dealers and private sellers — adjacent ecosystem participant that competes for discovery and lead generation that would otherwise flow through traditional dealers like CenterPointe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centerpointeyachtservices
• LinkedInlinkedin.com/company/centerpointe-yacht-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CenterPointe Yacht Services