Awesome TV

What Awesome TV does

Awesome TV is a New York-headquartered, privately held media company founded in 2013 that operates a streaming and content platform targeting the South Asian diaspora across six countries: the United States, Canada, the United Kingdom, Australia, the United Arab Emirates, and Singapore. The company distributes content via web, iOS, and Android applications and has built a social media footprint of over 2 million aggregated followers (1M Facebook, 600K YouTube, 100K Instagram). It self-positions as "America's #1 South Asian Entertainment Network" and is led by founder Ritesh Parikh, with a current headcount of 101–250 employees.

The core product is an ad-supported streaming and entertainment service; no subscription or transactional pricing tier is disclosed. Beyond the streaming core, the company has extended its brand into adjacent content verticals through sub-brands including AWSM Times (a news publication) and the Awesome International Film Festival (AwesomeIFF), the latter of which opened submissions on April 9, 2026 with a planned live festival event on August 14, 2026. These sub-brands represent a deliberate move from on-demand video into higher-frequency news and live-event IP, intended to deepen engagement with the diaspora audience across multiple content formats.

No funding rounds, revenue figures, M&A activity, or AI/ML capabilities are disclosed in the available data. The operating model is a vertically integrated content studio and distribution platform monetized through advertising, with audience reach built across owned social channels and three device surfaces.

Name

Awesome TV

Legal name

Awesome TV Corp.

Website

https://awesomeitv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Awesome TV is a New York-based, ad-supported streaming and content platform founded in 2013 that targets the South Asian diaspora across the US, Canada, UK, Australia, UAE, and Singapore via web, iOS, and Android, supported by sub-brands AWSM Times and the Awesome International Film Festival.

Ownership category

akta.pro rank

Product category

South Asian Entertainment Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

akta.pro secondary industries

National General-Entertainment Broadcast Networks (MPABAAAA), Lifestyle & Reality Broadcast Networks (MPABAAAI)

Keywords

• South Asian streaming
• Bollywood entertainment media
• Diaspora video streaming
• Entertainment news portal
• Live TV streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The platform features advertisements throughout its streaming content and website, generating revenue from brands targeting the South Asian diaspora audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Awesome TV operates a direct-to-consumer streaming and entertainment network that delivers live TV, on-demand Bollywood and Hollywood shows, celebrity news, movie reviews, and music videos to South Asian diaspora audiences. Content is distributed through a website streaming portal and native iOS/Android mobile applications, supported by a news publication (AWSM Times) and an annual film festival (AwesomeIFF) in New York City. The business is monetized primarily through advertising sold to brands seeking access to the South Asian diaspora audience.

Product overview

Awesome TV operates as a unified South Asian entertainment streaming platform combining live TV streaming, on-demand shows, Bollywood and Hollywood content, music videos, celebrity coverage, and news. The platform is distributed through its core web streaming service, native mobile applications for iOS and Android, and is complemented by AWSM Times (a news publication), and the Awesome International Film Festival (an annual event). The company positions itself as America's #1 South Asian streaming network, serving audiences in the USA, Canada, UK, Australia, UAE, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Awesome TV Streaming Platform America's #1 South Asian streaming and entertainment network offering live TV, on-demand Bollywood and Hollywood content, shows, music videos, movie reviews, and celebrity news. Targeted at South Asian diaspora audiences and accessed via web streaming and mobile applications.
• Awesome TV Mobile App (iOS) iOS mobile application for streaming Awesome TV's South Asian entertainment content, including live TV and on-demand Bollywood, Hollywood, news, and music programming, available on the Apple App Store.
• Awesome TV Mobile App (Android) Android mobile application for streaming Awesome TV's South Asian entertainment content, including live TV and on-demand Bollywood, Hollywood, news, and music programming, available on the Google Play Store.
• AWSM Times South Asian entertainment news publication and media outlet under the Awesome TV network, covering Bollywood, Hollywood, celebrity news, and entertainment updates for diaspora audiences.
• Awesome International Film Festival (AwesomeIFF) An annual film festival initiative celebrating South Asian diaspora cinema and independent storytelling, held at SVA Theatre in New York City, serving as a community and brand engagement event for the Awesome TV network.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon Prime Video: Prime Video is a global streaming incumbent with a growing Indian originals and Bollywood library, plus global reach comparable to Awesome TV's six-country footprint. It represents a broad incumbent threat in the same entertainment category.
• Disney+ Hotstar (JioCinema): Disney+ Hotstar / JioCinema is a dominant Indian streaming platform with deep Bollywood and Indian language content, live sports, and global availability. It is a much larger incumbent whose diaspora offerings compete head-on with Awesome TV's content mix.
• Netflix: Netflix is a global streaming incumbent that has significantly expanded its Indian and South Asian content slate and targets diaspora audiences worldwide. It competes indirectly with Awesome TV as a substitute for premium Bollywood and South Asian viewing.

Emerging players

• Aha (Arha Media): Aha is a regional Indian OTT platform focused on Telugu and Tamil content, with growing investment in South Asian cinema. While more India-centric than Awesome TV, it represents an emerging streaming peer in the South Asian content category.
• Hoichoi: Hoichoi is a streaming platform dedicated to Bengali content with a diaspora-focused international tier. While more language-specific, it competes in the broader South Asian diaspora streaming category with Awesome TV.
• MX Player: MX Player offers ad-supported streaming of Indian films, TV shows, and web series across multiple languages. Its free, ad-supported model and India-diaspora content overlap make it a comparable emerging peer in the same niche as Awesome TV.

Direct peers

• ZEE5 Global: ZEE5 Global is a direct competitor offering streaming of Indian entertainment content (Bollywood, TV shows, originals) targeted at the South Asian diaspora worldwide. It directly competes with Awesome TV for the same diaspora audience across the same geographies.
• SonyLIV: SonyLIV is a major Indian streaming service offering Bollywood films, TV serials, and live sports, with a global tier serving diaspora audiences. It overlaps with Awesome TV on Bollywood content and diaspora distribution.
• YuppTV: YuppTV is one of the longest-running South Asian content streaming services targeting the diaspora in the US, UK, Canada, Australia, and the Middle East — almost exactly mirroring Awesome TV's geographic footprint and niche audience focus.
• Eros Now: Eros Now is a Bollywood-focused OTT streaming platform with a large library of Indian films, TV, and music videos targeting global Indian audiences. It competes with Awesome TV for Bollywood viewership among diaspora consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/awesomeitv
• YouTubeyoutube.com/@awesomeitv
• Facebookfacebook.com/awesomeitv
• Instagraminstagram.com/awesomeitv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awesome TV