E1011 Labs
E1011 Labs (DBA E10 Labs) is a Los Angeles-based cannabis technology company that designs heat-not-burn vaporization devices (Odin, Iven) and proprietary consumables, selling direct-to-consumer and through wholesale channels to adult cannabis consumers.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What E1011 Labs does
E1011 Labs, doing business as E10 Labs, is a Los Angeles-based cannabis technology company founded in 2019 that designs and sells heat-not-burn vaporization devices and a portfolio of branded consumables to adult cannabis consumers. The company's product platform is built around two hardware form factors: the Odin device, a closed-system portable vaporizer with air-based heating that works exclusively with proprietary pre-dosed pairings, and the Iven device, an open-system dry herb vaporizer that accommodates user-supplied flower or concentrates. Both rely on heat-not-burn technology that heats material to a temperature that releases cannabinoids and terpenes as vapor without combustion, marketed as a cleaner alternative to smoking. The consumable ecosystem layered on top of Odin includes Stelo (a CBD vaporizer line with terpene-targeted blends such as Relief, Stimulate, Calm, Focus, Relax, and Uplift), Nano Joint (pre-dosed THC), and Dab Stick (rosin), while ARI53 extends the brand into premium THCa flower with multiple diamond-infused strains.
The business model is primarily direct-to-consumer e-commerce through a Shopify storefront, with US domestic shipping (free above $70) and international shipping offered where cannabis laws permit, supported by an affiliate program and a wholesale/partner program for dispensaries and retailers. Revenue is generated through one-time hardware sales (Odin and Iven devices, accessories, and bundles) and recurring consumable purchases, with marketing driven by multi-channel digital engagement including paid and organic social, a newsletter, a Discord community, and earned media in cannabis publications such as Herb, Merry Jane, Cannabis Now, MG Magazine, and RMR. The company reports 1–10 employees and no disclosed institutional investors, funding rounds, parent entities, or acquisition activity, consistent with a founder-controlled, bootstrapped consumer products business operating in a regulated category.
E1011 Labs firmographics
Firmographics- Name
- E1011 Labs
- Legal name
- E1011 Labs
- Website
- https://e1011labs.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E1011 Labs (DBA E10 Labs) is a Los Angeles-based cannabis technology company that designs heat-not-burn vaporization devices (Odin, Iven) and proprietary consumables, selling direct-to-consumer and through wholesale channels to adult cannabis consumers.
- Ownership category
- akta.pro rank
E1011 Labs industry classification
Industry- Product category
- Cannabis Vaporizers / Cannabis Hardware
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF)
- akta.pro secondary industries
- Heated Tobacco Products (HTP) & Consumables Manufacturing & Brands (CRADAJAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
Keywords
Where E1011 Labs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
E1011 Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Device Sales: Sale of vaporizer devices including Odin and Iven, along with accessories. One-time hardware purchase with potential accessory upsells.
- Consumable Product Sales: Recurring sales of pre-dosed products including Stelo cartridges (Relief, Stimulate, Calm, Focus, Relax, Uplift), Nano Joint, Dab Stick, and ARI53 THCa flower strains (Ice Cream Cake, King Louis, Clementine, Pink Runtz)
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
E1011 Labs product offering
Product offeringCore offering
E1011 Labs designs, manufactures, and sells cannabis vaporization hardware (Odin closed-system device and Iven open-system dry herb vaporizer) built on proprietary heat-not-burn, air-based heating technology. The hardware is sold alongside a portfolio of proprietary consumables — Stelo CBD blends, Nano Joint, Dab Stick rosin, and ARI53 THCa flower strains — primarily direct-to-consumer via e-commerce with a wholesale channel for dispensaries.
Product overview
E1011 Labs is a cannabis technology company offering a portfolio of vaporization devices and proprietary consumables. The product line consists of two core hardware platforms: the Odin Device (closed system for pre-dosed products) and the Iven Device (open system for user-chosen materials). These are paired with proprietary consumable sub-brands including Stelo (CBD blends in Relief, Stimulate, Calm, Focus, Relax, Uplift variants), Nano Joint (pre-dosed THC), Dab Stick (rosin), and ARI53 premium THCa flower (Ice Cream Cake, King Louis, Clementine, Pink Runtz strains). The company also offers accessory collections and bundled packages combining devices with consumables.
Differentiator
Problem solved
Functional benefit
Brands
- Odin: Closed system device designed exclusively for pre-dosed pairings, featuring air-based heating for cannabis flower and concentrates without torches or extra tools.
- Iven
- Stelo
- ARI53
- Dab Stick
Products and services
- Odin Device A closed-system portable vaporizer designed exclusively for pre-dosed pairings, featuring air-based heating technology for consuming cannabis flower and concentrates without combustion, torches, or extra tools. Built for adult cannabis consumers seeking a smooth, hassle-free on-the-go experience.
- Iven Device An open-system pocket-sized dry herb vaporizer that lets users choose their own cannabis flower or concentrates, featuring advanced vaporization technology for a fully customizable consumption experience. Targeted at adult cannabis consumers who want flexibility beyond pre-dosed products.
- Stelo CBD Vaporization Line A line of CBD vaporization products offered in six blends — Relief (citrus), Stimulate, Calm, Focus, Relax, and Uplift — each built around a specific terpene profile and intended effect. Designed for use with the Odin closed-system device and targeted at adult consumers seeking CBD without the high.
- Nano Joint A pre-dosed THC vaporization product delivering balanced effects, designed exclusively for use with the Odin closed-system device. Targeted at adult cannabis consumers who want a measured, portable THC experience.
- Dab Stick A rosin vaporization product for the Odin device that delivers a dab-style experience in a portable form factor without requiring a dab rig. Targeted at adult cannabis consumers who want concentrates without complex setup.
- ARI53 THCa Flower A premium THCa flower product line featuring diamond-infused strains including Ice Cream Cake (hybrid), King Louis (indica), Clementine (sativa), and Pink Runtz (hybrid). Targeted at adult cannabis flower consumers seeking high-potency premium products.
- Iven Ultimate Bundle A bundled package that pairs the Iven open-system dry herb vaporizer with compatible accessories for a complete out-of-the-box vaporization experience. Targeted at new customers who want a starter setup.
- Odin Ultimate Bundle A complete bundle offering for the Odin closed-system device that includes the device and all necessary components and accessories. Targeted at new customers adopting the Odin ecosystem.
Quantifiable outcome
- Eliminates harmful toxins produced by combustion
- +2 more outcomes
Companies that use E1011 Labs
Customer profileSegments2 records
Ideal customer profiles3 records
E1011 Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E1011 Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale PartnersminorWholesale program available for retailers and dispensaries to stock E1011 Labs products. No specific wholesale partner names disclosed on main website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
E1011 Labs competitors and assessment
Company assessmentBroad incumbents
- Cookies: Cookies is a leading cannabis lifestyle brand operating dispensaries and licensed products across multiple states — a broader incumbent that has increasingly moved into proprietary hardware and consumables, making it a competitive threat and potential channel partner for E1011.
Direct peers
- Arizer: Arizer produces mid-to-premium dry herb vaporizers (Solo, Argo, Extreme Q) sold globally through DTC and wholesale — directly comparable to E1011's Iven hardware category and distribution model.
- Firefly Vapor: Firefly builds premium convection vaporizers (Firefly 3+) for flower and concentrate, emphasizing rapid heating and on-demand sessions — a comparable premium positioning and technology angle to E1011's heat-not-burn claim.
- PAX Labs: PAX is the leading cannabis vaporizer hardware brand, offering closed-system devices (Era, PAX Plus) paired with proprietary pods and the open-system PAX Plus dry herb vaporizer — directly comparable to E1011's Odin and Iven platform strategy and consumables-locked business model.
- DaVinci Vaporizer: DaVinci designs premium dry herb vaporizers (IQ2, MIQRO) emphasizing temperature precision and material purity — a direct open-system vaporizer competitor to E1011's Iven with a comparable premium, wellness-positioned brand.
- Grenco Science (G Pen): Grenco Science produces a portfolio of cannabis vaporizers (G Pen Dash+, Roam, Elite II) covering dry herb, concentrate, and cartridge formats — a multi-device, multi-format competitor with similar product breadth to E1011's Odin/Iven/Stelo lineup.
- Dr. Dabber: Dr. Dabber specializes in concentrate vaporization hardware (Switch, Boost Evo) targeting dab enthusiasts — a comparable consumables-anchored brand competing for the same concentrate consumer that E1011's Odin + Dab Stick pairing addresses.
- Boundless Technology: Boundless Technology makes portable dry herb and concentrate vaporizers (CFX, Tera) at value-tier price points — a comparable portable vaporizer manufacturer competing in similar retail and DTC channels as E1011.
- Storz & Bickel (Canopy Growth): Storz & Bickel manufactures premium vaporizers (Volcano, Mighty, Crafty+) for dry herb and concentrates — the dominant premium/open-system peer to E1011's Iven, with comparable heat-not-burn vaporization technology and a medical-grade positioning.
Others
- Leafly: Leafly is the leading cannabis discovery and education platform, frequently cited in cannabis-vaporizer buying guides. While not a hardware competitor, it serves as an influential ecosystem channel through which E1011-style brands reach consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
E1011 Labs social profiles
Digital presenceE1011 Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
E1011 Labs leadership team
Management profileNumber of profiles
Profiles1 record
E1011 Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E1011 Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E1011 Labs
What does E1011 Labs do?
E1011 Labs designs, manufactures, and sells cannabis vaporization hardware (Odin closed-system device and Iven open-system dry herb vaporizer) built on proprietary heat-not-burn, air-based heating technology. The hardware is sold alongside a portfolio of proprietary consumables — Stelo CBD blends, Nano Joint, Dab Stick rosin, and ARI53 THCa flower strains — primarily direct-to-consumer via e-commerce with a wholesale channel for dispensaries.
Is E1011 Labs a public or private company?
E1011 Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E1011 Labs founded?
E1011 Labs was founded in 2019. It employs 1 to 10 people.
Where is E1011 Labs based?
E1011 Labs is headquartered in Los Angeles, United States, in the North America region.
How does E1011 Labs make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are consumable Product Sales.
Who are E1011 Labs's main competitors?
Cookies is listed as a broad incumbent. Direct peers are Arizer, Firefly Vapor, PAX Labs, DaVinci Vaporizer, Grenco Science (G Pen), Dr. Dabber, Boundless Technology and Storz & Bickel (Canopy Growth). Leafly is listed as an others.
Does E1011 Labs have an API?
No public API is recorded for E1011 Labs.
What industry is E1011 Labs in?
E1011 Labs's product category is Cannabis Vaporizers / Cannabis Hardware. Its primary akta.pro industry code is CRADAJAF, Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands, with a secondary code of CRADAJAH, Heated Tobacco Products (HTP) & Consumables Manufacturing & Brands. Its NAICS code is 459991.