What Laboratoires LIERAC does

Laboratoires LIERAC is a privately held French dermo-cosmetic company founded in 1975, operating under the legal entity Laboratoire Native, that develops and markets botanical cosmeceutical skincare. Its product portfolio spans twelve named lines covering anti-aging (PREMIUM, LIFT INTEGRAL), radiance and hydration (GLOW FRESH, HYDRAGENIST), menopause-specific care (ARKÉSKIN), sun protection (SUNISSIME), anti-stretch marks (PHYTOLASTIL), eye care (DIOPTI), men's skincare (LIERAC HOMME), body hydration (BODY-NUTRI), body firming (BODY-SCULPT), and cleansers (LES DEMAQUILLANTS). Core technology centers on combining plant-derived active ingredients with dermatological expertise; notable proprietary franchises include Phytolastil (anti-stretch marks since 1975), Arkéskin (menopause-targeted formulations), and the Premium anti-aging complex addressing nine visible signs of aging.

The company sells primarily direct-to-consumer through its French e-commerce site (fr.lierac.com), with an additional physical retail footprint accessible via store locator and a dedicated outlet channel. Pricing is pay-as-you-go per unit, augmented by heavy promotional cadence (Summer Sales up to -40%, French Days -20%, Black Friday, permanent outlet), eco-refillable packaging options, and a points-based loyalty program. Marketing combines email/newsletter acquisition offers, Instagram presence (@lieracparis), expert content articles, and a digital skin diagnostic tool. Primary customer segments are women seeking anti-aging solutions, with secondary segments in menopause care, body concerns, and men.

The business model is straightforward consumer goods: one-time-purchase skincare units across multiple price tiers, sold without disclosed pricing on the website. The company targets French consumers only (single country: FRA) and generates revenue from a single revenue stream (direct product sales). There is no disclosed enterprise customer base, no B2B contracts, no subscription model in the data, and no parent company information available; the corporate vehicle (Laboratoire Native) and any ultimate beneficial ownership are not detailed in the source.

Name

Laboratoires LIERAC

Legal name

Laboratoire Native

Website

https://lierac.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Laboratoires LIERAC is a privately held French dermo-cosmetic company founded in 1975 that develops and sells botanical cosmeceutical skincare products — anti-aging, hydration, radiance, menopause, sun care, anti-stretch marks, and men's — primarily to French consumers through DTC e-commerce, physical retail, and an outlet channel.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Eye & Lip Skincare (CRABAAAC), Sensitive Skin & Barrier Repair (CRABAAAG), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Botanical cosmeceuticals
• Anti-aging skincare
• Face and body care
• Dermo-cosmetic products
• Stretch mark treatment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: LIERAC generates revenue through direct-to-consumer sales of skincare products via their e-commerce platform and retail store network. Product categories include face care, body care, and sun protection with multiple price points across product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Laboratoires LIERAC manufactures and markets botanical cosmeceutical skincare products for the French market, organized into specialized product lines covering face care (anti-aging, hydration, radiance, eye care, cleansing), body care (stretch marks, firming, anti-cellulite, hydration), and sun protection (SPF30/SPF50+, preparation, after-sun), with targeted offerings for menopause-related skin changes and men's skincare. Products are sold primarily through the company's direct e-commerce platform, a network of physical retail stores, and outlet channels, supported by a points-based loyalty program and seasonal promotional campaigns.

Product overview

Laboratoires LIERAC is a French skincare company founded in 1975 specializing in botanical cosmeceutical products. The company offers a comprehensive skincare portfolio organized into distinct product lines: PREMIUM (premium anti-aging), LIFT INTEGRAL (firming/wrinkle reduction), GLOW FRESH (radiance), HYDRAGENIST (hydration), ARKÉSKIN (menopause care), SUNISSIME (sun protection), PHYTOLASTIL (anti-stretch marks), DIOPTI (eye care), and LIERAC HOMME (men's skincare). Products are categorized by face care (anti-aging, hydration, dark circles, imperfections), body care (anti-cellulite, stretch marks, hydration), and sun care (SPF30, SPF50+, preparation, after-sun). The company also offers eco-refillable options and a loyalty program, positioning itself as a dermo-cosmetic brand bridging pharmaceutical precision with botanical actives.

Differentiator

Problem solved

Functional benefit

Products and services

• PREMIUM Anti-Aging Line Premium anti-aging product line for face, including Le Sérum Absolu and Le Masque Absolu, designed to correct 9 visible signs of aging (wrinkles, spots, loss of radiance, loss of firmness, tonicity, elasticity) and restore skin luminosity. Targeted at women seeking professional-grade anti-aging skincare.
• Le Sérum Absolu Premium 30 ml premium anti-aging serum from the PREMIUM line that corrects all visible signs of aging and illuminates the skin. For consumers seeking a high-potency corrective serum.
• Le Masque Absolu Premium 50 ml premium anti-aging mask from the PREMIUM line that corrects signs of aging and regenerates skin. Designed for targeted anti-aging treatment rituals.
• LIFT INTEGRAL Anti-Wrinkle & Firming Line Anti-wrinkle and firming line that targets facial contour lifting and restores firmness, elasticity, and tonicity. For consumers concerned with facial sagging and loss of definition.
• GLOW FRESH Radiance Line Freshness and radiance line providing an immediate glow shot for the skin. Targeted at consumers seeking instant radiance and brightness.
• HYDRAGENIST Intense Hydration Line Intense hydration line designed to deeply hydrate the skin and restore radiance. For consumers with dehydrated skin seeking long-lasting moisture.
• ARKÉSKIN Menopause Care Line Specialized menopause-specific skincare line addressing facial and body skin changes during hormonal transitions, including dryness, loss of firmness, and accelerated aging. Available for both face and body.
• SUNISSIME Sun Protection Line Sun protection product line for face and body, including SPF30, SPF50+ protections, sun preparation products, and after-sun care. For consumers seeking sun protection with dermatological positioning.
• PHYTOLASTIL Anti-Stretch-Mark Line Expert anti-stretch-mark line since 1975, targeting prevention and correction of new or existing stretch marks during pregnancy, adolescence, and weight changes. For consumers across life stages seeking dedicated stretch-mark treatment.
• DIOPTI Eye Care Line Eye care product line specifically formulated for the delicate eye contour area, addressing concerns such as dark circles, puffiness, and wrinkles around the eyes.
• LIERAC HOMME Men's 3-in-1 Skincare Line Men's skincare line featuring 3-in-1 care products designed specifically for male skin needs. Targeted at male consumers seeking skincare adapted to their physiology.
• BODY-NUTRI Body Hydration Line Body hydration line providing intensive moisture and nutrition for body skin. For consumers seeking body care focused on hydration and nutrition.
• BODY-SCULPT Anti-Cellulite & Firming Line Anti-cellulite and body firming line designed to sculpt and tone body skin. For consumers seeking targeted body contouring and firmness treatment.
• LES DEMAQUILLANTS Cleanser & Makeup Remover Line Makeup remover and cleanser line for face cleansing and skin microbiome preservation. Includes eco-refillable options.
• L'Huile Sublimatrice Sublimating Oil 100 ml sublimating oil that illuminates, nourishes, and enhances skin radiance. For consumers seeking a multi-use radiance and nourishment oil.

Quantifiable outcome

• PREMIUM line corrects 9 visible signs of aging including wrinkles, spots, lack of radiance, loss of firmness, tonicity and elasticity

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Embryolisse: Iconic French skincare brand with multi-generation pharmacy heritage and crossover appeal among makeup artists. Comparable on French dermo-cosmetic prestige and multi-product facial-care portfolio.
• Uriage: French dermo-cosmetic brand built on Uriage thermal water, distributed widely in pharmacies across Europe. Comparable to LIERAC on botanical-mineral positioning and premium anti-aging face/body ranges.
• Galenic: Pierre Fabre-owned French dermo-cosmetic brand positioned at the pharmacy premium tier. Comparable on formulation sophistication, anti-aging focus, and French pharmacy-channel distribution.
• Vichy: L'Oréal-owned French dermo-cosmetic brand with Vichy mineral water as a hero ingredient. Direct competitor across anti-aging, sensitive skin, and sun categories with substantially larger distribution and pharmacy presence.
• Avène: Pierre Fabre-owned French dermo-cosmetic brand specializing in sensitive-skin skincare with thermal-spring-water actives. Most direct comparable to LIERAC's botanical + dermatological positioning and similar French market heritage.
• La Roche-Posay: L'Oréal-owned French dermo-cosmetic brand recommended by dermatologists globally. Overlaps with LIERAC on anti-aging, sensitive skin, and tolerability narratives with materially larger international footprint.
• Caudalie: French natural-origin skincare brand leveraging vinotherapy (grape-derived actives). Comparable to LIERAC's botanical-cosmeceutical framing and similar D2C + selective retail distribution in France.
• Filorga: French-origin anti-aging skincare brand (now Colgate-Palmolive) specializing in mesotherapy-ingredient cosmetics. Direct competitor on premium anti-aging serums and premium-positioned facial care.
• Nuxe: French botanical skincare brand with strong D2C and pharmacy presence. Closely comparable hero-product strategy (oil-based serums, anti-aging) and similar French-origin, plant-active identity.
• Phytomer: French marine-botanical skincare brand with spa heritage and face/body care portfolio. Comparable to LIERAC on botanical active positioning and similar French-origin premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lieracparis/?hl=fr
• LinkedInlinkedin.com/company/laboratoires-lierac-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoires LIERAC