RevenueLab

What RevenueLab does

RevenueLab is a New Zealand-based revenue consulting firm and operating division of GravityLab Ltd., founded in 2016 and headquartered in Auckland. The firm provides fractional executive leadership and sales enablement services to growth-stage organizations, purpose-driven entities, and companies experiencing revenue performance gaps across the New Zealand market. Its service offering is organized around three pillars: Fractional Leadership (part-time CRO, CMO, and Sales Enablement specialists), Sales Enablement (training, coaching, methodology design, and Salesforce CRM implementation), and Solving Performance Gaps (GTM strategy, pricing, outbound selling design, buyer journey mapping, sales operating model design, and compensation plan optimization). A proprietary Revenue Diagnostic assessment tool evaluates clients across strategy, process, systems, data, and people pillars.

Revenue is generated entirely through professional services engagements — consulting retainers, project-based fees, and workshop/training programmes — with quote-based pricing tailored to each client. The go-to-market motion is sales-led and diagnostic-led: engagements typically begin with a free one-hour diagnostic, potentially leading to deeper assessments and ongoing consulting work. Target customers include high-growth NZ startups and scale-ups (Crimson Education, FirstAML, APLYiD, Preno, Flick), enterprises (IOG, AdviceFirst, SPS, DOE, Fergus), and nonprofits (Wellington Zoo, Scouts NZ, WWF NZ).

RevenueLab is structured as a social enterprise within the wider GravityLab ecosystem, with 95% ownership held by a charitable investment trust and 30%+ of profits donated to charitable causes including organizations fighting child sexual trafficking. The senior team comprises practitioners with prior executive operating experience at Xero, Vend, Microsoft, Amazon Web Services, and Crimson Education, positioning the firm around hands-on operational credibility rather than technology differentiation. Core technology consists of Salesforce CRM systems and marketing automation platforms rather than proprietary AI/ML infrastructure.

Name

RevenueLab

Legal name

GravityLab Ltd.

Website

https://revenuelab.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RevenueLab is an Auckland-based revenue consulting firm offering fractional CRO/CMO leadership, sales enablement, and performance gap consulting to New Zealand growth-stage companies, enterprises, and nonprofits, operating as a social enterprise within the GravityLab ecosystem.

Ownership category

akta.pro rank

Product category

Sales and Revenue Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Revenue Enablement & Cross-Functional Alignment (Sales/CS/Marketing) (EDABABAK)

Keywords

• Sales consulting services
• Revenue acceleration
• Fractional executive leadership
• Sales enablement
• Go-to-market strategy

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional Leadership Services: Providing part-time or project-based Chief Revenue Officer (CRO), VP Sales, and Chief Marketing Officer (CMO) services to organizations that cannot yet fund full-time executive roles. Revenue is generated through consulting fees, typically structured as retainer or project-based engagements.
2. Sales Enablement Services: Sales training, coaching, and capability development including B2B sales methodology design, sales training workshops, sales manager programmes, and CRM/technology training. Revenue generated through workshop fees, training programmes, and ongoing coaching retainers.
3. Performance Gap Consulting: Revenue diagnostic and consulting services addressing strategy, process, people, and technology gaps. Includes GTM strategy development, pricing strategy, outbound selling design, buyer journey mapping, sales operating model design, and compensation plan optimization.
4. CRM Implementation Services: Implementation and optimization of Salesforce systems and sales workflows, building connections between people, information and action for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RevenueLab provides revenue growth consulting to New Zealand organizations through three core pillars: fractional executive leadership (CRO, CMO, sales enablement specialists), sales enablement services (methodology design, training, coaching, CRM implementation), and performance gap consulting (GTM strategy, pricing, outbound selling, buyer journey, sales operating model). The firm operates as a social enterprise under GravityLab Ltd., serving high-growth startups, scale-ups, and purpose-driven organizations needing experienced revenue leadership without full-time executive costs.

Product overview

RevenueLab is a consulting firm offering revenue growth services organized around three core pillars: Fractional Leadership, Sales Enablement, and Solving Performance Gaps. The Fractional Leadership offering includes Fractional CRO/Sales Leaders, Fractional CMO/Marketing Leaders, and Fractional Sales Enablement specialists. The Sales Enablement practice provides B2B sales training, sales manager coaching, and sales methodology/process design. The Solving Performance Gaps service addresses strategy (GTM, pricing), process (outbound, buyer journey, sales operating model, compensation), and people (leadership coaching, hiring) gaps. A Revenue Diagnostic assessment tool evaluates clients across strategy, process, systems, data, and people pillars. RevenueLab also builds Salesforce systems for clients as part of its process automation and CRM implementation work.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CRO / Sales Leaders
• Fractional CMO / Marketing Leaders
• Sales Enablement
• Solving Performance Gaps
• Revenue Diagnostic

Quantifiable outcome

• RevenueLab claims to help organizations achieve predictable and scalable revenue growth by solving performance gaps
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GravityLabcoreStrategic or Co-development PartnerRevenueLab is part of the wider GravityLab team, a New Zealand-based business focused on empowering people and accelerating business. GravityLab encompasses RevenueLab along with other business acceleration services. The relationship is vertical - RevenueLab operates as a subsidiary or brand within the GravityLab ecosystem, with GravityLab providing the parent organizational structure and strategic direction.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Force Management: Force Management is a sales effectiveness consultancy that builds sales methodologies, playbooks, and enablement programs for B2B organizations — directly overlapping RevenueLab's Sales Enablement and Performance Gap practices. Both firms sell practitioner-led methodology design and customer success frameworks to mid-market and enterprise buyers.
• Winning by Design: Winning by Design provides sales training, enablement, and GTM consulting built around a proprietary methodology (SPIN-style frameworks). Comparable to RevenueLab's combination of sales methodology design, training, and process optimization for B2B clients.
• Chief Outsiders: Chief Outsiders is a fractional CMO/CRO services marketplace serving mid-market and growth-stage companies in North America. Closest direct comp to RevenueLab's Fractional CRO, CMO, and Sales Enablement offerings; differs primarily in geography and scale.
• Skaled Consulting: Skaled provides fractional CRO and outsourced sales leadership, plus sales consulting and RevOps, to B2B SaaS and growth companies. Directly comparable model to RevenueLab's Fractional Leadership and Performance Gaps practices.
• SBI (Sales Benchmark Index): SBI is a sales and marketing consulting firm offering strategy, enablement, and operations advisory to B2B clients. Comparable in scope (revenue strategy + sales enablement + GTM) and buyer profile to RevenueLab.
• GrowthPlay: GrowthPlay is a B2B sales consulting and enablement firm that designs sales strategies, compensation plans, and playbooks for mid-market and enterprise clients. Closely aligned with RevenueLab's Performance Gaps and Sales Enablement offerings.
• RAIN Group: RAIN Group is a global sales training and consulting company delivering customized sales methodology, training, and coaching to B2B organizations. Directly comparable to RevenueLab's sales training and sales manager program offerings.
• Pavilion: Pavilion (formerly Revenue Collective) is a membership community and advisory firm for sales, marketing, and revenue leaders, offering peer learning and fractional advisory. Overlaps with RevenueLab's fractional leadership and sales enablement positioning.
• Heinz Marketing: Heinz Marketing is a B2B sales and marketing consultancy offering fractional CMO services, demand generation, and sales enablement. Closely mirrors RevenueLab's combination of fractional CMO, sales enablement, and GTM strategy work.

Regional players

• Demand Frontier: Demand Frontier is an Australia-based revenue and marketing consulting firm offering strategy, demand generation, and sales enablement services. Comparable in service mix to RevenueLab but operating primarily in the Australian market rather than NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/revenuelabnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RevenueLab