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SareKon

Full company profile

uuid000oer3

Namestring
SareKon
Websiteurl
sarekon.com
Company typeenum
Private
Founded yearint
2001
Descriptiontext

SareKon is a privately held IT firm founded in 2001 and headquartered in Broomfield, United States. The company develops software solutions targeted at the vehicle finance ecosystem and at distributors serving the telematics industry, and it also supplies hardware components to enhance telematics services. Its offering appears to combine vertical-specific software with complementary hardware distribution, addressing dealers, lenders, and telematics service providers operating in the vehicle finance and fleet/telematics value chain.

The company operates at a small scale, with a workforce of 11–50 employees, and is led by four co-founders who together hold the CEO (Ken Wiesner), COO (Bill Northrup), CTO (David Schmidt), and CMO/Partner (Sean Graham) roles. This founder-controlled structure suggests continuity of vision but also concentration of decision-making and key-person risk. There are no disclosed subsidiaries, investors, funding rounds, or parent entities.

SareKon's go-to-market, pricing model, customer segments, partnership channels, and revenue mechanics are not described in the available sources. The company's website is sarekon.com, but the extracted homepage content provides no additional operational detail. As a result, while the basic business scope is identifiable, the operating model, customer profile, and commercial performance cannot be characterized from the supplied data.

Short descriptiontext

SareKon is a privately held US IT firm, founded in 2001 and based in Broomfield, that delivers software solutions for vehicle finance and distributes telematics hardware to enhance industry services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBroomfield, United States
HQ citystring
Broomfield
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
vehicle finance software, telematics hardware distribution, aftermarket telematics solutions, fleet telematics IT services, vehicle data solutions
Industry2 codes
1Data Integration, APIs & Telematics Data Platforms
CodeTLABAJAMPrimaryYes
2IT Procurement & Sourcing Services (Hardware/Software)
CodeBPAEAOAGPrimaryNo
NAICS code1 code
  • Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing334511
SIC code1 code
  • Motor Vehicle Parts & Accessories3714
Product category
Vehicle Telematics Software and Hardware
Social media profiles2 records
Cost components5 values
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

SareKon is an IT firm that develops and supplies software solutions for vehicle finance and distributes hardware to enhance telematics industry services. The company bundles its telematics software with aftermarket hardware to deliver integrated solutions for vehicle finance operators and telematics distributors. Its offerings enable customers to deploy and manage telematics capabilities across fleet and financed vehicle portfolios.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Vehicle Finance Software Solutions
CategoryVehicle Finance Software
Description

Software solutions designed for vehicle finance operators to support telematics-enabled finance and fleet services.

2Aftermarket Telematics Hardware
CategoryTelematics Hardware
Description

Aftermarket telematics hardware provisioned to distributors and vehicle finance customers to enable telematics deployment on financed and fleet vehicles.

Recent move1 record

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1CalAmp
TypeDirect peer
Description

CalAmp (now part of the broader connected vehicle ecosystem) supplies aftermarket telematics hardware and software platforms to resellers and fleet customers, closely matching SareKon's hardware-distribution and telematics software model.

2Fleet Complete
TypeDirect peer
Description

Fleet Complete provides telematics hardware, software, and data services to commercial fleets and resellers across multiple geographies. It is a comparable telematics platform business with both hardware and software components.

3Samsara
TypeBroad incumbent
Description

Samsara offers a broad IoT and fleet telematics platform spanning hardware, software, and analytics. It competes for the same telematics buyer base that SareKon addresses, albeit with a much wider product portfolio.

4Verizon Connect
TypeBroad incumbent
Description

Verizon Connect delivers fleet telematics, GPS tracking, and integrated vehicle software to enterprise customers. It overlaps with SareKon's telematics software and connected-vehicle value proposition but at significantly greater scale.

5Geotab
TypeDirect peer
Description

Geotab is a leading telematics platform provider serving fleet operators, telematics resellers, and integrated vehicle data customers. It is directly comparable to SareKon's telematics software and hardware channel business at a much larger scale.

6Azuga (Bridgestone)
TypeDirect peer
Description

Azuga is a telematics and fleet management platform owned by Bridgestone, offering GPS tracking, driver behavior, and vehicle finance-adjacent services. It competes in the same connected-vehicle and telematics channel space as SareKon.

7Trimble Transportation
TypeBroad incumbent
Description

Trimble's transportation segment provides fleet management, telematics, and mobility software. It overlaps with SareKon's telematics offerings as part of a much broader enterprise software portfolio.

8Motive
TypeDirect peer
Description

Motive (formerly KeepTruckin) provides fleet telematics hardware and software for commercial vehicle customers. It is a comparable telematics vendor with a similar software-plus-hardware go-to-market.

9Danlaw
TypeDirect peer
Description

Danlaw is an aftermarket telematics hardware and connected vehicle solutions provider serving OEMs, fleets, and resellers. Its hardware-led model and channel relationships are closely aligned with SareKon's telematics business.

10Quartix
TypeDirect peer
Description

Quartix supplies GPS vehicle tracking, telematics hardware, and SaaS subscriptions to fleets and resellers. Its combination of hardware sales and recurring telematics software revenue makes it a relevant comparable.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SareKon

Vehicle Telematics Software and Hardwaresarekon.com

SareKon is a privately held US IT firm, founded in 2001 and based in Broomfield, that delivers software solutions for vehicle finance and distributes telematics hardware to enhance industry services.

What SareKon does

SareKon is a privately held IT firm founded in 2001 and headquartered in Broomfield, United States. The company develops software solutions targeted at the vehicle finance ecosystem and at distributors serving the telematics industry, and it also supplies hardware components to enhance telematics services. Its offering appears to combine vertical-specific software with complementary hardware distribution, addressing dealers, lenders, and telematics service providers operating in the vehicle finance and fleet/telematics value chain.

The company operates at a small scale, with a workforce of 11–50 employees, and is led by four co-founders who together hold the CEO (Ken Wiesner), COO (Bill Northrup), CTO (David Schmidt), and CMO/Partner (Sean Graham) roles. This founder-controlled structure suggests continuity of vision but also concentration of decision-making and key-person risk. There are no disclosed subsidiaries, investors, funding rounds, or parent entities.

SareKon's go-to-market, pricing model, customer segments, partnership channels, and revenue mechanics are not described in the available sources. The company's website is sarekon.com, but the extracted homepage content provides no additional operational detail. As a result, while the basic business scope is identifiable, the operating model, customer profile, and commercial performance cannot be characterized from the supplied data.

SareKon firmographics

Firmographics
Name
SareKon
Website
https://sarekon.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
11–50 employees
Short description
SareKon is a privately held US IT firm, founded in 2001 and based in Broomfield, that delivers software solutions for vehicle finance and distributes telematics hardware to enhance industry services.
Ownership category
akta.pro rank

SareKon industry classification

Industry
Product category
Vehicle Telematics Software and Hardware
NAICS
Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
SIC
Motor Vehicle Parts & Accessories (3714)
akta.pro primary industry
Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
akta.pro secondary industry
IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

  • Vehicle finance software
  • Telematics hardware distribution
  • Aftermarket telematics solutions
  • Fleet telematics IT services
  • Vehicle data solutions

Where SareKon is headquartered

Location

Headquarters

HQ city
Broomfield
HQ country
United States
HQ region
North America

Markets served

SareKon business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

SareKon product offering

Product offering

Core offering

SareKon is an IT firm that develops and supplies software solutions for vehicle finance and distributes hardware to enhance telematics industry services. The company bundles its telematics software with aftermarket hardware to deliver integrated solutions for vehicle finance operators and telematics distributors. Its offerings enable customers to deploy and manage telematics capabilities across fleet and financed vehicle portfolios.

Differentiator

Problem solved

Functional benefit

Products and services

  • Vehicle Finance Software Solutions Software solutions designed for vehicle finance operators to support telematics-enabled finance and fleet services.
  • Aftermarket Telematics Hardware Aftermarket telematics hardware provisioned to distributors and vehicle finance customers to enable telematics deployment on financed and fleet vehicles.

Companies that use SareKon

Customer profile

Ideal customer profiles1 record

SareKon technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

SareKon partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

SareKon competitors and assessment

Company assessment

Direct peers

  • CalAmp: CalAmp (now part of the broader connected vehicle ecosystem) supplies aftermarket telematics hardware and software platforms to resellers and fleet customers, closely matching SareKon's hardware-distribution and telematics software model.
  • Fleet Complete: Fleet Complete provides telematics hardware, software, and data services to commercial fleets and resellers across multiple geographies. It is a comparable telematics platform business with both hardware and software components.
  • Geotab: Geotab is a leading telematics platform provider serving fleet operators, telematics resellers, and integrated vehicle data customers. It is directly comparable to SareKon's telematics software and hardware channel business at a much larger scale.
  • Azuga (Bridgestone): Azuga is a telematics and fleet management platform owned by Bridgestone, offering GPS tracking, driver behavior, and vehicle finance-adjacent services. It competes in the same connected-vehicle and telematics channel space as SareKon.
  • Motive: Motive (formerly KeepTruckin) provides fleet telematics hardware and software for commercial vehicle customers. It is a comparable telematics vendor with a similar software-plus-hardware go-to-market.
  • Danlaw: Danlaw is an aftermarket telematics hardware and connected vehicle solutions provider serving OEMs, fleets, and resellers. Its hardware-led model and channel relationships are closely aligned with SareKon's telematics business.
  • Quartix: Quartix supplies GPS vehicle tracking, telematics hardware, and SaaS subscriptions to fleets and resellers. Its combination of hardware sales and recurring telematics software revenue makes it a relevant comparable.

Broad incumbents

  • Samsara: Samsara offers a broad IoT and fleet telematics platform spanning hardware, software, and analytics. It competes for the same telematics buyer base that SareKon addresses, albeit with a much wider product portfolio.
  • Verizon Connect: Verizon Connect delivers fleet telematics, GPS tracking, and integrated vehicle software to enterprise customers. It overlaps with SareKon's telematics software and connected-vehicle value proposition but at significantly greater scale.
  • Trimble Transportation: Trimble's transportation segment provides fleet management, telematics, and mobility software. It overlaps with SareKon's telematics offerings as part of a much broader enterprise software portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

SareKon social profiles

Digital presence

SareKon financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SareKon leadership team

Management profile

Number of profiles

Profiles4 records

SareKon funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SareKon M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SareKon

What does SareKon do?

SareKon is an IT firm that develops and supplies software solutions for vehicle finance and distributes hardware to enhance telematics industry services. The company bundles its telematics software with aftermarket hardware to deliver integrated solutions for vehicle finance operators and telematics distributors. Its offerings enable customers to deploy and manage telematics capabilities across fleet and financed vehicle portfolios.

When was SareKon founded?

SareKon was founded in 2001. It employs 11 to 50 people.

Where is SareKon based?

SareKon is headquartered in Broomfield, United States, in the North America region.

Who are SareKon's main competitors?

Direct peers on record are CalAmp, Fleet Complete, Geotab, Azuga (Bridgestone), Motive, Danlaw and Quartix. Broad incumbents are Samsara, Verizon Connect and Trimble Transportation.

Does SareKon have an API?

No public API is recorded for SareKon.

What industry is SareKon in?

SareKon's product category is Vehicle Telematics Software and Hardware. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 334511 and its SIC code is 3714.

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