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Bakehouse

Full company profile

uuid000of3y

Namestring
Bakehouse
Legal namestring
Baking Element Limited
Websiteurl
bakehouse.hk
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Bakehouse, legally Baking Element Limited, is a Hong Kong-based artisanal bakery and bakery-café operator founded in 2013 by Swiss-trained Chef Grégoire Michaud. The business began as a wholesale bakery in 2013 specialising in handcrafted sourdough and fine pastries, expanding into retail in 2018 with its first shop in Wanchai and growing to eight directly-operated locations across Hong Kong by 2025 — including full bakery-cafés in Wanchai, Sha Tin and The Peak, and takeaway-only shops in Soho, Causeway Bay, Tsim Sha Tsui, Stanley and Tung Chung.

The company's core technology is traditional European artisan baking: a proprietary 20-year-old sourdough culture named "Roger", an 18-hour linen-and-banneton proofing process, stone-deck oven baking, and premium imported ingredients (Belgian grass-fed butter, French Girardeau Family Suire Mill flours including Label Rouge and organic stone-milled, and traditional French Atlantic Coast sea salt). Wholesale production and B2B distribution are centralised at the Chai Wan facility, with the corporate office at 14/F, 8 Queen's Road East in Wanchai.

Bakehouse monetises through four revenue streams: direct-to-consumer retail sales (dine-in restaurants at Wanchai, Sha Tin and The Peak; takeaway counters elsewhere), wholesale B2B supply to Michelin-starred restaurants, luxury 5-star hotels and airlines across Hong Kong and Macau via a dedicated sales team and QA function, catering and delivery through the Bakehouse Occasions Shopify-based platform (minimum 24-hour notice, free delivery above HK$2,500), and the Bakehouse Club mobile-app loyalty program (BakeCoins rewards, digital gift cards). Pricing is in HKD on a unit/transaction basis with restaurant pricing subject to a 10% service charge; the company is privately held, founder-owned and bootstrapped with no external institutional investment disclosed.

Short descriptiontext

Bakehouse is a Hong Kong artisanal bakery founded in 2013 by Swiss-trained chef Grégoire Michaud, producing handcrafted sourdough and pastries from eight retail locations and a wholesale operation serving Michelin-starred restaurants, luxury hotels, and airlines across Hong Kong and Macau.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersHong Kong, Hong Kong SAR China
HQ citystring
Hong Kong
HQ countrystring
Hong Kong SAR China
HQ regionstring
Asia
Markets served

Serves global market

Offices10 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
artisan bakery products, sourdough bread, wholesale pastry supply, bakery catering services, café restaurant operations
Industry4 codes
1Artisan & Specialty Bakeries (Sourdough, Heritage Grains)
CodeTHAFAFADPrimaryYes
2Wholesale / Commercial Bakeries (B2B Supply)
CodeTHAFAFAFPrimaryNo
3Retail Bakeries (Bread & Daily Bakery)
CodeTHAFAFAAPrimaryNo
4Cafe-Bakeries (Bakery + Coffee/Foodservice)
CodeTHAFAFAGPrimaryNo
NAICS code3 codes
  • Bread and Bakery Product Manufacturing31181
  • Commercial Bakeries311812
  • Baked Goods Retailers445291
SIC code1 code
  • Bakery Products2050
Product category
Artisan Bakery
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Retail Bakery Sales
TypeOne Time License
Description

Direct sales of fresh sourdough, pastries, and fine baked goods through multiple retail locations across Hong Kong. Includes dine-in restaurant service at select locations (Wanchai, Sha Tin, The Peak) and takeaway-only shops.

bakehouse.hk
2Wholesale B2B Supply
TypeTransaction Fee
Description

Supplying handcrafted sourdough and specialty baked goods to Michelin-starred restaurants, luxury 5-star hotels, and airlines. Features dedicated Quality Assurance team and logistics partner for delivery across Hong Kong and Macau.

bakehouse.hk
3Bakehouse Occasions Catering & Delivery
TypeTransaction Fee
Description

Catering service for events offering bite-sized pastries in pre-set boxes and customizable selections. Orders placed through dedicated Shopify platform with delivery across Hong Kong. Minimum 24-hour advance notice required.

occasions.bakehouse.hk
4Loyalty Program & Digital Gift Cards
TypeSubscription Recurring
Description

Bakehouse Club app-based loyalty program earning BakeCoins per purchase, redeemable for merchandise and exclusive rewards. Digital gift cards sold through the app for gifting occasions.

bakehouse.hk
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Pricing details6 tiers
1Signature Egg Tarts - 24 pieces at HK$336
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Per box of 24 sourdough egg tarts - the signature product

occasions.bakehouse.hk
2Catering boxes - pricing varies from HK$295 to HK$624
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Breakfast Bites (15 pcs) HK$295; Teatime Treats (20 pcs) HK$420; Picnic Party (18 pcs) HK$448; Mini Doughnuts HK$624

occasions.bakehouse.hk
3Build Your Own catering selection - Choose 3 pastries
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Customizable catering boxes starting at HK$75 for mini croissants (5 pcs) up to HK$208 for doughnuts (8 pcs)

occasions.bakehouse.hk
4Sha Tin Restaurant Menu pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Set Menu Lunch HK$138; Dinner Set for 1 HK$258; Dinner Set for 2 HK$620; à la carte items from HK$48-$298; All prices subject to 10% service charge

bakehouse.hk
5Complimentary delivery threshold
ModelOtherBilling cadencePay-as-you-go
Notes

Free delivery for single orders over HK$2,500; Remote areas (Airport, Ma Wan, Discovery Bay) subject to surcharges even above threshold

occasions.bakehouse.hk
6Delivery fees below complimentary threshold
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

HK Island: HK$150 (under $1,000) or HK$250 (over $1,000); Kowloon & NT: HK$180 (under $1,000) or HK$300 (over $1,000); Tung Chung/Airport: HK$280 (under $1,000) or HK$400 (over $1,000)

occasions.bakehouse.hk
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Bakehouse Club
Description

Loyalty rewards program allowing customers to earn BakeCoins on purchases and redeem for merchandise and perks.

bakehouse.hk
+2 more records
Core offering1 text field

Bakehouse is an artisanal bakery that produces and sells handcrafted sourdough breads, pastries, and fine baked goods (including its signature sourdough egg tarts) through eight retail bakery-café locations across Hong Kong, a wholesale division supplying Michelin-starred restaurants, luxury hotels, and airlines, and a dedicated catering e-commerce platform for events. Production is anchored by a 20-year-old proprietary sourdough culture, traditional European baking methods (18-hour proofing, stone-deck ovens), and premium imported ingredients.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Over 21 million egg tarts sold
+3 more records
Product and service4 records
1Bakehouse Retail Bakery-Cafés
CategoryArtisan Bakery Retail
Description

Walk-in retail sales of fresh sourdough, pastries, signature sourdough egg tarts, and fine baked goods across eight Hong Kong locations. Includes dine-in restaurant service at select locations (Wanchai, Sha Tin, The Peak) and takeaway counters. Designed for Hong Kong residents and tourists seeking European-style artisanal bakery experiences.

2Bakehouse Wholesale Supply
CategoryWholesale Bakery Distribution
Description

B2B wholesale supply of handcrafted sourdough, specialty breads, and pastries to Michelin-starred restaurants, luxury 5-star hotels, and airlines in Hong Kong and Macau, supported by a dedicated Quality Assurance team and logistics partner.

3Bakehouse Occasions Catering & Delivery
CategoryEvent Catering
Description

Catering and delivery service offering bite-sized pastries in preset boxes (Breakfast Bites, Teatime Treats, Picnic Party, Mini Doughnuts, signature Egg Tarts) and Build-Your-Own customizable boxes for corporate events, private parties, and meetings. Orders placed through a dedicated Shopify platform (occasions.bakehouse.hk); minimum 24-hour advance notice; complimentary delivery for orders over HKD 2,500.

4Bakehouse Club Loyalty Program & Digital Gift Cards
CategoryCustomer Loyalty Program
Description

Mobile-app-based loyalty program where members earn 1 BakeCoin per HKD spent at bakery takeaway counters, receive a 250-BakeCoin welcome bonus, complete quests for additional coins, redeem BakeCoins for merchandise, coffees, exclusive offers, and dine-in perks, and send Bakehouse digital gift cards to friends and family directly from the app.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Feeding Hong Kong
Strategic tierMinorTypeOthersAnnounced on2014-01-01
Description

Charitable partner receiving bread donations since 2014; Bakehouse supports food bank with excess bread products.

2Girardeau Family's Suire Mill
Strategic tierCoreTypeOthers
Description

French flour supplier providing premium stone-milled and Label Rouge flours from Boussay, France. A key ingredient partner supporting Bakehouse's artisan quality standards.

3Belgian Dairy Farmers
Strategic tierCoreTypeOthers
Description

Supply grass-fed butter from cows grazed on Belgian pastures, used across all pastry production.

bakehouse.hk
4French Atlantic Coast Salt Harvesters
Strategic tierCoreTypeOthers
Description

Traditional salt marsh harvesters providing sea salt using techniques unchanged since the ninth century.

bakehouse.hk
Recent move11 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
1Gontran Cherrier
TypeDirect peer
Description

French artisan boulanger with locations in Hong Kong. Closely comparable to Bakehouse in terms of European-style sourdough focus, premium positioning, and bakery-café format in the same city.

2Maison Kayser
TypeDirect peer
Description

French artisan bakery chain founded by Eric Kayser with strong Asia presence including Hong Kong. Directly comparable on product (sourdough breads, viennoiserie), ingredient sourcing philosophy, and café-bakery retail model.

3Paul Bakery
TypeDirect peer
Description

Long-established French bakery chain with locations across Asia including Hong Kong. Comparable as a premium European-style bakery-café competing for the same aspirational consumer and B2B hospitality clients.

4BreadTalk
TypeRegional player
Description

Singapore-headquartered bakery chain with extensive Asia footprint. Comparable as a multi-location Asian bakery brand operating at scale, though positioned more mass-market than Bakehouse's premium artisan niche.

5Baker & Spice
TypeDirect peer
Description

Hong Kong-based artisan bakery and café operator. Directly comparable on neighbourhood bakery-café format, premium European-style product mix, and Hong Kong retail footprint.

6Delifrance
TypeDirect peer
Description

French-origin bakery-café chain with significant Hong Kong presence. Comparable on European bakery heritage, café-retail hybrid format, and B2B supply to hospitality clients in the same market.

7Pret a Manger
TypeBroad incumbent
Description

Global bakery-café chain with Hong Kong locations. Comparable as a scaled bakery-café operator in the same city, though broader menu and more standardised format than Bakehouse's artisan positioning.

8Black Sheep Restaurants
TypeBroad incumbent
Description

Leading Hong Kong restaurant group operating premium dining concepts. Comparable as a Bakehouse B2B wholesale customer and as a Hong Kong premium hospitality brand operating at scale with similar supply chain expectations.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bakehouse

Artisan Bakerybakehouse.hk

Bakehouse is a Hong Kong artisanal bakery founded in 2013 by Swiss-trained chef Grégoire Michaud, producing handcrafted sourdough and pastries from eight retail locations and a wholesale operation serving Michelin-starred restaurants, luxury hotels, and airlines across Hong Kong and Macau.

What Bakehouse does

Bakehouse, legally Baking Element Limited, is a Hong Kong-based artisanal bakery and bakery-café operator founded in 2013 by Swiss-trained Chef Grégoire Michaud. The business began as a wholesale bakery in 2013 specialising in handcrafted sourdough and fine pastries, expanding into retail in 2018 with its first shop in Wanchai and growing to eight directly-operated locations across Hong Kong by 2025 — including full bakery-cafés in Wanchai, Sha Tin and The Peak, and takeaway-only shops in Soho, Causeway Bay, Tsim Sha Tsui, Stanley and Tung Chung.

The company's core technology is traditional European artisan baking: a proprietary 20-year-old sourdough culture named "Roger", an 18-hour linen-and-banneton proofing process, stone-deck oven baking, and premium imported ingredients (Belgian grass-fed butter, French Girardeau Family Suire Mill flours including Label Rouge and organic stone-milled, and traditional French Atlantic Coast sea salt). Wholesale production and B2B distribution are centralised at the Chai Wan facility, with the corporate office at 14/F, 8 Queen's Road East in Wanchai.

Bakehouse monetises through four revenue streams: direct-to-consumer retail sales (dine-in restaurants at Wanchai, Sha Tin and The Peak; takeaway counters elsewhere), wholesale B2B supply to Michelin-starred restaurants, luxury 5-star hotels and airlines across Hong Kong and Macau via a dedicated sales team and QA function, catering and delivery through the Bakehouse Occasions Shopify-based platform (minimum 24-hour notice, free delivery above HK$2,500), and the Bakehouse Club mobile-app loyalty program (BakeCoins rewards, digital gift cards). Pricing is in HKD on a unit/transaction basis with restaurant pricing subject to a 10% service charge; the company is privately held, founder-owned and bootstrapped with no external institutional investment disclosed.

Bakehouse firmographics

Firmographics
Name
Bakehouse
Legal name
Baking Element Limited
Website
https://bakehouse.hk
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
251–500 employees
Short description
Bakehouse is a Hong Kong artisanal bakery founded in 2013 by Swiss-trained chef Grégoire Michaud, producing handcrafted sourdough and pastries from eight retail locations and a wholesale operation serving Michelin-starred restaurants, luxury hotels, and airlines across Hong Kong and Macau.
Ownership category
akta.pro rank

Bakehouse industry classification

Industry
Product category
Artisan Bakery
NAICS
Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Baked Goods Retailers (445291)
SIC
Bakery Products (2050)
akta.pro primary industry
Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
akta.pro secondary industries
Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

  • Artisan bakery products
  • Sourdough bread
  • Wholesale pastry supply
  • Bakery catering services
  • Café restaurant operations

Where Bakehouse is headquartered

Location

Headquarters

HQ city
Hong Kong
HQ country
Hong Kong SAR China
HQ region
Asia

Offices10 records

Markets served

Bakehouse business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Retail Bakery Sales: Direct sales of fresh sourdough, pastries, and fine baked goods through multiple retail locations across Hong Kong. Includes dine-in restaurant service at select locations (Wanchai, Sha Tin, The Peak) and takeaway-only shops.
  2. Wholesale B2B Supply: Supplying handcrafted sourdough and specialty baked goods to Michelin-starred restaurants, luxury 5-star hotels, and airlines. Features dedicated Quality Assurance team and logistics partner for delivery across Hong Kong and Macau.
  3. Bakehouse Occasions Catering & Delivery: Catering service for events offering bite-sized pastries in pre-set boxes and customizable selections. Orders placed through dedicated Shopify platform with delivery across Hong Kong. Minimum 24-hour advance notice required.
  4. Loyalty Program & Digital Gift Cards: Bakehouse Club app-based loyalty program earning BakeCoins per purchase, redeemable for merchandise and exclusive rewards. Digital gift cards sold through the app for gifting occasions.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goSignature Egg Tarts - 24 pieces at HK$336
Unit PricingPay-as-you-goCatering boxes - pricing varies from HK$295 to HK$624
Unit PricingPay-as-you-goBuild Your Own catering selection - Choose 3 pastries
Unit PricingPay-as-you-goSha Tin Restaurant Menu pricing
OtherPay-as-you-goComplimentary delivery threshold
Transaction based/ take ratePay-as-you-goDelivery fees below complimentary threshold

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Bakehouse product offering

Product offering

Core offering

Bakehouse is an artisanal bakery that produces and sells handcrafted sourdough breads, pastries, and fine baked goods (including its signature sourdough egg tarts) through eight retail bakery-café locations across Hong Kong, a wholesale division supplying Michelin-starred restaurants, luxury hotels, and airlines, and a dedicated catering e-commerce platform for events. Production is anchored by a 20-year-old proprietary sourdough culture, traditional European baking methods (18-hour proofing, stone-deck ovens), and premium imported ingredients.

Differentiator

Problem solved

Functional benefit

Brands

  • Bakehouse Club: Loyalty rewards program allowing customers to earn BakeCoins on purchases and redeem for merchandise and perks.
  • Bakehouse Occasions
  • Bakehouse Wholesale

Products and services

  • Bakehouse Retail Bakery-Cafés Walk-in retail sales of fresh sourdough, pastries, signature sourdough egg tarts, and fine baked goods across eight Hong Kong locations. Includes dine-in restaurant service at select locations (Wanchai, Sha Tin, The Peak) and takeaway counters. Designed for Hong Kong residents and tourists seeking European-style artisanal bakery experiences.
  • Bakehouse Wholesale Supply B2B wholesale supply of handcrafted sourdough, specialty breads, and pastries to Michelin-starred restaurants, luxury 5-star hotels, and airlines in Hong Kong and Macau, supported by a dedicated Quality Assurance team and logistics partner.
  • Bakehouse Occasions Catering & Delivery Catering and delivery service offering bite-sized pastries in preset boxes (Breakfast Bites, Teatime Treats, Picnic Party, Mini Doughnuts, signature Egg Tarts) and Build-Your-Own customizable boxes for corporate events, private parties, and meetings. Orders placed through a dedicated Shopify platform (occasions.bakehouse.hk); minimum 24-hour advance notice; complimentary delivery for orders over HKD 2,500.
  • Bakehouse Club Loyalty Program & Digital Gift Cards Mobile-app-based loyalty program where members earn 1 BakeCoin per HKD spent at bakery takeaway counters, receive a 250-BakeCoin welcome bonus, complete quests for additional coins, redeem BakeCoins for merchandise, coffees, exclusive offers, and dine-in perks, and send Bakehouse digital gift cards to friends and family directly from the app.

Quantifiable outcome

  • Over 21 million egg tarts sold
  • +3 more outcomes

Companies that use Bakehouse

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Bakehouse technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Bakehouse partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor and core.

  • Feeding Hong KongminorOthers · 1 January 2014Charitable partner receiving bread donations since 2014; Bakehouse supports food bank with excess bread products.
  • Girardeau Family's Suire MillcoreOthersFrench flour supplier providing premium stone-milled and Label Rouge flours from Boussay, France. A key ingredient partner supporting Bakehouse's artisan quality standards.
  • Belgian Dairy FarmerscoreOthersSupply grass-fed butter from cows grazed on Belgian pastures, used across all pastry production.
  • French Atlantic Coast Salt HarvesterscoreOthersTraditional salt marsh harvesters providing sea salt using techniques unchanged since the ninth century.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Bakehouse competitors and assessment

Company assessment

Direct peers

  • Gontran Cherrier: French artisan boulanger with locations in Hong Kong. Closely comparable to Bakehouse in terms of European-style sourdough focus, premium positioning, and bakery-café format in the same city.
  • Maison Kayser: French artisan bakery chain founded by Eric Kayser with strong Asia presence including Hong Kong. Directly comparable on product (sourdough breads, viennoiserie), ingredient sourcing philosophy, and café-bakery retail model.
  • Paul Bakery: Long-established French bakery chain with locations across Asia including Hong Kong. Comparable as a premium European-style bakery-café competing for the same aspirational consumer and B2B hospitality clients.
  • Baker & Spice: Hong Kong-based artisan bakery and café operator. Directly comparable on neighbourhood bakery-café format, premium European-style product mix, and Hong Kong retail footprint.
  • Delifrance: French-origin bakery-café chain with significant Hong Kong presence. Comparable on European bakery heritage, café-retail hybrid format, and B2B supply to hospitality clients in the same market.

Regional players

  • BreadTalk: Singapore-headquartered bakery chain with extensive Asia footprint. Comparable as a multi-location Asian bakery brand operating at scale, though positioned more mass-market than Bakehouse's premium artisan niche.

Broad incumbents

  • Pret a Manger: Global bakery-café chain with Hong Kong locations. Comparable as a scaled bakery-café operator in the same city, though broader menu and more standardised format than Bakehouse's artisan positioning.
  • Black Sheep Restaurants: Leading Hong Kong restaurant group operating premium dining concepts. Comparable as a Bakehouse B2B wholesale customer and as a Hong Kong premium hospitality brand operating at scale with similar supply chain expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Bakehouse social profiles

Digital presence

Bakehouse financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bakehouse leadership team

Management profile

Number of profiles

Profiles1 record

Bakehouse funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bakehouse M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakehouse

What does Bakehouse do?

Bakehouse is an artisanal bakery that produces and sells handcrafted sourdough breads, pastries, and fine baked goods (including its signature sourdough egg tarts) through eight retail bakery-café locations across Hong Kong, a wholesale division supplying Michelin-starred restaurants, luxury hotels, and airlines, and a dedicated catering e-commerce platform for events. Production is anchored by a 20-year-old proprietary sourdough culture, traditional European baking methods (18-hour proofing, stone-deck ovens), and premium imported ingredients.

Is Bakehouse a public or private company?

Bakehouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bakehouse founded?

Bakehouse was founded in 2013. It employs 251 to 500 people.

Where is Bakehouse based?

Bakehouse is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.

How does Bakehouse make money?

Four revenue lines are on record. Retail Bakery Sales are the primary driver. The others are wholesale B2B Supply, bakehouse Occasions Catering & Delivery and loyalty Program & Digital Gift Cards.

Who are Bakehouse's main competitors?

Direct peers on record are Gontran Cherrier, Maison Kayser, Paul Bakery, Baker & Spice and Delifrance. BreadTalk is listed as a regional player. Broad incumbents are Pret a Manger and Black Sheep Restaurants.

Does Bakehouse have an API?

No public API is recorded for Bakehouse.

What industry is Bakehouse in?

Bakehouse's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 31181 and its SIC code is 2050.

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Contact sales
Live signals
Marketing-InteractiveBlack Sheep onboards Bakehouse's Jeffrey Wong as marketing directorBlack Sheep Restaurants has appointed Jeffrey Wong as its marketing and sales director to support its expansion plans. The company announced upcoming openings of five new restaurants in Hong Kong and international expansion into Singapore, Dubai, and Abu Dhabi.Mpls.St.Paul MagazineFirst Bite: A New Swedish Candy Dreamland in St. Louis ParkAnne Andrus has transformed the retail space at Bakehouse in St. Louis Park into The Candy Shop, a new Swedish candy store offering around 800 varieties from Swedish wholesaler Johan. The shop features products from brands like Bubs Godis and Malaco, along with custom Princess cakes blending Swedish and local flavors, with soft openings scheduled for mid-July. Regular hours will commence following a grand opening weekend in early August.BusinessLIVEIgnition TV and Bakehouse host first Coffee & Cars in PretoriaIgnition TV, in collaboration with Bakehouse, hosted the first Coffee & Cars event in Pretoria on May 31, featuring over 40 vehicles and attended by hundreds of car enthusiasts. The event aimed to connect the car community and is planned to continue in Gauteng. It was organized to foster unity among different vehicle groups over coffee and automotive showcases.The Times of IndiaChennai embraces 'movie-to-menu' trend; diners savor dishes seen on screenA growing "movie-to-menu" trend is bringing on-screen dishes to diners in real time, with organizers recreating memorable meals during film screenings in Indian cities such as Chennai, Mumbai, Delhi and Bengaluru. Ate Bakehouse, Sunset Cinema Club, and Taste Cinemas are among the organizers curating themed dining experiences based on films like 'The Princess and the Frog,' 'DDLJ,' and 'Friends,' with events priced from Rs 1,200 to Rs 3,000 depending on courses served. While the concept originated in Europe and is gaining traction in India, observers note it offers a unique immersive experience for diners seeking novel entertainment.South China Morning PostHong Kong retailers cheer sales boom, but shop rental hikes may not follow any time soonHong Kong's retail sector is showing signs of recovery after 14 months of consecutive declines, with bakery chain Bakehouse reporting 25-29% profit growth over the past three months and increased production of its signature custard tarts by 20%. Despite growing optimism among retailers like Bakehouse and Seoul Recipe Group, analysts expect a meaningful recovery in high street and prime shopping centre rents to take time. The bakery, with eight outlets across the city, credited strong footfall from local and international tourists for its improved performance.South China Morning PostHong Kong bakeries eye slice of mainland China market as faster customs clearance eases path to send croissants, egg tarts and other fresh treatsHong Kong bakeries are targeting mainland China as new customs rules from Tuesday allow pastries and chocolate to enter without waiting for sample test results. Chains Bakehouse and Kee Wah Bakery hope the changes will help deliver fresh treats across the border.