Feeding Hong Kong
Feeding Hong Kong is a Hong Kong-registered food bank charity that collects surplus food from 100+ food companies and redistributes it to 160+ charities, providing over 4 million meals annually to vulnerable communities across Hong Kong.
- Company typePrivate
- Founded2011
- HeadquartersYau Tong, Kowloon, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Feeding Hong Kong does
Feeding Hong Kong Limited is a Hong Kong-registered Section 88 charity founded in 2011 that operates as the city's only Global Foodbanking Network-accredited food bank. The organization collects quality surplus food from more than 100 food companies — spanning manufacturers, distributors, retailers, and hospitality brands — and redistributes it to a network of over 160 registered frontline charities, including senior centres, crisis shelters, community kitchens, welfare centres, breakfast clubs, and after-school programmes. Its core technology is a physical logistics platform: over 11,500 square feet of temperature-controlled warehouse space across two Yau Tong facilities (with walk-in fridge and freezer capacity for ambient, chilled, and frozen food), a fleet of four trucks for collection and delivery, and a community volunteer network of more than 200 individuals per week.
Operationally, the organization runs several recurring programs: a daily food rescue and redistribution service, the Bread Run volunteer collection program, year-round food drives, the Charity Network referral system, and seasonal campaigns including Santa Sack (Christmas parcels), the Mooncake Donation Campaign (Mid-Autumn Festival), and the Dragon Drive (Dragon Boat Festival). It also publishes a Recipe Collection developed with professional chefs and nutritionists to help beneficiaries maximize use of redistributed ingredients.
The revenue model is donation-based and unit-priced for transparency: cash donations come from individuals, corporates, foundations, and community groups, with publicly disclosed tiers at HK$8 per meal, HK$100 for 10 meals, HK$120 for 15 meals, and HK$150 per festive food parcel; all donations above HK$100 are tax-deductible. The organization also receives in-kind donations of food and pro bono services from corporate partners. As of the most recent reported year, Feeding Hong Kong rescued 1,450+ tonnes of food and provided over 4 million meals, bringing cumulative meals distributed since founding to more than 12 million.
Feeding Hong Kong firmographics
Firmographics- Name
- Feeding Hong Kong
- Legal name
- Feeding Hong Kong Limited
- Website
- https://feedinghk.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feeding Hong Kong is a Hong Kong-registered food bank charity that collects surplus food from 100+ food companies and redistributes it to 160+ charities, providing over 4 million meals annually to vulnerable communities across Hong Kong.
- Ownership category
- akta.pro rank
Feeding Hong Kong industry classification
Industry- Product category
- Food Bank Services
- NAICS
- Community Food Services (62421), Community Food Services (624210)
- akta.pro primary industry
- Food Assistance & Food Banks (BPAGAEAA)
Keywords
Where Feeding Hong Kong is headquartered
LocationHeadquarters
- HQ city
- Yau Tong, Kowloon
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Feeding Hong Kong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Monetary donations from individuals, corporates, foundations, and community groups: Feeding Hong Kong is funded through donations from individuals, corporations, foundations, and community groups. They also receive pro bono products and services from corporate partners. Donations support the running of their warehouse, fleet, and office operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | HK$8 per meal supported |
| Unit Pricing | One time | HK$100 supports 10 meals |
| Unit Pricing | One time | HK$120 supports 15 meals |
| Unit Pricing | One time | HK$150 per festive food parcel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Feeding Hong Kong product offering
Product offeringCore offering
Feeding Hong Kong is a registered charity food bank that collects surplus food from food companies and redistributes it to a network of over 150 registered charity partners serving people in need across Hong Kong. It operates a temperature-controlled warehouse, a refrigerated truck fleet, and volunteer-driven programs (Bread Run, Food Drives, Santa Sack, Mooncake Donation, Dragon Drive) to rescue edible surplus and channel it to frontline charities.
Product overview
Feeding Hong Kong is a food bank charity organization operating as a single unified service focused on food rescue and redistribution. The core offering is a food collection and redistribution service that collects surplus food from farms, manufacturers, distributors, and retailers, then redistributes it to over 150 registered charity partners across Hong Kong. Supporting programs include food drive organization tools, the Bread Run volunteer collection program, and seasonal initiatives like the Santa Sack Christmas parcel program and Mooncake Donation Campaign. The Recipe Collection provides budget-friendly meal ideas to maximize use of surplus ingredients. All services are coordinated through their charity network to ensure efficient delivery from surplus sources to those in need.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Rescue and Redistribution Service Core end-to-end service that collects surplus edible food from food companies in Hong Kong and redistributes it to a network of 150+ registered charity partners serving vulnerable communities.
- Food Drive Program Community-organized food collection program in which schools, offices and community groups collect non-perishable food donations at designated collection points for redistribution through the Feeding Hong Kong network.
- Bread Run Program Volunteer-driven program that collects surplus bread and baked goods from bakeries and food outlets and delivers it to charity partners before items go to waste.
- Santa Sack Campaign Seasonal Christmas campaign that assembles and distributes gift sacks containing food and small gifts to vulnerable communities via the charity partner network.
- Mooncake Donation Campaign Seasonal Mid-Autumn Festival campaign that collects surplus mooncakes from food companies and redistributes them to charity partners and beneficiaries.
- Dragon Drive Campaign Seasonal Lunar New Year food drive collecting festive food donations from the community and corporate donors for redistribution during the Lunar New Year period.
- Charity Partner Network Membership-based network of 150+ registered Hong Kong charities that receive regular food allocations from Feeding Hong Kong for distribution to their beneficiaries.
Quantifiable outcome
- 1,450+ tonnes of food rescued per year
- +3 more outcomes
Companies that use Feeding Hong Kong
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles4 records
Feeding Hong Kong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feeding Hong Kong partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting, core and flagship.
- DHL Express Hong KongsupportingDHL Express Hong Kong assists in collecting mooncake donations from community collection points, ensuring timely and safe delivery to Feeding Hong Kong's warehouse during the Mooncake Madness campaign.
- Landmark EastsupportingLandmark East hosts a food waste and food crisis exhibition from August 26 to September 20, 2024, in partnership with Feeding Hong Kong's Mooncake Madness campaign.
- ZeppelincoreLocal food brand Zeppelin started as a hot dog shop in Tsuen Wan in 2015 and has expanded to Western, Chinese cuisine and wholesale baking. Since 2023, Zeppelin has donated over 3.7 tonnes of bread to Feeding Hong Kong, providing more than 8,600 meals for the community.
- PizzaExpresscorePizzaExpress is one of 14 food brands and restaurants participating in the Feeding Hong Kong Community Network, an initiative launched in April 2023 to raise awareness of food waste and food insecurity. They support food collection at their locations.
- Flash CoffeecoreFlash Coffee participates in the Feeding Hong Kong Community Network, donating surplus food to support the community and promote food waste reduction.
- 戶戶送 (Deliveroo)core戶戶送 (Deliveroo) is a key community network partner, supporting food donation collection points and continuing collaboration since 2021. They sponsor delivery fee-free periods for top food drive participants.
- Tzu Chi Education and Action CentrecoreFeeding Hong Kong partnered with Tzu Chi Education and Action Centre to launch a three-month 'Grateful Sharing, Cherish Food' exhibition featuring interactive exhibits and workshops on food waste and sustainable consumption.
- DKSH (Hong Kong and Macau)flagshipDKSH, a leading market expansion services provider with over 22,000 products in their portfolio, has been donating surplus food to Feeding Hong Kong since August 2022. As of 2023, DKSH donated 19,280 kg of food including oats, canned vegetable soup, and peanuts, supporting 45,904 meals for 64 charities. Hugo Reyes, Vice President DKSH FMCG Hong Kong & Macau, leads the partnership.
- Banyan WorkspacesupportingBanyan Workspace serves as a community collection point for food donations in Quarry Bay, Hong Kong, open Monday to Friday 9am-6pm.
- Crossroads FoundationsupportingCrossroads Foundation's Crossroads Village in Gold Coast serves as a community collection point, open Tuesday to Saturday 10am-5pm.
- Nestlé Hong KongflagshipNestlé Hong Kong has been collaborating with Feeding Hong Kong since 2013 to donate tasty and nutritious food to the community. Nestlé aims for net zero by 2050 and sees food donation as part of its sustainability framework. Veronica Sze, Corporate Affairs and Sustainability Director, leads the partnership focused on reducing food waste.
- Global Foodbanking Network (GFN)coreFeeding Hong Kong is the only GFN accredited member in Hong Kong. GFN is an international non-profit organisation dedicated to building and strengthening food banks and networks between countries. This membership provides access to global best practices, knowledge sharing, and collaborative food rescue initiatives with other food banks worldwide.
- Grace CupcoreGrace Cup has been a loyal food donor of Feeding Hong Kong for over a decade. Their primary donation to Feeding Hong Kong is Indonesian honey sweet potatoes. Since 2022, Grace Cup has continued supporting Feeding Hong Kong's charity partners with nutritious sweet potato donations.
- FoodlinksupportingFeeding Hong Kong refers cooked food donation inquiries to Foodlink, who specialise in cooked food donations from hotels and catering companies.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Feeding Hong Kong competitors and assessment
Company assessmentBroad incumbents
- Feeding America: Largest US hunger-relief organization and a network of 200+ food banks; relevant as a global incumbent whose food-bank operating model and donor-engagement playbook informs Feeding HK via its GFN affiliation.
Direct peers
- Crossroads Foundation: Hong Kong-based charity running Crossroads Village as a community collection point for Feeding HK; it operates a parallel global goods-distribution model and serves as a logistical peer in cross-border surplus handling.
- Foodlink Foundation: Hong Kong-based charity specializing in cooked-food donation redistribution from hotels and caterers; Feeding HK explicitly refers cooked-donation inquiries to Foodlink, making it the closest direct peer for surplus-food redistribution in HK.
- FoodCloud: Ireland-founded social enterprise that connects food businesses with charities via a tech platform; comparable food-redistribution model with an emphasis on donor-charity matching logistics relevant to Feeding HK's operations.
- City Harvest (New York): One of the largest US food rescue organizations, redistributing surplus food from corporate donors to community partners; a global benchmark for the urban food-bank model Feeding HK operates.
- Food Bank Singapore: Singapore's flagship food bank, also a GFN-affiliated organization; Feeding HK's Food Sourcing Officer participated in an exchange programme with Food Bank Singapore, evidencing direct operational comparability in Asian urban food rescue.
- The Foodbank Singapore (FSC): Singapore's largest food charity with a similar corporate-donor-to-charity redistribution model; comparable in scale and GFN-style operating model, providing a regional benchmark for Asian food bank operations.
- Second Harvest (Toronto): Canada's largest food rescue organization; comparable surplus-food redistribution model with corporate-donor sourcing and charity-partner delivery, providing a mature operating benchmark.
- Tzu Chi Hong Kong: Large Hong Kong humanitarian organization partnering with Feeding HK on the 'Grateful Sharing, Cherish Food' exhibition; runs its own community food and recycling programmes and is a comparable NGO in food-waste and food-assistance work.
Regional players
- Taiwan Food Bank (TFT): Taiwan-based food rescue and redistribution charity; comparable mission and corporate-donor/charity-partner model, operating in a different Greater China geography from Feeding HK.
Market position
Competitive moat4 records
Key highlights7 records
Customer concentration
Feeding Hong Kong social profiles
Digital presenceFeeding Hong Kong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feeding Hong Kong leadership team
Management profileNumber of profiles
Profiles8 records
Feeding Hong Kong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feeding Hong Kong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feeding Hong Kong
What does Feeding Hong Kong do?
Feeding Hong Kong is a registered charity food bank that collects surplus food from food companies and redistributes it to a network of over 150 registered charity partners serving people in need across Hong Kong. It operates a temperature-controlled warehouse, a refrigerated truck fleet, and volunteer-driven programs (Bread Run, Food Drives, Santa Sack, Mooncake Donation, Dragon Drive) to rescue edible surplus and channel it to frontline charities.
Is Feeding Hong Kong a public or private company?
Feeding Hong Kong is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Feeding Hong Kong founded?
Feeding Hong Kong was founded in 2011. It employs 11 to 50 people.
Where is Feeding Hong Kong based?
Feeding Hong Kong is headquartered in Yau Tong, Kowloon, Hong Kong SAR China, in the Asia region.
How does Feeding Hong Kong make money?
One revenue line is on record: monetary donations from individuals, corporates, foundations, and community groups.
Who are Feeding Hong Kong's main competitors?
Feeding America is listed as a broad incumbent. Direct peers are Crossroads Foundation, Foodlink Foundation, FoodCloud, City Harvest (New York), Food Bank Singapore, The Foodbank Singapore (FSC), Second Harvest (Toronto) and Tzu Chi Hong Kong. Taiwan Food Bank (TFT) is listed as a regional player.
Does Feeding Hong Kong have an API?
No public API is recorded for Feeding Hong Kong.
What industry is Feeding Hong Kong in?
Feeding Hong Kong's product category is Food Bank Services. Its primary akta.pro industry code is BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 62421.