Learnify
Learnify AB is a Stockholm-based education company delivering regulator-aligned training for Sweden's banking, finance, and insurance sector, serving more than two-thirds of the industry workforce through its Contento brand, alongside proprietary authoring and LMS tools (Learnify Tools) and broader organizational learning via Learnify EdTech.
- Company typePrivate
- Founded1999
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Learnify does
Learnify AB, founded in 1999 and headquartered in Stockholm, is a privately held Swedish education company that delivers regulated and professional training primarily to the Nordic banking, finance, and insurance industry. The group operates through three wholly-owned subsidiaries: Contento Financial Training AB (co-developing SwedSec and InsureSec licensing exam preparation and serving more than two-thirds of Sweden's banking, finance, and insurance workforce), Learnify EdTech AB (general organizational learning for government, unions, and large enterprises such as Skolverket, Lärarförbundet, and Coor), and Learnify Tools AB (the proprietary authoring and LMS technology stack). Its core technology is the Learnify Tools suite — an integrated ecosystem comprising the Author authoring tool, Learning Portal LMS, Planner program builder, Repository content library, Smart Hosting (cloud delivery with live updates preserving user statistics), Learning Zones (collaborative study spaces), Micro LMS, plus pedagogical features such as Knowledge Banks, Social Exercises, and Podcast Mode. The platform supports SCORM, LTI, and xAPI integration, and is positioned as faster and more interactive than competing authoring tools.
Learnify monetizes through three streams: (1) customized education and training services sold via direct enterprise field sales to organizations with large target groups, with co-development of content as a core delivery model; (2) subscription licensing of the Learnify Tools suite (Learning Portal from 49,000 SEK including service, with multi-year enterprise contracts for deployments of up to 50,000 users); and (3) recurring licensing-test preparation and annual knowledge updates (ÅKU) tied to SwedSec and InsureSec requirements. Pricing is quote-based for enterprise solutions, with a freemium Author trial as a top-of-funnel entry point. Distribution is primarily direct enterprise sales, supplemented by partnerships with industry bodies (SwedSec, InsureSec, SFM, Teknikcollege) that make Learnify the default or recommended training provider in its verticals. The company is described as active throughout Europe, but no country-level revenue split is disclosed.
Learnify firmographics
Firmographics- Name
- Learnify
- Legal name
- Learnify AB
- Website
- https://learnify.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Learnify AB is a Stockholm-based education company delivering regulator-aligned training for Sweden's banking, finance, and insurance sector, serving more than two-thirds of the industry workforce through its Contento brand, alongside proprietary authoring and LMS tools (Learnify Tools) and broader organizational learning via Learnify EdTech.
- Ownership category
- akta.pro rank
Learnify industry classification
Industry- Product category
- e-Learning Platform Software and Compliance Training Services
- NAICS
- Professional and Management Development Training (611430), Software Publishers (5132), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Rapid eLearning Authoring Tools (EDAFAHAA), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Learnify is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Learnify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Education and Training Services: Customized e-learning and instructor-led training programs delivered to organizations in regulated industries (banking, finance, insurance) and other sectors. Revenue generated through course development and delivery fees.
- Software Licensing (Learnify Tools): Licensing of proprietary authoring tools (Author, Learning Portal, Planner, Repository, Smart Hosting, Learning Zones) and hosting services. Includes service packages with administrative support.
- Licensing Test Preparation: Test preparation training for SwedSec, InsureSec, and other regulatory licensing requirements in banking, finance, and insurance sectors. Provides preparatory training and annual knowledge updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Learning Portal from 49,000 SEK with service included |
| Freemium | Monthly | Author - Free test account available |
| Hybrid | Multi-year contract | Custom Enterprise Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Learnify product offering
Product offeringCore offering
Learnify AB sells a proprietary suite of digital learning tools (Author, Learning Portal, Planner, Repository, Smart Hosting, Micro LMS, Learning Zones) and delivers customized, regulator-aligned e-learning and instructor-led training programs through its Contento Financial Training and Learnify EdTech subsidiaries. Customers license the software on subscription terms and contract Learnify to develop tailored courses and licensing test preparation (SwedSec, InsureSec) for the banking, finance, insurance, and broader organizational education markets.
Product overview
Learnify AB is a unified platform-plus-modules architecture consisting of three main business areas: Contento Financial Training (specializing in banking, finance and insurance regulated education), Learnify EdTech (general organizational education), and Learnify Tools (digital learning technology suite). The Tools ecosystem includes Author (authoring tool), Planner (program builder), Learning Portal (LMS), Repository (content library), Smart Hosting (live-update hosting), Micro LMS (simplified LMS), and Learning Zones (collaborative learning spaces). These tools work together: Author creates content, Repository manages and shares it, Planner combines modules into programs, Smart Hosting enables live updates, and Learning Portal/Micro LMS/Learning Zones deliver various learning experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Learnify EdTech: Helps organisations and companies create change through effective education. Customers include Skolverket, SKL, Lärarförbundet, Coor, schools, study associations and universities.
- Contento
- Learnify Tools
Products and services
- Contento Financial Training Market-leading learning service for the Nordic banking, finance, and insurance industry, providing customized e-learning, instructor-led webinars, and licensing test preparation (SwedSec, InsureSec, Bolånelicensen) plus annual knowledge updates for regulated professionals.
- Learnify EdTech
- Author Web-based e-learning authoring tool with built-in presentation, exercise, and reflection templates, plus social exercises, knowledge banks, scenarios, and podcast mode; available via free test account and licensed for full production use.
- Learning Portal
- Planner Program-builder tool that assembles large training programs by combining modules from different authoring tools, providing overview and maintenance for complex multi-module educational programs.
- Repository Digital content library for organizing, rights-managing, reusing, and sharing learning content across authors and organizations, with shared-library distribution capabilities.
- Smart Hosting Cloud-based hosting service that keeps course content on Learnify servers, enables live updates without SCORM export/import cycles, preserves user statistics, and supports SCORM, LTI, and xAPI for integration into client LMS environments.
- Micro LMS Simplified learning management system designed for open, no-login course consumption on public websites, storing progress locally in cookies and providing basic completion statistics without personal data collection.
- Learning Zones Collaborative learning space for group-based study circles, featuring discussion boards, activity/attendance tracking, and assignment submission.
Quantifiable outcome
- More than two-thirds of banking, finance, and insurance employees in Sweden use Contento training
- +3 more outcomes
Companies that use Learnify
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Learnify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Learnify partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- FriluftsfrämjandetmajorCo-production partnership for web-based education on Convention on the Rights of the Child and allergy-safe outdoor activities. Friluftsfrämjandet contributed to production work using Learnify's authoring tools.
- Astma- och AllergiförbundetmajorCo-production partner for allergy-safe outdoor activities training developed with Friluftsfrämjandet to enable allergic children and youth to participate in outdoor recreation.
- SwedSeccoreSwedSec provides mandatory licensing tests for banking and finance professionals. Contento develops preparatory training programs for these tests including annual knowledge updates (ÅKU) and specific licensing programs like Bolånelicensen for mortgage advisers.
- SkolverketcoreCollaborated to develop a foundational training on validation - recognizing skills regardless of where, when, or how learning occurred. Training based on four reality-related cases depicted in dramatized films.
- TeknikcollegemajorNational industry-specific supervisor training combining teacher-led and web-based components. Unique solution for those supervising students from Teknikcollege certified industrial education programs.
- SFM (Svenska Försäkringsförmedlares Förening)coreCo-developed and currently operate InsureEd - a training portal for SFM members providing test preparation for InsureSec licensing tests and annual knowledge updates. The portal has become industry standard and is intended to function as a knowledge hub for the entire insurance industry.
- InsureSeccoreInsureSec provides licensing tests for insurance distributors. SFM and Contento developed InsureEd portal for test preparation based on InsureSec requirements.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Learnify competitors and assessment
Company assessmentDirect peers
- Eduhouse: Finnish corporate e-learning provider offering professional training and learning platforms across the Nordics; most direct Nordic competitor to Contento in regulated and corporate L&D.
- NetPort Science: Swedish e-learning platform and courseware publisher serving organisations and public-sector bodies, overlapping with Learnify EdTech and Learnify Tools on authoring and LMS functionality.
- Learning Pool: Compliance and workforce learning platform serving regulated industries globally; closely comparable to Contento's regulated BFSI training proposition and Learnify Tools' compliance-oriented LMS.
Broad incumbents
- Skillsoft: Global enterprise learning and compliance training incumbent with broad content catalogue and LMS; competes for large enterprise L&D budgets that Learnify also targets.
- Pluralsight: Enterprise technology and developer skills training platform serving large organisations; an incumbent in the broader corporate e-learning space where Learnify Tools competes for tooling budgets.
- Cornerstone OnDemand: Enterprise talent and learning management platform with compliance training capabilities; competes with the Learnify Learning Portal at the LMS layer for large enterprise contracts.
- Docebo: Global enterprise LMS and learning suite provider; competes with Learnify Learning Portal for mid-market and enterprise LMS deals, especially those requiring SCORM/xAPI interoperability.
Emerging players
- Sana Labs: Swedish AI-native learning platform for enterprises; an emerging Stockholm-based competitor targeting the same corporate L&D buyers with a more modern, AI-driven stack.
- Kahoot: Norwegian-origin EdTech platform expanding into corporate and workplace learning; a Nordic peer pursuing adjacent enterprise training and engagement use cases.
Regional players
- Talentsoft (Cegid HR): European HR and learning suite provider with strong presence in France and continental Europe; overlaps with Learnify on enterprise L&D and compliance training use cases in European markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Learnify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learnify leadership team
Management profileNumber of profiles
Learnify subsidiaries and ownership
Company hierarchySubsidiaries3 records
Learnify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learnify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learnify
What does Learnify do?
Learnify AB sells a proprietary suite of digital learning tools (Author, Learning Portal, Planner, Repository, Smart Hosting, Micro LMS, Learning Zones) and delivers customized, regulator-aligned e-learning and instructor-led training programs through its Contento Financial Training and Learnify EdTech subsidiaries. Customers license the software on subscription terms and contract Learnify to develop tailored courses and licensing test preparation (SwedSec, InsureSec) for the banking, finance, insurance, and broader organizational education markets.
Is Learnify a public or private company?
Learnify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learnify founded?
Learnify was founded in 1999. It employs 11 to 50 people.
Where is Learnify based?
Learnify is headquartered in Stockholm, Sweden, in the Europe region.
How does Learnify make money?
Three revenue lines are on record. Education and Training Services are the primary driver. The others are software Licensing (Learnify Tools) and licensing Test Preparation.
Who are Learnify's main competitors?
Direct peers on record are Eduhouse, NetPort Science and Learning Pool. Broad incumbents are Skillsoft, Pluralsight, Cornerstone OnDemand and Docebo. Emerging players are Sana Labs and Kahoot. Talentsoft (Cegid HR) is listed as a regional player.
Does Learnify have an API?
No public API is recorded for Learnify.
What industry is Learnify in?
Learnify's product category is e-Learning Platform Software and Compliance Training Services. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 611430 and its SIC code is 8200.