What Casa Del Mar does

Casa del Mar, founded in 1994 and headquartered in San Diego, California, supplies custom logo apparel and promotional products to corporate clients worldwide. The company's core offering combines sourced merchandise (apparel, drinkware, headwear, bags, tech accessories, awards, pens, and tools from name-brand vendors including The North Face, Adidas, Under Armour, Eddie Bauer, Marine Layer, Travis Mathew, Bella Canvas, and Ogio) with in-house decoration services. Casa del Mar operates its own embroidery factory in San Diego and offers a full suite of decoration techniques including embroidery, screen printing, heat transfer, laser etching, laser applique, foil and digital transfer, debossing, embossing, and specialty fabric finishes. The company operates a large showroom in Southern California for in-person product selection and a secondary office in San Jose, California.

The business model is project-based and quote-driven, with revenue generated from one-time custom apparel and promotional product sales, decoration services, and increasingly from custom kitting services (New Hire Welcome Kits, Holiday Season Kits, Milestone Kits, Special Event Kits) with fulfillment and eCommerce store capabilities. Casa del Mar positions itself as a boutique-style provider with personalized service, product curation, and educational content marketing through its blog and seasonal digital lookbooks. The company is a subsidiary of BR Printers and is privately held with no disclosed external funding. Its primary customer segments are corporate/business clients seeking branded merchandise for employee recognition, client gifting, trade show giveaways, and event branding, with visible customers spanning semiconductor, biotechnology, software, financial services, food delivery, luxury hospitality, automotive, and nonprofit verticals.

Name

Casa Del Mar

Legal name

Casa del Mar

Website

https://casadm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa del Mar is a San Diego-based promotional products and custom logo apparel distributor, founded in 1994, serving corporate clients worldwide with in-house embroidery, full decoration services, custom kitting, and fulfillment. It operates as a subsidiary of BR Printers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Logo Apparel Sales: One-time sales of custom logo apparel including embroidered shirts, t-shirts, polo shirts, uniforms, headwear, and outerwear with company branding.
2. Promotional Products: Sale of promotional products with logo imprinting including drinkware, bags, tech accessories, writing instruments, and trade show giveaways.
3. Decoration Services: Embroidery, screen printing, heat transfer, laser etching, debossing, and other decoration services applied to customer-provided or sourced products.
4. Custom Kitting Services: Curated promotional product kits assembled and fulfilled for new hire onboarding, holiday gifting, special events, and milestone celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Casa del Mar is a boutique-style supplier of custom logo apparel and promotional products for businesses worldwide. Founded in 1994 and headquartered in San Diego, CA, the company sources blank apparel and merchandise from name-brand vendors, applies logos via in-house decoration methods (embroidery, screen printing, heat transfer, laser etching, debossing, etc.), and fulfills orders including custom kitting and direct-to-recipient distribution.

Product overview

Casa del Mar is a boutique-style logo apparel and promotional product company founded in 1994, supplying custom logo apparel and promotional products to businesses worldwide. The core offering comprises logo-driven custom apparel (embroidery, screen printing, foil, digital transfer, debossing, embossing, laser etching/engraving) and a full catalog of promotional products including drinkware, headwear, tech accessories, bags, awards, pens, and tools. The company operates its own in-house embroidery factory in San Diego, CA, and also offers custom kitting services (New Hire Welcome Kits, Holiday Season Kits, Significant Milestone Kits, Special Event Kits) with fulfillment and eCommerce store capabilities. Supplementary offerings include seasonal lookbooks (Live Activation, First Light, Apparel Basics, CDM Services, Trends, Holiday themes) and corporate gifting guidance. The company is headquartered in San Diego with an additional office in San Jose, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Logo Apparel and Promotional Products Core offering of custom logo-branded apparel and promotional merchandise sourced from name-brand vendors and decorated to client specifications, used by businesses for marketing, employee appreciation, trade shows, and corporate gifting.
• Decoration Services Standalone decoration and embellishment services including embroidery, screen printing, heat transfer, foil/digital transfer, laser etching/engraving, debossing, embossing, applique, custom packaging, and custom printed labels applied to client-provided or sourced products.
• Custom Kitting Services Curated and assembled promotional product kits for new hire welcome kits, holiday season kits, milestone celebration kits, and special event kits, including fulfillment and distribution to end recipients.
• Fulfillment and eCommerce Services Managed fulfillment and eCommerce store setup for branded merchandise programs, including direct-to-recipient drop shipping and inventory management for corporate gifting and kitting clients.
• Apparel Custom logo apparel product line including embroidered shirts, screen printed t-shirts, polo shirts, uniforms, business apparel, golf apparel, and sports apparel from brands such as Marine Layer, The North Face, Adidas, Under Armour, Eddie Bauer, Bella Canvas, and Travis Mathew.
• Drinkware Custom logo drinkware product line including water bottles, tumblers, mugs, and imprinted drinkware for promotional and gifting use.
• Headwear Custom logo headwear product line including embroidered caps, hats, and beanies for corporate and promotional use.
• Tech Accessories Custom logo tech accessories product line including chargers, speakers, power banks, headphones, and smart desk accessories used for corporate gifting and event merchandise.
• Bags Custom logo bags product line including personalized bags, drawstring bags, backpacks, and custom branded bags for trade show and event use.
• Awards Custom logo awards, recognition items, and custom award products used for employee recognition programs and corporate events.
• Pens Custom logo pens and promotional writing instruments used for trade show giveaways, conferences, and corporate marketing.

Quantifiable outcome

• 50.3% of consumers who receive a thoughtful holiday gift are likely to do more business with the company (PPAI study)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• TechCon SoCal / TechCon GlobalminorGTM or Marketing Partner · 13 March 2026Casa del Mar announced participation in TechCon SoCal 2026 scheduled for May 22-23 at San Diego State University. The conference brings together investors, founders, and industry leaders in the technology sector where Casa del Mar will showcase logo-driven apparel, promotional products, and brand experience solutions.
• BR PrinterscoreOthersCasa del Mar is a BR Printers company. BR Printers is the parent organization providing strategic direction and brand portfolio management. Casa del Mar participates in BR Printers initiatives and events including TechCon SoCal under the BR Printers umbrella.
• Marine LayerminorOthersBrand partner supplying premium apparel including the Corbet quilted hoodie. Casa del Mar offers Marine Layer products with custom logo decoration for corporate apparel programs.
• The North FaceminorOthersPremium outdoor apparel brand available through Casa del Mar for logo corporate apparel including name-brand beanies and outerwear with custom branding.
• Eddie BauerminorOthersBrand partner offering apparel options for corporate logo programs through Casa del Mar's catalog.
• AdidasminorOthersPremium athletic apparel brand available for custom corporate logo programs through Casa del Mar.
• Under ArmourminorOthersAthletic performance apparel brand offered through Casa del Mar for golf apparel and athletic corporate wear with custom logo decoration.
• Bella CanvasminorOthersPremium blank apparel brand specializing in t-shirts, camp shirts, work shirts, and fashion basics available for custom printing through Casa del Mar.
• Travis MathewminorOthersPremium golf and lifestyle apparel brand available through Casa del Mar for logo golf apparel programs.
• OgiominorOthersPerformance bags and backpacks brand offered through Casa del Mar for corporate logo programs.
• PPAI (Promotional Products Association International)minorStrategic or Co-development PartnerIndustry association for promotional products. Casa del Mar references PPAI studies and attends PPAI Expo for industry trends and education.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering custom logo apparel, drinkware, bags, and trade show giveaways through an e-commerce-led model. It competes directly with Casa del Mar's promotional products and custom apparel offerings, but at significantly greater scale and with a digital-first go-to-market.

Direct peers

• Halo Branded Solutions: Halo Branded Solutions is a large direct competitor in the promotional products industry, providing custom logo merchandise, apparel decoration, and corporate gifting programs to enterprise clients. Its full-service model including decoration, kitting, and fulfillment closely mirrors Casa del Mar's value proposition.
• Boundless (formerly Brandvia): Boundless is a promotional products and corporate gifting company offering custom logo merchandise, branded apparel, and kitting services to businesses. It targets similar B2B customers and competes in custom apparel decoration, trade show giveaways, and employee gifting programs.
• ePromos Promotional Products: ePromos is an online promotional products retailer offering custom logo apparel, drinkware, tech accessories, and trade show giveaways. It competes with Casa del Mar across the full promotional products catalog, though primarily through an e-commerce channel rather than showroom-driven sales.
• Quality Logo Products: Quality Logo Products is an online promotional products distributor specializing in custom logo merchandise including apparel, drinkware, pens, and bags. It competes with Casa del Mar on price and breadth of catalog, particularly for mid-market customers ordering through digital channels.
• Pinnacle Promotions: Pinnacle Promotions is a full-service promotional products company providing custom logo apparel, decoration services, and corporate gifting programs. It serves a similar enterprise customer base and competes directly with Casa del Mar's showroom-based, consultative sales model.
• National Pen (Anya International): National Pen, now part of Anya International, is a long-established direct-to-business promotional products company offering custom pens, drinkware, apparel, and corporate gifts. It overlaps with Casa del Mar's promotional products catalog and B2B customer base.

Others

• SanMar Corporation: SanMar is the largest wholesale apparel supplier in the promotional products industry, supplying blank apparel that Casa del Mar and its competitors decorate. It is a critical upstream supplier in the value chain and shapes access to the same brand partners (e.g., Bella+Canvas, District, Port Authority) that Casa del Mar offers.
• alphabroder (now S&S Activewear): Alphabroder, merged into S&S Activewear, is a major wholesale distributor of blank apparel serving the promotional products and decorated apparel industry. It supplies blank garments to decorators and competes indirectly via its own imprintable apparel catalog.

Emerging players

• Sendoso: Sendoso is a corporate gifting and direct mail automation platform that enables enterprises to send branded gifts, swag, and promotional merchandise through software-driven workflows. It represents the digital-native evolution of the space Casa del Mar operates in and could be either a threat or a partner depending on integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CasaDelMarSanDiego
• LinkedInlinkedin.com/company/casa-del-mar---promotional-products-and-custom-apparel
• Instagraminstagram.com/casadm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Del Mar