Deity New York
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Deity New York firmographics
Firmographics- Name
- Deity New York
- Website
- https://deitynewyork.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Deity New York industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where Deity New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Deity New York business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Deity New York product offering
Product offeringCore offering
Deity New York operates an online store offering women's apparel categories — tops, dresses, skirts, bottoms, shorts, jackets, and coats — sold under its own brand via a Shopify-powered direct-to-consumer e-commerce site. The storefront is currently password-protected during a site update, with an email capture form to notify customers when the store relaunches, and a customer service inbox for inquiries.
Differentiator
Problem solved
Functional benefit
Products and services
- Tops Women's tops sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Dresses Women's dresses sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Skirts Women's skirts sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Bottoms Women's bottoms sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Shorts Women's shorts sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Jackets Women's jackets sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
- Coats Women's coats sold under the Deity New York brand via the company's Shopify-powered direct-to-consumer online store.
Companies that use Deity New York
Customer profileIdeal customer profiles1 record
Deity New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deity New York partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Deity New York competitors and assessment
Company assessmentDirect peers
- Everlane: Direct-to-consumer women's apparel brand selling tops, dresses, bottoms and outerwear via Shopify-style owned e-commerce. Closely comparable in target customer (modern woman, premium-casual), product mix, and brand-building D2C playbook.
- Reformation: LA-based DTC women's apparel brand best known for dresses, tops, skirts, jackets and coats sold directly online. Highly comparable product assortment and digitally-native brand proposition to Deity New York.
- Outdoor Voices: Digital-first women's apparel brand (and some men's) selling tops, shorts, and dresses through an owned e-commerce storefront. Comparable DTC-only channel and target customer demographic.
- Sézane: French DTC women's apparel brand with a strong U.S. online presence offering dresses, tops, knitwear and jackets. Comparable in product breadth, premium-affordable positioning, and direct-to-consumer emphasis.
- M.M.LaFleur: Direct-to-consumer women's workwear and dress retailer with a focused assortment of dresses, tops, skirts and jackets. Comparable in channel (Shopify/storefront), customer (professional woman), and curated apparel approach.
- Universal Standard: Direct-to-consumer women's apparel brand offering tops, dresses, bottoms, outerwear, and more through its own e-commerce site. Comparable D2C-only model and full women's apparel assortment.
Broad incumbents
- Aritzia: Established multi-brand women's apparel retailer with a wide assortment of dresses, tops, bottoms, jackets and coats sold via own stores and aritzia.com. Larger incumbent in the same product categories and target demographic as Deity New York.
- & Other Stories: H&M-owned contemporary women's apparel brand offering dresses, tops, skirts, outerwear and accessories through e-commerce and physical stores. Overlaps in product mix and target customer with Deity New York but operates at much broader scale.
- Anthropologie: Large multi-channel women's apparel and lifestyle retailer carrying dresses, tops, bottoms, jackets and coats. Overlaps with Deity New York on women's apparel assortment and online shopping experience, though at a much broader scale and brand portfolio.
Emerging players
- Tuckernuck: Curated online women's apparel retailer selling dresses, tops, bottoms and jackets through an e-commerce destination. Comparable curated-D2C model serving a similar classic-contemporary customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Deity New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deity New York leadership team
Management profileNumber of profiles
Deity New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deity New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deity New York
What does Deity New York do?
Deity New York operates an online store offering women's apparel categories — tops, dresses, skirts, bottoms, shorts, jackets, and coats — sold under its own brand via a Shopify-powered direct-to-consumer e-commerce site. The storefront is currently password-protected during a site update, with an email capture form to notify customers when the store relaunches, and a customer service inbox for inquiries.
When was Deity New York founded?
Deity New York was founded in 2018. It employs 1 to 10 people.
Where is Deity New York based?
Deity New York is headquartered in New York, United States, in the North America region.
Who are Deity New York's main competitors?
Direct peers on record are Everlane, Reformation, Outdoor Voices, Sézane, M.M.LaFleur and Universal Standard. Broad incumbents are Aritzia, & Other Stories and Anthropologie. Tuckernuck is listed as an emerging player.
Does Deity New York have an API?
No public API is recorded for Deity New York.
What industry is Deity New York in?
Deity New York's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.