Royle Media

What Royle Media does

Royle Media is a privately held, full-service marketing and advertising agency headquartered in Portland, Oregon with a secondary office in Mesa, Arizona. Founded in 2013 by Dr. Shani Johnson (CEO, an enrolled member of the Hoopa Valley Tribe of Yurok descent) and Royle Johnson (President, a 30-year digital marketing veteran who bought early Google AdWords inventory in 1998 and previously ran digital sales for Entercom Radio across 21 markets), the firm is Native- and woman-owned. Initial capital was sourced from the Cobell Indian Trust Settlement. The agency operates a boutique, consultative delivery model across strategy, creative services, digital advertising (SEM, SEO, paid social, programmatic display/video, connected TV, streaming audio), social media, email marketing, media relations, web design, event/destination marketing, and lead generation with CRM integration and geofencing. It serves enterprise clients (Oregon State Fair, The Springs Living, Monterey Jazz Festival, Portland Winterhawks), tribal enterprises and government agencies (Hoopa Valley Tribe, Chehalis Tribal Loan Fund, Circle of Life Health Care), and SMB retail and service businesses across Oregon, Washington, Montana, California, and Arizona.

The company maintains a dedicated Native-focused sub-brand, Kitsay Marketing, which operates as a wholly-owned division specializing in tribal enterprises and government agencies. Revenue is generated via fee-for-service professional services engagements with custom, project-based pricing; no public pricing or revenue disclosures exist. Royle Media's go-to-market is direct sales-led with a senior team (VP of Strategy, VP of Client Success, Web Development Director, Creative Director) providing hands-on client engagement. The agency's competitive positioning rests on three pillars: Native ownership status enabling tribal and diversity-segment contracts, multi-channel integrated delivery under a single boutique team, and demonstrable event-marketing outcomes (e.g., 11-year Oregon State Fair tenure, 50,000+ visitors at Oregon International Auto Show, 30% ticket sales lift at Rock the Locks 2025).

The firm runs lean with 1-10 employees, no disclosed external funding beyond the 2013 grant, no API or productized platform, and no in-house AI/ML capability. Its technical footprint consists of standard ad-tech channels (paid search, paid social, programmatic, CTV, streaming audio) rather than proprietary technology. The agency's strategic posture is best characterized as steady, niche-specialized professional services with embedded client relationships rather than venture-style growth.

Name

Royle Media

Legal name

Royle Media

Website

https://roylemedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Royle Media is a Native- and woman-owned, full-service marketing and advertising agency in Portland, Oregon and Mesa, Arizona serving enterprise event organizers, tribal enterprises, government agencies, and SMB retail clients across the Western United States via integrated multi-channel digital and traditional campaigns.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Digital advertising services
• Event marketing
• Lead generation
• Social media marketing
• Brand strategy

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Advertising Services: Fee-for-service marketing and advertising agency providing strategy, creative services, digital advertising, social media, email marketing, media relations, event marketing, web design, and lead generation services to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Royle Media is a Native and woman-owned, full-service marketing and advertising agency providing strategy, creative services, digital advertising, social media, email marketing, media relations, event marketing, web design, and lead generation services to organizations across the Western United States. The agency operates a Native-focused sub-brand, Kitsay Marketing, which serves tribal enterprises and government agencies. Headquartered in Portland, Oregon with a secondary office in Mesa, Arizona, the agency delivers boutique-style multi-channel campaigns combining paid search, paid social, programmatic, video, streaming audio, connected TV, SEO, and email.

Product overview

Royle Media is a full-service digital marketing and advertising agency providing a unified portfolio of services organized into core offerings. The company's main service lines include Strategy, Creative Services, Digital Advertising, Social Media, Email Marketing, and Media Relations. Additionally, the company operates Kitsay Marketing as a Native-focused sub-brand serving tribal enterprises and government agencies. The agency specializes in event and festival marketing, lead generation, and retail marketing, supporting clients across the Western United States with offices in Portland, Oregon and Mesa, Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• Kitsay Marketing: A Native-owned, full-service marketing agency powered by Royle Media. Uses digital and traditional experience to honor culture and deliver measurable results. Pronounced 'kit-sigh' from the Hupa word for red-tailed hawk.

Products and services

• Strategy Services Strategic planning services including structural planning, marketing outlines, and paid media plans that guide clients toward scalable solutions.
• Creative Services Multimedia-focused creative services including print and digital design, signage, banners, flyers, photography, and video creative production.
• Digital Advertising Full-service digital advertising across platforms including SEM, SEO, social media advertising, and programmatic video and display ads.
• Social Media Services Social media strategy, branding, voice development, community engagement, and performance reporting.
• Email Marketing Email campaign services including audience building, brand messaging, and list management to connect audiences to events, products, and opportunities.
• Media Relations Public relations and storytelling services including press releases, radio and TV placements, and unified press management.
• Event Marketing Event and destination marketing services combining digital advertising and organic engagement to grow loyal audiences for festivals, fairs, and sporting events.
• Lead Generation Services Audience-first lead generation with targeting and strategy, including paid search, social media advertising, direct mail, geofencing campaigns, data analytics, and CRM integration.
• Retail Marketing Services Marketing strategies for retail and ecommerce operations including brand development, social media management, web development, and photography.
• Kitsay Marketing Native-owned, full-service marketing agency powered by Royle Media, serving as a special division that combines digital and traditional marketing expertise to honor Native culture and deliver measurable results for tribal enterprises and government agencies.

Quantifiable outcome

• 31% increase in attendance for Oregon State Fair in 2025 with 413K visitors
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kitsay MarketingcoreStrategic or Co-development PartnerKitsay Marketing is a Native-owned, full-service marketing agency powered by Royle Media and serves as a special division of the company. Pronounced 'kit-sigh' from the Hupa word for red-tailed hawk, Kitsay honors the agencies' Native backgrounds while providing high-altitude strategic oversight. Cody Galloway serves as President and Savina Monet as Creative Director of Kitsay Marketing.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Iconic Portland-based independent creative/advertising agency offering multi-channel campaign work similar to Royle Media, but at vastly greater scale, global brand roster, and without a multicultural/Native niche focus.
• Mekanism: Full-service creative and media agency that, like Royle Media, blends creative production with paid media, programmatic, and content, though at significantly larger scale and without Native-community specialization.
• Univision Communications / TelevisaUnivision: Large multicultural media and advertising platform serving Hispanic/Latino audiences; comparable to Royle Media's multicultural/underserved-community positioning but at national scale through owned media versus agency-only model.
• MacLaren McCann / McCann Worldgroup (Canada): A major global advertising holding company network with multicultural divisions and full-service media buying; comparable to Royle Media in functional breadth but operates at vastly greater scale through network-level resources.

Direct peers

• Anvil Media: Portland-based, mid-sized digital marketing and media-buying agency offering paid search, paid social, programmatic, and creative services comparable to Royle Media's Portland practice.
• North (formerly Northside): Portland creative and digital agency of similar size to Royle Media, providing brand development, web, and multi-channel digital advertising to similar SMB and mid-market clients.
• Sensis Agency: Multicultural and cross-cultural digital marketing agency offering advertising, creative, and media services to multicultural communities; directly parallel to Royle Media's Native-focused Kitsay Marketing positioning.
• República: Multicultural marketing and advertising agency focused on Hispanic and diverse communities, providing full-service creative, media, and digital capabilities comparable to Royle Media's multicultural niche.
• Cuatro Creative / IW Group: Multicultural advertising agency with deep Asian-American, Hispanic, and diverse-community expertise; comparable to Royle Media in targeting underserved multicultural audiences with full-service campaign execution.
• Brunner (formerly Brunner Advertising): Independently owned, mid-sized full-service agency offering strategy, creative, digital advertising, media planning, and PR similar to Royle Media's service mix, though lacking Royle's Native-community specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RoyleMediaUSA
• Facebookfacebook.com/RoyleMediaAdvertising
• LinkedInlinkedin.com/company/royle-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royle Media