What Guy Hurley does

Guy Hurley is an independent insurance agency headquartered in Rochester Hills, Michigan, operating since 2003 as a privately held LLC. The firm provides commercial insurance (general liability, professional liability, commercial property, workers' compensation, commercial auto, fleet, umbrella, and specialty coverage), personal insurance in two tiers (Core and Premium), surety bond solutions with 24-48 hour turnaround, claims advocacy, and proactive risk management services. Its core customer base is Michigan-based commercial businesses with a notable concentration in construction, infrastructure, and paving, alongside personal lines clients seeking high-value asset protection. The company employs approximately 40 staff across two offices (Rochester Hills and Farmington) and operates a relationship-driven, sales-led GTM motion anchored by senior account managers with deep industry tenure and credentials such as CRIS, TRIP, CSP, and CAWC. Revenue is generated through commissions on policy placement and renewals across multiple carrier partnerships, supported by industry association involvement (ABC, MITA, CFMA, Asphalt Pavement Association of Michigan) that drives referral flow in the construction vertical. Strategic activity has centered on tuck-in acquisitions, exemplified by the 2022 acquisition of Farmington Insurance Agency, and sustained hiring to deepen commercial and surety capabilities.

Name

Guy Hurley

Legal name

Guy Hurley LLC

Website

https://ghbh.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Guy Hurley is a Michigan-based independent insurance agency providing commercial and personal insurance, surety bonds, claims advocacy, and risk management services, with a strong concentration in the construction vertical. The firm operates from offices in Rochester Hills and Farmington, serving businesses and individuals across multiple industries.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Contractors BOP / Artisan Package (FSAJAFAD)

Keywords

• Independent insurance agency
• Commercial insurance
• Personal insurance
• Surety bonds
• Risk management services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance and Surety Products: As an independent insurance agency, Guy Hurley generates revenue through commissions earned from insurance carriers when policies are placed and renewed. The agency offers customized commercial insurance (general liability, professional liability, commercial property, workers' compensation, commercial auto, umbrella, and specialty coverage), personal insurance (Core and Premium tiers covering homeowners, auto, umbrella, recreational vehicles), and surety bonds. Revenue is recurring in nature through policy renewals and new business placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Guy Hurley is an independent insurance agency that places customized commercial and personal insurance coverage, surety bonds, claims advocacy, and risk management services for Michigan-based businesses and individuals. As an independent agency, it works with multiple insurance carriers to deliver tailored coverage solutions across general liability, commercial property, workers' compensation, commercial auto, personal lines, and contractor surety needs.

Product overview

Guy Hurley is an independent insurance agency offering a comprehensive portfolio of insurance and surety solutions. The company operates with a platform-plus-services model, combining Commercial Insurance and Personal Insurance as core products with specialized Claims Advocacy, Risk Services, and Surety Solutions as supporting service offerings. Personal Insurance is delivered in two tiers: Core Coverage for essential needs and Premium Coverage for complex, high-value assets. Commercial Insurance provides broad coverage across multiple business sectors. All offerings are supported by dedicated account management teams and carrier partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Insurance CarrierscoreOthersAs an independent insurance agency, Guy Hurley partners with multiple insurance carriers to provide customized coverage solutions for commercial and personal lines clients. These carrier relationships enable the agency to offer competitive pricing and comprehensive coverage options across various risk types and industries.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• USI Insurance Services: Large national brokerage with dedicated middle-market commercial and personal lines practices and a Midwest regional footprint; competes for the same middle-market and construction clients that anchor Guy Hurley's book.
• Hub International: Large North American insurance brokerage with a substantial Midwest regional presence serving middle-market commercial clients across P&C, surety, and risk services — overlaps with Guy Hurley's full-service commercial offering but at enterprise scale.
• Acrisure: Fast-growing global insurance brokerage with major Michigan operations built on rollups of independent agencies; a representative large acquirer and competitor for mid-market commercial and personal accounts across the state.
• AssuredPartners: National insurance brokerage built largely through acquisition of regional independents, with deep commercial lines and surety practices; represents both a competitor for large commercial accounts and a likely acquirer profile for a regional Michigan agency like Guy Hurley.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep construction industry practices and surety capabilities; competes with Guy Hurley for large contractor accounts and provides a public-market comp for brokerage economics.

Regional players

• Hylant Group: Large Midwest-based independent insurance brokerage with strong commercial lines and risk services practices serving middle-market and enterprise accounts across multiple states; directly comparable to Guy Hurley's commercial P&C and risk advisory model but at significantly larger scale.
• Meadowbrook Insurance Group: Michigan-headquartered specialty insurance organization (now part of Star Casualty) historically focused on commercial and surety lines in the Midwest; comparable regional heritage and contractor/surety orientation to Guy Hurley.
• Frankenmuth Insurance: Michigan-headquartered mutual insurance carrier and agency network that shares Guy Hurley's deep regional Michigan roots and serves many of the same commercial and personal lines customers, though it operates as a carrier/agency hybrid rather than a pure independent brokerage.

Direct peers

• Feldkamp Enterprises: Smaller Midwest-focused commercial insurance agency specializing in construction, surety, and contractor risks; closest headcount and specialty analog to Guy Hurley's contractor/surety niche.
• Burns & Wilcox: Specialty insurance brokerage and wholesale distributor focused on surplus lines and complex commercial risks, including construction; directly comparable to Guy Hurley's specialty commercial placement and E&S-style work for contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Hurley