Alfama Web

What Alfama Web does

Alfama Web is a privately held Brazilian digital agency founded in 2001 (or 2002 per secondary sources), headquartered in Aracaju, Sergipe, with regional offices in São Paulo and Recife. The company specializes in custom website development, real estate financial simulators, conversion-focused landing pages, web applications/customer portals, intranets/extranets, and CRM integration services, primarily serving Brazilian real estate developers, construction companies, and real estate agencies. It is the official integration partner of Construtor de Vendas, Brazil's leading real estate CRM, having completed over 1,000 website-to-CRM integrations that have channeled 600,000+ leads to clients, and it has delivered more than 1,000 websites, 500+ landing pages, and 30+ intranet projects over its 20+ year operating history.

The company's core product portfolio comprises six digital solutions (Websites/Portais, Simulador Imobiliário, Landing Pages – Captura, Web App – Portal do Cliente, Intranets/Extranet, and Integração Construtor de Vendas) plus two sub-brands — Oráculo and Oráculo Trânsito — that extend the offering into education management for schools and driving/traffic education institutions respectively. Technology stack centers on responsive custom web development, CMS-based content, SEO optimization, and CRM/marketing automation integration (Construtor de Vendas, RD Station). The platform architecture is project-based and bespoke rather than a single multi-tenant SaaS product.

Alfama Web operates a sales-led go-to-market motion with WhatsApp-driven direct outreach, regional account management teams, and quote-based custom project pricing. Revenue is generated through one-time project fees (website builds, custom web apps), professional services (CRM integration), and recurring subscription/licensing arrangements (Oráculo sub-brand). The customer base spans real estate/construction (primary vertical), education, healthcare, and professional associations, with several multi-year enterprise relationships (e.g., Viva Construções at 12 years). The company has not raised external funding and operates as an independent, founder-controlled entity.

Name

Alfama Web

Legal name

ALFAMAWEB

Website

https://alfamaweb.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Alfama Web is a Brazilian digital agency founded in 2001, headquartered in Aracaju, that builds custom websites, real estate simulators, CRM integrations, and web applications primarily for real estate developers, construction firms, and educational institutions across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Sergipe

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Website Development: Bespoke website and portal development services for real estate companies, construction firms, educational institutions, and healthcare providers. Projects include corporate websites, landing pages, and web applications.
2. Digital Solutions Products: Pre-built products including Oráculo (education management) and Oráculo Trânsito (traffic education), sold as ongoing subscription or license arrangements to institutional clients.
3. CRM Integration Services: Integration services connecting client websites with Construtor de Vendas CRM platform, enabling lead capture and management capabilities.
4. Web App Development: Custom web application development including customer portals, intranets, extranets, and real estate simulators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alfama Web is a Brazilian digital agency that designs and develops custom high-performance websites, landing pages, web applications, intranets/extranets, and real estate financial simulators primarily for the Brazilian real estate sector. It complements these services with CRM integration (Construtor de Vendas) and two proprietary software sub-brands — Oráculo and Oráculo Trânsito — that serve educational and traffic education institutions respectively. The offering is delivered as quote-based custom development projects supplemented by recurring subscriptions/licenses for the proprietary products.

Product overview

Alfama Web is a Brazilian digital agency offering an integrated suite of solutions primarily serving the real estate market. The product portfolio centers on six core digital solutions: Websites/Portais (custom high-performance websites), Simulador Imobiliário (real estate financial calculator), Landing Pages – Captura (conversion-focused landing pages), Web App – Portal do Cliente (client portal web applications), Intranets/Extranets (restricted-access portal systems), and Integração Construtor de Vendas (CRM integration service). Additionally, the company offers two sub-brand products—Oráculo and Oráculo Trânsito—targeting educational and traffic education institutions respectively. The platform emphasizes SEO optimization, mobile-first responsive design, and lead generation capabilities, with demonstrated scale of over 150 web app projects, 1,000 websites, and 500 landing pages developed.

Differentiator

Problem solved

Functional benefit

Brands

• Oráculo: A solution for the growth of educational institutions, developed by Alfama Web.
• Oráculo Trânsito

Products and services

• Websites / Portais Custom high-performance websites and portals built with intuitive layouts, dynamic design, responsive layouts, and SEO optimization, primarily targeting the Brazilian real estate market.
• Simulador Imobiliário (Real Estate Simulator) Real estate financial simulator that lets prospective buyers estimate mortgage payments and total property costs without depending on external bank websites, integrating with CRM platforms for lead qualification.
• Landing Pages – Captura Conversion-focused landing pages designed to capture lead information through forms, CTAs, and targeted campaigns for specific audience segments in the real estate sector.
• Web App – Portal do Cliente Dynamic web applications serving as client portals for real estate companies, featuring mobile-first responsive design and conversion-focused architecture.
• Intranets / Extranets Secure, logged-in environments providing restricted content access to specific audiences with customizable design, file download capabilities, and access control features.
• Integração Construtor de Vendas Technical integration service connecting Alfama Web digital projects with the Construtor de Vendas CRM platform, enabling centralized lead management, conversion source tracking, and process optimization.
• Oráculo Education management platform that supports growth of teaching institutions by providing digital tools for student and institutional management.
• Oráculo Trânsito Specialized version of the Oráculo platform focused on traffic/transportation educational institutions, supporting growth and operational management for driving schools.

Quantifiable outcome

• Over 90% client satisfaction rate with CRM integration services
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Construtor de VendascoreTechnology or IntegrationOfficial integration partner of Construtor de Vendas, the leading real estate CRM in Brazil. Alfama Web performs website and portal integrations with the CV platform, enabling clients to receive and manage leads centrally. The partnership has resulted in over 1,000 successful integrations and 600,000+ leads generated.
• RD StationcoreGTM or Marketing PartnerRD Station partner providing digital marketing automation and CRM integration services. The partnership enables Alfama Web to offer comprehensive digital marketing ecosystem solutions to real estate clients.
• VMV GroupminorChannel Partner/ Reseller/ DistributorClient and partner relationship with VMV Group, a real estate company for whom Alfama Web has developed digital solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Locaweb: Locaweb is a major Brazilian internet services company offering hosting, domains, email, and digital marketing tools. It overlaps with Alfama Web's web presence and digital infrastructure offerings for Brazilian SMB and mid-market clients, though as a much broader incumbent portfolio.
• CI&T: CI&T is a large Brazilian digital technology and engineering services firm. While Alfama Web focuses on Brazilian mid-market vertical digital projects, CI&T operates as a global-scale digital transformation services provider with overlapping service capabilities.
• TOTVS: TOTVS is Brazil's largest enterprise software company, with a real estate vertical solution. Alfama Web and TOTVS serve overlapping Brazilian real estate clients with digital infrastructure and management software, though TOTVS operates across multiple verticals at much greater scale.
• Movile: Movile is a large Latin American mobile and digital services platform. While it operates at much greater scale and across geographies, it shares overlap with Alfama Web in web app development and digital platform services for business customers.
• MJV Technology & Innovation: MJV is a Brazilian digital transformation and technology services firm. It overlaps with Alfama Web in custom digital solution development, though it operates as a larger consulting-oriented firm across multiple industries rather than vertical-specialized agency work.

Emerging players

• Pontotel: Pontotel is a Brazilian technology services company offering web development, hosting, and digital infrastructure for SMBs. It is comparable to Alfama Web as a similarly positioned regional digital services provider, though operating with different vertical focus.

Regional players

• Involves: Involves is a Brazilian technology services and digital transformation firm. While primarily serving different verticals, both companies operate in the Brazilian digital services ecosystem with overlapping web application development and integration capabilities.

Direct peers

• Bossa Nova Interactive: Bossa Nova Interactive is a Brazilian digital agency offering web development, digital marketing, and CRM integration services. It is comparable to Alfama Web as a similarly sized Brazilian digital services provider targeting B2B clients with custom digital solutions.
• Resultados Digitais (RD Station): RD Station is Alfama Web's named GTM/marketing partner and a leading Brazilian marketing automation and CRM platform. Both companies serve Brazilian SMB and mid-market clients with digital marketing and lead-generation infrastructure, and are listed together as integration partners on Alfama's website.
• Construtor de Vendas: Construtor de Vendas is Alfama Web's core technology integration partner and the leading Brazilian real estate CRM. Both target the same primary customer segment (Brazilian real estate developers, constructors, agencies) and compete/cooperate around digital presence and lead capture for property sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/alfamaweb
• Facebookfacebook.com/alfamaweb
• Instagraminstagram.com/alfamaweb
• Xx.com/alfamaweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfama Web