Construtor de Vendas

Name

Construtor de Vendas

Legal name

Construtor de Vendas S/A (CV CRM)

Website

https://cvcrm.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAH

Industry-Specific CRM (Vertical CRM Suites)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAEAFAA

Sales Force Automation (SFA) CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAEAFAD

Customer Success & Account Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

Keywords

• Real estate CRM software
• Real estate sales platform
• Lead management software
• Customer relationship management
• Real estate commercial management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licensing: The company operates as a SaaS (Software as a Service) platform providing subscription-based access to its CRM 5.0 modules. Customers (incorporadoras, construtoras, loteadoras) pay for platform access covering lead management, sales, relationship management, disbursement tracking, and AI features. Pricing is likely tiered by module or volume, with recurring annual/subscription billing implied by the 'demonstração' sales motion and absence of one-time pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Construtor de Vendas (CV CRM) is a SaaS platform purpose-built for Brazilian real estate developers, construction companies, and land developers. The platform, branded as "CRM 5.0," unifies the complete customer journey from lead capture through post-sale across six integrated modules (CV Prospectar, CV Vender, CV Gerenciar, CV Relacionar, CV Integrar, and CV Magic AI). It is delivered as a 100% online, cloud-based subscription service covering lead management, sales automation, commission tracking, disbursement management, client portals, and AI-powered communication.

Product overview

CV CRM is a platform-plus-modules architecture consisting of six core products covering the complete customer journey: CV Prospectar (lead generation), CV Vender (sales management), CV Relacionar (post-sales relationship), CV Gerenciar (project/unit management), CV Integrar (integration platform with 50+ integrations), and CV Magic (artificial intelligence). The platform is complemented by sub-products like the Comunicador for unified communication, commission management, and payment flow management. Positioned as the only CRM 5.0 in the Brazilian real estate market, it serves incorporadoras, construtoras, and loteadoras with a complete commercial management system from lead acquisition through after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• CV Prospectar Lead management module that organizes, distributes, and automatically tracks leads, providing full funnel visibility and rapid response across all channels from first contact. Designed for Brazilian real estate developers (incorporadoras, construtoras, loteadoras) needing to convert prospects in the pre-sale stage.
• CV Vender Sales management module automating repetitive tasks, tracking each opportunity in real time, and eliminating bottlenecks in deal closure. Includes 3D availability map, electronic signature, and contract management. Built for real estate developers managing property sales.
• CV Relacionar Post-sale relationship module centralizing interactions, automating follow-ups, and providing a client portal with AI-powered Communicator for agile customer service. Includes technical assistance management, visit and inspection management, and customer surveys.
• CV Gerenciar Project and unit management module that organizes real estate developments, controls units, structures disbursement flows, and integrates financial correspondents into a single platform with automated processes.
• CV Integrar Integration hub offering more than 50 integrations including chatbots, electronic signature, payment solutions, WhatsApp, and other essential tools connecting pre-sale to post-sale processes.
• CV Magic Artificial intelligence module acting within the platform to automate tasks, analyze documents, assist with customer service, and support client communication. Includes CV Magic SDR for lead qualification and CV Magic Pós-venda for post-sale support.
• Comunicador CV CRM Centralized communication panel for pre-sale and post-sale teams, with complete conversation history, AI-supported responses, automatic lead distribution, and real-time management dashboard. Includes Communicador para Pré-venda and Communicador para Pós-venda modules.
• CV CRM 5.0 Platform Unified real estate commercial management platform integrating the complete customer journey from pre-sale to post-sale, combining the six core modules (CV Prospectar, CV Vender, CV Gerenciar, CV Relacionar, CV Integrar, CV Magic) into a single 100% online, cloud-based system for Brazilian real estate developers.

Quantifiable outcome

• R$7 million transacted per hour on the platform
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature15 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• SiengecoreTechnology or IntegrationSienge is a leading construction management software platform in Brazil. The CV CRM partnership with Sienge provides native integration between commercial management (CV CRM) and construction/project management (Sienge), enabling data flow between sales operations and construction execution. The partnership is part of the Technological Ecosystem of the Construction Industry. Sienge Platform customers are explicitly targeted as a customer acquisition channel.
• AvendrecoreTechnology or IntegrationAvendre is a Brazilian real estate portal with Avendre Pay payment integration. CV CRM integrates with Avendre for lead capture from the Avendre portal and processes payments through Avendre Pay. The partnership provides bidirectional benefits: Avendre gains a CRM integration for its portal users, and CV CRM gains lead flow from the Avendre marketplace.
• AlfamawebsupportingTechnology or IntegrationAlfamaweb is listed as an integration partner within the CV CRM ecosystem. The specific integration capabilities or depth of partnership are not detailed in the available source material beyond being part of the integrations page.
• SoftplansupportingTechnology or IntegrationSoftplan provides the LGPD (data privacy compliance) portal infrastructure used by CV CRM. The LGPD verification data form (lgpd.softplan.com.br) is Softplan's platform being used to handle data subject rights requests for CV CRM customers, indicating a vendor partnership for compliance infrastructure.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agendor: Brazilian SaaS CRM focused on sales pipeline management and customer relationships, frequently used by B2B sales teams including real estate. Competes for the sales-automation layer that CV Vender addresses.
• Meetime: Brazilian sales engagement platform with prospecting, cadence, and CRM-adjacent features. Competes with CV Prospectar's lead management and outbound automation capabilities, especially for inside-sales teams at developers.
• Jetimob: Brazilian vertical SaaS for real estate developers and brokerages offering CRM, lead capture, and sales workflows. Closely comparable to CV CRM in target customer (incorporadoras, imobiliárias) and product scope.
• Imobzi: Brazilian CRM and management platform purpose-built for real estate brokers and small-to-mid developers. Direct competitor to CV CRM in the Brazilian vertical-CRM category with overlapping modules for lead management, sales automation, and post-sale.

Broad incumbents

• Salesforce: Global CRM leader with Salesforce Industries vertical clouds including a Financial Services / Real Estate offering. Not focused on Brazilian mid-market developers, but represents the platform breadth and AI investment that competes for the same enterprise IT budget.
• HubSpot: Global CRM and marketing automation platform with growing mid-market penetration in Brazil. Competes indirectly with CV CRM at the top of the funnel (marketing/lead nurturing) and increasingly in sales automation.
• RD Station: Leading Brazilian marketing automation and CRM platform, part of Resultados Digitais. Larger and more general-purpose than CV CRM, but actively used by real estate companies for lead nurturing and pre-sale automation, creating category overlap.

Emerging players

• Pipedrive: Sales-focused CRM with SMB/mid-market positioning and growing presence in Latin America. Competes with CV Vender for the sales pipeline automation layer inside Brazilian real estate teams.

Others

• QuintoAndar: Brazilian proptech marketplace focused on rentals and sales. Not a direct CRM competitor but a defining player in Brazilian real estate technology whose moves shape customer expectations and could expand into developer-side tooling.
• Sienge: Brazilian construction management ERP platform and explicit CV CRM integration partner. Adjacent rather than competitive: addresses construction execution while CV CRM owns commercial management, but Sienge's installed base is a key customer-acquisition channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/construtordevendas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construtor de Vendas