Golvkedjan Ab

What Golvkedjan Ab does

Golvkedjan AB is the central organization of Sweden's largest flooring and tiling contractor chain, operating as a voluntary franchise network (frivilligkedja) of approximately 63 independent member companies across 80+ Swedish locations. Founded in 1967 and headquartered in Kista, Stockholm, the chain collectively executes roughly 20% of all flooring installed in Sweden by volume, despite representing only about 2% of Swedish flooring companies by count. The central office (kedjekontor) coordinates collective purchasing, training, sustainability reporting, IT, marketing, and national-account sales, while member companies retain local ownership and execute installation work.

Golvkedjan's revenue model is built on member fees, collective purchasing synergies, and national-account contracts. The chain is Sweden's largest purchaser of flooring and tiling materials, with combined annual purchases approaching 1 billion SEK flowing through 28 contract suppliers (74% member-company loyalty). National customers — including retail chains (Ica, Kronans Apotek, Ticket, Hästens, ChopChop), insurance (Folksam), and detached-house manufacturers (OBOS, Myresjöhus, Eksjöhus, Smålandsvillan) — are managed by a single KAM and routed to the most suitable member company by geography and capacity.

Golvkedjan has differentiated itself through an unusually mature sustainability program: annual carbon footprint measurements across all member companies since 2016, Scope 3 supplier-specific roadmaps, ISO 9001/14001/45001 certification, and targets of net zero Scope 1+2 by 2027 and full climate neutrality by 2045. Under CEO Matts Rylander (in office January 2026), the company is pursuing combined turnover above 4 billion SEK and continues to expand via member onboarding, joint supplier climate roadmaps, and partnerships with Hemnet and Örebro University.

Name

Golvkedjan Ab

Legal name

Golvkedjan AB

Website

https://golvkedjan.se

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Golvkedjan AB is the central organization of Sweden's largest voluntary flooring and tiling contractor chain, coordinating 63 independent member companies at 80+ locations that together install ~20% of all flooring in Sweden. The chain serves national retail, insurance, and house-manufacturer accounts while offering members collective purchasing, ISO-certified quality, and carbon footprint reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member fees and collective purchasing synergies: Golvkedjan operates as a voluntary franchise/chain (frivilligkedja) of approximately 63 flooring and tiling entrepreneurs. Member companies pay fees for access to the chain's brand, collective purchasing volumes, training, marketing, IT systems, and sustainability support. Revenue for Golvkedjan AB is derived from these member contributions and the scale advantages created through collective purchasing. Golvkedjan is Sweden's largest purchaser of flooring materials for installation, with combined purchases approaching one billion SEK annually, generating significant volume-based synergies for member companies.
2. National customer contracts and project referrals: Golvkedjan manages national customer agreements (e.g., with retail chains, småhustillverkare, insurance companies) and refers projects to member companies based on geography and capacity. This generates revenue through the collective volume and coordination of project assignments across the chain.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Golvkedjan Ab is a voluntary franchise chain (frivilligkedja) of approximately 63 independent flooring and tiling contractors operating at over 80 locations across Sweden. The company coordinates national contracts with retail chains, house manufacturers and insurance companies, and routes the work to its member entrepreneurs who deliver flooring installation, tiling/ceramic installation, bathroom renovation, floor leveling, and ROT-eligible renovation services. In addition, Golvkedjan provides centralized purchasing, training, marketing, and ISO-certified sustainability reporting including per-project carbon footprint calculations.

Product overview

Golvkedjan Ab is Sweden's largest flooring and tiling contractor chain, consisting of approximately 60 leading flooring and tiling contractors operating at over 80 locations across Sweden. The company operates as a voluntary chain (frivilligkedja) where member companies maintain their local entrepreneurship while benefiting from the synergies and economies of scale of a strong national chain. Their service offering includes flooring installation, tiling/ceramic installation, bathroom renovations, floor leveling, floor renovation, and ROT (renovation, conversion, extension) work. The company also provides sustainability services including carbon footprint calculations for individual projects and climate optimization consulting. Golvkedjan collaborates with approximately 28 carefully selected material suppliers including Tarkett, Forbo Flooring, Interface, Sika, Weber, and others. The chain has been in operation since 1967 and collectively generates over 3 billion SEK in turnover. As a service-based business rather than a software or technology product company, Golvkedjan does not offer a digital product platform but rather coordinates a network of specialized contracting businesses providing installation services to professional and private customers throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Installation (Golvläggning)
• Tiling / Ceramic Installation (Plattsättning)
• Bathroom Renovation (Badrumsrenovering)
• Floor Renovation (Golvrenovering)
• ROT-Eligible Renovation Work
• National Customer Account Management
• Per-Project Carbon Footprint Calculation

Quantifiable outcome

• Golvkedjan accounts for approximately 20% of all flooring installed in Sweden, while its 63 member companies represent only about 2% of all Swedish flooring companies by number.
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and supporting.

• Interface/NoracoreStrategic or Co-development Partner · 1 January 2025Interface and Golvkedjan signed a joint climate roadmap toward climate neutrality. Interface's 'Climate Take Back' initiative aligns with Golvkedjan's sustainability goals. Interface provides carbon neutral flooring products and supports climate calculations.
• TarkettflagshipStrategic or Co-development PartnerTarkett is Golvkedjan's most awarded supplier, voted 'Supplier of the Year' for three consecutive years (2023–2025). The companies have signed a joint climate roadmap (färdplan) toward climate neutrality by 2045. Tarkett provides carbon footprint data for its products, supports Golvkedjan's climate calculations, and participates in the annual Golvkedjemässan and training programs. Tarkett also operates the ReStart recycling program for installation waste.
• Svenska KakelcoreStrategic or Co-development PartnerSvenska Kakel is a key tiling materials supplier to Golvkedjan. The companies have signed a joint climate roadmap toward climate neutrality by 2045. Svenska Kakel participates in Golvkedjan's sustainability days and training programs. Together with Golvkedjan, Svenska Kakel co-sponsors the 'Bästa lagspelaren i Golvkedjan' award.
• Forbo Flooring SystemscoreStrategic or Co-development PartnerForbo Flooring Systems is a key supplier of linoleum, vinyl, and textile flooring to Golvkedjan. They participate in Golvkedjan's winter training programs and the annual Golvkedjemässan. Forbo Flooring contributes to sustainability education and was ranked third in Supplier of the Year 2024 and 2025.
• Sika SverigecoreStrategic or Co-development PartnerSika is a key supplier of construction chemicals (adhesives, sealants, waterproofing systems) to Golvkedjan. Sika co-sponsors the 'Årets Hållbaraste Golvkedjeföretag' award alongside Golvkedjan and participates in training programs. Sika was represented on the jury for the 2024 and 2025 sustainability awards.
• Weber (Saint-Gobain)coreStrategic or Co-development PartnerWeber provides floor leveling compounds, waterproofing systems, tiling mortars, and grouts. Weber participates in Golvkedjan's training programs, winter education events, and sustainability days. Weber offers EPD-verified products and is part of Golvkedjan's joint sustainability roadmap efforts.
• Ege CarpetscoreStrategic or Co-development PartnerEge Carpets supplies high-quality textile flooring for commercial environments. They conduct training for Golvkedjan's members, including factory visits at their facility in Herning, Denmark, as part of the supervisor (supermontör) training program.
• Örebro Universitet (Center for Sustainable Business)coreStrategic or Co-development PartnerGolvkedjan partners with Örebro University's Center for Sustainable Business for the 'Hållbart Företagande' (Sustainable Business) diploma program for member company leaders. This is a multi-day executive education program held annually at Grythyttan. Approximately 50 company leaders have completed the program since its inception.
• U&We (sustainability consultancy)supportingImplementation/ SI/ Consulting PartnerU&We is the consulting firm that supports Golvkedjan in its climate calculations using the 'Our Impact' tool following the GHG Protocol. U&We provides methodological guidance for Scope 1, 2, and 3 emissions accounting across all member companies.
• HemnetsupportingGTM or Marketing PartnerHemnet (Sweden's largest property portal with 51.1 million monthly visits) partners with Golvkedjan to display the local member company alongside supplier brands in each market area. This provides Golvkedjan members with visibility to property owners and home buyers at the point of listing decision.
• Pergo/UnilincoreStrategic or Co-development PartnerGolvkedjan and Pergo/Unilin signed a joint climate roadmap toward climate neutrality. The partnership focuses on reducing carbon emissions from flooring materials purchased from Pergo.
• BostiksupportingStrategic or Co-development PartnerBostik supplies construction adhesives, sealants, floor leveling compounds, and waterproofing systems. They contribute to Golvkedjan's climate calculation program and training programs for members.
• Golvbranschen, GBR (industry organization)coreOthersGolvkedjan and its member companies are part of GBR (Golvbranschens Riksorganisation), the national trade organization for the flooring industry. GBR coordinates industry standards, training, authorization, and sustainability initiatives. All Golvkedjan member companies are 'Auktoriserade Golvföretag' (Authorized Flooring Companies) under GBR.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Ahlsell: Nordic technical wholesaler serving installation professionals, including flooring contractors. Sells into the same installer base but is a broad-line industrial distributor, not a contractor franchise.
• Byggmax: Publicly listed Swedish discount building materials retailer serving DIY consumers and small contractors. Operates in the same Swedish construction ecosystem but with a fundamentally different (low-cost retail) business model.
• Optimera: Saint-Gobain-owned Nordic building materials distributor with deep presence in Sweden. Competes with Golvkedjan's supplier relationships and could supply competing installer networks at scale.
• XL-BYGG: Nordic building materials retail and franchise chain with hundreds of member merchant locations. Comparable franchise/network model and Swedish construction-market presence, but operates as a materials merchant rather than a specialty trade installer.
• Beijer Byggmaterial: Swedish building materials distributor serving professional contractors. Overlaps with Golvkedjan on the supply-chain side (it is one of many potential supplier counterparties) but is a materials distributor rather than an installer chain.
• Saint-Gobain: Global construction materials group that owns multiple Nordic distributor brands (Optimera, Dahl, Weber) supplying flooring and tiling materials. Strategic counterparty and potential competitive threat to Golvkedjan's supplier-driven purchasing model.

Others

• Tarkett: Global flooring manufacturer and Golvkedjan's Supplier of the Year for three consecutive years. Not a direct competitor but a critical supplier, joint climate-roadmap partner, and ReStart recycling-program collaborator.

Regional players

• Mestergruppen: Norwegian construction-chain group combining building materials retail and contractor franchise networks. Comparable chain/franchise operating model and Nordic construction-market exposure, but primarily Norway-based rather than Swedish.

Direct peers

• Comfort: Swedish voluntary chain of HVAC/plumbing contractors with national coverage. Mirrors Golvkedjan's frivilligkedja structure, member-fee economics, and central purchasing model in a different specialty trade.
• Colorama: Swedish voluntary chain (frivilligkedja) of independent painting contractors. Closest structural analog to Golvkedjan: same franchise/chain model, same nationwide coverage ambition, same central services (supplier agreements, training, marketing) — but serving the painting trade rather than flooring/tiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Golvkedjan
• LinkedInlinkedin.com/company/golvkedjan-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golvkedjan Ab