Svenska Kakel

What Svenska Kakel does

Svenska Kakel AB is a privately held, Bergman-family-owned Swedish importer and distributor of high-quality building ceramics, founded in 1977 and headquartered in Ödåkra near Helsingborg. The company imports wall tiles (kakel), floor tiles (klinker), granite ceramics (granitkeramik), mosaics, and natural stone — primarily from leading European manufacturers including Mirage, CeSi Ceramica, Ragno, Florim, Sopro, and LIP — and complements the assortment with proprietary systems such as DTILE ceramic tiling, Fasadsystem facade cladding, and its own Designlister trim-profile line, plus the sustainability-focused ReSource (ReStone/ReConcrete) concept. Its three target customer segments are Architects and Project Customers (specification-led), Professional Contractors ("Proffs"), and Private Consumers.

Svenska Kakel operates a hybrid go-to-market combining six company-owned retail stores across Sweden (Malmö, Helsingborg, Halmstad, Göteborg/MöIndal, Stockholm/Sollentuna, and Luleå), a by-appointment showroom on Södermalm in Stockholm targeting architects and project customers, and an authorized reseller/dealer network covering all 20 Swedish counties. The company runs B2B account programs with credit checks and invoicing for professional buyers, alongside pay-as-you-go unit pricing for consumers, and supports the channel with BKR 3 certified training programs for Sopro and LIP waterproofing systems.

The business is family-controlled (CEO Niklas Nilsson, Vice CEO Stefan Johansson, with Ewa, Henrik, Owe, Alexander, Emilia, and Jennie Bergman in ownership and operational roles), ISO 9001 and 14001 certified since January 2020, and signatory to a Golvkedjan roadmap targeting climate neutrality by 2045. Annual revenue is stated at approximately 250 million SEK, supported by 51-100 employees and a delivery footprint extending from Ystad in the south to Kiruna in the north.

Name

Svenska Kakel

Legal name

Svenska Kakel AB

Website

https://svenskakakel.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Svenska Kakel is a Swedish, Bergman-family-owned importer and distributor of high-quality building ceramics — tiles, clinker, granite ceramics, mosaic, and natural stone — serving architects, professional contractors, and private consumers through six owned retail stores, a Stockholm architect showroom, and a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Building Ceramics and Tile Distribution

NAICS

Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Building ceramics distribution
• Ceramic tile import
• Wall and floor tiles
• Natural stone products
• Facade tile systems

Headquarters

HQ city

Ödåkra

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Tiles and Ceramics: Core revenue from importing and selling tiles, clinker, granite ceramics, and mosaic from European manufacturers. Products include wall tiles, floor tiles, outdoor tiles, and specialty ceramics.
2. Accessories and Installation Products: Sales of complementary products including adhesives, grout, waterproofing systems, design lists, and maintenance products from brands like Sopro, LIP, and Combimix.
3. Bathroom Fixtures: Sales of bathroom furnishings including inredning (bathroom furniture), showers, bathtubs, and VVS products from suppliers like INR, Vedum, Scandtap, Nordhem, Hansgrohe, and Tapwell.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Svenska Kakel imports and distributes building ceramics — kakel (wall tiles), klinker (floor tiles), granitkeramik (granite ceramics), mosaik, and natursten (natural stone) — primarily from leading European manufacturers, complemented by proprietary systems such as Designlister trim profiles, DTILE ceramic systems, and Fasadsystem ceramic facade cladding. The company sells through 6 owned retail stores in Sweden, a dedicated Stockholm architect showroom, and a nationwide network of authorized resellers, serving both professional contractors/designers and private consumers with accompanying installation products (adhesives, grout, waterproofing) and BKR 3 training.

Product overview

Svenska Kakel is a Swedish importer and distributor of high-quality building ceramics, offering a comprehensive portfolio of kakel (wall tiles), klinker (floor tiles), granitkeramik (granite ceramics), mosaik (mosaic tiles), and natursten (natural stone). The core offering is complemented by proprietary product systems such as DTILE (a versatile ceramic tile system for full-surface tiling) and Fasadsystem (ceramic facade systems), as well as its own Designlister trim profile collection. The company distributes its products through six owned retail locations across Sweden (Malmö, Helsingborg, Halmstad, Göteborg, Stockholm, and Luleå), one showroom on Södermalm in Stockholm, and a network of authorized resellers nationwide. Svenska Kakel's product range is organized into distinct series including marble-looks (Timeless), concrete-looks (Viceversa, ReConcrete), stone-looks (Gotland, Skalsten, Nöriven, November), color collections (Forever Color, Memo), and specialized outdoor solutions (Utomhusklinker, Twenty). The company also provides technical training through BKR 3 certification courses for Sopro and LIP installation systems. Its ReSource concept (ReStone and ReConcrete) represents a dedicated sustainable product line with recycled content.

Differentiator

Problem solved

Functional benefit

Brands

• ReSource: A groundbreaking concept from main supplier Mirage offering two product series: ReStone and ReConcrete, focused on sustainable design.

Products and services

• Kakel (Wall Tiles) Ceramic wall tiles in various sizes, colors, and surface finishes for residential and commercial interiors. Sold per piece/unit through own stores and authorized resellers in Sweden.
• Klinker (Floor Tiles) Ceramic floor tiles with varying slip-resistance ratings (R9–R13) and wear classes (PEI 1–5), suitable for wet rooms, kitchens, and public spaces. Sold through own stores and authorized resellers.
• Granitkeramik (Granite Ceramics) Ultra-compact ceramic slabs with very low water absorption, frost-proof and stain-resistant, suitable for both indoor and outdoor use including facades, outdoor patios, and terraces.
• Mosaik (Mosaic) Mosaic tile collections including Dvothed (a Swedish brand inspired by Scandinavian design) for decorative wall and floor applications.
• Natursten (Natural Stone) Natural stone tiles and products including limestone-look series such as Borgholm (Öland limestone replica) and Skalsten (Jura limestone replica).
• DTILE Keramiksystem A versatile ceramic system consisting of structural and functional tiles enabling fully tiled spaces, objects, and surfaces in any environment.
• Fasadsystem (Facade System) Ceramic facade systems known for durability, weather resistance, long-lasting character, and environmental friendliness as exterior cladding.
• Utomhusklinker (Outdoor Clinker) Complete outdoor ceramic tile system using granite ceramics with very low water absorption, making it frost-proof and stain-resistant for patios, balconies, and gardens.
• ReSource Sustainable Collection Sustainable design concept from supplier Mirage offering ReStone (recycled stone-look) and ReConcrete (recycled concrete-look) series. ReConcrete contains 63% recycled material.
• BKR 3 Utbildningar (Certification Training) Certification training courses covering Sopro and LIP waterproofing and tile installation systems, taught by Svenska Kakel instructors at all locations. Sopro course includes free 30 sqm roll of membrane upon completion.
• Installation Accessories and Tools Complementary installation products including adhesives, grout, waterproofing systems, Designlister trim profiles, and maintenance products from brands like Sopro, LIP, and Combimix.
• Bathroom Fixtures and Furnishings Bathroom furnishings including inredning (bathroom furniture), showers, bathtubs, and VVS products from suppliers like INR, Vedum, Scandtap, Nordhem, Hansgrohe, and Tapwell.
• Architect and Project Advisory Service Dedicated advisory services for architects, interior designers, and project customers including material selection guidance, project planning consultation, and design support offered through the Stockholm Södermalm showroom.

Quantifiable outcome

• Materials last for decades with minimal maintenance, reducing long-term replacement costs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• MiragecoreStrategic or Co-development PartnerItalian manufacturer of high-quality ceramic tiles. Key supplier for Svenska Kakel. Also provides the ReSource sustainable collection including ReStone and ReConcrete series.
• CeSi CeramicacoreStrategic or Co-development PartnerItalian ceramic tile manufacturer supplying tiles to Svenska Kakel. Known for the CeSi I Colori modular color program.
• RagnocoreStrategic or Co-development PartnerItalian tile manufacturer part of the Group, supplying tiles to Svenska Kakel's product range.
• FlorimcoreStrategic or Co-development PartnerItalian manufacturer including the Timeless marble-look series. Supplier of high-quality ceramic tiles.
• SoprocoreStrategic or Co-development PartnerGerman manufacturer of installation products including adhesives, grout, and waterproofing systems. Svenska Kakel offers Sopro BKR 3 training courses.
• LIPcoreStrategic or Co-development PartnerDanish manufacturer of installation products including waterproofing systems. Svenska Kakel offers LIP BKR 3 training courses.
• GolvkedjanmajorStrategic or Co-development PartnerSwedish flooring industry organization. Svenska Kakel has signed a joint roadmap with Golvkedjan aiming for climate neutrality by 2045. Also co-sponsors 'Best Team Player' award.
• Team RynkebyminorOthersCharitable organization working against children's cancer. Svenska Kakel is a gold sponsor (Guldsponsor) to Team Rynkeby.
• Operation ChangeminorOthersIndependent humanitarian organization operating in Ukraine. Svenska Kakel donates tiles and sanitary porcelain to support relief efforts.
• Eskilsminne IFminorOthersLocal football club. Svenska Kakel has strong engagement in youth football promoting equal rights for girls and boys in sports.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Byggmax: Swedish discount building materials chain. Competes at the entry-level price point for DIY consumers and small contractors shopping for tiles and accessories.
• Ahlsell Sverige: Large Swedish technical wholesale distributor covering installation, plumbing, and building interior products. Overlaps in adhesives, waterproofing, and installation accessories (Sopro/LIP equivalent products).
• Woody Bygghandel: Swedish pro-focused building materials retailer with nationwide store network. Competes for the professional contractor segment with tile, adhesive, and tool assortments.
• Optimera Svenska: Swedish building materials distributor serving pro customers with a wide construction-input assortment. Competes for the trade/pro contractor purchasing relationship.
• Bauhaus Sverige: Swedish arm of the European DIY big-box chain carrying tile and bathroom categories. Competes primarily for DIY consumer and small-renovation basket share.
• Beijer Byggmaterial: One of Sweden's largest building materials retail chains with broad assortment including tiles. Overlaps at the lower-priced tile and building-supply end and competes for pro-contractor basket.

Direct peers

• Kakelexperten: Swedish tile retailer offering wall and floor tiles from European manufacturers. Direct competitor in the consumer and small-pro renovator segment with overlapping assortment strategy.
• Kakelspecialisten: Swedish tile and ceramics retailer competing in the same mid-premium segment with showrooms across Sweden. Closest direct competitor with overlapping product mix of European-imported wall and floor tiles and similar B2B/consumer split.
• Stenbolaget: Swedish natural stone specialist selling countertops, floor tiles, and facade stone. Direct competitor in the natural stone category that Svenska Kakel also carries.

Others

• Golvkedjan: Swedish flooring-industry buying group and brand network. Partner in the climate-neutrality 2045 roadmap and ecosystem player in the same Swedish flooring/specifier channel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Kakel