What Citroen Wolf Communications does

Communication Works Publishing Group Limited (trading as CWPG / Communication Works) is a London-based custom media and marketing company founded in 1997 that operates a contract publishing model for high-profile institutional clients. The company produces bespoke print and digital publications, branded content, video production through its Special Interest Films subsidiary, and content strategy services, operating on an ad-funded model in which its internal sales team monetises publications through advertising to fund distribution entirely. Its named publication portfolio includes Financing Growth (with the British Bankers' Association), Business Minds (with Regus), Your Health Your Pharmacy (with the National Pharmacy Association), and Baby & You (with the Royal College of Obstetricians and Gynaecologists, reaching 700,000 expectant mothers annually).

The company's go-to-market is enterprise field sales targeting trade and professional associations, healthcare and pharmacy organisations, banking and financial services firms, and SMEs/entrepreneurship segments across 130+ countries. Distribution spans retail channels, direct mail (notably 700,000 mothers per annum for Baby&You), trade events, and online platforms. The revenue model combines ad-funded publishing (the primary mechanism), professional services fees (especially through Special Interest Films for video production with full client ownership of raw footage), and digital/subscription recurring revenue from online platforms and email campaigns. Pricing is bespoke and not publicly disclosed, reflecting the made-to-measure nature of each engagement.

Technically, CWPG operates digital content platforms, email campaign infrastructure, and hybrid print/digital publishing systems. It maintains ISO 27001-aligned information security (AES-256 encryption, TLS channels) and GDPR/DPA 2018 compliance for its audience and client data. The company is privately held as an England-and-Wales-incorporated limited company (Company No. 15427710), with no identified venture capital, private equity, or institutional investor involvement. Leadership comprises CEO Oren Wolf, Chairperson Dame Teresa Graham DBE, and CFO James Ward, alongside heads of publishing, editorial, and initiatives. Headcount sits in the 51-100 range and the firm operates from a single London headquarters at 6th Floor, Capital House, 25 Chapel Street.

Name

Citroen Wolf Communications

Legal name

Communication Works Publishing Group Limited

Website

https://cwpg.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Communication Works Publishing Group (CWPG) is a London-based custom media company founded in 1997 that produces ad-funded bespoke publications, video, and digital content for trade associations, healthcare bodies, banks, and enterprise clients across 130+ countries.

Ownership category

akta.pro rank

Product category

Custom Publishing & Contract Media

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Custom publishing services
• Contract media production
• Branded content solutions
• Ad-funded publishing
• Video production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ad-Funded Publishing: CWPG generates revenue primarily through an ad-funded publishing model where an internal advertising sales team manages all commercial relationships, generating revenue that funds publications entirely. This creates new revenue streams for client organisations while delivering content to target audiences.
2. Professional Services: Full production services including video production delivered by Special Interest Films, a CWPG company. Services include location shoots, dedicated film editors, and post-production delivery.
3. Digital Solutions: Online platforms, email campaigns, and digital content that extend the reach of publications beyond print, providing additional value to advertisers and readers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Citroen Wolf Communications (trading as Communication Works Publishing Group / CWPG) is a London-based custom media and publishing company that creates bespoke, made-to-measure communication and marketing solutions for high-profile clients across trade, health, financial planning, and life-stage sectors. It operates on an ad-funded agency model producing custom print and digital publications, video content via its Special Interest Films subsidiary, branded content, digital/email campaigns, and content strategy services funded entirely through advertising sales.

Product overview

Communication Works Publishing Group (CWPG) operates as a custom media and marketing company offering a portfolio of integrated publishing services. The core offering consists of six specialist services: Custom Publications, Video Production (via Special Interest Films subsidiary), Digital Solutions, Branded Content, Ad-Funded Publishing, and Content Strategy. These services work together within an ad-funded publishing model that creates new revenue streams for clients while delivering bespoke content to target audiences. CWPG also publishes a portfolio of named titles including Financing Growth (with BBA), Business Minds (with Regus), Your Health Your Pharmacy (with NPA), and Baby & You (with RCOG). The company operates from London with global reach across 130+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Publications Customised print and digital communication strategies designed for specific target audiences, combining editorial content and design tailored to industry bodies, professional associations, and major corporations across trade, health, financial planning, and life-stage sectors.
• Video Production (Special Interest Films) Full-service video production delivered by Special Interest Films, a CWPG company, featuring on-location film crews, full-day shoots with interview and b-roll, dedicated editors, stock film/image/music libraries, client final edit approval, and full ownership transfer of raw footage. For clients requiring video content alongside publications.
• Digital Solutions Hybrid digital products including online platforms, email campaigns, and digital content that extend the reach of publications beyond print, engaging audiences and driving consumer action through retail channels, online platforms, direct mail, and promotional campaigns.
• Branded Content Editorially-led branded content with a distinct voice that informs and influences readers about consumer brands, lifestyles, products, and services relevant to a client's target audience, while supporting their marketing objectives.
• Ad-Funded Publishing A model in which CWPG's internal advertising sales team fully funds client publications through advertising sales, creating a new revenue stream for the client organisation while delivering targeted content to defined audiences.
• Content Strategy Content marketing strategy and distribution programmes that reach target audiences where they live, shop, work, and play, integrating messaging across multiple channels.
• Financing Growth B2B publication produced in association with the British Bankers' Association, providing insight and direction for banking professionals and decision-makers in the UK banking and financial services sector.
• Business Minds B2B initiative produced in association with Regus, providing insight on SME, entrepreneurship, and business strategy topics including marketing, funding, workplace strategy, and leadership development for heads of business.
• Your Health Your Pharmacy Healthcare publication produced in association with the National Pharmacy Association, supporting independent community pharmacies with content on pharmacy, healthcare, and patient wellbeing.
• Baby & You Pregnancy and newborn-focused publication produced in association with RCOG, containing practical advice and expert contributions, distributed to 700,000 expectant mothers annually.

Quantifiable outcome

• 700,000 expectant mothers reached annually through Baby&You publication
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• British Bankers' Association (BBA)coreStrategic or Co-development PartnerCWPG produces Financing Growth publication in association with the BBA, providing insight and direction for banking professionals and decision-makers across the UK banking and financial services sector. BBA represents more than 240 member organisations with worldwide presence in 180 countries.
• ReguscoreStrategic or Co-development PartnerBusiness Minds B2B initiative produced in association with Regus, the global flexible workspace provider. Provides insight and direction on topics pertinent to heads of business including marketing, funding, workplace strategy, and leadership development.
• National Pharmacy Association (NPA)coreStrategic or Co-development PartnerYour Health Your Pharmacy publication produced in association with the NPA, representing independent community pharmacies across the UK. NPA aims to support pharmacies to succeed professionally and commercially for patient benefit.
• Royal College of Obstetricians and Gynaecologists (RCOG)coreStrategic or Co-development PartnerBaby&You publication published in association with RCOG, containing practical advice and expert contributions covering pregnancy and newborn issues. Distributed to 700,000 expectant mothers per annum.
• Special Interest FilmscoreOEM/ Whitelabel/ Licensing PartnerSpecial Interest Films is a CWPG company providing full video production services including location shoots, dedicated film editors, stock libraries, and full ownership of raw footage for clients.
• IPA (Institute of Practitioners in Advertising)minorOthersListed as a trusted partner organisation. IPA is the professional body for advertising, media and marketing communications agencies in the UK.
• ICC (International Chamber of Commerce)minorOthersListed as a trusted partner organisation. ICC is the world business organization providing a network of businesses and industry associations.
• GHC (Global Healthcare Compliance)minorOthersListed as a trusted partner organisation in the healthcare sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wardour: UK-based content and communications agency producing branded editorial, video, and digital content for B2B clients. Comparable to CWPG in custom content production and enterprise/association client base.
• Cedar Communications: UK-headquartered custom content and publishing agency producing branded publications for enterprise and association clients. Directly comparable to CWPG in contract publishing model, vertical specialism, and London base.
• WTG (Williams Lea): UK-based content, communications, and production services provider serving enterprise clients with custom media and marketing content. Comparable in scale, bespoke delivery model, and enterprise client focus.
• Think Publishing: UK custom publishing agency producing member magazines and content for professional associations and membership organisations. Highly comparable to CWPG's association-publishing model (e.g., BBA, NPA partnerships).
• John Brown Media: Global content agency producing custom magazines, digital content, and branded media for major brands. Closely comparable offering to CWPG across print, digital, and video content production for enterprise clients.

Broad incumbents

• WPP: World's largest advertising and marketing services group with content, media, and production capabilities across multiple agency networks. Adjacent competitor for enterprise marketing budgets that CWPG also targets.
• Future plc: UK-listed global media company operating hundreds of specialist consumer and B2B brands. Comparable publishing-adjacent capabilities but at vastly larger scale and with proprietary rather than client-funded titles.
• Haymarket Media Group: Large UK-headquartered international media group operating across trade, consumer, and B2B publishing. Overlaps with CWPG in trade magazine publishing and B2B media, but operates at much larger scale and with owned rather than custom titles.
• Publicis Groupe: Global advertising, media, and digital transformation group with content production and agency capabilities. Competes with CWPG for enterprise integrated communications mandates, albeit at vastly larger scale.

Regional players

• M&C Saatchi: UK-based global advertising and communications group with creative, media, and content capabilities. Comparable UK heritage and enterprise client base, but operates a traditional agency model rather than CWPG's contract publishing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cwpgjobs
• YouTubeyoutube.com/@cwpg8647
• Facebookfacebook.com/atcwpg
• Instagraminstagram.com/cwp_group
• LinkedInlinkedin.com/company/cw-publishing-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citroen Wolf Communications