La Cage

What La Cage does

La Cage is a privately held Quebec-based sports brasserie chain founded in 1984 and operated by Groupe Grandio (13401537 Canada Inc.), headquartered in Brossard, Quebec. The company operates approximately 40 dine-in sports bar locations across Quebec, plus its first international franchise in Bordeaux-Bègles, France (opened June 2024) and additional planned locations in Aix-en-Provence, France and London, UK for 2026. Its core offering combines a full-service dine-in experience featuring 4K Ultra HD sports broadcasting with a localized menu of wings, burgers, poutine, brisket, and seasonal items developed by Corporate Chef Denis Dupuis (25 years in role), augmented by the PIDZZ Neapolitan pizza sub-brand.

The business operates a multi-channel distribution model: dine-in restaurants (with event-driven game-day promotions such as the signature '5 goals = 8 wings' Montreal Canadiens partnership), the La Cage At Home online ordering and delivery platform (lacagechezvous.com), corporate catering through subsidiary 9246-9394 Québec Inc., and a growing consumer packaged goods line sold across 10+ major grocery retailers including Metro, Costco, Walmart, and IGA. Underlying technology includes the Club Cage four-tier loyalty program (Pro, Elite, Platinum, Master) with mobile app, supported by integrations with Antavo (loyalty), Bloomreach (engagement), UEAT (ordering), Posera Maitre'D (POS), TouchBistro (reservations), and Qualtrics (analytics).

Revenue is generated primarily through transaction-based food and beverage sales across dine-in, delivery, and retail channels, with the loyalty program functioning as a customer retention and engagement layer rather than a direct revenue stream. The customer base is dominated by Quebec sports fans, families, and at-home consumers, with secondary B2B revenue from corporate catering. Local sourcing is formalized through Aliments du Québec au Menu recognition and partnerships with Quebec suppliers (Exceldor, Olymel, Alexis de Portneuf, Unibroue).

Name

La Cage

Legal name

Groupe Grandio (dba La Cage)

Website

https://cage.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

La Cage is a privately held Quebec-based sports brasserie chain operating ~40 dine-in locations across Quebec with international franchises in France and the UK, combining live sports broadcasting with a local-ingredient menu, loyalty program, delivery, catering, and a growing grocery retail product line.

Ownership category

akta.pro rank

Product category

Casual Dining / Sports Bar Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Sports Bars (CRANACAC), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Sports brasserie restaurants
• Casual dining chain
• Loyalty program dining
• Sports bar franchise
• Restaurant catering services

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dine-in experience at 35+ sports brasserie locations across Quebec and internationally. Revenue from food and beverage sales, including signature items like wings, burgers, poutine, and brisket dishes.
2. Online Ordering (La Cage Chez Vous): Takeout and delivery orders placed through lacagechezvous.com and third-party delivery partners. Integrated with Club Cage loyalty program for point earning.
3. Grocery Retail Products: Ready-to-cook and ready-to-eat products sold through major retailers including Metro, Super C, Costco, IGA, Provigo, Maxi, Walmart, Giant Tiger, Adonis, and Pasquier. Products include chicken wings, ribs, tartares, sauces, mayonnaises, spices, and beer.
4. Corporate Event Catering: Catering services for corporate events, business meetings, and private celebrations. Includes meal kits, ready-made food, and delivery services throughout Quebec.
5. Club Cage Loyalty Program: Points-based loyalty program where members earn points on purchases (10-14 points per dollar) and redeem for food, beverages, and discounts (500 points = $1). Drives customer retention and repeat visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

La Cage operates a chain of approximately 40 sports-themed brasserie restaurants across Quebec, featuring live sports broadcasting on 4K Ultra HD screens (hockey, tennis, golf, curling) and a menu of local Quebec-sourced casual food including wings, burgers, poutine, brisket, ribs, and Neapolitan-style PIDZZ pizza. The company also runs an online ordering and delivery platform (lacagechezvous.com), a tiered loyalty program (Club Cage) with a mobile app, corporate event catering, and a retail line of packaged grocery products sold through major Canadian retailers.

Product overview

La Cage is a Quebec-based sports brasserie restaurant chain with approximately 40 locations operating under a platform-plus-modules architecture. The core offering consists of the La Cage Restaurant experience (dine-in sports bar with giant screens and local food menu) and the La Cage At Home delivery/takeout platform (lacagechezvous.com). These are supported by the Club Cage loyalty program (with mobile app and tiered rewards system), corporate events catering services, gift cards (plastic and digital), and the 5 Goals = 8 Wings promotional program. The company also operates a retail products line (packaged foods sold in grocery stores) and an online boutique. Parent company is Groupe Grandio (13401537 Canada Inc.) which also owns other restaurant brands including Chez Lionel, IRU Izakaya, Cochon Dingue, Ciel!, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Club Cage: Loyalty rewards program offering points, discounts, free food and beer rewards to members. Includes mobile application with exclusive promotions and rewards tiers (Pro, Elite, Platinum, Master).
• La Cage At Home (La Cage Chez Vous)
• PIDZZ
• L'Académie Cage

Products and services

• La Cage Sports Brasserie Restaurant Experience Full-service dine-in sports brasserie restaurant experience with 4K Ultra HD screens broadcasting live sports (hockey, tennis, golf, curling), local Quebec-sourced menu of wings, burgers, poutine, brisket, ribs, salads, and Neapolitan-style PIDZZ pizza. Available at 35+ Quebec locations plus international franchise sites.
• La Cage Chez Vous (Online Ordering & Delivery) Takeout and delivery online ordering platform (lacagechezvous.com) allowing customers to order La Cage food for home consumption, integrated with the Club Cage loyalty program for point earning and redemption.
• Club Cage Loyalty Program Free tiered loyalty program (Pro, Elite, Platinum, Master) with mobile app for iOS and Android, allowing members to earn 10-14 points per dollar spent (depending on tier) and redeem points for food, beverages, and discounts (500 points = $1). Integrates with in-restaurant, online, and delivery purchases.
• Corporate Event Catering Catering services for corporate events, business meetings, and private celebrations, offering personalized turnkey service including meal kits, ready-made food, and delivery throughout Quebec. Operated by wholly-owned subsidiary 9246-9394 Québec Inc.
• La Cage Retail Grocery Products Retail packaged food products including chicken wings, ribs, tartares, chicken bites, sauces, mayonnaises, spices, and branded beer, sold through major Canadian grocery retailers (Metro, Costco, IGA, Walmart, Provigo, Maxi, Super C, Giant Tiger, Adonis, Pasquier).
• La Cage Gift Cards Plastic and digital gift cards available for purchase at La Cage restaurants and third-party retail outlets (Staples, Canadian Tire, Couche-Tard, Dollarama), redeemable at La Cage restaurants or on the La Cage At Home platform.
• La Cage Boutique (Branded Merchandise) Online merchandise store (boutique.cage.ca) selling La Cage branded apparel, accessories, and merchandise.
• PIDZZ Neapolitan Pizza Concept Neapolitan pizza concept integrated into La Cage locations, featuring Italian gas ovens and a dedicated pizza menu line, representing a $1.2M+ investment.

Quantifiable outcome

• 1,535,504 free wings served during 2026 Montreal Canadiens season (22 games with 5+ goals)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• ExceldorcoreOthersChicken supplier partnership. Collaboration on free wings promotion during Montreal Canadiens playoff season, offering 8 free wings with $15+ purchase in partnership with Exceldor.
• ITHO (Institut de tourisme et d'hôtellerie du Québec)coreStrategic or Co-development PartnerPartnership with ITHQ for L'Académie Cage training program, providing exclusive culinary training courses for kitchen staff to perfect their techniques and grow within the company.
• 1642 SodasminorOthersLocal Quebec beverage supplier providing tonics and sodas from Sainte-Adèle.
• Alexis de PortneufminorOthersCheese supplier from Saint-Raymond providing cheese products for La Cage menu items.
• Brasseur de MontréalminorOthersLocal Montreal brewery providing beer products for La Cage restaurants.
• OlymelcoreOthersMajor pork supplier providing ribs, bacon, and smoked sausages. Key ingredient supplier for signature dishes.
• UnibroueminorOthersQuebec microbrewery from Chambly providing beer offerings at La Cage locations.
• Fromagerie KingseyminorOthersCheese curds supplier from Plessisville, essential for La Cage's signature poutine dishes.
• Aliments du QuébeccoreStrategic or Co-development PartnerProgram partnership recognizing La Cage's commitment to using local Quebec products. La Cage participates in the Aliments du Québec au Menu program, featuring local ingredients across four seasonal menus.
• AntavocoreTechnology or IntegrationLoyalty program technology platform hosting member data and administering Club Cage points, rewards, and tiered membership.
• Bloomreach (previously Exponea)coreTechnology or IntegrationCustomer engagement and communications platform managing relationship and marketing communications with La Cage customers.
• UEATcoreTechnology or IntegrationOnline ordering platform managing and accepting takeout/delivery orders for La Cage products, compiled to administer the Club Cage loyalty program.
• Posera (Maitre'D)coreTechnology or IntegrationPoint-of-sale system managing customer purchases and orders within La Cage restaurants, integrated with loyalty program.
• Michelob ULTRAminorGTM or Marketing PartnerContest sponsor for FIFA World Cup 26 semifinal match trip giveaway (June 2026). Contest entries earned by ordering Michelob ULTRA at La Cage.
• Sleeman ClearminorGTM or Marketing PartnerContest sponsor for RBC Canadian Open golf tournament experience (May 2026). Contest entries earned by ordering Sleeman Clear at La Cage.
• Stella ArtoisminorGTM or Marketing PartnerContest sponsor for Roland-Garros tennis tournament trip (May 2026). Each Stella Artois pitcher earns 3 chances to win.
• Domaine St-JacquesminorGTM or Marketing PartnerWinery partnership for Mother's Day contest. Each bottle ordered at La Cage provides chance to win VIP vineyard experience ($1,000 value).
• MetrocoreChannel Partner/ Reseller/ DistributorMajor grocery retailer for La Cage at-home products including wings, ribs, sauces, and prepared items.
• CostcocoreChannel Partner/ Reseller/ DistributorWarehouse retailer distributing La Cage grocery products to consumers.
• WalmartcoreChannel Partner/ Reseller/ DistributorMass retailer carrying La Cage ready-to-cook products including wings, chicken bites, and sauces.
• IGAcoreChannel Partner/ Reseller/ DistributorIndependent grocers distributing La Cage grocery products.
• ProvigocoreChannel Partner/ Reseller/ DistributorGrocery chain (Loblaw) distributing La Cage products.
• MaximinorChannel Partner/ Reseller/ DistributorGrocery retailer (Metro) carrying La Cage products.
• Super CminorChannel Partner/ Reseller/ DistributorDiscount grocery chain distributing La Cage products.
• Giant TigerminorChannel Partner/ Reseller/ DistributorDiscount retailer carrying La Cage products.
• AdonisminorChannel Partner/ Reseller/ DistributorMiddle Eastern grocery chain distributing La Cage products.
• PasquierminorChannel Partner/ Reseller/ DistributorBakery/deli chain distributing La Cage products.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Applebee's: Applebee's is a large North American casual dining chain offering bar and grill experience with sports viewing elements. Comparable to La Cage as an established incumbent in the casual dining and sports bar segment, with a broader menu and national footprint.
• TGI Fridays: TGI Fridays is an international casual dining and bar chain offering a broader portfolio of menu items with a sports bar atmosphere. Comparable to La Cage as a larger international incumbent in casual dining and bar-led experiences, though with a wider menu and broader geographic scope.

Direct peers

• St-Hubert: St-Hubert is a major Quebec-based casual dining chain specializing in rotisserie chicken, with comparable multi-location footprint across Quebec and a similarly iconic regional brand position. Directly comparable to La Cage as a Quebec heritage restaurant brand with diversified retail CPG distribution.
• Cora's: Cora's is a Quebec-born breakfast and brunch restaurant chain with a comparable provincial brand heritage and franchise-driven multi-location model. Comparable to La Cage as a Quebec-rooted restaurant brand with strong local identity and multi-unit operations.
• Buffalo Wild Wings: Buffalo Wild Wings is the leading North American sports bar and wings chain, with a similar core menu (wings), extensive sports broadcasting, and bar-casual dining experience. The most direct international comparable to La Cage's sports brasserie and wing-centric offering.
• Swiss Chalet: Swiss Chalet is a major Canadian casual dining chain known for rotisserie chicken and ribs, with comparable dine-in, delivery/takeout, and grocery retail CPG distribution. Comparable to La Cage in casual dining format, Canadian footprint, and multi-channel revenue model.
• Jack Astor's Bar and Grill: Jack Astor's is a Canadian sports bar and casual dining chain with a similar sports viewing, burgers, wings, and casual atmosphere focus. Comparable to La Cage in sports bar positioning and Canadian casual dining segment.
• Hooters: Hooters is an international sports bar chain emphasizing multiple sports broadcasts, casual dining, and a high-volume bar experience. Comparable to La Cage in its sports-centric atmosphere, wings-led menu, and bar-led customer engagement model.
• Montana's BBQ & Bar: Montana's is a Canadian casual dining and sports-themed restaurant chain with a similar ribs, wings, and BBQ-focused menu and sports viewing atmosphere. Directly comparable to La Cage in casual sports-themed positioning within the Canadian market.
• Boston Pizza: Boston Pizza is Canada's largest sports bar chain with hundreds of locations, emphasizing sports viewing, casual dining, and family-friendly atmosphere. Closely comparable to La Cage in sports bar positioning, Canadian footprint, and family/casual segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/_lacage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cage