Roughtail Brewing Company

What Roughtail Brewing Company does

Roughtail Brewing Company is a craft brewery headquartered in Oklahoma City, Oklahoma, founded in 2012 by Blaine Stansel (Chief Executive Officer) and Tony Tielli (Chief Operations Officer). From a 20,000-square-foot production facility and taproom at 320 W. Memorial Rd., the company produces year-round hop-forward beers (ERWO Hazy IPA, Hoptometrist Double IPA, Frickin' Hazer Beams Hazy Pale Ale, City IPA West Coast IPA, Roam & Ramble Blonde Ale, Lagartija Mexican-Style Lager) along with seasonal and limited releases, including a proprietary terpene-infused hazy IPA branded Magnetic Disturbance and a 24-month Widow Jane barrel-aged English Barleywine called Sacred Talisman.

Production runs on a 30-barrel Specific Mechanical brewhouse (3,500L), upgraded from the original 10 BBL system, supported by a 100-can-per-minute CFT counter-pressure packaging line, Alfa Laval centrifuge for fining, course and fine filtration, and an in-house lab with yeast monitoring, anaerobic micro, dissolved oxygen, PCR, and photo spectrometer analysis. The company uses the same infrastructure to provide contract beverage production and co-packing services, brewing malt-based beverages (ales, lagers, seltzers, flavored malt beverages), non-malt beverages (cider), and non-alcoholic beverages (sodas, energy drinks) down to 2,350L batches for third-party brands.

Roughtail generates revenue through four streams: (1) direct-to-consumer draft sales and food service at the 7-day taproom with a full kitchen, including premium barrel-aged and specialty pours, cocktail slushes, and non-alcoholic options; (2) packaged beer retail via 4-, 6-, 12-packs, variety packs, and crowlers; (3) wholesale keg distribution to distributors covering Oklahoma, Kansas, and North Texas; and (4) B2B contract beverage production and co-packing. Pricing is unit-based, with premiumization on barrel-aged beers (e.g., Sacred Talisman taster $4.50, short $9.00) and a social-impact pricing line (Friends of Dorothy Hazy DIPA, $1 of each 4-pack donated to Oklahoma Pride Alliance). Distribution is multi-channel through distributors, the taproom storefront, and event-space bookings, with no external institutional funding or parent-company ownership disclosed.

Name

Roughtail Brewing Company

Legal name

Roughtail Brewing Company

Website

https://roughtailbeer.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Roughtail Brewing Company is a craft brewery founded in 2012 in Oklahoma City that produces year-round, seasonal, and limited-release beers, operates a seven-day taproom with full food service, distributes across Oklahoma, Kansas, and North Texas, and offers contract beverage production and co-packing services to other beverage brands.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Kegging & Draught Packaging Operations (AFAFAJAI), Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA), Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI), Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer brewing
• Contract beverage production
• Taproom dining
• Craft beer distribution
• Beer co-packing

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Taproom Direct Sales: On-site draft beer sales, food service revenue from full kitchen, specialty drinks including cocktail slushes, mocktails, and non-alcoholic options. Premium pricing on barrel-aged and specialty releases.
2. Packaged Beer Retail: Sale of canned and bottled beer through distribution and direct taproom pickup. Variety packs, 4-packs, 6-packs, and 12-packs. To-go draft beer in crowlers.
3. Contract Beverage Production: Co-packing services for other beverage brands needing brewing and packaging capacity. Targets brands seeking to expand territories or outsource production.
4. Keg Distribution: Wholesale keg sales to distributors covering Oklahoma, Kansas, and North Texas markets. 1/6 BBL keg offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Roughtail Brewing Company is a craft brewery that manufactures year-round, seasonal, and limited-release beers (IPAs, lagers, ales, ciders, seltzers) at a 20,000 sq. ft. Oklahoma City facility using a 30-barrel brewhouse and 100 cpm canning line, and sells them through an on-site taproom with full kitchen service, crowler to-go fills, and wholesale distribution across Oklahoma, Kansas, and North Texas. It also provides contract beverage production and co-packing services for other beverage brands needing brewing capacity or geographic expansion.

Product overview

Roughtail Brewing Company is a craft brewery founded in 2012 by Blaine Stansel and Tony Tielli, operating from a 20,000 sq. ft. facility in Oklahoma City. The company offers a portfolio of year-round core beers including ERWO (Hazy IPA), Hoptometrist (Double IPA), Frickin' Hazer Beams (Hazy Pale Ale), City IPA (West Coast IPA), Roam & Ramble (Blonde Ale), and Lagartija (Mexican Style Lager). Seasonal releases include Magnetic Disturbance (summer), Captain Crash (spring), Fest of Fury (fall), and Migrating Coconuts (winter). The company also operates a taproom with food service and provides contract beverage production and co-packing services using a 30-barrel brewhouse with canning capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ERWO (Everything Rhymes with Orange) Hazy IPA A hazy, non-filtered New England IPA featuring Simcoe hops with Citra and Mosaic, delivering citrus and tropical notes with a full soft body and low bitterness at 6.8% ABV / 50 IBU. Targeted at craft beer enthusiasts who prefer hazy, hop-forward styles.
• Hoptometrist Double IPA A West Coast Double IPA brewed with an absurd amount of American hops, delivering big notes of pine and citrus with a balanced bitter finish at 9.0% ABV / 100 IBU. Targeted at craft drinkers seeking high-ABV, hop-forward west coast IPAs.
• Frickin' Hazer Beams Hazy Pale Ale A New England Pale Ale brewed with Pacific Gem hops and experimental Sabro, featuring huge notes of coconut and pineapple with a soft, pillowy mouthfeel at 5.5% ABV / 45 IBU. Targeted at sessionable hazy pale ale drinkers.
• City IPA (West Coast IPA) A clean, crisp West Coast IPA with all brilliant hoppy goodness and no fuss, at 7.3% ABV. Targeted at drinkers who prefer a classic, balanced West Coast IPA.
• Roam & Ramble Blonde Ale A Blonde Ale positioned as a great beer for easy drinking at 5.0% ABV. Targeted at consumers seeking a lighter, approachable everyday craft beer.
• Lagartija Mexican-Style Lager A Mexican-Style Lager brewed with premium ingredients and patiently conditioned to perfection, described as light, crisp, and chill at 5.3% ABV. Targeted at drinkers seeking a clean, crushable lager.
• Magnetic Disturbance Hazy IPA (Terpene-Infused) A New England IPA brewed with Roughtail's Northern Lights terpene blend, providing elevated aroma and taste beyond traditional hops at 6.8% ABV. Targeted at craft drinkers interested in novel, aromatic hop-forward IPAs.
• Captain Crash Imperial West Coast IPA An Imperial West-Coast IPA with bright golden color, thick creamy head, and intense but balanced bitterness featuring pine, citrus, and tropical fruit notes. Targeted at drinkers seeking a high-ABV West Coast IPA.
• Fest of Fury Imperial Festbier An Imperial Festbier at 7.9% ABV brewed with only noble hops, delivering a clean, drinkable flavor. Targeted at craft drinkers seeking a higher-ABV take on the classic German Festbier style.
• Migrating Coconuts Imperial Porter An Imperial Porter released as the brewery's winter seasonal. Targeted at craft drinkers seeking a high-ABV, full-bodied porter during the colder months.
• Variety Pack (Booster Pack) An assorted multi-pack containing various year-round and seasonal Roughtail beers for retail purchase, sold to consumers seeking variety in their craft beer selection.
• Contract Beverage Production & Co-Packing Services Full-service contract beverage production for other brands: brewing of malt-based beverages (ales, lagers, seltzers, flavored malt beverages), non-malt beverages (cider), and non-alcoholic beverages (sodas, energy drinks); beer-specific quality lab services (yeast monitoring, anaerobic micro, dissolved oxygen, PCR, photo spectrometer); fining (Alfa Laval centrifuge, course and fine filtration); and packaging in kegs (any size), cans (12oz, 16oz, 19.2oz 202, slim cans), bottles, Paktech 4/6-pack trays, 6 and 12-pack paperboard, 24 loose or shrink-sleeve configurations, with batches as small as 2,350L. Targeted at other beverage brands needing production capacity or geographic expansion.
• Taproom & Event Space On-site taproom at 320 W. Memorial Rd., Oklahoma City open 7 days a week offering draft beer, full kitchen food service, specialty drinks including cocktail slushes and mocktails, non-alcoholic options, and bookable event space / full taproom buyout for private events, complemented by recurring community programming. Targeted at adult craft beer consumers, social groups, and event organizers in the OKC Metro.

Quantifiable outcome

• 100 can per minute state-of-the-art CFT counter-pressure packaging line
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Boulevard Brewing Company: Large regional craft brewer (Kansas City) with broad year-round and seasonal portfolio and multi-state distribution including Kansas. Comparable as an established craft incumbent competing for Kansas shelf and on-premise accounts where Roughtail also distributes.
• Sierra Nevada Brewing Co. Established national craft brewer with broad hop-forward portfolio (pale ales, IPAs) and nationwide distribution. Comparable as a larger craft competitor whose flagship hop-forward styles overlap with Roughtail's core IPAs and that competes on regional shelves.

Direct peers

• Prairie Artisan Ales: Oklahoma craft brewery known for stouts, hop-forward IPAs, and limited barrel-aged releases with national distribution. Comparable to Roughtail in craft philosophy, barrel-aging programs, and Oklahoma-based production competing for the same regional craft consumer.
• Marshall Brewing Company: Tulsa, Oklahoma craft brewery with year-round and seasonal offerings and statewide distribution. Directly comparable on Oklahoma craft positioning, packaged retail strategy, and competing taproom/shelf accounts in the same home state.
• Anthem Brewing Company: Oklahoma City craft brewery with a taproom and packaged retail distribution across Oklahoma. Comparable as a same-city craft competitor targeting local hop-forward beer drinkers and similar on-premise/event-driven taproom model.
• COOP Ale Works: Oklahoma City-based craft brewery producing year-round and seasonal IPAs and lagers with statewide distribution. Directly comparable to Roughtail on geography (OKC), scale, and hop-forward portfolio, and competes for the same Oklahoma taproom and shelf customers.
• Stonecloud Brewing Company: Oklahoma City craft brewery with a taproom and distribution across Oklahoma. Comparable to Roughtail on geography, scale, and packaged retail strategy in the local OKC market.

Regional players

• Deep Ellum Brewing Company: Dallas-based craft brewery with a taproom and regional Texas distribution, including North Texas. Comparable as a hop-forward regional craft brewer competing in Roughtail's North Texas distribution footprint.
• Tupps Brewery: McKinney, Texas craft brewery with a taproom and North Texas distribution. Comparable as a regional craft brewer competing for the same North Texas on-premise and packaged retail accounts.
• Martin House Brewing Company: Fort Worth, Texas craft brewery with taproom and regional distribution. Comparable to Roughtail on regional craft positioning, can packaging, and North Texas shelf competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Roughtailbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roughtail Brewing Company