Measure Australia

What Measure Australia does

Measure Australia (Measure Australia Pty Ltd) is Australia's largest drone service provider, delivering managed aerial data collection and spatial intelligence solutions to enterprise clients across six primary verticals: resources/mining, construction, property/REIT, infrastructure, insurance, and agriculture. Founded in 2007 and headquartered in Artarmon, Sydney, the company operates a national network of hundreds of contract pilots and a fleet of 30 drones, enabling coverage of 93% of Australia within two hours. Its core service lines include LiDAR laser surveying, drone-based asset/building/roof inspections, Beyond Visual Line of Sight (BVLOS) operations, and aerial mapping and land surveying.

The company differentiates through proprietary technology assets including the first Riegl LiDAR system of its kind in Asia Pacific (capable of scanning 3,500 hectares per day with 48-hour data turnaround), a 60,000–100,000 lumen artificial lighting system for night inspections, and AI/ML capabilities delivered through the Asseti platform. Asseti, the parent company, provides the central processing layer that converts raw drone data into digital twins, predictive maintenance insights, and portfolio-level risk management outputs for clients such as Snowy Hydro, Stolthaven Terminals, Industrial REIT, GHD, CBRE, Colliers, Sedgwick, Caltex, and Toyota Australia. Computer vision applications include automated PPE compliance auditing on construction sites.

Measure Australia generates revenue through three primary streams: managed drone data collection services (the largest), subscription-style cyclical inspection programs (e.g., twice-annual roof inspections), and project-based professional services. Pricing is custom-quoted based on site requirements, with multi-year contracts typical for enterprise clients. Distribution is exclusively through direct enterprise field sales, with no reseller or channel partner model. The company operates primarily in Australia (75% of work) with extended project delivery to New Zealand, the Middle East, Europe, NAFTA, and Asia. Cumulative since 2007, Measure Australia reports over 200,000 project instances that have kept personnel out of hazardous locations and more than 30,000 flights annually.

Name

Measure Australia

Legal name

Measure Australia Pty Ltd

Website

https://measureaustralia.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Measure Australia is Australia's largest drone service provider, delivering managed aerial data collection (LiDAR, photogrammetry, thermal imaging) and AI-powered spatial intelligence through the Asseti platform to enterprise clients across mining, construction, infrastructure, property, insurance, and agriculture sectors.

Ownership category

akta.pro rank

Product category

Drone Surveying and Aerial Data Services

NAICS

Surveying and Mapping (except Geophysical) Services (54137)

akta.pro primary industry

Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC)

akta.pro secondary industries

Drone/UAV Data Capture & Processing Software (AFAAAFAH), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)

Keywords

• Drone surveying services
• LiDAR laser mapping
• Aerial data capture
• Drone asset inspection
• Spatial data solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Drone Data Collection as a Service: Managed drone data collection services where Measure Australia deploys pilots to capture aerial data (LiDAR, photogrammetry, thermal imaging) and processes it through their Asseti platform. The company manages all hardware, air compliance, and data processing, delivering actionable insights to clients. Services include stockpile measurement, asset inspection, mapping, and digital twin creation.
2. Cyclical Inspection Programs: Recurring revenue through scheduled, cyclical property/asset inspection programs where clients receive regular data capture, processing, and reporting. Clients budget for ongoing inspections (e.g., twice annually for commercial buildings) with periodic reporting delivered through the Asseti platform.
3. Project-Based Drone Services: One-time or ad-hoc drone data collection projects for specific client needs such as marketing videos (Stolthaven case study), site mapping, exploration surveys, or asset condition assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Measure Australia provides managed drone-based aerial data collection services to enterprise clients across resources/mining, construction, property, infrastructure, insurance, and agriculture sectors. Captured data (LiDAR, photogrammetry, thermal, hyperspectral/multispectral) is processed through the Asseti AI/ML enterprise asset management platform to deliver asset inspections, stockpile measurement, digital twins, and predictive insights. Services are delivered through a national pilot network of hundreds of certified pilots across Australia.

Product overview

Measure Australia provides managed drone data solutions combining aerial data capture services with an AI/ML-powered data processing platform. The core offering consists of four drone-based services (LiDAR Laser Surveying, Drone Asset/Building/Roof Inspections, Beyond Visual Line of Sight operations, and Drone Aerial Mapping & Land Surveying) that feed data into the Asseti platform for processing, analysis, and digital twin generation. The Asseti platform serves as the central intelligence layer, using machine learning to automate report generation, enable predictive analytics, and provide portfolio-level risk visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• LiDAR Laser Surveying Drone-based LiDAR laser surveying service providing accurate and precise 3D data capture across large areas, achieving accuracies of up to 35mm RMSE and mapping capacity of up to 3500 hectares per day with the Riegl system. Targeted at mining, infrastructure, surveying, and large-asset operators requiring high-density point clouds.
• Drone Asset, Building & Roof Inspections Drone-based inspection service for commercial buildings, roofs, and industrial assets combining visual and thermal imaging, optimised to extend asset value and lifecycle while eliminating personnel risk from working at heights. Sold to property owners, REITs, facility managers, and infrastructure operators requiring systematic asset condition data.
• Beyond Visual Line of Sight (BVLOS) Operations CASA-certified extended-range drone operations enabling aerial data capture beyond visual line of sight for large-scale linear infrastructure (power, rail, pipelines), remote mining and resources sites, and other hard-to-reach geographies. Sold to enterprise operators of distributed and critical infrastructure assets.
• Drone Aerial Mapping & Land Surveying Drone-based aerial mapping and land surveying using photogrammetry and LiDAR to produce topographic maps, digital terrain models, and orthomosaic images accurate to +/- 2.5cm. Targeted at surveying firms, construction projects, mining exploration, and land management use cases, avoiding hazardous ground locations.
• Riegl Mapping System Deployment Enhanced LiDAR mapping capability introduced in 2022, delivering larger area coverage per day (3500 ha vs 1000 ha) and faster processing (1 day vs 5 days for most sites), enabling higher-specification projects at larger scale. Sold as part of Measure Australia's LiDAR Laser Surveying service to enterprise customers across resources, infrastructure, and surveying verticals.

Quantifiable outcome

• 30,000+ annual drone flights demonstrating operational scale and reliability
• +9 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• AsseticoreStrategic or Co-development PartnerAsseti is the parent company of Measure Australia (footer states 'An Asseti Company'). Asseti provides the AI/ML-powered data platform that Measure Australia uses to process, store, and deliver drone-captured data to clients. The partnership enables digital twin creation, predictive analytics, and portfolio-level risk management for Measure Australia clients. Projects like Snowy Hydro are delivered through the Measure Australia and Asseti partnership.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PrecisionHawk: US-based drone data and analytics company offering LiDAR mapping, inspections, and AI-driven insights for energy, agriculture, and infrastructure. Direct comparable on service offering, technology stack, and enterprise GTM.
• Aerodyne Group: Malaysia-based global drone services provider with vertically-integrated data analytics and asset management platform. Closest direct competitor — same managed drone-as-a-service model, similar enterprise verticals (mining, infrastructure, agriculture), and comparable AI/ML data layer.

Broad incumbents

• Nearmap: ASX-listed Australian aerial imagery and location intelligence provider with broader geographic coverage and government/insurance customers. Competes on aerial data products but uses aircraft rather than drones, so it is a broader incumbent rather than direct service peer.
• Cyient: Global engineering and digital services company with drone-based inspection and asset management capabilities serving utilities, mining, and infrastructure. Overlaps with Measure Australia on enterprise inspection services at larger scale.
• Skydio: US-based autonomous drone manufacturer expanding into enterprise inspection and public safety services. Comparable on drone-based inspection and autonomous flight, with overlap on infrastructure and asset inspection use cases.

Emerging players

• Delair: France-based provider of fixed-wing drones and drone-based data services for mining, agriculture, and infrastructure. Direct comparable on enterprise drone services, particularly for long-range BVLOS operations.
• Propeller Aero: Australian drone survey software company focused on construction, mining, and waste management. Competes with Measure Australia on aerial mapping workflows, especially in mining stockpile and earthworks measurement.
• DroneDeploy: US-based drone data platform offering mapping, inspection, and analytics software. More software-led than Measure Australia, but competes for the same enterprise customers in construction, mining, and agriculture on data insights.

Regional players

• WingCatcher: Australian drone survey and mapping services company with overlap on LiDAR, photogrammetry, and inspection services for mining and construction. Smaller-scale regional competitor in the same Australian market.

Others

• Asseti: Parent company and AI/ML-powered asset management platform that consumes Measure Australia's drone data. Not a competitor but a closely related platform business; comparable in vertical focus (mining, infrastructure, property) and AI/analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MeasureAustralia
• LinkedInau.linkedin.com/company/measure-australia
• Instagraminstagram.com/measureaustralia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measure Australia