Lavoro Group
Lavoro Group is a Rochester, NY-based insurance brokerage and HR consulting firm serving 2-to-500-employee businesses across Western and Central New York with group benefits, payroll, workers' comp, and HR advisory services delivered through a consultative, direct-access sales model.
- Company typePrivate
- Founded2004
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lavoro Group does
Lavoro Group is a privately held insurance brokerage and HR consulting firm headquartered at 225 Tech Park Drive, Rochester, NY, founded in 2004 by Fausto Prattico. The firm serves small and mid-size businesses employing 2 to 500 employees across Western and Central New York, with a secondary individual-payer line targeting Medicare beneficiaries and Medicaid/Child Health Plus enrollees. Its service portfolio spans group medical, dental, vision, life, disability, voluntary, and 401(k)/403(b) benefits; property and casualty and workers' compensation insurance; payroll; HR consulting covering ACA reporting (1094/1095), FMLA, EEOC, and DOL audit support; retirement plan and executive benefits advisory; and NYS-mandated sexual harassment prevention training.
The technology stack is not proprietary: HRIS functionality is delivered through the Employee Navigator platform offered free to clients, while payroll is powered by iSolved. Online enrollment and a USAePay-powered bill-pay portal round out the digital surface. Lavoro monetizes primarily through insurance carrier commissions on placed business across a roster of more than ten carriers (Excellus BCBS, MVP, Guardian, MetLife, Colonial Life, The Hartford, Sun Life, United Healthcare, Shelter Point, Standard Security Life). The HRIS is provided free as a client-acquisition and retention tool, with economics captured indirectly via commission and service fees. Go-to-market is sales-led and consultative, anchored by an executive team (President Fausto Prattico, Partners Jeremy Senf, Jeff Insero, and Mike Hall, plus Directors of Client Services, Operations, and Business Development) who position the firm around direct expert access as a deliberate alternative to 800-number call-center brokerage.
Lavoro Group firmographics
Firmographics- Name
- Lavoro Group
- Legal name
- Lavoro Group
- Website
- https://lavorogroup.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lavoro Group is a Rochester, NY-based insurance brokerage and HR consulting firm serving 2-to-500-employee businesses across Western and Central New York with group benefits, payroll, workers' comp, and HR advisory services delivered through a consultative, direct-access sales model.
- Ownership category
- akta.pro rank
Lavoro Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Human Resources Consulting Services (541612)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HR Shared Services Centers (Captive/Managed) (BPACAKAB), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), HR Strategy & Operating Model Design (BPACAJAA), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
Keywords
Where Lavoro Group is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lavoro Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Lavoro Group acts as an insurance broker earning commissions from multiple carrier partnerships including health, dental, vision, life, disability, and property & casualty insurance products offered to business clients.
- HRIS Platform Services: Employee Navigator HRIS platform offered at no cost to clients, with revenue derived from carrier relationships and service agreements.
- Payroll Processing Services: Payroll services powered by iSolved technology for business clients with ongoing service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Workers Comp Policy Review |
| Freemium | Monthly | HRIS Platform at No Cost |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lavoro Group product offering
Product offeringCore offering
Lavoro Group is a privately held insurance brokerage and HR consulting firm based in Rochester, NY that provides employee benefits, business and personal lines insurance, HR consulting, payroll, and Medicare services primarily to small and mid-size businesses (2–500 employees) in Western and Central New York. The firm pairs licensed brokerage services with hands-on HR advisory and operates dedicated service lines for both employer clients and individual consumers.
Product overview
Lavoro Group is an insurance brokerage and HR consulting firm offering a comprehensive suite of employee benefits and business insurance solutions. Their core offerings center around Employee Benefits (medical, dental, vision, life, disability, FSA, HRA, HSA, 401(k)), supported by HR Consulting services for compliance and administration. They provide specialized Medicare Services for individuals 65+, along with voluntary insurance products, retirement plan consulting, and executive benefits. Their technology offerings include an HRIS platform (Employee Navigator) for electronic onboarding and enrollment, Payroll Services powered by iSolved, and an Online Enrollment system. Additional services include workers' compensation, Medicaid/Child Health Plus assistance, sexual harassment prevention training, and personal lines insurance (home, auto, RV). The company operates as an independent broker holding no interest in insurance companies, serving small to mid-size businesses in Western and Central New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Brokerage Group health, dental, vision, life, disability, and voluntary benefits brokerage for employer groups, including carrier selection, renewal negotiation, and employee enrollment support.
- HR Consulting Advisory HR services for employer clients covering handbook development, compliance, employee relations, and ongoing HR support, delivered by in-house consultants.
- Business Insurance Brokerage Commercial lines brokerage covering workers compensation, general liability, commercial auto, and property for small and mid-size businesses.
- Personal Lines Insurance Home, auto, and personal umbrella coverage brokerage for individuals and families.
- Medicare Services Medicare Advantage, Supplement, and Part D plan selection and enrollment assistance for individuals.
- Payroll Services
Companies that use Lavoro Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lavoro Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lavoro Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Excellus BCBScoreExcellus BlueCross BlueShield health insurance products offered through Lavoro Group including print forms, Exercise Rewards program, and 24/7 Nurse Line services for client employees.
- MVP HealthcarecoreMVP Health Care partnership providing telemedicine and health & wellness resources to Lavoro Group client members.
- GuardiancoreGuardian dental and vision provider network with dentist/vision provider finder and disability claim submission tools.
- MetLifecoreMetLife benefits platform providing dental and vision enrollment with employee benefit registration tools.
- Colonial LifecoreColonial Life voluntary insurance products with member login, claim filing, and policyholder support services.
- The HartfordcoreThe Hartford employee benefits products and sales materials for business clients.
- Sun Life FinancialcoreSun Life standalone disability claims, integrated STD claims, FMLA leave management, and self-service video resources.
- Shelter PointcoreShelter Point provides DBL and PFL (Paid Family Leave) claim forms for New York State disability benefits.
- Standard Security LifecoreStandard Security Life DBL and PFL claim forms and administration documents.
- United HealthcarecoreUnited Healthcare COVID-19 information, toolkit login, and health ID resources for client members.
- The Business Council of New York StateminorBusiness Council partnership providing coronavirus management resources and B2B support information.
- Employee NavigatorcoreHRIS platform integration providing electronic onboarding, benefit enrollment, PTO tracking, and document management at no cost to clients.
- iSolvedcorePayroll processing technology powering Lavoro Group's payroll services with automated calculations, direct deposit, and tax filing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lavoro Group competitors and assessment
Company assessmentDirect peers
- Lawley Insurance: Buffalo, NY-headquartered independent insurance brokerage offering commercial, personal, and employee benefits solutions to SMB and mid-market clients across Western and Upstate New York — overlapping geographic market and customer profile with Lavoro Group.
- The Hilb Group: Mid-Atlantic and Northeast-focused insurance brokerage providing commercial insurance, employee benefits, and HR advisory services to SMB and middle-market clients. Comparable in bundled broker-advisor model and reliance on carrier commission economics.
- Haylor, Freyer & Coon: Upstate New York-based independent insurance and benefits brokerage serving businesses with commercial, personal, and group benefits solutions. Comparable regional focus, SMB customer profile, and broker-advisor model.
- OneDigital: National employee benefits, HR consulting, and wealth management firm focused on SMB and mid-market employers. Closely comparable in bundled benefits + HR + payroll model and in offering integrated HRIS/online enrollment technology.
- Frenkel & Company: Independent insurance brokerage specializing in commercial insurance and employee benefits for mid-market companies, with strong Northeast U.S. presence. Comparable as a multi-line independent broker serving employer benefits clients.
Broad incumbents
- Brown & Brown Insurance: Large publicly traded national insurance brokerage offering commercial P&C, employee benefits, and risk management across all U.S. regions. Competitor for mid-market accounts in Upstate New York, but operates at much greater scale and across far broader product lines.
- Hub International: Major North American insurance brokerage providing commercial, personal, and employee benefits solutions. Represents scale competition for SMB/mid-market benefits accounts with broader geographic reach and carrier negotiating leverage.
- USI Insurance Services: Large national broker delivering commercial insurance, employee benefits, and risk advisory to mid-market and larger employers. Competes with Lavoro for growing SMB accounts moving up-market, especially in the Northeast corridor.
Emerging players
- Acrisure: Fast-growing tech-enabled insurance brokerage combining traditional brokerage with proprietary digital platforms. Represents the emerging digitally-native threat to relationship-led independent brokerages like Lavoro Group.
- BenefitMall: Provider of employee benefits brokerage, payroll, and HR solutions to SMB employers and their brokers through a technology-enabled platform. Comparable in targeting the SMB benefits market and bundling payroll and HRIS services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lavoro Group social profiles
Digital presenceLavoro Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavoro Group leadership team
Management profileNumber of profiles
Profiles1 record
Lavoro Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavoro Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavoro Group
What does Lavoro Group do?
Lavoro Group is a privately held insurance brokerage and HR consulting firm based in Rochester, NY that provides employee benefits, business and personal lines insurance, HR consulting, payroll, and Medicare services primarily to small and mid-size businesses (2–500 employees) in Western and Central New York. The firm pairs licensed brokerage services with hands-on HR advisory and operates dedicated service lines for both employer clients and individual consumers.
Is Lavoro Group a public or private company?
Lavoro Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lavoro Group founded?
Lavoro Group was founded in 2004. It employs 11 to 50 people.
Where is Lavoro Group based?
Lavoro Group is headquartered in Rochester, United States, in the North America region.
How does Lavoro Group make money?
Three revenue lines are on record. Insurance Commissions are the primary driver. The others are HRIS Platform Services and payroll Processing Services.
Who are Lavoro Group's main competitors?
Direct peers on record are Lawley Insurance, The Hilb Group, Haylor, Freyer & Coon, OneDigital and Frenkel & Company. Broad incumbents are Brown & Brown Insurance, Hub International and USI Insurance Services. Emerging players are Acrisure and BenefitMall.
Does Lavoro Group have an API?
No public API is recorded for Lavoro Group.
What industry is Lavoro Group in?
Lavoro Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing). Its NAICS code is 52421 and its SIC code is 6411.