Agri-Services Agency

What Agri-Services Agency does

Agri-Services Agency (ASA) is a cooperative-driven insurance agency founded in 1969 that delivers insurance programs tailored to farmers, ranchers, and agribusinesses across the United States. Operating from its headquarters at 315 South Main Street in Athens, Pennsylvania, with a regional office in Syracuse and field representatives distributed nationally, ASA offers a broad portfolio spanning health insurance (individual, group, dental, vision, life, and ancillary products), farm insurance (property, liability, livestock, commercial auto, pollution, product recall, cyber, and equipment), workers' compensation with embedded claims and loss control services, and farm succession planning. ASA's positioning rests on 55-plus years of agricultural domain specialization, a cooperative member-driven structure, and a centralized Sales and Service Center that operates 365 days a year with live phone support.

Name

Agri-Services Agency

Legal name

Agri-Services Agency

Website

https://agri-servicesagency.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Agri-Services Agency is a cooperative-driven insurance agency founded in 1969 that delivers health, farm, and workers' compensation insurance products tailored to farmers and agribusinesses across the United States, supported by a nationwide carrier network, cooperative partnerships, and field sales force.

Ownership category

akta.pro rank

Product category

Agricultural Insurance

NAICS

Farm Management Services (115116), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

akta.pro secondary industries

Succession, Governance & Ownership Transition Advisory (AFACAJAO), Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Agricultural insurance
• Farm insurance programs
• Workers compensation insurance
• Group health insurance
• Cooperative insurance agency

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Product Sales: ASA acts as an insurance agency/broker offering health, farm, and workers' compensation insurance products. Revenue is generated through commissions from carrier partners including United Healthcare, Cigna, Aetna, Humana, Blue Cross Blue Shield plans, Nationwide, and others.
2. Business Solutions Services: Additional services including HSA/HRA/FSA administration, telemedicine (AllyHealth), wellness programs (MyInertia), and HR compliance tools provided as part of insurance packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agri-Services Agency is a cooperative-driven insurance agency that brokers and services insurance programs—health (group, individual, dental, vision, life, ancillary), farm (property, liability, livestock, equipment, auto, cyber, pollution, product recall), and workers' compensation—for farmers, ranchers, and agribusinesses nationwide. The agency also delivers loss control, safety consulting, claims management, HR compliance, telemedicine, wellness, and HSA/HRA/FSA administration as part of its benefits packages, along with the proprietary Milkshake Heat Stress Coverage program for dairy farms.

Product overview

Agri-Services Agency (ASA) is an insurance agency founded in 1969 that offers a comprehensive portfolio of insurance products and services specifically designed for farmers, ranchers, and agribusinesses. The core offerings include Health Insurance (with Individual, Group, Dental, Vision, Life, and Ancillary sub-products), Farm Insurance (covering Cyber, Property, Liability, Equipment, Livestock, Auto, Pollution, Product Recall, and Farm Succession Planning), Workers' Compensation (with Claims Management, Loss Control Services, Safety Resources, and Broker Resources), and the new Milkshake Heat Stress Coverage. Additionally, ASA provides Business Solutions including HR360 (Zywave), Employee Navigator HR Connection, AllyHealth Telemedicine, MyInertia Wellness, and HSA/HRA/FSA Administration. The company operates as a cooperative-driven insurance agency with 24/7 customer service and a national footprint through carrier partnerships with major insurers including Aetna, United Healthcare, Humana, Cigna, and Blue Cross Blue Shield plans.

Differentiator

Problem solved

Functional benefit

Brands

• Milkshake: A heat stress insurance product designed to provide coverage for extended heat stress situations for dairy farms, offering compensation for lost revenue or higher operating expenses during predetermined weather thresholds.

Products and services

• Health Insurance Comprehensive health insurance coverage for farms and agribusinesses, including individual and group health plans, designed to meet the unique needs of agricultural operations ranging from small businesses with two employees to large companies with hundreds of employees.
• Group Health Insurance Employer group health coverage delivered through carrier partners such as United Healthcare, Cigna, Aetna, Humana, and Blue Cross Blue Shield plans, offering competitive rates, nationwide access, and 24/7 customer support for agribusiness employer groups.
• Individual Health Insurance Health insurance solutions for farmers and families navigating the individual insurance market, leveraging ASA's carrier partnerships across the country to deliver affordable coverage.
• Dental Insurance Quality dental coverage through nationwide carrier partners, with plan options including preventive, basic, major, and orthodontic services for farm and agribusiness clients.
• Vision Insurance Vision care coverage supplementing health insurance, covering exams, lenses, frames, and contact lenses through nationwide carrier partners.
• Life Insurance Life insurance protection for families and household providers to ensure financial security in case of unexpected death, marketed to farm families and agribusiness owners.
• Farm Insurance Farm owners package combining property and casualty insurance to protect farm property against losses and the business against liability claims, designed specifically for agricultural operations.
• Cyber Insurance Cybersecurity protection for farms covering data recovery, system repair, lost business income, reputation management, ransom/extortion payments, and data breach response.
• Property Insurance Coverage protecting dwellings, farm buildings, structures, farm personal property, livestock, machinery, equipment, farm products, and supplies on agricultural operations.
• Liability Insurance Farm premises, personal liability, product liability, product recall, limited pollution, and recreational vehicle coverage protecting farm and agribusiness owners against lawsuits.
• Livestock Insurance Coverage for livestock against losses from accidental shootings, animal attacks, earthquakes, electrocution, floods, loading/unloading accidents, and collisions, with individual, blanket, and herd coverage options.
• Commercial Auto Insurance Commercial vehicle coverage for cars, vans, and trucks used in farm operations, including bodily injury, property damage, comprehensive, collision, medical payments, PIP, and uninsured motorist coverage.
• Pollution Insurance Environmental protection coverage for both on-site and off-site cleanup costs, bodily injury, property damage, legal defense, sudden and gradual events, manure transportation, and chemical spraying on agricultural operations.
• Product Recall Insurance Coverage protecting against product replacement costs, lost income, notification expenses, reputation damage, rehabilitation, and third-party liability arising from product recalls.
• Workers' Compensation Workers' compensation programs for agricultural employers with loss control services, convenient claims management, and customizable features to protect employees on the farm.
• Milkshake Heat Stress Coverage Proprietary heat stress financial protection program for dairy farms offering fast payments during summer heat events with customizable coverage based on the farm's weather history and needs; features clear thresholds and a no-adjuster claims process.
• Business Solutions (HR360, Employee Navigator, AllyHealth, MyInertia, HSA/HRA/FSA Administration)

Quantifiable outcome

• Significantly reduced employee turnover for dairy operations using MEC plans
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core and minor.

• United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor national health insurance carrier partner offering competitive rates, nationwide access, and 24/7 customer support for employer group coverage.
• CignacoreChannel Partner/ Reseller/ DistributorMajor national health insurance carrier partner providing health coverage options through ASA.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor national health insurance carrier partner offering competitive rates and nationwide access.
• HumanacoreChannel Partner/ Reseller/ DistributorMajor national health insurance carrier partner providing health coverage options through ASA.
• Anthem BCBScoreChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield national player offering competitive rates and nationwide provider networks.
• Excellus BCBScoreChannel Partner/ Reseller/ DistributorRegional Blue Cross Blue Shield plan partner for employer group coverage.
• ASA CaptivecoreChannel Partner/ Reseller/ DistributorProprietary captive health plan program for employer groups of 2+ employees following healthcare reform rules.
• UNUMminorChannel Partner/ Reseller/ DistributorAncillary carrier partner providing supplemental insurance products.
• AFLACminorChannel Partner/ Reseller/ DistributorAncillary carrier partner providing supplemental insurance products.
• GuardianminorChannel Partner/ Reseller/ DistributorAncillary carrier partner providing supplemental insurance products.
• Nationwide Agri-business (Land As Your Legacy)coreStrategic or Co-development PartnerStrategic partnership for farm succession planning through Nationwide's Land As Your Legacy program addressing succession, business planning, risk management, financial independence, and estate planning.
• WestfieldminorChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner for farm coverage.
• DonegalminorChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner for farm coverage.
• Tuscarora WayneminorChannel Partner/ Reseller/ DistributorRegional property and casualty insurance carrier partner.
• TravelersminorChannel Partner/ Reseller/ DistributorNational property and casualty insurance carrier partner for farm coverage.
• Erie NiagaraminorChannel Partner/ Reseller/ DistributorRegional property and casualty insurance carrier partner.
• Willis GroupminorChannel Partner/ Reseller/ DistributorInsurance brokerage partner for property and casualty coverage.
• Chubb SecuraminorChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier partner for farm coverage.
• Select Milk ProducersminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Piedmont Milk SalesminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• National FarmersminorGTM or Marketing PartnerAgricultural organization partner served by ASA.
• Upstate NiagaraminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Southeast MilkminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Dairy-OneminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Premier Milk IncminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Lonestar Milk ProducersminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.
• Maryland-VirginiaminorGTM or Marketing PartnerAgricultural cooperative partner served by ASA.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hudson Insurance Group: Specialty insurer offering farm, equine, and agribusiness coverage through wholesale and program distribution. Comparable in farm-specialty underwriting expertise and program-administration approach.
• Nationwide Agribusiness: One of the largest U.S. agribusiness insurance providers offering farm, ranch, and commercial ag insurance nationwide. Direct competitor in farm insurance and a strategic partner to ASA via the Land As Your Legacy succession program; comparable in serving farmer-owned operations.
• Rain and Hail (Chubb): Major U.S. crop insurance provider owned by Chubb, serving farmers through independent agents. Comparable in delivering ag-specific insurance through agent distribution and broad carrier-backed capabilities.
• Great American Insurance Group (Agribusiness Division): Large specialty carrier with a dedicated agribusiness division offering farm, equine, and crop insurance. Comparable in farm property/casualty underwriting but operates as a carrier rather than agency.

Direct peers

• Farm Bureau Financial Group: Mutual insurance company serving farmers and rural Americans with farm, health, life, and financial products. Highly comparable cooperative/mutual model and ag-vertical specialization make it the closest structural peer to ASA.
• ARMtech Insurance Services: MGA focused on livestock and crop insurance for U.S. agricultural producers. Comparable in delivering niche ag insurance products through independent agent networks, with similar focus on dairy and livestock markets.
• NAU Country Insurance Company: Leading crop insurance MGA serving American farmers through independent agents. Comparable in MGA model and ag-vertical specialization, though more concentrated on crop than health/workers' comp.
• COUNTRY Financial: Provides farm, crop, auto, life, and retirement products to rural and agricultural customers across the Midwest. Comparable in ag specialization, multi-line insurance portfolio, and farmer-targeted distribution model.
• ProAg (Producers Ag Insurance Group): Specialty crop and agribusiness insurer and managing general agent serving U.S. farmers and ranchers. Comparable in agriculture-specific product design and MGA distribution model.
• American Farm Bureau Insurance Services: Captive agent network of the American Farm Bureau Federation offering farm, auto, home, and life insurance. Closely comparable in agricultural-cooperative roots and rural customer base, though distributed through state Farm Bureaus rather than independent agency structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgriAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Services Agency