Interurban
Interurban is a privately held, Oklahoma-based casual dining chain founded in 1976 operating seven full-service restaurants across the state (Norman, Edmond, Yukon, OKC, Ardmore, Chickasha, Tulsa) serving families, business diners, and event catering customers with dine-in, catering, and third-party delivery.
- Company typePrivate
- Founded1976
- HeadquartersNorman, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Interurban does
Interurban Restaurant is a privately held, Oklahoma-based casual dining chain founded in 1976 in Norman's Interurban Trolley Station and operating across seven locations in Norman, Edmond, Yukon, Oklahoma City NW, Ardmore, Chickasha, and Tulsa (the latter branded as Baxters Interurban and managed separately). The chain offers a broad comfort-food menu spanning starters, salads, burgers, sandwiches, pasta, Mexican entrees, and children's items at price points from $5.99 to $21.39, supported by daily value promotions (Burger Day on Tuesdays, Enchilada Day on Thursdays, daily 3-6pm Happy Hour).
The business operates three revenue streams: dine-in restaurant sales (the core), off-premise catering for business lunches, corporate events, weddings, and anniversaries (available in Norman, Edmond, OKC, and Yukon), and digital gift certificates sold online through QuickGifts and in-store. Distribution is omnichannel: physical dine-in with private dining rooms (30-50 seats each) plus home delivery via DoorDash and UberEats (Yukon, Norman, Edmond) and Postmates (Tulsa). Marketing relies on a Squarespace-hosted website, location-specific Facebook pages, and an Instagram account (@interurbanok).
Underlying technology is minimal and entirely off-the-shelf: no proprietary platform, no API, no mobile app, no AI/ML components, and no patents or trademarks. Customer segments are split across families, business professionals, young high school and college diners, and baby boomers, served horizontally across Oklahoma. The company has remained private, with no disclosed funding rounds, M&A activity, or leadership changes on record.
Interurban firmographics
Firmographics- Name
- Interurban
- Legal name
- Interurban Restaurant
- Website
- https://interurban.us
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Interurban is a privately held, Oklahoma-based casual dining chain founded in 1976 operating seven full-service restaurants across the state (Norman, Edmond, Yukon, OKC, Ardmore, Chickasha, Tulsa) serving families, business diners, and event catering customers with dine-in, catering, and third-party delivery.
- Ownership category
- akta.pro rank
Interurban industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where Interurban is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Interurban business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at physical restaurant locations across Oklahoma. Menu includes starters, salads, burgers, sandwiches, Mexican entrees, pasta, and desserts.
- Catering Services: Catering for business lunches, office events, holiday parties, weddings, and anniversaries. Diverse menu accommodates group needs.
- Gift Certificates: Sale of gift cards available for purchase online or at any physical location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service restaurant menu with appetizers, entrees, and children's options |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Interurban product offering
Product offeringCore offering
Interurban is a casual dining restaurant chain operating seven physical locations across Oklahoma (Norman, Edmond, Yukon, Oklahoma City NW, Ardmore, Chickasha, and Tulsa). The company serves fresh, homemade comfort food including burgers, sandwiches, steaks, Mexican entrees, salads, and pasta, and supplements dine-in service with off-premise catering for business lunches, office events, weddings, and anniversaries, plus gift certificates sold online or in-store.
Product overview
Interurban is a casual dining restaurant chain offering a unified dining experience across multiple Oklahoma locations (Edmond, Norman, Yukon, Tulsa, Chickasha, Ardmore, and Oklahoma City NW). The core product is their restaurant featuring a wide variety of menu items including burgers, sandwiches, steaks, Mexican dishes, salads, and pasta. The company complements its dine-in experience with catering services, digital gift certificates, and third-party delivery integrations (DoorDash, Uber Eats). Founded in 1976, Interurban emphasizes fresh, homemade comfort food prepared with quality ingredients including 100% lean ground chuck, aged steaks, and fresh on-premise preparations.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-in Service Casual dining across seven Oklahoma locations offering fresh, homemade comfort food — starters, salads, burgers, sandwiches, steaks, Mexican entrees, pastas, and desserts. Soups, sauces, and dressings are prepared fresh on premise; ground chuck is 100% lean; steaks are aged a minimum of 21 days; items are fried in 100% vegetable oil. Private dining rooms available at multiple locations for events.
- Catering Services Off-premise catering for business lunches, meetings, office events, holiday parties, weddings, and anniversaries. Diverse menu accommodates group needs; available from Norman, Edmond, Oklahoma City NW, and Yukon locations.
- Gift Certificates Gift cards available for purchase online through QuickGifts or in-person at any physical Interurban location.
Companies that use Interurban
Customer profileSegments4 records
Ideal customer profiles3 records
Interurban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Interurban partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DoorDashcoreDoorDash partnership enables food delivery from Yukon, Norman, and Edmond Interurban locations. Customers can order through DoorDash platform for delivery.
- UberEatscoreUberEats partnership enables food delivery from Yukon, Norman, and Edmond Interurban locations. Online ordering available through UberEats platform.
- PostmatescorePostmates partnership enables food delivery from Tulsa location (operated as Baxters Interurban).
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
Interurban competitors and assessment
Company assessmentDirect peers
- Applebee's: Closest direct competitor in casual dining/Full-Service segment, with comparable price points ($10–$20 entrees), diverse comfort-food menu, and family/business diner targeting.
- Chili's Grill & Bar: National casual dining chain with a similarly broad menu (burgers, ribs, fajitas, salads) and full-service dine-in model, operating in the same competitive set as Interurban.
- Outback Steakhouse: Casual steakhouse chain overlapping with Interurban's aged-steak quality positioning and full-service dining experience, at similar mid-priced ticket ranges.
- Ted's Cafe Escondido: Oklahoma-based casual dining chain serving Mexican and American fare. Direct regional competitor to Interurban in the Oklahoma City metro area, with overlapping family/business diner segments.
- Hideaway Pizza: Oklahoma-founded casual dining concept with statewide locations, comparable casual full-service positioning and family/young-adult diner targeting.
- Charleston's Restaurant: Oklahoma-based casual dining chain with menu breadth spanning burgers, steaks, salads, and sandwiches—directly comparable to Interurban's product mix and regional positioning.
- Red Robin Gourmet Burgers: National casual dining chain specializing in gourmet burgers with full bar and family appeal—matches Interurban's burger-forward menu category and casual dine-in model.
Broad incumbents
- Cracker Barrel: National American comfort-food chain targeting families and travelers—directly comparable to Interurban's home-style comfort food positioning and family diner orientation.
- The Cheesecake Factory: Large casual dining incumbent with an exceptionally broad menu (burgers, pasta, salads, steaks) similar to Interurban's wide-ranging offering; serves as a higher-end scale benchmark.
- Texas Roadhouse: Large casual steakhouse chain with comparable hand-cut steaks and family-casual positioning; a relevant scale benchmark for Interurban's steak-forward menu segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Interurban social profiles
Digital presenceInterurban financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interurban leadership team
Management profileNumber of profiles
Profiles1 record
Interurban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interurban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interurban
What does Interurban do?
Interurban is a casual dining restaurant chain operating seven physical locations across Oklahoma (Norman, Edmond, Yukon, Oklahoma City NW, Ardmore, Chickasha, and Tulsa). The company serves fresh, homemade comfort food including burgers, sandwiches, steaks, Mexican entrees, salads, and pasta, and supplements dine-in service with off-premise catering for business lunches, office events, weddings, and anniversaries, plus gift certificates sold online or in-store.
Is Interurban a public or private company?
Interurban is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Interurban founded?
Interurban was founded in 1976. It employs 101 to 250 people.
Where is Interurban based?
Interurban is headquartered in Norman, United States, in the North America region.
How does Interurban make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services and gift Certificates.
Who are Interurban's main competitors?
Direct peers on record are Applebee's, Chili's Grill & Bar, Outback Steakhouse, Ted's Cafe Escondido, Hideaway Pizza, Charleston's Restaurant and Red Robin Gourmet Burgers. Broad incumbents are Cracker Barrel, The Cheesecake Factory and Texas Roadhouse.
Does Interurban have an API?
No public API is recorded for Interurban.
What industry is Interurban in?
Interurban's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511.