Key Rehabilitation
Key Rehabilitation is a privately held, multi-state contract therapy provider delivering physical, occupational, and speech therapy plus MDS consulting and mental health counseling to skilled nursing facilities, senior living communities, home health agencies, and acute care providers across the Midwest and South Central United States.
- Company typePrivate
- Founded1999
- HeadquartersMurfreesboro, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Key Rehabilitation does
Key Rehabilitation, Inc. is a privately held, multi-state contract therapy provider founded in 1999 and headquartered in Murfreesboro, Tennessee. The company delivers physical, occupational, and speech therapy services on a contracted basis to skilled nursing facilities (SNFs), senior living communities (Independent Living, Assisted Living, Memory Care), home health agencies, rehabilitation hospitals, and acute care settings across the Midwest and South Central United States. Beyond core therapy staffing, it offers supplemental staffing, MDS-based clinical reimbursement consulting via its wholly-owned subsidiary MDS Solutions, and telehealth- and on-site-enabled mental health counseling through GeroPsych Services. Revenue is generated through contractual arrangements with healthcare facilities, typically on a per-patient or per-service basis, supplemented by managed-services home health partnerships and limited direct-to-insurance billing for GeroPsych counseling. Pricing is not publicly disclosed and is negotiated bilaterally with facility administrators and healthcare executives.
The company's service model rests on proprietary clinical programming frameworks, OASIS and MDS-driven documentation standards, and Medicare compliance systems refined over 25+ years. Senior leadership is clinically licensed (speech-language pathologist founder Jan Irwin remains CEO/President; CEO/CFO Gary Scott and an EVP/SVP bench with 10–25+ year tenures oversee therapy, MDS, clinical and regulatory affairs, business development, HR, and regional operations). Distribution is exclusively direct B2B via long-cycle enterprise field sales targeted at SNF and senior living operators, reinforced by industry-association participation (LeadingAge state chapters, KHCA, IHCA, THCA, MALA, etc.), a clinical blog, and dedicated recruiting events under the 'Key Connections' brand.
Operationally, the company embeds licensed therapists into partner facilities, with all supervisors and clinical support staff themselves being licensed clinicians. The business does not disclose revenue, has no external private equity or venture capital backing, and operates wholly-owned subsidiaries (MDS Solutions, GeroPsych Services) as integrated extensions of the core therapy platform. The company remains actively operating, with current job postings, ongoing events, and a recent leadership transition (Executive VP Mike Gorman's retirement after 25+ years) marking its most prominent recent internal change.
Key Rehabilitation firmographics
Firmographics- Name
- Key Rehabilitation
- Legal name
- Key Rehabilitation, Inc.
- Website
- https://keyrehab.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Key Rehabilitation is a privately held, multi-state contract therapy provider delivering physical, occupational, and speech therapy plus MDS consulting and mental health counseling to skilled nursing facilities, senior living communities, home health agencies, and acute care providers across the Midwest and South Central United States.
- Ownership category
- akta.pro rank
Key Rehabilitation industry classification
Industry- Product category
- Contract Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Long-Term Care Rehabilitation Centers (HLAFAFAD)
- akta.pro secondary industries
- Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG), Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)
Keywords
Where Key Rehabilitation is headquartered
LocationHeadquarters
- HQ city
- Murfreesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Key Rehabilitation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Contract Therapy Services: Key Rehabilitation provides physical, occupational, and speech therapy services on a contract basis to skilled nursing facilities, senior living communities, rehabilitation hospitals, acute care settings, and outpatient clinics. Revenue is generated through contractual arrangements with healthcare facilities, typically on a per-patient or per-service basis with contracted rates.
- Home Health Therapy Partnerships: Partnership arrangements with home health agencies where Key Rehab provides exclusive therapy services. The company pays therapists for all time worked rather than per-visit rates, allowing comprehensive care delivery while maintaining operational efficiency.
- MDS Solutions: Clinical documentation and reimbursement consulting services offered through the MDS Solutions subsidiary (mdssolutions.org), providing Minimum Data Set assessment support, compliance consulting, and revenue cycle management for skilled nursing facilities.
- GeroPsych Counseling Services: Mental health counseling services billed directly to patient insurance. No cost to facilities. Services provided by licensed Clinical Psychologists, Licensed Clinical Social Workers, and Licensed Professional Counselors via telehealth or on-site visits.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Key Rehabilitation product offering
Product offeringCore offering
Key Rehabilitation provides contract therapy services including physical, occupational, and speech therapy to skilled nursing facilities, senior living communities, home health agencies, rehabilitation hospitals, acute care settings, and outpatient clinics. The company also delivers clinical consulting, MDS (Minimum Data Set) reimbursement services, supplemental therapy staffing, and mental health counseling (GeroPsych) services to long-term care and senior living operators.
Product overview
Key Rehabilitation is a multi-state therapy provider offering an integrated portfolio of services centered around physical, occupational, and speech therapy. The core offering is Integrated Therapy—a full-service partnership model deployed in skilled nursing facilities, senior living communities, outpatient clinics, and acute care settings. Supporting services include MDS Solutions for clinical reimbursement consulting, Home Health for home-based therapy, Supplemental Staffing for temporary coverage, and GeroPsych for mental health counseling. Additional offerings include Senior Living Partner (wellness, assisted living, and memory care therapy), Therapy Management Services (for self-operated therapy programs), and Clinical Solutions & Consulting (business operations, quality performance, and financial integrity). The company operates with local leadership, regional supervisors, and clinical support teams to deliver coordinated care across care settings.
Differentiator
Problem solved
Functional benefit
Brands
- Key Integrated Therapy Program: Fully integrated therapy services in skilled nursing facilities, senior living communities, outpatient clinics, rehabilitation hospitals and acute care settings
- Key Home Health
- Key Therapy Staffing
- GeroPsych
- MDS Solutions
Products and services
- Integrated Therapy Program
Quantifiable outcome
- Exceptional home health patient outcomes with pay-for-all-time compensation model allowing therapists to spend appropriate time with each client
Companies that use Key Rehabilitation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Key Rehabilitation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Key Rehabilitation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MDS SolutionscoreMDS Solutions (mdssolutions.org) is a subsidiary/service line of Key Rehabilitation providing Minimum Data Set documentation and clinical reimbursement consulting. This partnership provides integrated MDS assessment support, compliance consulting, and revenue cycle management for skilled nursing facility clients, creating a comprehensive service offering.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Key Rehabilitation competitors and assessment
Company assessmentDirect peers
- Reliant Rehabilitation: Contract rehabilitation therapy provider to SNFs, assisted living, and home health agencies in 40+ states. Head-to-head competitor for multi-state integrated therapy contracts with similar service mix.
- Functional Pathways: Provides contract therapy management (PT/OT/SLP) to skilled nursing, assisted living, and hospitals nationwide. Comparable model and customer profile with similar focus on clinical outcomes and customer retention.
- Genesis Rehab Services: In-house/contract therapy arm of Genesis HealthCare serving SNFs and senior living. Operates the same therapy-plus-MDS value proposition for an overlapping SNF customer base.
- HealthPRO Heritage: National contract therapy and consulting provider serving skilled nursing, senior living, and home health. Closest functional analogue to Key Rehab's integrated PT/OT/SLP model across the same post-acute customer set.
- TMC (Therapy Management Corporation): Provides contract physical, occupational, and speech therapy primarily to skilled nursing and senior living operators. Directly comparable business model and reimbursement expertise.
Broad incumbents
- Aveanna Healthcare: Public home health and private-duty nursing platform; competes with Key Rehab's Home Health and Senior Living service lines and for clinical talent, though with broader medical solutions offering.
- Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals and home health; broader portfolio and national reach than Key Rehab but overlaps in post-acute therapy and SNF/senior-living referral streams.
- BrightSpring Health Services: Diversified home and community-based services provider including home health, hospice, and behavioral health. Serves overlapping patient populations via therapy and behavioral health lines comparable to Key Rehab.
- Select Medical: Operates inpatient rehab hospitals, critical illness recovery hospitals, and outpatient rehab clinics. Larger platform with capital, but competes for many of the same post-acute therapy referrals.
Emerging players
- InnovAge Holding Corp. Operates PACE programs for elderly patients, bundling therapy, primary care, and behavioral health. Adjacent service mix that competes for the same senior demographic Key Rehab targets through GeroPsych and senior living.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Key Rehabilitation social profiles
Digital presenceKey Rehabilitation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Rehabilitation leadership team
Management profileNumber of profiles
Profiles14 records
Key Rehabilitation subsidiaries and ownership
Company hierarchySubsidiaries2 records
Key Rehabilitation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Rehabilitation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Rehabilitation
What does Key Rehabilitation do?
Key Rehabilitation provides contract therapy services including physical, occupational, and speech therapy to skilled nursing facilities, senior living communities, home health agencies, rehabilitation hospitals, acute care settings, and outpatient clinics. The company also delivers clinical consulting, MDS (Minimum Data Set) reimbursement services, supplemental therapy staffing, and mental health counseling (GeroPsych) services to long-term care and senior living operators.
Is Key Rehabilitation a public or private company?
Key Rehabilitation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Key Rehabilitation founded?
Key Rehabilitation was founded in 1999. It employs 501 to 1,000 people.
Where is Key Rehabilitation based?
Key Rehabilitation is headquartered in Murfreesboro, United States, in the North America region.
How does Key Rehabilitation make money?
Four revenue lines are on record. Contract Therapy Services are the primary driver. The others are home Health Therapy Partnerships, MDS Solutions and geroPsych Counseling Services.
Who are Key Rehabilitation's main competitors?
Direct peers on record are Reliant Rehabilitation, Functional Pathways, Genesis Rehab Services, HealthPRO Heritage and TMC (Therapy Management Corporation). Broad incumbents are Aveanna Healthcare, Encompass Health, BrightSpring Health Services and Select Medical. InnovAge Holding Corp. is listed as an emerging player.
Does Key Rehabilitation have an API?
No public API is recorded for Key Rehabilitation.
What industry is Key Rehabilitation in?
Key Rehabilitation's product category is Contract Therapy Services. Its primary akta.pro industry code is HLAFAFAD, Long-Term Care Rehabilitation Centers, with a secondary code of HLADAJAG, Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP). Its NAICS code is 621340 and its SIC code is 8051.