Realty World Harbert Company

What Realty World Harbert Company does

Realty World Harbert Company (legal entity Realty World-Harbert Company, Inc.) is a privately held, family-owned real estate brokerage founded in 1967 by Maurice 'Mo' Harbert and headquartered at 107 North State Road 135, Suite 205 in Greenwood, Indiana. The firm operates as an independently owned franchisee of the Realty World national brand and is a member of the Metropolitan Indianapolis Board of REALTORS (MIBOR) MLS. It employs approximately 10 agents, including continuing Harbert family members, and serves residential home buyers and sellers, rental property owners, and small commercial clients across 14+ central Indiana communities spanning Greenwood, Indianapolis, Carmel, Noblesville, Zionsville, Avon, Plainfield, Shelbyville, and others in Johnson County and the Indianapolis metro.

The firm's core product is an MLS-integrated Home Search platform with map-based property browsing and filterable criteria (price, bedrooms, bathrooms, property type, square feet, lot size, year built, days on market), supported by Buyer and Seller Services modules. Adjacent product modules include a Property Management service for landlords (tenant placement, rent collection, maintenance coordination), a Rental Services module for residential rentals, a Commercial Real Estate service covering retail, office, industrial, and investment properties, a HouseCanary-powered Home Value Estimator for comparative market analysis, and an FRED API-driven Mortgage Calculator. Underlying integrations include MIBOR MLS for listing data, Google Maps for location display, and Google reCAPTCHA for contact form security. The technology stack is standard brokerage platform architecture with third-party tool integrations; no proprietary AI, data assets, or differentiated platform components are present.

The business model is transaction-based: revenue is generated primarily from real estate commissions on closed residential and commercial deals, supplemented by ongoing property management fees and rental placement services. GTM is sales-led via licensed REALTORS who provide one-on-one representation through property search, valuation, marketing, negotiation, and closing coordination. Marketing channels include the company website, organic social (Facebook, LinkedIn, Instagram), testimonial-driven referral activity, and blog/educational content covering home buying, selling, financing, and moving topics. Distribution occurs through direct agent sales and MIBOR MLS listing syndication across the Indianapolis metropolitan area. Pricing is quote-based on standard industry commission percentages and is not publicly disclosed.

Name

Realty World Harbert Company

Legal name

Realty World-Harbert Company, Inc.

Website

https://harbertcompany.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Realty World Harbert Company is a family-owned, privately held real estate brokerage founded in 1967 in Greenwood, Indiana, providing residential and commercial sales, property management, and rental services across 14+ central Indiana communities through approximately 10 licensed REALTORS.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Rental listing services
• Buyer and seller representation

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property transactions. The company earns a percentage of the sale price when representing buyers or sellers in property transactions.
2. Property Management Services: Ongoing property management fees for rental properties, including tenant placement, rent collection, maintenance coordination, and property maintenance.
3. Rental Services: Services related to rental property listings and tenant placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Realty World Harbert Company is a real estate brokerage that provides residential and commercial property buying and selling representation, property management for rental properties, and rental listing services. Operating through licensed REALTORS, the firm serves central Indiana from its headquarters in Greenwood using MLS-based property search, third-party valuation tools, and full-service agent representation for buyers, sellers, landlords, and tenants.

Product overview

Realty World Harbert Company is a real estate brokerage offering a unified platform of residential and commercial real estate services. The core product is the Home Search platform integrated with MLS data, supported by Buyer and Seller Services. Additional modules include Property Management for rental oversight, Rental Services for tenant placement, Commercial Real Estate for business properties, a Home Value Estimator for comparative market analysis, and a Mortgage Calculator for payment estimation. All services are localized to the central Indiana market, particularly Greenwood, Indianapolis, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Search Interactive map-based and searchable property listing database allowing users to search by location, price range, property type, bedrooms, bathrooms, and other criteria to find homes for sale.
• Buyer Services Comprehensive real estate buying services including buyer guidance, first-time home buyer tips, market analysis, home inspections, and negotiation support throughout the home purchasing process.
• Seller Services Real estate selling services featuring marketing campaigns across web, social networking, email, direct mail, and print to help sellers get top dollar in the shortest possible time.
• Property Management Rental property management services for landlords including tenant placement, rent collection, maintenance coordination, and property marketing throughout Indiana.
• Rental Services Rental listing search and tenant placement services for residential rentals, including rental applications and property viewing coordination.
• Commercial Real Estate Commercial property buying, selling, and leasing services for businesses seeking retail, office, industrial, and investment properties.
• Home Value Estimator Free comparative market analysis tool powered by HouseCanary that determines home value based on similar recently sold, under contract, and for sale properties.
• Mortgage Calculator Online mortgage payment calculator using FRED API interest rate data to estimate monthly mortgage payments based on price, down payment, interest rate, and loan term.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MIBOR (Metropolitan Indianapolis Board of REALTORS)coreTechnology or IntegrationMember of MIBOR MLS, providing access to the comprehensive multiple listing service for the Indianapolis metropolitan area. Properties are listed and distributed through this partnership.
• Realty WorldcoreChannel Partner/ Reseller/ DistributorFranchise partner of Realty World national real estate brand, providing brand recognition, marketing support, and access to network resources.
• Allied Van LinesminorGTM or Marketing PartnerRecommended moving company partner for clients, providing moving services as part of the relocation process.
• American Red BallminorGTM or Marketing PartnerInternational moving services partner recommended to clients for corporate relocations and long-distance moves.
• U-HaulminorGTM or Marketing PartnerEquipment rental partner for do-it-yourself moving, providing truck rentals and moving supplies.
• BekinsminorGTM or Marketing PartnerMoving and storage partner with over 120 years of experience in relocation services.
• North American Van LinesminorGTM or Marketing PartnerMoving partner with 500+ agent locations throughout North America for comprehensive relocation services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• F.C. Tucker Company: Indiana's largest independent real estate brokerage, headquartered in Indianapolis. Direct peer serving the same central Indiana residential, commercial, and relocation market with full-service agent representation.
• CENTURY 21 Scheetz: Indianapolis-based CENTURY 21 franchise offering residential, commercial, and property management services in central Indiana. Closely comparable in franchise structure, service mix, and geographic focus to Realty World Harbert Company.
• Howard Hanna Real Estate: Large regional brokerage that acquired Indiana-based Carpenter Realtors. Comparable full-service residential brokerage model serving Midwest markets with property management capabilities.
• Carpenter Realtors: Long-standing Indianapolis-based residential brokerage (now part of Howard Hanna). Direct geographic peer serving central Indiana home buyers and sellers with comparable full-service agent representation.

Broad incumbents

• RE/MAX: Global real estate franchise with significant Indianapolis metro presence. Competes for the same agent pool and buyer/seller relationships as a larger-franchise alternative in the same geography.
• Coldwell Banker: Major national real estate franchise with established Indianapolis-area affiliates. Comparable franchise brokerage model with broader marketing scale and brand recognition.
• Berkshire Hathaway HomeServices: National real estate franchise competing in the Indianapolis metro for both agents and clients. Provides similar full-service brokerage with stronger national brand backing.
• Compass: Large national tech-enabled brokerage with growing Indianapolis presence. Competes for higher-end listings and experienced agents in the same metro, with materially stronger technology and marketing investment.

Emerging players

• Redfin: Tech-enabled residential brokerage operating in the Indianapolis metro with a lower-fee model. Represents the disruptive brokerage format competing for the same buyer/seller pool on price and digital experience.
• HomeSmart: Fast-growing national brokerage with a low-fee, agent-friendly model. Targets the same agent-recruiting pool in Indianapolis that small brokerages like Realty World Harbert depend on for growth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RealtyWorldHarbertCompany
• LinkedInlinkedin.com/company/realty-world-harbert-co
• Instagraminstagram.com/realtyworldharbert

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realty World Harbert Company