Magic Lite

What Magic Lite does

Magic Lite Ltd. is a Burlington, Ontario-based specialty lighting company founded in 1985 by Tom Penton, distributing architectural and specialty LED lighting products exclusively through B2B channels in Canada. The company sells recessed downlights (including 5CCT ultra-thin and fire-rated models), linear LED tape lighting (Streamline SL and Standard ST series), under-cabinet fixtures, landscape lighting systems, industrial/temporary lighting, and complementary LED drivers and controllers — notably the proprietary Dim Drive (integrated dimmer+driver) and Infini Drive (universal 5-in-1 dimming) product lines. Technology centers on LED hardware engineering with multiple UL, cUL, Energy Star, FCC, and Class P certifications, IP-rated waterproofing, 50,000-hour lifespans, and code-compliant fire-rated assemblies for multi-story construction.

Magic Lite generates revenue through hardware sales to electrical wholesalers, contractors, and lighting designers via a national network of nine regional sales agencies covering every Canadian province, supplemented by stocking distributors who carry inventory for direct fulfillment. Pricing is quote-based through the distributor channel (no public e-commerce), with no minimum order value, prepaid freight on orders above $500 (Ontario) or $1,250 (rest of Canada), and periodic clearance events of up to 70% off discontinued SKUs. The customer base spans residential, commercial, and industrial end-uses with distributor relationships as the primary revenue channel. The wholly-owned US subsidiary National Specialty Lighting, acquired in 2013, extends the binational footprint, and the company distributes Tokistar Lighting products in Canada as part of its product ecosystem. As of 2025-2026, Jen Penton (founder's daughter) has been promoted to COO, formalizing next-generation family leadership.

Name

Magic Lite

Legal name

Magic Lite Ltd.

Website

https://magiclite.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Lite is a Canadian specialty lighting distributor founded in 1985, selling architectural and specialty LED fixtures, tape lighting, drivers, and controllers to electrical wholesalers, contractors, and lighting designers through a national network of sales representatives and stocking distributors.

Ownership category

akta.pro rank

Product category

Architectural Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Architectural LED lighting
• Specialty lighting products
• Landscape lighting systems
• Under cabinet lighting
• LED drivers and controllers

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products: B2B sales of architectural and specialty LED lighting fixtures including recessed downlights, linear lighting, under cabinet lighting, landscape lighting, and industrial lighting. Products sold through national network of sales representatives and stocking distributors to electrical wholesalers, contractors, and lighting designers.
2. LED Drivers and Controllers: Sale of LED power and control devices including dimmable drivers, controllers, amplifiers, and dimmers. Complementary product category supporting the company's lighting fixture installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Magic Lite manufactures and distributes architectural and specialty LED lighting products for the Canadian market, including recessed downlights, linear LED tape and strip lighting, under cabinet lighting, landscape lighting, industrial lighting, and a full line of LED drivers and controllers. Products are sold exclusively through a national network of sales representatives and stocking distributors serving electrical wholesalers, contractors, and lighting specifiers, with same-day shipping from a fully-stocked Burlington, Ontario warehouse.

Product overview

Magic Lite is a Canadian lighting company offering architectural and specialty LED lighting solutions since 1985. The product portfolio is organized into main categories: Linear Lighting (including Streamline Tape SL, Standard Tape ST, eStrip/Rope Light, Neon Flex, Hard Strip, Wall Washer, and Extrusions), Under Cabinet Lighting (LED Task Star PRO, 5CCT LED Task Bar, LTS Pro Swivel), Down Lighting (5CCT Ultra-Thin LED Recessed Ceiling Light, Fire Rated downlights, Gimbal, Surface Mount, T-LED Edge Light), Landscape Lighting (Flood/Spot Lights, Pathway Lights, Wall/Deck Lights, In-Ground Lights, Transformers), Industrial Lighting (Work Lights, Tri-Proof Lights), Drivers and Controllers (Dim Drive, Infini Drive, CNTRL Series), and the acquired Tokistar Lighting brand. Products are available through a national network of sales representatives and distributors in Canada, with same-day shipping from their Burlington, Ontario warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• Tokistar Lighting: Lighting products marketed under the Tokistar brand, sold through Magic Lite's product catalogue.

Products and services

• Linear Lighting

Quantifiable outcome

• 50,000+ hour LED lifespan reduces replacement frequency and maintenance costs
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Specialty Lighting (NSL)coreStrategic or Co-development Partner · 1 January 2013In 2013, Magic Lite acquired National Specialty Lighting, a US-based architectural and specialty lighting supplier with closely aligned product focus. The two organizations form a binational group serving distributors and specifiers across Canada and the United States, creating cross-border synergies in product development and sourcing.
• Tokistar LightingminorChannel Partner/ Reseller/ DistributorMagic Lite serves as a distributor/reseller for Tokistar Lighting products in Canada, offering Tokistar's specialty lighting solutions including cable lighting, focal series, gradient, light veil, reveler, tapelight, tokilux, and trillium products.
• CANWEST AgencycoreChannel Partner/ Reseller/ DistributorSales representative covering Vancouver, British Columbia area. Contact: Brian Vulcano, 604-308-7741.
• Prolux Lighting & ControlscoreChannel Partner/ Reseller/ DistributorSales representative covering Edmonton and Calgary, Alberta areas. Contacts: Derek Pogany (Edmonton) and Jason Tanton (Calgary).
• Electra Sales Ltd.coreChannel Partner/ Reseller/ DistributorSales representative covering Regina, Saskatchewan area. Contact: Kirby Kotylak, 306-791-0266.
• Integra Agency Ltd.coreChannel Partner/ Reseller/ DistributorSales representative covering Winnipeg, Manitoba area. Contact: Glenn Komishon, 204-694-1339.
• GS Lighting GroupcoreChannel Partner/ Reseller/ DistributorSales representative covering Central Ontario/GTA area. Contact: David E. Gross, 519-267-6262.
• MVP LightingcoreChannel Partner/ Reseller/ DistributorSales representative covering Ottawa and Eastern Ontario. Contact: Kent Mallows, 613-800-9909.
• edp inc.coreChannel Partner/ Reseller/ DistributorSales representative covering Montreal, Quebec. Contact: Stacy Chevrette, Specification Sales Director, 514-984-7889.
• E.L.P. Marketing Ltd.coreChannel Partner/ Reseller/ DistributorSales representative covering Eastern Canada including Moncton, New Brunswick and Halifax, Nova Scotia. Contacts: Phil Lefrancois (Moncton) and Chuck Kline (Halifax).
• Lighting Design & SpecificationminorGTM or Marketing PartnerCanadian industry publication for lighting professionals that featured Magic Lite's 40-year anniversary and founder Tom Penton's leadership story.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maxim Lighting: Decorative and architectural lighting manufacturer offering indoor and outdoor LED fixtures through distributors; overlaps Magic Lite's residential, commercial, and landscape segments.
• WAC Lighting: Architectural, decorative, and landscape LED lighting manufacturer selling through rep firms and distributors; strong overlap with Magic Lite's architectural and outdoor categories.
• American Lighting: Specialty LED tape, linear, and under-cabinet lighting manufacturer; directly comparable to Magic Lite's Streamline/Standard tape, neon flex, and under-cabinet product families.
• ELCO Lighting: Architectural recessed and downlighting manufacturer with a strong distributor channel; comparable to Magic Lite on recessed downlights, fire-rated fixtures, and B2B distribution.
• Lotus LED Lights: Canadian manufacturer of specialty LED downlights and architectural fixtures, directly comparable to Magic Lite in geography (Canada), product category (recessed and architectural LED), and B2B distributor go-to-market.
• NICOR Lighting: US-based LED lighting manufacturer offering downlights, under-cabinet, linear, and landscape fixtures through distributors—closely overlapping Magic Lite's product portfolio and two-step distribution model.
• Nora Lighting: Architectural and specialty LED fixture maker serving electrical distributors and showrooms; highly comparable in product mix (downlights, tape, under-cabinet, track) and B2B channel.

Broad incumbents

• Eiko Global: Large incumbent manufacturer of lamps, fixtures, and drivers distributed through electrical wholesalers; broader catalog than Magic Lite but shares the distributor channel and lighting component focus.
• Feit Electric: Broad-line consumer and commercial LED lighting company (bulbs, fixtures, smart lighting); overlapping residential and commercial categories though at much larger scale and broader retail presence.
• Acuity Brands: Largest North American architectural lighting conglomerate (Juno, Lithonia, Gotham); competes with Magic Lite in commercial downlighting and architectural segments through much broader portfolios and deeper R&D budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChZJH_OeQUZsRbbtWAvUm9Q
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/magic-lite
• Instagraminstagram.com/magicliteltd

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Lite