What Clash Endurance does

CLASH Endurance (legal entity CLASH USA, LLC) is a privately held endurance sports event company founded in 2021 and headquartered at One Daytona in Daytona Beach, Florida. The company operates a portfolio of festival-style race weekends — primarily triathlon, duathlon, aquabike, running, gravel cycling, and team relay events — held at iconic NASCAR and motorsport venues across the United States, including Daytona International Speedway, Homestead-Miami Speedway, Watkins Glen International, Michelin Raceway Road Atlanta, All-Tech Raceway, and Jones Park in Gulfport, Mississippi. Its sub-brands include Redline Relay (team cycling on NASCAR pit-equipped tracks), Test Track (non-competitive recreational track rides), and From Zero to Tri (a $18 beginner mentorship add-on); the company also sanctions USA Triathlon Collegiate Club National Championships and Paratriathlon National Qualifier events, and hosts Swim Across America charity swims benefitting The NASCAR Foundation.

The company's underlying technology stack is intentionally lightweight and consists of standard, off-the-shelf event-operations tooling rather than proprietary platforms: athlete registration is handled through RunSignUp; the e-commerce storefront is built on Shopify; and a CLASH Endurance mobile app (available on iOS and Android) provides real-time race-day athlete tracking and access to historical results back to 2021. Content distribution is supported by professional broadcast partnerships with NBC and Fox Sports 1/2, an in-house YouTube channel, and social media presence on Facebook, Instagram, TikTok, and Twitter/X, with athlete engagement reinforced by a dedicated Strava Club.

Revenue is generated primarily through athlete registration fees, with average per-athlete spending varying by event format and distance, plus a diversified set of ancillary streams: title and strategic sponsorships (sold as custom partnership packages rather than tiered Gold/Silver/Bronze offerings), on-site RV and tent camping, branded merchandise sold through MUMU Apparel, race photography via FinisherPix, the From Zero to Tri add-on, and charity-swim fundraising minimums. Customer segments span a horizontal mix of weekend-warrior and age-group athletes, families seeking active-vacation experiences, USA Triathlon collegiate clubs, elite professional triathletes competing for prize purses (e.g., $100K at Daytona, $10K at the Americas Triathlon Cup in Gulfport), and cycling enthusiasts. Notable named partners include NASCAR, Daytona International Speedway, USA Triathlon, The NASCAR Foundation, Swim Across America, Morgan Stanley, Visit Mississippi, and Outside Interactive. The company is led by CEO Bill Christy, COO Andre Lapar, and CFO Stacey Melanson, and is bootstrapped — no venture capital or private equity funding has been disclosed.

Name

Clash Endurance

Legal name

CLASH USA, LLC

Website

https://clashendurance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

CLASH Endurance operates festival-style triathlon, cycling, and running event weekends at iconic NASCAR and motorsport venues across the United States, serving endurance athletes ranging from first-time participants to elite professionals and Olympians.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Endurance racing events
• Triathlon event hosting
• Cycling race management
• NASCAR venue races
• Running event organization

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: CLASH Endurance generates revenue primarily through athlete registration fees for its triathlon, duathlon, cycling, running, and multi-sport events. Fees vary by event and distance, with early-bird and standard pricing tiers.
2. From Zero to Tri Add-on Program: Beginner triathlon mentorship program priced at $18 as an add-on to race registration, providing virtual coaching sessions and race-day support.
3. Swim Across America Charity Swim: Charity swim events where participants raise funds for pediatric cancer research. Minimum fundraising requirements of $400 for 1-mile swimmers and $200 for swimmers under 18.
4. Sponsorships and Strategic Partnerships: Custom strategic partnerships with brands including title sponsorships, sports science collaborations, digital content, and TV/streaming partnerships. The company sells custom partnership packages rather than traditional Gold/Silver/Bronze tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

CLASH Endurance acquires and operates multi-day, festival-style endurance sports event weekends — including triathlons, duathlons, aquabikes, road cycling, gravel cycling, mountain biking, and running races — at iconic NASCAR and motorsport speedways across the United States. The company sells athlete race registrations directly to consumers via RunSignUp and its own Shopify website, and supports its events with on-site RV/camping, a mobile app for real-time race tracking, a beginner training program (From Zero to Tri), and sanctioned championship races (USA Triathlon Collegiate Club Nationals, Paratriathlon Qualifiers).

Product overview

CLASH Endurance is an endurance sports event company operating a portfolio of triathlon, cycling, and running events primarily at iconic NASCAR speedways across the United States. The core offering consists of multi-day festival-style race weekends featuring multiple race formats (triathlon, duathlon, aquabike, relay) at various distances (Sprint, Daytona Distance, Middle Distance). Key events include CLASH Daytona at Daytona International Speedway, CLASH Coastal Mississippi, CLASH Miami, and Old Florida Gravel. Supporting products include the From Zero to Tri beginner training program, RV/camping services, the CLASH Endurance App for race tracking, and partnerships with Swim Across America (charity swims) and FinisherPix (photography). The company also sanctions USA Triathlon Collegiate Club National Championships and Paratriathlon National Qualifiers.

Differentiator

Problem solved

Functional benefit

Brands

• From Zero to Tri: A beginner program for triathlon training offering one-on-one guidance from professionals, Olympians and industry insiders.
• Redline Relay
• Test Track

Products and services

• CLASH Daytona Flagship multi-day triathlon festival at Daytona International Speedway featuring Sprint, Middle Distance, and Daytona Distance triathlons, duathlons, aquabike, Redline Relay team cycling, Test Track recreational rides, and the Jingle Jog 5K. Named 'Best New Race' 2018 by Triathlete Magazine. Open to age-group, collegiate, paratriathlon, and elite professional athletes.
• CLASH Coastal Mississippi Triathlon and multi-sport event weekend at Jones Park in Gulfport, Mississippi, featuring Daytona Distance triathlon/relay, Sprint triathlon, duathlon, aquabike, 1-mile charity swim, and the USA Paratriathlon National Qualifier. The inaugural 2026 edition drew more than 2,200 athletes from 28 countries and 45 states.
• CLASH Miami Triathlon festival at Homestead-Miami Speedway featuring the Americas Triathlon Cup Miami, T100 professional event, USA Triathlon Collegiate Club National Championships, and various age-group races. The March 2025 edition drew nearly 2,500 athletes and 3,000 spectators from more than 26 countries.
• Old Florida Gravel Gravel cycling and running weekend at All-Tech Raceway in Lake City, Florida, featuring 35-mile, 70-mile, and 100-mile gravel rides, kids events, Redline Relay, and 5K/10K runs with on-site primitive and RV camping.
• Daytona Beach Half Marathon & 5K Running event acquired in September 2022 that takes athletes through Daytona International Speedway, past Bethune-Cookman University, Jackie Robinson Ballpark, and finishes at One Daytona. Includes relay format options. The February 2025 edition drew more than 1,100 athletes from 37 states and 7 countries.
• Jingle Jog 5K Festive evening 5K fun run/walk under holiday lights at One Daytona, scheduled as part of the CLASH Endurance Daytona weekend.
• Redline Relay Team road cycling relay concept where teams of 3-8 riders race on NASCAR tracks using real pit stalls for relay exchanges over approximately 1.5-2 hours.
• Test Track Non-competitive, non-timed recreational cycling ride on closed NASCAR tracks where participants ride at their own pace.
• Americas Triathlon Cup Gulfport Draft-legal sprint distance elite triathlon with $10,000 total prize money, part of the Coastal Mississippi event weekend, awarding World Triathlon ranking points toward Olympic qualification.
• From Zero to Tri Beginner triathlon training program priced at $18 as an add-on to race entry, featuring one-on-one coaching from professionals and Olympians, virtual pre-race Q&A sessions, community forums, and race-day expert support.
• RV & Tent Camping On-site camping options at track-based events allowing participants to stay near the start line with RV hookups, tent spaces, and Giant Rec World rental partner services.
• Kids Races Youth triathlon and bike events at CLASH Endurance venues, including Strider Sprint (ages 3-6), Rally Ride (ages 6-8), Dirt Drift (ages 9-12), and kids triathlon (ages 7-11).

Quantifiable outcome

• More than 3,000 athletes from 45+ states and 25 countries participated in single event weekends at Daytona.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• NASCARcoreStrategic or Co-development Partner · 1 January 2021CLASH Endurance operates events at NASCAR-owned and affiliated speedways including Daytona International Speedway and Homestead-Miami Speedway, leveraging NASCAR's venue infrastructure (tracks, pits, campgrounds, grandstands) for exclusive race experiences not available at traditional endurance venues. The partnership enables on-site RV camping, pit stall access for Redline Relay, and broadcast-quality facilities.
• Daytona International SpeedwaycoreStrategic or Co-development Partner · 1 January 2021Primary venue for CLASH Endurance Daytona events, offering the tri-oval track for cycling segments, Lake Lloyd for swims, pit facilities for Redline Relay, and on-site camping. Home of the Daytona 500 and featured on NBC broadcast.
• Homestead-Miami SpeedwaycoreStrategic or Co-development PartnerVenue for CLASH Endurance Miami events from 2021 through approximately 2025. Hosts Americas Triathlon Cup Miami, Collegiate Club National Championships, and age group triathlon events.
• USA TriathloncoreStrategic or Co-development PartnerCLASH Endurance hosts USA Triathlon Collegiate Club National Championships and USA Paratriathlon National Qualifier Series events under USAT sanctioning. The company also hosts Americas Triathlon Cup events. USAT sanctions more than 3,500 events annually and connects with 300,000+ active members.
• The NASCAR FoundationflagshipStrategic or Co-development PartnerCLASH Endurance's philanthropic partner, with The NASCAR Foundation serving as the charitable beneficiary of Swim Across America charity swims at CLASH events. The NASCAR Foundation has contributed more than $50 million to impact over 1.7 million children since 2006 and is a 4-Star Charity Navigator-rated charity.
• Swim Across AmericaflagshipStrategic or Co-development PartnerCharity partner hosting 1-mile and 100m (Dolphin Dash) open-water swims at CLASH Endurance Daytona events to raise funds for pediatric cancer research. Swim Across America has raised more than $100M to date and funded transformative trials leading to FDA-approved immunotherapy medications including Keytruda, Opdivo, and Yervoy.
• Visit MississippicoreGTM or Marketing PartnerOfficial destination marketing organization for the State of Mississippi, partnering with CLASH Endurance to host the 2026 USA Triathlon Collegiate Club National Championships and Age Group Event Weekend at Coastal Mississippi (Gulfport/Biloxi).
• All-Tech RacewaycoreStrategic or Co-development PartnerVenue for the Old Florida Gravel event in Lake City, FL. The dirt-track speedway and surrounding roads provide unique gravel cycling and running courses, with on-site primitive and RV camping.
• Swim Across America (Lake Lloyd Charity Swim)flagshipStrategic or Co-development PartnerCharity swim event at CLASH Endurance Daytona where hundreds of swimmers and volunteers dive into Lake Lloyd (infield lake at Daytona International Speedway) to raise funds for pediatric cancer research, with funds benefiting The NASCAR Foundation. One-mile swimmers must raise at least $400.
• Winter Garden Wheel WorksminorChannel Partner/ Reseller/ DistributorBike rental partner that can transport rental bikes to/from CLASH Endurance events and offer full-service bike assembly, delivery, track setup, and return shipping for athletes.
• The Hub CyclingminorChannel Partner/ Reseller/ DistributorBike rental partner providing delivery and assembly of rental bikes to CLASH Endurance Daytona events, with disassembly and return shipping services available.
• FinisherPixcoreChannel Partner/ Reseller/ DistributorOfficial race photography partner providing professional event photos organized by event and athlete, available on finisherpix.com and linked through CLASH Endurance's Photos page.
• Mississippi AquariumminorGTM or Marketing PartnerEvent partner for CLASH Endurance Coastal Mississippi, with Jones Park Pavilion adjacent to the Mississippi Aquarium serving as the event venue backdrop.
• Gulfport Coca-ColaminorGTM or Marketing PartnerLocal beverage partner supporting CLASH Endurance Coastal Mississippi inaugural event in Gulfport.
• Mitchell DistributingminorGTM or Marketing PartnerDistribution partner supporting CLASH Endurance Coastal Mississippi inaugural event.
• VarlominorGTM or Marketing PartnerApparel brand partner listed among CLASH Endurance's partner logos on the Our Partners page.
• Morgan StanleyminorGTM or Marketing PartnerFinancial services partner that sponsors the 'Women without Limits' initiative at CLASH Endurance events, highlighting women who balance athletic competition with careers and motherhood.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Others

• World Triathlon: International governing body of triathlon and the sanctioning authority for many of CLASH's elite races (Americas Triathlon Cup). Comparable as a federation ecosystem participant that shapes the competitive landscape in which CLASH operates.
• USA Triathlon: National governing body for triathlon in the United States with 300,000+ active members. Comparable as both a sanctioning partner for CLASH's Collegiate Club Nationals and Paratriathlon Qualifiers and the central hub of the U.S. triathlon athlete market.

Broad incumbents

• Spartan Race: Large-scale obstacle course and endurance event company operating globally with multiple formats and festival-style events. Comparable in operating multi-format endurance festivals and monetizing the broader participant and spectator experience, though focused on obstacle racing rather than triathlon/cycling.
• Ironman (World Triathlon Corporation): The dominant global triathlon event operator, running Ironman, Ironman 70.3, and Ironman-branded series. Direct competitor in triathlon event production with significantly larger scale, deeper sponsorship relationships, and corporate backing from Advance Publications.
• Tough Mudder: Operator of obstacle and endurance event series with strong brand presence in mass-participation endurance. Comparable in the festival-style, mass-participation endurance event category that emphasizes community and lifestyle alongside the athletic challenge.
• Rock 'n' Roll Running Series: Global series of road running events (marathons, half marathons) with live music and festival-style experiences. Comparable in the road running and festival-style endurance event space, particularly relevant to CLASH's Daytona Beach Half Marathon and Jingle Jog 5K.

Direct peers

• Super League Triathlon: Operator of professional-focused, short-format triathlon events with high prize purses and stadium-style productions. Comparable in targeting elite triathletes with broadcast-grade event production, though positioned in draft-legal/stadium formats rather than NASCAR-venue festival style.
• Challenge Family: Global long-distance triathlon series. CLASH Endurance originated from CHALLENGE Daytona and CHALLENGE North America events before spinning out as an independent company in Summer 2021 — a direct former parent and continuing direct competitor in triathlon event production.
• Escape from Alcatraz Triathlon: Iconic destination triathlon event with strong brand recognition built around a unique location. Comparable as a single-venue, festival-style triathlon that has demonstrated the destination event model CLASH replicates across its NASCAR venue portfolio.

Emerging players

• PTO (Professional Triathletes Organisation): Professional triathletes' organization operating the T100 Triathlon World Tour, including events co-located with CLASH Miami. Comparable as a triathlon event promoter targeting elite professional triathletes with high prize purses and ranking-point pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clashendurance
• YouTubeyoutube.com/c/CLASHENDURANCE
• Facebookfacebook.com/CLASHEnduranceDaytona2023
• Instagraminstagram.com/clashendurance
• TikToktiktok.com/@clashendurance
• LinkedInlinkedin.com/company/clash-endurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clash Endurance