TonTon

What TonTon does

株式会社TonTon (TonTon Inc.) is a privately held Japanese real estate company founded in August 2013 and headquartered in Meguro, Tokyo. The company operates a full-stack real estate platform spanning property sourcing and acquisition intermediation (不動産仕入れ仲介), brokerage (売買仲介), rental property management (賃貸管理), renovation, and outsourced property investigation. It serves individual and institutional Japanese investors, international investors (primarily from Hong Kong, China, Taiwan, and Singapore), property owners, mid-size real estate companies, and senior renters through both direct sales and a nationwide agent and investigator network of more than 1,100 specialists. Reported scale includes approximately 2,000 units under management at 97-99% occupancy, 436 exclusive properties, and 120 billion JPY in annual transaction volume.

TonTon's technology layer is anchored by Cloud Bucho (クラウド物調), an outsourced property investigation service covering legal registry research, municipal office investigations, on-site inspections, and important matter statement drafting, delivered through 600 investigators nationwide. Building on this data backbone, the company launched an AI Property Screening Service in April 2026, with disclosed matching accuracy of 80% in pilot implementations, drawing on proprietary inventory and the Forbes Global Properties network. The company also operates an auction-based property valuation service leveraging a 1.2 million investor network, a senior rental support product (Marutto Senior), and a professional HR placement business focused on real estate specialists.

Revenue is generated through transaction commissions (brokerage, 3%+60,000 yen with agents retaining 80-90%), property management fees (5% Commitment Plan with 0% if occupancy below 80%, or from 3% standard), placement fees (35% of annual salary), investigation service pricing (55,000-250,000 yen per engagement), and senior subscription plans. The company established a Singapore subsidiary (TON TON LAB PTE. LTD.) in June 2023 and operates a Shanghai office to serve cross-border investors. In 2025 TonTon secured the exclusive Japan license for Forbes Global Properties, enabling access to global UHNW luxury flow, and signed a partnership with De Capital Group for wealth-management-led investment distribution.

Name

TonTon

Legal name

株式会社TonTon

Website

https://tonton-inc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TonTon is a Tokyo-based full-stack real estate platform offering property sourcing, brokerage, and management services across Japan, serving individual and international investors, property owners, and real estate companies through a 1,100+ specialist network and proprietary AI-enabled tools.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Real estate brokerage
• Property management services
• Professional staffing
• AI property screening
• Rental property investment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Real Estate Brokerage and Intermediation: Commission-based revenue from property sales and purchases intermediation. Charges 3%+60,000 JPY for properties over 4M yen. Handles both domestic and international investor transactions.
2. Property Management Services: Property management fees charged as percentage of rental income. Commitment Plan charges 5% with 0% fee if occupancy below 80%. Standard rental management charges 3%+ from unit price.
3. Professional Human Resources Placement: Fee-based placement service connecting real estate companies with property investigation and contract professionals. Charges 35% of annual salary on successful placement.
4. Cloud Property Investigation Services: Outsourced property investigation and document preparation services. Pricing from 55,000-250,000 JPY depending on property type and service scope.
5. Senior Rental Support (Marutto Senior): Comprehensive senior rental support service with base plan of 100,000 JPY plus monthly fees based on rent. Optional memorial services from 500,000 JPY.
6. Agent Commission Revenue: Revenue share from agent network operations. Agents receive 80-90% of brokerage commission with additional referral fees of approximately 3% of property price.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

TonTon is a comprehensive real estate services company providing property brokerage, rental property management, property sourcing and acquisition, renovation, and renovation/produce services, augmented by specialized offerings including AI-powered property screening, cloud-based property investigation outsourcing, senior-friendly rental support with rent guarantee, auction-based property valuation, and real estate industry professional staffing. The company serves Japanese individual investors and property owners, international UHNW buyers through its exclusive Forbes Global Properties Japan license, and real estate companies seeking investigation outsourcing and talent placement, supported by a nationwide network of approximately 1,100 affiliated specialists.

Product overview

TonTon operates as a comprehensive real estate platform offering both core transaction services and specialized technology-enabled products. The core portfolio includes: (1) クラウド物調 - cloud-based property investigation and documentation service with nationwide coverage; (2) AI物件選別支援サービス - AI-powered property matching service; (3) まるっとシニア賃貸サポート - senior-friendly rental management service; (4) プロフェッショナル人財サービス - real estate professional talent recruitment; (5) オークション査定サービス - auction-based property valuation. Supporting services include rental management (committing to zero fees if occupancy below 80%), property brokerage, sourcing/acquisition, renovation, and international operations through Singapore subsidiary TON TON LAB PTE. LTD. The company partners with Forbes Global Properties for luxury real estate and connects to 1.2 million investor network for auction-based transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Bucho (クラウド部長): AI-powered property inspection service using drone technology for cloud-based property assessments

Products and services

• AI Property Selection Support Service (AI物件選別支援サービス) AI-powered property selection service that automatically screens and recommends properties against a buyer's stated requirements, integrating proprietary sourcing data and Forbes Global Properties inventory to compress manual screening work for real estate companies and investors.
• Cloud Bucho (クラウド物調) Cloud-based outsourced property investigation service for real estate companies, providing legal-registry research, municipal office investigations, on-site inspections, and important matter statement (重説) drafting through a nationwide network of investigators.
• Marutto Senior Rental Support (まるっとシニア賃貸サポート) Senior-focused rental support service providing rent guarantee to landlords, 24/7 monitoring and emergency response for elderly tenants, life support services, and estate settlement handling for deceased tenants.
• Professional Human Resources Service (プロフェッショナル人材サービス) Real estate-industry-specialized recruitment and placement service connecting real estate companies with property investigators, contract specialists, property managers, and sales professionals, billed as a success fee of 35% of target annual salary.
• Auction Appraisal Service (オークション査定サービス) Property valuation service that combines AI appraisal with auction-based bidding by a network of approximately 1.2 million real estate investors to determine optimal sale prices instead of relying solely on traditional appraisal methods.
• Rental Management Service (賃貸管理サービス) Comprehensive rental property management service for property owners covering tenant placement, rent collection, building maintenance, document handling, and financial reporting, with an occupancy-guarantee plan that waives management fees below 80% occupancy.
• Real Estate Brokerage (不動産売買仲介) Real estate brokerage intermediation service connecting buyers and sellers, including comprehensive investment support for individual and institutional investors with access to TonTon's exclusive inventory.
• Property Sourcing and Acquisition (不動産仕入れ仲介) Property sourcing and acquisition intermediation service helping clients purchase properties or sell holdings across all real estate categories, including succession, replacement, and inheritance scenarios.
• Fudoshiru (フドシル) Real Estate Media Owned real estate investment and management information media platform providing articles, tips, and market insights for property owners and investors.

Quantifiable outcome

• 97.54-98.99% occupancy rate across managed properties
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• De Capital GroupcoreStrategic or Co-development Partner · 28 May 2025Strategic partnership for ultra-high-net-worth clients targeting international real estate investment. Combines TonTon's Japanese property expertise with De Capital's wealth management capabilities.
• Forbes Global PropertiescoreStrategic or Co-development Partner · 10 March 2025Exclusive Japan license agreement for Forbes Global Properties luxury real estate network. First Japanese company to join FGP, enabling global marketing of Japanese luxury properties to international UHNW clients. Includes access to FGP's worldwide network of agents and affluent buyers.
• Fals Group (フォルスグループ)minorImplementation/ SI/ Consulting Partner · 29 September 2023Partnership with tax advisory firm led by former national tax officer. Provides tax savings and inheritance planning consultation for real estate investors.
• Propnex Realty Pte. Ltd.coreChannel Partner/ Reseller/ Distributor · 30 August 2023Partnership with Singapore's largest real estate company for overseas market expansion. Includes establishment of TON TON LAB PTE. LTD. in Singapore as regional hub for Asian investor services.
• Real Estate Agent NetworkcoreChannel Partner/ Reseller/ Distributor · 14 July 2023Network of 400 registered real estate agents handling property acquisition and sales intermediation. Agent numbers grew to 450 by 2025 as part of 1,100 specialist network.
• Rakuten Group (楽天グループ)minorOthers · 20 April 2022Sale of SkyEstate (drone inspection business) to Rakuten Group. Spin-off and full stock transfer completed.
• Persol Temp Staff (パーソルテンプスタッフ)minorChannel Partner/ Reseller/ Distributor · 5 March 2018Former partnership with staffing company for drone pilot placement services. SkyEstate (now Rakuten Drone) handled drone pilot training while Persol provided staffing coordination.
• Yatsushiro City, Kumamoto PrefectureminorOthers · 29 September 2016Location agreement with Yatsushiro City for regional business development. First company with office-type business to sign location agreement with the city.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GA Technologies (RENOSY): GA Technologies operates RENOSY, a leading Japanese proptech platform combining AI-powered property matching, brokerage, and renovation services — directly comparable to TonTon's tech-enabled brokerage and AI screening stack.
• Apaman Shop: Apaman Shop is a major Japanese rental property management franchise operator with a national footprint — directly comparable to TonTon's residential property management business and subscription-style fee model.
• Tokyu Livable: Tokyu Livable is a major Japanese real estate brokerage with strong Tokyo presence and premium property exposure — comparable to TonTon's brokerage and luxury segment strategy via Forbes Global Properties.

Broad incumbents

• LIFULL: LIFULL operates one of Japan's largest real estate portals (LIFULL HOME'S) and offers adjacent services like renovation and brokerage — comparable to TonTon's brokerage and Fudoshiru media platform with broader scale.
• Engel & Völkers: Engel & Völkers is a global luxury real estate franchise network — comparable to TonTon's strategy of joining Forbes Global Properties to access international UHNW buyer networks for Japanese luxury listings.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate network with affiliated Japan brokerages — directly comparable to TonTon's FGP exclusive license model for marketing Japanese luxury to international buyers.
• Christie's International Real Estate: Christie's International Real Estate is another global luxury real estate affiliate network — a comparable brand-partnered channel for international luxury property marketing against TonTon's FGP relationship.
• Mitsui Fudosan Realty: Mitsui Fudosan Realty is a major Japanese brokerage arm of Mitsui Fudosan with deep luxury and corporate client relationships — comparable to TonTon's full-service brokerage and luxury positioning, though at much larger scale.

Regional players

• At Home: At Home operates one of Japan's largest real estate listing portals with a regional/domestic focus — comparable to TonTon's owned Fudoshiru media and property listing distribution, though more portal-oriented.

Emerging players

• Property Finder: Property Finder is a proptech platform serving multiple MENA/Southeast Asia markets with property listings and brokerage services — comparable to TonTon's multi-market Singapore/Shanghai tech-enabled real estate distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tonton.fan
• Instagraminstagram.com/tonton__inc
• Xx.com/tonton_inc
• LinkedInlinkedin.com/company/tontonlab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TonTon