Mitsui Fudosan Realty

What Mitsui Fudosan Realty does

Mitsui Fudosan Realty Co., Ltd. (三井不動産リアルティ) is a privately held, wholly-owned subsidiary of Mitsui Fudosan Co., Ltd., established in 1969 and headquartered at the Kasumigaseki Building in Chiyoda-ku, Tokyo. The company operates three principal business lines: real estate brokerage under the Mitsui Rehouse brand (~287 physical centers nationwide plus digital property portals), parking operations under the Mitsui Repark brand (~16,000 hourly parking locations nationwide), and car-sharing under the Mitsui Carshares brand (~7,752 vehicles, ~590,000 members, 4,338 stations as of early 2025). It has held the No.1 position in nationwide real estate purchase/sale intermediation transactions for 40 consecutive years (1986-2025), with 38,680 transactions in FY2023 and cumulative transactions exceeding 1 million.

The company's product surface extends beyond these three pillars into premium central Tokyo real estate consulting (Mitsui Realplan), resort property brokerage (Mitsui Resort Collection), office leasing brokerage, the ALZO land utilization matching platform (linking landowners with ~100+ tenant operators), a Senior Design service for senior housing transition and inheritance consulting, and multilingual Global Service desks for foreign investors (English and Chinese, covering Mainland China, Hong Kong, Taiwan). Technical differentiators include a vehicle-number-recognition lockless parking system (ロックレス駐車場), a smartphone QR-code parking payment service deployed across ~10,000 locations, and an ETC-based seamless payment integration.

The company monetizes through transaction fees on real estate brokerage (regulated under Japanese law), usage-based fees for parking, and a hybrid subscription plus usage model for car sharing (¥980 monthly membership plus per-10-minute and per-kilometer charges across vehicle tiers from ¥150 to ¥520 per 10 minutes). Go-to-market blends enterprise field sales (for office leasing), direct-to-consumer digital self-serve platforms (for car sharing and parking), and a retail-physical-storefront network (for brokerage). Marketing relies on the high-recall Mitsui brand, legacy TV campaigns (notably with actress Rie Miyazawa reprising the 1987 "Shiratori Reiko" Rehouse character), and a multi-channel social presence (YouTube, Instagram, LINE, X, Facebook). Five regional subsidiaries (Sapporo, Tohoku, Chugoku, Kyushu, Residential) extend coverage across Japan.

Name

Mitsui Fudosan Realty

Legal name

Mitsui Fudosan Realty Co., Ltd.

Website

https://mf-realty.jp

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mitsui Fudosan Realty is a privately held Japanese real estate services subsidiary of Mitsui Fudosan Group, operating nationwide brokerage (~287 Rehouse stores), parking (~16,000 Repark locations), and car-sharing (~7,752 vehicles, 590,000 members), serving individual buyers, sellers, investors, and foreign clients.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Real Estate and Rental and Leasing (53), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industries

Real Estate Relocation & Corporate Mobility Services (FSAEAJAM), Villas & Luxury Estates (THAMAAAC), Temporary Housing & Serviced Accommodation Coordination (HSAKACAG)

Keywords

• Real estate brokerage
• Residential property services
• Parking operations
• Car sharing services
• Office leasing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Brokerage (Real Estate Intermediation): Brokerage fees charged on real estate purchase and sale transactions. Services include individual residential property (Rehouse brand), commercial/investment property, and corporate/investor transactions. Commission-based model with standard real estate brokerage fees regulated under Japanese law.
2. Parking Operations (三井のリパーク): Hourly parking fee revenue from approximately 16,000 parking locations nationwide. Revenue generated from time-based parking charges, with digital payment options including smartphone QR code payment.
3. Car Sharing (三井のカーシェアーズ): Membership-based car sharing service. Monthly membership fee (980 yen) plus usage fees based on time (10-minute increments or pack plans) and distance. Wide range of vehicle classes from basic to premium plus. Partnership with Rakuten Carshare for additional distribution.
4. Office Leasing Brokerage: Commercial office space intermediation for companies seeking to rent or lease office space. Commission-based brokerage for office leasing transactions.
5. Land Utilization Matching (ALZO): Land matching service connecting landowners with business operators seeking space. Brokerage/commission revenue from successful matches between land owners and tenant businesses such as convenience stores, restaurants, and share farms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mitsui Fudosan Realty operates a diversified Japanese real estate services platform built around three pillars: (1) real estate brokerage under the "Mitsui Rehouse" brand with approximately 287 nationwide centers covering residential purchase/sale/rental, premium central-Tokyo consulting ("Mitsui Realplan"), resort properties ("Mitsui Resort Collection"), office leasing, and investment property intermediation; (2) land utilization services including the ALZO matching platform connecting landowners with business operators and senior transition/inheritance consulting ("Senior Design"); and (3) mobility services comprising "Mitsui Repark" time-based parking at approximately 16,000 locations and "Mitsui Carshares" membership-based car sharing with approximately 7,752 vehicles across 4,338 stations.

Product overview

Mitsui Fudosan Realty operates a diversified real estate services platform organized across three main business segments: (1) Individual-focused real estate services including 三井のリハウス for residential/commercial property transactions, 三井のリアルプラン for premium central Tokyo properties, 三井のリゾコレ for resort properties, グローバルサービス for foreign investors, 住まいの保険 for home insurance, and シニアデザイン for senior relocation and inheritance support; (2) Corporate/investor services encompassing office leasing (オフィス賃貸), property management (プロパティマネジメント), investment property intermediation, inheritance and land utilization consulting (ALZO); and (3) Mobility services including 三井のリパーク time-based parking (approx. 16,000 locations) and 三井のカーシェアーズ car-sharing (approx. 7,700 vehicles, 590,000 members). The company has achieved 40 consecutive years as Japan's #1 real estate intermediary by transaction volume.

Differentiator

Problem solved

Functional benefit

Brands

• Mitsui Rehouse: Residential and commercial real estate brokerage brand offering buying, selling, and leasing services across Japan with 287+ locations.
• Mitsui Repark
• Mitsui Carshares
• Mitsui Realplan
• ALZO
• Senior Design

Products and services

• Mitsui Rehouse (三井のリハウス) Residential and Commercial Brokerage Residential and commercial real estate brokerage service for buying, selling, and renting properties, delivered through approximately 287 nationwide Rehouse centers across Japan.
• Mitsui Realplan (三井のリアルプラン) Premium Central Tokyo Real Estate Consulting Premium central Tokyo real estate consulting service for high-value property transactions targeting high-net-worth individuals.
• Mitsui Resort Collection (三井のリゾコレ) Resort Real Estate Resort real estate planning, sales, and brokerage service for vacation properties.
• Office Leasing (オフィス賃貸) Office space leasing service for businesses, offering property search, relocation support, and dedicated sales consultation for commercial office transactions.
• Global Service (グローバルサービス) Foreign Investor Real Estate Bilingual English and Chinese real estate services for foreign investors and affluent customers seeking Japanese property investments.
• Home Insurance (住まいの保険) Insurance products bundled with residential real estate and housing transactions.
• Senior Design (シニアデザイン) Senior Transition and Inheritance Consulting Comprehensive support service for seniors covering housing relocation consulting, inheritance planning, family trusts, and vacant home management.
• Mitsui Repark (三井のリパーク) Hourly Parking Service Time-based hourly parking service at approximately 16,000 locations across Japan, with digital payment options including smartphone QR-code cashless settlement.
• Mitsui Carshares (三井のカーシェアーズ) Car Sharing Service Membership-based car sharing service with approximately 7,752 vehicles across 4,338 stations and around 590,000 members nationwide, with vehicle classes ranging from compact to premium plus.
• ALZO Land Utilization Matching Service (土地活用マッチングサービス) Land utilization matching service connecting landowners with business operators for diverse uses including retail, restaurants, shared farms, and coin laundries.

Quantifiable outcome

• 40 consecutive years No.1 in nationwide real estate transaction volume (1986-2025)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rakuten (楽天グループ)coreGTM or Marketing Partner · 11 March 2025Partnership with Rakuten's Carshare booking service. Mitsui Carshares vehicles can be booked and paid through Rakuten Carshare platform. Rakuten members earn Rakuten Points (1 point per 100 yen spent, 5x bonus during campaign periods). Provides additional customer acquisition channel.
• Japan Association of Real Estate Agents ((一社)不動産流通経営協会)coreOthers · 29 September 2022Industry association membership. Published condo management evaluation ratings on the Rehouse Mansion Library platform.
• Sendai Toyopet (仙台トヨペット)minorStrategic or Co-development Partner · 31 March 2022Strategic partnership to create new test-drive opportunities. Sendai Toyopet provides vehicles (Toyota Aqua, Roomi, Noah) to Mitsui Fudosan Realty's Careco car sharing service. Sendai Toyopet handles vehicle procurement and maintenance. Aims to generate car purchase opportunities for consumers through car sharing test drives.
• Aichi Toyota (愛知トヨタ自動車)minorStrategic or Co-development Partner · 1 March 2021Joint car sharing service in Nagoya. Aichi Toyota provides vehicles (Toyota Aqua S, Sienta G Cuero) and handles maintenance. Revenue and costs are split 50/50. Mitsui Fudosan Realty operates the service and stations at Repark parking locations.
• Mitsubishi Motors (三菱自動車工業)minorStrategic or Co-development Partner · 1 March 2021Vehicle supply partnership for electric and hybrid vehicles. Mitsubishi Motors provides Outlander PHEV, Eclipse Cross PHEV, and ek Cross EV for Careco/Mitsui Carshares fleet. Aim to create EV/PHEV test drive opportunities and expand eco-friendly vehicle lineup.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• ERA Japan: Another large US-originated real estate franchise operating in Japan with nationwide brokerage coverage. Competes with Rehouse on residential resale intermediation.
• Apaman Shop Holdings Co., Ltd. Franchise-focused real estate brokerage network in Japan with a national footprint. Comparable to Rehouse in intermediation services, particularly in rental and smaller-ticket transactions.
• Park24 Co., Ltd. Japan's leading parking and car sharing operator (Times Car / Times Parking). Directly comparable to Mitsui Repark and Mitsui Carshares on parking lot footprint, car sharing fleet, and member subscription model.
• Mitsubishi Real Estate Services Co., Ltd. Real estate brokerage arm of the Mitsubishi group, with residential and office leasing services nationwide. Closely comparable to Mitsui Fudosan Realty in conglomerate-affiliated brokerage positioning.
• Nippon Parking Development Co., Ltd. Major Japanese parking lot operator, particularly in commercial/office properties. Directly comparable to Mitsui Repark in the parking lot operations segment, though with a different geographic and property-type mix.
• Century 21 Japan: Major franchise real estate brokerage network in Japan. Comparable in intermediation model and consumer brand focus, though structurally different as a franchise system vs. Mitsui's wholly owned stores.
• Tokyu Livable, Inc. Major Tokyo-based real estate brokerage with strong Tokyu Group affiliation. Comparable to Mitsui Rehouse in residential resale and rental intermediation in the greater Tokyo market.
• Sumitomo Real Estate Sales Co., Ltd. Sumitomo Group's residential real estate brokerage arm in Japan, with a national branch network (Sumai no Madoguchi). Directly comparable to Mitsui Rehouse in core business, customer segments, and commission-based model.

Emerging players

• LIFULL Co., Ltd. Operator of HOME'S, one of Japan's largest real estate listing portals. A digital channel competitor to Mitsui's intermediation business — it routes leads but does not provide full brokerage, making it a partial competitor and a potential disintermediation risk.

Broad incumbents

• Recruit Holdings (SUUMO): SUUMO is Japan's dominant real estate portal, and Recruit also offers broader HR/marketing services. Indirect but significant competitor to brokerage business via lead generation control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mfrealtych
• Facebookfacebook.com/InternationalDept.MitsuiFudosanRealty
• Instagraminstagram.com/mitsui_rehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsui Fudosan Realty