The Marketing Firm
The Marketing Firm is a privately-held, founder-owned full-service traditional and digital advertising agency headquartered in Utica, New York, serving small and mid-market businesses across Upstate New York with brand strategy, creative production, video, digital advertising, and web design services.
- Company typePrivate
- Founded2014
- HeadquartersUtica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Marketing Firm does
The Marketing Firm, Inc. is a privately-held, founder-owned full-service advertising agency headquartered in Utica, New York. The firm serves small and mid-market businesses primarily across Upstate New York (Utica and Syracuse), with named case-study clients in legal services, healthcare, retail, manufacturing, and nonprofit sectors. Its service catalog spans approximately seventeen offerings organized across brand strategy (brand positioning, content creation, social media management, sales coaching, localized search, reputation and review management), creative production (video, graphic design, PR, photography), and digital advertising (search engine marketing, social media advertising, media planning and placement, responsive web design, onsite SEO, and email marketing). The firm combines traditional media expertise (TV, print, radio) with digital channels under a proprietary 'friendship-based' brand methodology and an 'EPIC' creative philosophy, positioning itself as a strategic branding and lead-generation partner.
The company operates with a four-person team led by founder Tony Bartolotti, who holds 27+ years of marketing experience, alongside a Marketing Operations Manager, a Creative Specialist, and a Marketing Assistant. Its revenue model is professional-services-based, generating income through project-based and retainer engagements priced via a consultative intake process in which prospects disclose annual marketing budgets ranging from under $25,000 to over $150,000. The firm explicitly markets itself as serving a limited roster of high-quality clients rather than pursuing volume. Documented customer outcomes include over $270,000 in non-insurance-based new business revenue for a healthcare client in 2017, doubled monthly case volume for a personal injury law client, and filled-to-capacity monthly seminars for a newly launched law firm. The firm does not disclose revenue, has not raised external funding, holds no patents or trademarks, and operates exclusively within New York State with no global footprint.
The Marketing Firm firmographics
Firmographics- Name
- The Marketing Firm
- Legal name
- The Marketing Firm, Inc.
- Website
- https://themarketingfirminc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Marketing Firm is a privately-held, founder-owned full-service traditional and digital advertising agency headquartered in Utica, New York, serving small and mid-market businesses across Upstate New York with brand strategy, creative production, video, digital advertising, and web design services.
- Ownership category
- akta.pro rank
The Marketing Firm industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
Keywords
Where The Marketing Firm is headquartered
LocationHeadquarters
- HQ city
- Utica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Marketing Firm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Advertising and Marketing: The firm generates revenue through professional services fees for strategic branding, creative work, digital advertising, social media management, video production, and media planning/placement. They work with clients across various budget ranges from $0-$25,000 to over $150,000 annually, suggesting project-based and potentially retainer-based engagements. The agency focuses on a limited number of high-quality client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom engagements tailored to client budget and needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Marketing Firm product offering
Product offeringCore offering
The Marketing Firm is a full-service traditional and digital advertising agency that delivers strategic branding, creative production, and integrated marketing campaigns for businesses in New York State. Its offerings span brand strategy, content creation, social media management, video production, graphic design, web design, SEO/SEM, email marketing, and traditional media planning and placement. The firm operates on a quality-over-quantity model, working with a limited client roster to deliver custom, results-driven campaigns.
Product overview
The Marketing Firm is a full-service traditional and digital advertising agency offering a comprehensive suite of marketing and advertising services. The company's offerings span three main categories: Brand Marketing Foundation Services (Brand Strategy, Content Creation & Inbound Marketing, Social Media Management, Sales Coaching, Localized Search, Reputation Management, Review Management), Creative Services (Video Production, Graphic Design, Public Relations, Photography), and Advertising & Digital Services (Search Engine Marketing, Social Media Advertising, Media Planning & Placement, Responsive Web Design, Onsite SEO, Email Marketing). The agency positions itself as a strategic branding and lead generation company that combines traditional media (TV, print, radio) with digital mediums to create emotional, 'EPIC' campaigns that build brand awareness and drive measurable results for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
- Content Creation and Inbound Marketing
- Social Media Management
- Localized Search SEO
- Reputation Management
- Review Management
- Video Production
- Graphic Design
- Public Relations
- Photography
- Search Engine Marketing
- Social Media Advertising
- Media Planning and Placement
- Responsive Web Design
- Onsite Search Engine Optimization
- Email Marketing
- Strategic Marketing
Quantifiable outcome
- Over $270,000 in non-insurance based new business revenue for spinal decompression therapy during 2017 campaign
- +2 more outcomes
Companies that use The Marketing Firm
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
The Marketing Firm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Marketing Firm partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Marketing Firm competitors and assessment
Company assessmentDirect peers
- Crowley Webb: Buffalo, NY-based integrated advertising and marketing agency with a similar full-service capability set (brand, creative, digital, media) serving New York State mid-market and SMB clients.
- Pinckney Hugo Group: Syracuse, NY-based full-service advertising agency offering brand strategy, creative, digital, and media services to mid-market clients in similar verticals (legal, healthcare, professional services) — closely overlapping geography and service mix with The Marketing Firm.
- Mower: Full-service advertising, marketing, and PR agency headquartered in Syracuse, NY with offices across New York. Operates in the same Upstate NY geography as The Marketing Firm with a comparable integrated traditional + digital offering serving mid-market clients.
- The Martin Group: Integrated marketing agency based in Buffalo, NY with offices in Rochester and New York City. Offers brand, digital, social, PR, and media services to mid-market clients, comparable in offering breadth and Upstate NY orientation to The Marketing Firm.
Broad incumbents
- RPA: Los Angeles-based independent full-service advertising agency with strong direct response and brand work. Adjacent comparison given The Marketing Firm's emphasis on lead generation campaigns tied to measurable outcomes.
- StrawberryFrog: New York-based brand and advertising agency known for strategic brand development and creative campaigns. Overlaps with The Marketing Firm on the strategic branding and emotional-brand positioning angle, but operates as a much larger and more nationally scoped incumbent.
- Doner: Independent full-service advertising agency with deep integrated capabilities across brand, digital, social, and media. Comparable in service breadth to The Marketing Firm, but operating nationally and at far greater scale.
Regional players
- Gatesman: Pittsburgh-based independent agency providing advertising, digital, PR, and media services to mid-market brands. Comparable in integrated service mix and mid-market focus, but operating in a different regional geography (Mid-Atlantic rather than NY).
- Marcus Thomas: Cleveland, OH-based integrated marketing communications agency offering brand, creative, digital, and media services to mid-market clients. Comparable in full-service model and mid-market positioning, though serving a different regional market than The Marketing Firm.
Emerging players
- Don Jagoda Associates: Long-running direct marketing and promotional agency serving mid-market clients with campaign design and loyalty/promo capabilities. Comparable to The Marketing Firm on integrated campaign design and vertical (especially retail and consumer) experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Marketing Firm social profiles
Digital presenceThe Marketing Firm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Marketing Firm leadership team
Management profileNumber of profiles
Profiles4 records
The Marketing Firm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Marketing Firm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Marketing Firm
What does The Marketing Firm do?
The Marketing Firm is a full-service traditional and digital advertising agency that delivers strategic branding, creative production, and integrated marketing campaigns for businesses in New York State. Its offerings span brand strategy, content creation, social media management, video production, graphic design, web design, SEO/SEM, email marketing, and traditional media planning and placement. The firm operates on a quality-over-quantity model, working with a limited client roster to deliver custom, results-driven campaigns.
Is The Marketing Firm a public or private company?
The Marketing Firm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Marketing Firm founded?
The Marketing Firm was founded in 2014. It employs 1 to 10 people.
Where is The Marketing Firm based?
The Marketing Firm is headquartered in Utica, United States, in the North America region.
How does The Marketing Firm make money?
One revenue line is on record: professional Services - Advertising and Marketing.
Who are The Marketing Firm's main competitors?
Direct peers on record are Crowley Webb, Pinckney Hugo Group, Mower and The Martin Group. Broad incumbents are RPA, StrawberryFrog and Doner. Regional players are Gatesman and Marcus Thomas. Don Jagoda Associates is listed as an emerging player.
Does The Marketing Firm have an API?
No public API is recorded for The Marketing Firm.
What industry is The Marketing Firm in?
The Marketing Firm's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAAFAE, Product & Growth Marketing Strategy. Its NAICS code is 54181 and its SIC code is 7311.