The Marketing Firm

What The Marketing Firm does

The Marketing Firm, Inc. is a privately-held, founder-owned full-service advertising agency headquartered in Utica, New York. The firm serves small and mid-market businesses primarily across Upstate New York (Utica and Syracuse), with named case-study clients in legal services, healthcare, retail, manufacturing, and nonprofit sectors. Its service catalog spans approximately seventeen offerings organized across brand strategy (brand positioning, content creation, social media management, sales coaching, localized search, reputation and review management), creative production (video, graphic design, PR, photography), and digital advertising (search engine marketing, social media advertising, media planning and placement, responsive web design, onsite SEO, and email marketing). The firm combines traditional media expertise (TV, print, radio) with digital channels under a proprietary 'friendship-based' brand methodology and an 'EPIC' creative philosophy, positioning itself as a strategic branding and lead-generation partner.

The company operates with a four-person team led by founder Tony Bartolotti, who holds 27+ years of marketing experience, alongside a Marketing Operations Manager, a Creative Specialist, and a Marketing Assistant. Its revenue model is professional-services-based, generating income through project-based and retainer engagements priced via a consultative intake process in which prospects disclose annual marketing budgets ranging from under $25,000 to over $150,000. The firm explicitly markets itself as serving a limited roster of high-quality clients rather than pursuing volume. Documented customer outcomes include over $270,000 in non-insurance-based new business revenue for a healthcare client in 2017, doubled monthly case volume for a personal injury law client, and filled-to-capacity monthly seminars for a newly launched law firm. The firm does not disclose revenue, has not raised external funding, holds no patents or trademarks, and operates exclusively within New York State with no global footprint.

Name

The Marketing Firm

Legal name

The Marketing Firm, Inc.

Website

https://themarketingfirminc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marketing Firm is a privately-held, founder-owned full-service traditional and digital advertising agency headquartered in Utica, New York, serving small and mid-market businesses across Upstate New York with brand strategy, creative production, video, digital advertising, and web design services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Brand strategy services
• Digital marketing agency
• Video production services
• Web design services
• Media planning services

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Advertising and Marketing: The firm generates revenue through professional services fees for strategic branding, creative work, digital advertising, social media management, video production, and media planning/placement. They work with clients across various budget ranges from $0-$25,000 to over $150,000 annually, suggesting project-based and potentially retainer-based engagements. The agency focuses on a limited number of high-quality client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Marketing Firm is a full-service traditional and digital advertising agency that delivers strategic branding, creative production, and integrated marketing campaigns for businesses in New York State. Its offerings span brand strategy, content creation, social media management, video production, graphic design, web design, SEO/SEM, email marketing, and traditional media planning and placement. The firm operates on a quality-over-quantity model, working with a limited client roster to deliver custom, results-driven campaigns.

Product overview

The Marketing Firm is a full-service traditional and digital advertising agency offering a comprehensive suite of marketing and advertising services. The company's offerings span three main categories: Brand Marketing Foundation Services (Brand Strategy, Content Creation & Inbound Marketing, Social Media Management, Sales Coaching, Localized Search, Reputation Management, Review Management), Creative Services (Video Production, Graphic Design, Public Relations, Photography), and Advertising & Digital Services (Search Engine Marketing, Social Media Advertising, Media Planning & Placement, Responsive Web Design, Onsite SEO, Email Marketing). The agency positions itself as a strategic branding and lead generation company that combines traditional media (TV, print, radio) with digital mediums to create emotional, 'EPIC' campaigns that build brand awareness and drive measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Content Creation and Inbound Marketing
• Social Media Management
• Localized Search SEO
• Reputation Management
• Review Management
• Video Production
• Graphic Design
• Public Relations
• Photography
• Search Engine Marketing
• Social Media Advertising
• Media Planning and Placement
• Responsive Web Design
• Onsite Search Engine Optimization
• Email Marketing
• Strategic Marketing

Quantifiable outcome

• Over $270,000 in non-insurance based new business revenue for spinal decompression therapy during 2017 campaign
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crowley Webb: Buffalo, NY-based integrated advertising and marketing agency with a similar full-service capability set (brand, creative, digital, media) serving New York State mid-market and SMB clients.
• Pinckney Hugo Group: Syracuse, NY-based full-service advertising agency offering brand strategy, creative, digital, and media services to mid-market clients in similar verticals (legal, healthcare, professional services) — closely overlapping geography and service mix with The Marketing Firm.
• Mower: Full-service advertising, marketing, and PR agency headquartered in Syracuse, NY with offices across New York. Operates in the same Upstate NY geography as The Marketing Firm with a comparable integrated traditional + digital offering serving mid-market clients.
• The Martin Group: Integrated marketing agency based in Buffalo, NY with offices in Rochester and New York City. Offers brand, digital, social, PR, and media services to mid-market clients, comparable in offering breadth and Upstate NY orientation to The Marketing Firm.

Broad incumbents

• RPA: Los Angeles-based independent full-service advertising agency with strong direct response and brand work. Adjacent comparison given The Marketing Firm's emphasis on lead generation campaigns tied to measurable outcomes.
• StrawberryFrog: New York-based brand and advertising agency known for strategic brand development and creative campaigns. Overlaps with The Marketing Firm on the strategic branding and emotional-brand positioning angle, but operates as a much larger and more nationally scoped incumbent.
• Doner: Independent full-service advertising agency with deep integrated capabilities across brand, digital, social, and media. Comparable in service breadth to The Marketing Firm, but operating nationally and at far greater scale.

Regional players

• Gatesman: Pittsburgh-based independent agency providing advertising, digital, PR, and media services to mid-market brands. Comparable in integrated service mix and mid-market focus, but operating in a different regional geography (Mid-Atlantic rather than NY).
• Marcus Thomas: Cleveland, OH-based integrated marketing communications agency offering brand, creative, digital, and media services to mid-market clients. Comparable in full-service model and mid-market positioning, though serving a different regional market than The Marketing Firm.

Emerging players

• Don Jagoda Associates: Long-running direct marketing and promotional agency serving mid-market clients with campaign design and loyalty/promo capabilities. Comparable to The Marketing Firm on integrated campaign design and vertical (especially retail and consumer) experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themkgtfirm
• YouTubeyoutube.com/channel/UCqx-WwEIFOkXF1PhV52tJlA
• Facebookfacebook.com/themarketingfirm
• LinkedInlinkedin.com/company/the-marketing-firm-inc-
• Instagraminstagram.com/themarketingfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marketing Firm