ZD Wines

What ZD Wines does

ZD Wines is a privately held, family-owned winery operating in Napa Valley since 1969, owned and run across three generations of the deLeuze family (founders Norman and Rosa Lee deLeuze; Robert deLeuze, CEO/Director of Winemaking; Brett deLeuze, President; Brandon deLeuze, Winemaker; plus Senior Winemaker Chris Pisani). The company produces premium wines from two certified-organic estate vineyards — a 3.2-acre Rutherford site on the Silverado Trail bench and a 29-acre Carneros property (15 acres of Chardonnay, 14 acres of Pinot Noir) — both certified organic by CCOF since 1999 and additionally credentialed under Fish Friendly Farming, Napa Green Winery, and Certified Sustainable California Vineyards & Winery. Its core technology is a solera-style multi-vintage blending system for the flagship Abacus wine (currently XXVII, blending 33 vintages of Reserve Cabernet Sauvignon from 1992-2024), which is structurally non-replicable and not sold online; production of reserve and specialty lots is deliberately small (16-31 barrels for recent Founder's Reserve Pinot Noir; 350 cases for the 2024 Rosa Lee Petit Verdot).

The portfolio spans four tiers — Traditionals (Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon at $34-$78), Reserves (Reserve Chardonnay, Founder's Reserve Pinot Noir, Reserve Cabernet Sauvignon at $85-$320), Rosa Lee specialty wines (Rosé, Petit Verdot, Sweet Whim port-style at $38-$68), and Abacus ($2,400 per 3-bottle pack, $6,500 per 3-liter bottle). Revenue is generated through a direct-to-consumer stack — zdwines.com e-commerce with a custom 12-bottle Case Builder, a five-tier tasting program at the Rutherford hospitality center ($50-$250 per person), and the First Taste subscription wine club (12+ bottles annually, 15-25% member discounts, complimentary tastings) — supplemented by a national distributor network covering roughly 40 compliant US states via Southern Glazer's, RNDC, Breakthru Beverage, Republic National, and others. The customer base is diversified across individual wine enthusiasts, wine club members, trade/hospitality buyers, and charity event attendees, with marketing and DTC operations supported by Tock reservation infrastructure, SMS messaging via RedChirp, segmented email workflows, and an active social presence (Facebook, Instagram, X, YouTube) plus TripAdvisor and Yelp listings. The company has no disclosed external funding, no parent company, and no M&A history, operating as ZD Wines, LLC out of a single Napa headquarters.

Name

ZD Wines

Legal name

ZD Wines, LLC

Website

https://zdwines.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

ZD Wines is a family-owned, three-generation Napa Valley winery producing premium organically certified Chardonnay, Pinot Noir, Cabernet Sauvignon, and the proprietary Abacus solera blend, sold direct-to-consumer via e-commerce, the Rutherford tasting room, the First Taste wine club, and a national US distributor network.

Ownership category

akta.pro rank

Product category

Premium Estate Wines (Napa Valley)

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Estate wines
• Napa Valley winery
• Cabernet Sauvignon
• Wine tasting experiences
• Wine club membership

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Wines sold directly to consumers via the ZD Wines e-commerce website. Consumers can purchase individual bottles or build custom 12-bottle cases. Current-release and library (aged) wines are available. Notable products include Abacus XXVII ($2,400 for a 3-pack, $6,500 for a 3-liter bottle), Rosa Lee wines, and standard varietals ranging from $34 to $320 per bottle.
2. Wine Club Membership (First Taste): First Taste Wine Club members receive 12+ bottles annually, pre-release wine access, 25% case discount on pre-release wines, 15% case discount on current releases, complimentary ground shipping, 8 complimentary Vineyard View tastings annually, and access to winery-exclusive limited wines.
3. Tasting Room Experiences: Paid tasting experiences offered at the Rutherford winery including Vineyard View Tasting ($50/person), ZD Experience Tour & Tasting ($125/person), Abacus Experience ($250/person), Group Tastings ($75/person before 12pm, $100/person for groups of 25+), and Summer Light Flight ($50/person). Club members receive discounts.
4. Gifts and Merchandise: Sale of winery merchandise including chocolate-covered wine bottles ($106-$258), engraved ah-so wine openers ($12), Laguiole corkscrews ($185), chef aprons ($80), and embroidered hats ($25).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

ZD Wines is a family-owned Napa Valley winery producing premium estate wines from organically certified vineyards in Rutherford and Carneros, including Cabernet Sauvignon, Chardonnay, Pinot Noir, and Sauvignon Blanc. The winery sells its wines directly to consumers through its own e-commerce storefront, a Rutherford tasting room, and the First Taste Wine Club, and distributes nationally through state-level distributor partners across compliant US states. The portfolio spans Traditionals ($34-$78), Reserves ($85-$320), the specialty Rosa Lee line, and the flagship Abacus solera-blend pinnacle wine ($2,400-$6,500).

Product overview

ZD Wines is a family-owned Napa Valley winery producing world-class wines across multiple collections. The core product portfolio includes Traditionals (Sauvignon Blanc, Chardonnay, Pinot Noir, Cabernet Sauvignon), Reserve Wines (Reserve Chardonnay, Reserve Cabernet Sauvignon, Founder's Reserve Pinot Noir), and specialty Rosa Lee wines (Rosé, Petit Verdot, Sweet Whim port-style). The flagship offering is Abacus, a legendary solera-style multi-vintage blend of every Reserve Cabernet Sauvignon since 1992. Beyond wines, ZD offers experiential products including tasting experiences (Vineyard View Tasting, ZD Experience Tour, Abacus Experience Tour) and a First Taste Wine Club with customizable memberships. The winery also sells branded accessories and gourmet wine gifts.

Differentiator

Problem solved

Functional benefit

Brands

• Rosa Lee: Winery-exclusive wine selections including Rosa Lee Pinot Noir Rosé, Rosa Lee Petit Verdot, and Rosa Lee Sweet Whim (port-style wine). Named after Rosa Lee deLeuze, co-founder of ZD Wines.
• Abacus
• First Taste

Products and services

• Traditionals Wine Collection Premium mainstay wines including Sauvignon Blanc ($34), Chardonnay ($44 current / $58 library), Pinot Noir ($60 current / $84-$102 library), and Cabernet Sauvignon ($78 current / $94-$119 library), available in multiple vintages from current releases to library selections.
• Reserve Wines Collection World-class reserve-tier wines including Reserve Chardonnay ($85), Founder's Reserve Pinot Noir ($90 current / $93-$145 library), and Reserve Cabernet Sauvignon ($230 current / $257-$320 library), available in limited quantities from Carneros and Rutherford estates.
• Abacus ZD's flagship pinnacle wine — a solera-style multi-vintage blend of every ZD Reserve Cabernet Sauvignon ever produced since 1992. Currently in its Twenty-Seventh Bottling (XXVII), a blend of 33 vintages (1992-2024), priced at $2,400 per 3-bottle pack and $6,500 for a 3-liter bottle. Not sold online; available via phone or email inquiry only.
• Rosa Lee Wines Specialty winery-exclusive wine line including Rosa Lee Pinot Noir Rosé ($38), Rosa Lee Petit Verdot ($68), and Rosa Lee Sweet Whim port-style ($60/500ml), named after co-founder Rosa Lee deLeuze.
• Vineyard View Tasting Seated tasting experience at $50 per person offering current release wines with panoramic views of Napa Valley from the Rutherford bench overlook, guided by hospitality professionals through ZD's 58-year history. Approximately 60 minutes.
• ZD Experience Tour & Tasting Comprehensive cellar tour and tasting at $125 per person featuring in-depth coverage of ZD's 58-year history, estate vineyards, eco practices, and seated tasting in the Vineyard View Room with Reserve and/or Library wine selections and cheese & charcuterie. Approximately 90 minutes.
• Abacus Experience Tour & Tasting Elevated tour and tasting at $250 per person featuring the pinnacle wine Abacus, immersive private cellar tour, barrel sampling of Reserve Cabernet Sauvignon, and tasting of two different Abacus bottlings with light artisanal food pairings. Approximately 120 minutes.
• Group Tasting Experience Seated Vineyard View Tasting experience for groups of 7+ guests at $75 per person (or $100 for groups of 25+ adults) with award-winning wines and panoramic Napa Valley views.
• Summer 'Light Flight' Tasting Seasonal tasting offered June through August at $50 per person, featuring crisp Rosé and Sauvignon Blanc selections with current and library Traditional and Reserve Chardonnays, with guided tour of sustainable winemaking and eco practices. Approximately 60 minutes.
• First Taste Wine Club Wine club membership requiring a minimum of 12 bottles annually. Members receive pre-release wine access, 25% case discount on pre-release wines, 15% case discount on current releases, complimentary ground shipping, 8 complimentary Vineyard View tastings annually, and access to winery-exclusive limited wines.
• Wine Gifts Gourmet wine gift items including chocolate-covered Cabernet Sauvignon bottles ($106-$258) hand-dipped by local Napa Valley chocolatier Debbie Dever of Vintage Sweet Shoppe.
• Wine Accessories Branded wine accessories including ZD Wines Engraved Ah-So Wine Opener ($12), ZD Wines Laguiole Wine Opener ($185), ZD Wines Classic Chef Apron ($80), and ZD Wines Embroidered Hat ($25).

Quantifiable outcome

• 100-point score for 2016 Reserve Cabernet Sauvignon (Wine of the Year, Best Cabernet, Best of Show Red Wine at Monterey Int'l Wine Competition 2020)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

16 partnerships are on record, tiered minor and core.

• International Wines, Inc.minorChannel Partner/ Reseller/ DistributorState-level distributor for ZD Wines in Alabama (Birmingham Area), phone: (205) 945-7101.
• Pacific SouthernminorChannel Partner/ Reseller/ DistributorState-level distributor for ZD Wines in Alabama and Florida, phone: (954) 232-4747 (FL), (334) 444-4629 (AL).
• Breakthru BeverageminorChannel Partner/ Reseller/ DistributorState-level distributor for ZD Wines in Arizona (Phoenix) and Pennsylvania.
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ DistributorMajor national distributor network covering Arkansas, Iowa, Missouri, New Mexico, Texas, Oregon (American Fine Wine Division), and Washington D.C. Southern Glazer's is one of the largest wine and spirits distributors in the US.
• Republic National Distributing (RNDC)minorChannel Partner/ Reseller/ DistributorState-level distributor for ZD Wines in Florida (Deerfield Beach, Jacksonville, Orlando & Tampa, Pensacola areas) and South Carolina.
• RNDC (Republic National Distributing Company)minorChannel Partner/ Reseller/ DistributorState-level distributor for ZD Wines in Georgia (Atlanta Area), Illinois (Heritage), Kentucky, North Carolina, and Tennessee areas.
• California Certified Organic Farmers (CCOF)coreStrategic or Co-development PartnerCCOF is the certifying body that has certified ZD Wines' Rutherford and Carneros Estates as certified organic since 1999.
• Fish Friendly FarmingminorStrategic or Co-development PartnerEnvironmental certification program for sustainable farming that ZD Wines participates in, complementing their organic farming practices.
• Napa Green WineryminorStrategic or Co-development PartnerNapa Green certification program for sustainable winery operations that ZD Wines participates in.
• Certified Sustainable California Vineyards & WineryminorStrategic or Co-development PartnerState-level sustainability certification that ZD Wines holds, verifying sustainable winegrowing and winemaking practices.
• deLeuze Family Charitable FoundationcoreStrategic or Co-development PartnerThe deLeuze Family Charitable Foundation is the charitable arm of ZD Wines, hosting the annual Crush Challenge charity event benefiting UC Davis Comprehensive Cancer Center and Boys & Girls Clubs of Napa Valley.
• UC Davis Comprehensive Cancer CenterminorStrategic or Co-development PartnerBeneficiary of the annual Crush Challenge event hosted by ZD Wines and the deLeuze Family Charitable Foundation, supporting non-toxic cancer research.
• Boys & Girls Clubs of Napa Valley (Teen Center)minorStrategic or Co-development PartnerBeneficiary of the annual Crush Challenge event hosted by ZD Wines and the deLeuze Family Charitable Foundation, supporting local youth programs.
• Festival Napa Valley / Taste of NapaminorStrategic or Co-development PartnerZD Wines participates in Festival Napa Valley's Taste of Napa event, the signature annual tasting event showcasing Napa Valley's wineries, food, and live music at the Meritage Resort.
• Debbie Dever / Vintage Sweet ShoppeminorStrategic or Co-development PartnerLocal Napa Valley chocolatier who hand-dips ZD Wines bottles in dark chocolate for the winery's chocolate-covered wine bottle gift products.
• Reid Family VineyardsminorStrategic or Co-development PartnerVenue host for the Crush MS charity event on July 25, 2026, located in Napa, CA. The grounds are transformed into a festive venue for the event.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Opus One Winery: Joint venture between Robert Mondavi and Baron Philippe de Rothschild producing a single, ultra-luxury Napa Cabernet with allocation-only releases. Comparable to ZD on the ultra-premium, allocation-driven Napa Cabernet model epitomized by Abacus.
• Robert Mondavi Winery: Large, established Napa Valley winery with broad portfolio across price points and varietals, including Fumé Blanc, Cabernet, and Chardonnay. Comparable to ZD on Napa origin and varietal focus, but materially larger and broader in portfolio than a single-family boutique.
• Inglenook: Francis Ford Coppola-owned Napa Valley estate producing ultra-premium Cabernet (Rubicon) with deep heritage and a strong tasting/visitor program. Comparable to ZD on ultra-premium Napa Cabernet and estate-driven luxury positioning, though with greater scale and brand recognition.

Direct peers

• Silver Oak Cellars: Family-owned, Napa-and-Alexander Valley Cabernet-focused producer with strong DTC and wine club mechanics. Comparable to ZD on family ownership, premium Cabernet positioning, and reliance on a flagship varietal for brand economics.
• Cakebread Cellars: Second-generation, family-owned Napa Valley winery with a strong Chardonnay and Cabernet lineup and a robust tasting and hospitality program. Comparable to ZD on family ownership, premium Chardonnay/Cabernet focus, and tasting-room-driven DTC.
• Caymus Vineyards: Family-owned Napa Valley winery specializing in ultra-premium Cabernet Sauvignon, with a multi-generational Wagner family legacy and a similar DTC-plus-distribution model. Highly comparable to ZD on category, family ownership, and Napa Cabernet focus.
• Grgich Hills Estate: Rutherford-based, family-owned Napa winery with a long-standing commitment to organic and Biodynamic farming and a strong Chardonnay and Cabernet portfolio. One of the closest direct comps to ZD on organic estate credentials and Rutherford location.
• Chateau Montelena Winery: Iconic Napa Valley estate winery with a multi-decade history, family ownership, and a Chardonnay- and Cabernet-led portfolio. Comparable to ZD on iconic Napa family winery status, premium Chardonnay/Cabernet focus, and library-aged wine sales.
• Frog's Leap Winery: Rutherford-based, family-oriented Napa winery known for organic, dry-farmed estate vineyards and an estate tasting experience. Comparable to ZD on Rutherford location, organic farming, and DTC tasting-room-led business model.
• Stag's Leap Wine Cellars: Iconic Napa Valley winery specializing in premium Cabernet Sauvignon with strong DTC and fine-dining distribution. Comparable to ZD on premium Napa Cabernet focus, multi-decade brand heritage, and DTC/distributor mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZDWines
• YouTubeyoutube.com/zdwinesnapa
• Facebookfacebook.com/ZDWines
• Instagraminstagram.com/zdwines

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZD Wines