Napa Green
Napa Green is a 501(c)(3) nonprofit that certifies Napa Valley vineyards and wineries against science-based climate-action, regenerative-farming, and social-justice standards, serving 51 vineyards and 98 wineries across 5,500 certified acres.
- Company typePrivate
- Founded2020
- HeadquartersNapa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Napa Green does
Napa Green is a 501(c)(3) nonprofit organization founded in April 2020 as a spin-off from the Napa Valley Vintners sustainability program. The organization certifies vineyards and wineries in Napa Valley against science-based sustainability standards grounded in more than 250 best practices covering soil health, water conservation, emissions reduction, and biodiversity restoration. As of the most recent data, Napa Green has certified 51 vineyards and 98 wineries spanning 5,500 acres, representing approximately 40% of California's certified sustainable wineries.
The organization's core offerings are two certification programs — Napa Green Vineyard Certification (focused on climate action, regenerative farming, and social justice) and Napa Green Winery Certification (covering whole-facility sustainability for energy, water, and waste). Supporting products include the Integrated Resource Audit, an Online Application Portal (application.napagreen.org), the One Block Challenge™ program (launched October 2025 with the Regenerative Viticulture Foundation), the annual RISE Climate & Wine Symposium, Wine Tasting Itineraries, the Napa Green Tasting Passport, and Ambassador Training for member staff. In November 2023, Napa Green became the first sustainable winegrowing certification globally to require the phaseout of Roundup/glyphosate.
Napa Green's business model combines recurring certification fees with diversified nonprofit revenue streams including donations, sponsorships (Bud Break $3,000, Veraison $5,000, Harvest $8,000), merchandise sales, and Tasting Passport transaction fees. The organization operates with a small team of 1-10 employees led by Executive Director Anna Brittain, with sponsorship support from Napa Valley Vintners (lead sponsor), Marin Clean Energy, and other industry partners. Distribution is primarily direct-to-vineyard/winery in Napa Valley with secondary consumer-facing engagement through tasting itineraries and the passport program.
Napa Green firmographics
Firmographics- Name
- Napa Green
- Legal name
- Napa Green
- Website
- https://napagreen.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Napa Green is a 501(c)(3) nonprofit that certifies Napa Valley vineyards and wineries against science-based climate-action, regenerative-farming, and social-justice standards, serving 51 vineyards and 98 wineries across 5,500 certified acres.
- Ownership category
- akta.pro rank
Napa Green industry classification
Industry- Product category
- Sustainability Certification Services
- NAICS
- Support Activities for Forestry (115310)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)
- akta.pro secondary industries
- Organic Vineyard & Wine Grape Farming (AFAGAKAI), Organic Certification Services (AFALAMAA)
Keywords
Where Napa Green is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Napa Green business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Vineyard Certification: Certification fees for vineyards seeking Napa Green Vineyard certification, including third-party verification, resource audits, and action plan development.
- Winery Certification: Certification fees for wineries seeking Napa Green Winery certification, including Integrated Resource Audits, standards checklist completion, and re-certification every 6 years.
- Donations and Fundraising: Tax-deductible donations to the 501(c)(3) non-profit organization supporting climate action programs. Includes IRA matches, legacy giving, employer matching, and donor-advised funds.
- Sponsorships: Sponsorship tiers (Bud Break $3,000, Veraison $5,000, Harvest $8,000) from businesses supporting expanding operations and programs.
- Signs and Merchandise: Sale of Napa Green Certified signs ($90 for certified sign, $45 for sustainable winery sign) and merchandise including posters ($10) and trucker hats ($20).
- Tasting Passport Program: The Napa Green Tasting Passport program sells passports to participating wineries, with 20% of passport profits going to wineries and 3% reinvested in community stewardship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Napa Green Certified Sign - 18"H x 24"W durable metal sign for certified facilities |
| Unit Pricing | One time/ perpetual license | Sustainable Winery Sign - 6"H x 24"W metal sign |
| Unit Pricing | One time/ perpetual license | Napa Green Vineyard Poster |
| Unit Pricing | One time/ perpetual license | Napa Green Trucker Hat |
| Other | One time/ perpetual license | MCE 100% Deep Green Energy Sign |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Napa Green product offering
Product offeringCore offering
Napa Green is a nonprofit organization that certifies vineyard and winery sustainability in Napa Valley. It defines science-based standards grounded in more than 250 best practices, delivers vineyard and winery certifications (including Integrated Resource Audits), and supports certified members through hands-on programs such as the One Block Challenge, RISE Symposium, Tasting Passport, and Ambassador Training.
Product overview
Napa Green is a nonprofit organization offering a comprehensive certification ecosystem for the wine industry. The core offerings include two primary certification programs—Napa Green Vineyard Certification (focused on climate action, regenerative farming, and social justice) and Napa Green Winery Certification (covering whole-facility sustainability for energy, water, and waste). These certifications are supported by the Integrated Resource Audit service and an Online Application Portal. Complementary programs include the One Block Challenge™ initiative, RISE Symposium (annual climate and wine event), Wine Tasting Itineraries, Napa Green Tasting Passport, Napa Green Ambassador Training, and a Substack newsletter. The organization also provides Signs and Merchandise for certified members. Together, these offerings create a soil-to-bottle certification system that advances climate-smart, regenerative agriculture across Napa Valley vineyards and wineries.
Differentiator
Problem solved
Functional benefit
Brands
- One Block Challenge™: A program encouraging growers to adopt regenerative viticulture practices starting on a single vineyard block.
- Napa Green Vineyard Certification
- Napa Green Winery Certification
- RISE Symposium
Products and services
- Napa Green Vineyard Certification Certification program for vineyards focused on climate action, regenerative farming, and social justice, grounded in more than 250 best practices.
- Napa Green Winery Certification Whole-facility sustainability certification covering energy, water, waste, social justice, and climate action for wineries, with re-certification every six years.
- One Block Challenge Program that encourages growers to adopt regenerative viticulture practices starting on a single vineyard block, making regenerative agriculture accessible and scalable.
- RISE Symposium Annual climate and wine symposium bringing together industry leaders to discuss sustainable winegrowing, climate action, and regenerative practices.
- Napa Green Tasting Passport Passport program that helps certified wineries differentiate their brands and leverage sustainability commitment with visitors and trade across Napa Valley.
- Wine Tasting Itineraries Curated itineraries created by notable wine experts and sommeliers showcasing sustainable wine experiences at Napa Green certified wineries.
- Napa Green Ambassador Training Training program for hospitality and sales staff to help them share sustainability stories and leverage Napa Green certification with visitors.
- Integrated Resource Audit One-stop energy, water, and waste assessment conducted for winery certification that helps identify efficiency opportunities and track improvements over time.
- Signs and Merchandise Certified signs and merchandise for certified facilities, including Napa Green Certified metal signs ($90), Sustainable Winery signs ($45), posters ($10), and trucker hats ($20).
- Online Application Portal Web-based portal for certification applications, annual desk audits, and metric tracking including electricity, water, and solar use calculations.
Quantifiable outcome
- 20% or more energy savings for certified wineries
- +2 more outcomes
Companies that use Napa Green
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Napa Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Napa Green partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Regenerative Viticulture FoundationcoreJoint launch of One Block Challenge program in Napa County, encouraging growers to adopt regenerative viticulture practices starting on a single vineyard block. The two-day event at Opus One and Bedrock Vineyard aims to promote sustainable practices that improve soil health, vineyard resilience, and wine quality.
- 1% for the PlanetcoreNapa Green is an Environmental Partner with 1% for the Planet. Businesses and individuals can designate Napa Green as their 1% recipient for environmental giving.
- Marin Clean Energy (MCE)coreSponsor and provider of Deep Green 100% renewable energy service for Napa businesses. MCE provides credits for Napa Green Winery certification and re-certification.
- Upper Valley Disposal & RecyclingminorSponsor providing waste management and recycling services for member wineries, with recycling specialist support for staff training and waste audits.
- North Bay Zero Waste CollectiveminorGrassroots organization formed at RISE Symposium 2023 creating circular, closed-loop recycling system for the wine industry. Supported by Napa Vintners.
- Monarch Joint VentureminorPartnership to incorporate monarch and other pollinator habitat into vineyards and adjacent lands to enhance biodiversity.
- Cork SupplyminorSustainability partner and exclusive supplier of Crealis Virtuo capsules in Napa. B Corporation certified showing commitment to people, products, and planet.
- BPI PowerminorSustainability partner providing guidance on winery solar roadmap timing and renewable energy implementation.
- Napa County Resource Conservation DistrictcorePartner providing free Carbon Farm Plans to vineyards. Working with Opus One and others to develop carbon farming plans.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Napa Green competitors and assessment
Company assessmentDirect peers
- SIP Certified (Sustainability in Practice): Independent sustainable winegrowing certification originally developed for Lodi growers and now accepted statewide. Competes directly for vineyard and winery certification budgets in California with comparable science-based standards.
- Lodi Rules for Sustainable Winegrowing: Pioneer sustainable winegrowing program administered through the Lodi Winegrape Commission. Direct competitor in the California vineyard certification category, with overlapping grower audience.
- Demeter Association: The primary U.S. biodynamic certification body for vineyards and wineries. Competes for the regenerative/organic-leaning wine certification customer, including ADAMVS and Seavey which carry both Demeter and Napa Green credentials.
- LIVE (Low Input Viticulture and Enology): Pacific Northwest-based sustainable winegrowing certification covering Oregon and Washington vineyards/wineries. Comparable standards-based certification model serving premium U.S. wine regions.
- California Sustainable Winegrowing Alliance (CSWA) / Certified California Sustainable Wine: Operates the statewide Certified California Sustainable Wine program for vineyards and wineries. Direct competitor in the same California wine-sustainability certification category, with overlapping member base and competing standards.
- Regenerative Organic Certified (ROC): Emerging regenerative-organic certification applicable to vineyards. Overlaps directly with Napa Green's regenerative-viticulture focus and the One Block Challenge framing, representing both competition and potential partnership.
Broad incumbents
- B Lab (Certified B Corporation): Broader sustainability certification used by several Napa Green members (e.g., Spottswoode). Adjacent competitor for the sustainability-credentialing budget of premium wineries, though with a company-wide rather than vineyard-specific scope.
- Carbon Trust: International sustainability and carbon-footprint certification body with wine-industry engagement. Comparable third-party verification and standards-development methodology applied to a broader set of industries.
Regional players
- Sustainable Winegrowing British Columbia: British Columbia's provincial sustainable winegrowing certification. Regional peer operating in a separate geography (Canada) but offering a directly comparable standards-and-audit model — relevant as a reference point where Anna Brittain previously consulted.
Emerging players
- Regenerative Viticulture Foundation: Partner organization on the One Block Challenge program. Operates in the same regenerative-viticulture standards and education space, with comparable event/program delivery model and overlapping grower audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Napa Green social profiles
Digital presenceNapa Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Napa Green leadership team
Management profileNumber of profiles
Profiles3 records
Napa Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Napa Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Napa Green
What does Napa Green do?
Napa Green is a nonprofit organization that certifies vineyard and winery sustainability in Napa Valley. It defines science-based standards grounded in more than 250 best practices, delivers vineyard and winery certifications (including Integrated Resource Audits), and supports certified members through hands-on programs such as the One Block Challenge, RISE Symposium, Tasting Passport, and Ambassador Training.
Is Napa Green a public or private company?
Napa Green is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Napa Green founded?
Napa Green was founded in 2020. It employs 1 to 10 people.
Where is Napa Green based?
Napa Green is headquartered in Napa, United States, in the North America region.
How does Napa Green make money?
Six revenue lines are on record. Vineyard Certification is the primary driver. The others are winery Certification, donations and Fundraising, sponsorships, signs and Merchandise and tasting Passport Program.
Who are Napa Green's main competitors?
Direct peers on record are SIP Certified (Sustainability in Practice), Lodi Rules for Sustainable Winegrowing, Demeter Association, LIVE (Low Input Viticulture and Enology), California Sustainable Winegrowing Alliance (CSWA) / Certified California Sustainable Wine and Regenerative Organic Certified (ROC). Broad incumbents are B Lab (Certified B Corporation) and Carbon Trust. Sustainable Winegrowing British Columbia is listed as a regional player. Regenerative Viticulture Foundation is listed as an emerging player.
Does Napa Green have an API?
No public API is recorded for Napa Green.
What industry is Napa Green in?
Napa Green's product category is Sustainability Certification Services. Its primary akta.pro industry code is AFAGAJAA, Vineyard Establishment & Development (Site Prep, Trellising, Planting), with a secondary code of AFAGAKAI, Organic Vineyard & Wine Grape Farming. Its NAICS code is 115310 and its SIC code is 700.